KY10 3RS Fife - MBTAG · modati 'ACCOM 2012.Accommodation - Establishments.Serviced Accommodation 12012.Accommodation - Bed Spaces.Serviced Accommodation 1+50 Room 8 -8 1,539 +50

Global Tourism Solutions (UK) Ltd

Lorne House

2 Temple Crescent

Cra i l

Fi fe

KY10 3RS

Telephone: 0778 858 3238

Emai l : [email protected]

Webs ite: www.globaltourismsolutions .co.uk

Final

Midlothian Council

STEAM FINAL TREND REPORT FOR 2009-2016

Page 2


MIDLOTHIAN COUNCIL

This report is copyright © Global Tourism Solut ions (UK) Lt d 2017 Report Prepared by: Alison Tipler. Dat e of Issue: 17/ 05/ 17

CONTENTS

USER GUIDESTEAM TREND REPORT FOR 2008-2012

THE NATIONAL FOREST

This report is copyright © Global Tourism Solut ions (UK) Lt d 2014 Report Prepared by: David Calway. Dat e of Issue: 25/ 02/ 14

USER GUIDE

Report Section Design and FeaturesHeadersAt the top of each page is a band containing key information about your report

User Controls (Excel File)Above the Headers is a band containing User Controls, these allow you to adjust various features of your report to suit your needs. When using these controls the report recalculates and represents your STEAM report outputs automatically. You may notice some delay between changing a setting and seeing the result, or being able to adjust a further setting, this is entirely normal.

UnitsEach section of the report automatically adjusts number formatting to present data in the most easily understandable way. Different visitor types can generate impacts at very different scales and

as a result you may see figures for one group of visitors in thousands and another in mill ions. The units we use are:

FTEs = Full Time Equivalent jobs supported£000s / 000s = thousands of pounds or thousands of tourist days / tourist numbers

£m / m = mill ions of pounds or mill ions of tourist days / tourist numbers£bn / bn = bill ions of pounds or bil l ions of tourist days / tourist numbers

Tourist Numbers / Tourist Days / Average Length of StayThe term Tourist Numbers relates to the estimated number of individual visits to the area. Each type of visitor tends to stay, on average, a different length of time (Average Length of Stay). The

term Tourist Days relates to the estimated number of days spent within the area by the different visitor types. If you divide the tourist numbers by tourist days, you have the Average Length of Stay for that Visitor Type

STEAM TREND REPORT FOR 2008-2012

THE NATIONAL FORESTTotal

ECONOMIC IMPACT

Historic PricesHistoric Prices

2008 to 2012

The section of the

report you are viewing

The Years shown and

Indexation being applied (i f applicable)

The period covered by the report

The geographical / administrative area covered by the report

REPORT CONTROLS - Please adjust the report outputs using the drop-down controls below

INDEXATIONReflect Price Inflation?

COMPARISONYEAR

HIGHLIGHT % CHANGESGREATER THAN OR EQUAL TO:

FOCUSYEAR

Drop down fields allow you to change the Years shown in the tables and charts and in some sections of the report a llow you to focus on specific Visitor Types. Where there is a financial component

to the section you are viewing, you will be able to Index the historic financial data, by applying an inflationary factor based on the most recent report year shown in that report section. Where there i s a trend or comparative element to the section and percentage changes are shown, you have the option to apply highlighting to those va lues that are above a certain percentage threshold (+/-3% for example). In the Comparative Headlines section, the Focus Year can be any year from the trend period, the Comparison Year can only be set as a year which is earlier than the focus year.

A l ink back to the "Home" page, a l lowing navigation to each section of the report

The Visitor Type being presented. This will

change in those report sections with User Controls relating to Visitor Type (Excel File)

3

COMPARATIVE HEADLINESSTEAM TREND REPORT FOR 2008-2012

THE NATIONAL FOREST

2012 2011 +/- % 2012 2011 +/- % 2012 2011 +/- % 2012 2011 +/- % 2012 2011 +/- % 2012 2011 +/- %

Tourist Days M 0.52 0.42 25.3% 0.27 0.24 12.3% 0.75 0.75 0.7% 1.54 1.40 10.0% 6.77 7.24 -6.4% 8.32 8.64 -3.8%

Tourist Numbers M 0.28 0.22 27.0% 0.04 0.04 12.6% 0.32 0.31 0.8% 0.64 0.58 11.7% 6.77 7.24 -6.4% 7.42 7.81 -5.1%

Direct Expenditure £M 243.30 235.94 3.1%

Economic Impact £M 56.14 44.33 26.6% 13.62 11.38 19.7% 32.56 31.10 4.7% 102.32 86.80 17.9% 221.62 227.88 -2.7% 323.94 314.68 2.9%

Direct Employment FTEs 691 589 17.3% 188 167 12.6% 339 331 2.5% 1,218 1,087 12.1% 2,277 2,390 -4.7% 3,495 3,477 0.5%

Total Employment FTEs 4,458 4,437 0.5%

2012 2011 +/- % 2012 2011 +/- %

29.56 23.44 26.1% 536 474 13.1%

64.36 63.45 1.4% 992 998 -0.7%

25.36 25.23 0.5% 474 482 -1.5%

89.21 89.27 -0.1% 1,253 1,280 -2.1%

34.81 34.55 0.8% 240 243 -1.3%

243.30 235.94 3.1% 3,495 3,477 0.5%

80.63 78.75 2.4% 963 960 0.3%

323.94 314.68 2.9% 4,458 4,437 0.5%


COMPARATIVE HEADLINES

Indirect

TOTAL

Accommodation

Food & Drink

Recreation

Shopping

Transport

TOTAL DIRECT

PERCENTAGE CHANGE BY VISITOR TYPE AND PERFORMANCE MEASURE - COMPARING 2012 & 2011 - IN HISTORIC PRICES

Comparing 2012 and 2011

All £'s Historic Prices

KEY PERFORMANCE INDICATORS BY TYPE OF VISITOR - COMPARING 2012 & 2011 - IN HISTORIC PRICES

KEY

All Staying Visitors Day Visitors

Sectoral Distribution of Economic Impact - £M including VAT in Historic Prices Sectors

Sectoral Distribution of Employment - FTEs

KEY Serviced Non-Serviced SFR All Staying Visitors Day Visitors All Visitor Types

Tourist Days

Tourist Numbers

Total Economic Impact

Direct Employment

A Fal l of 3% or more

All Visitor TypesAn increase of 3% or more Staying in Paid Accommodation Staying with Friends and

Relatives (SFR)Less than 3% change Serviced Non-Serviced

25

.3%

27

.0%

26

.6%

17

.3%

0.0%

10.0%

20.0%

30.0%

9.1%

19.9%

7.8%

27.5%

10.7%

24.9%

Accommodation

Food & Drink

Recreation

Shopping

Transport

Indirect

12.0%

22.2%

10.6%28.1%

5.4%

21.6%

Accommodation

Food & Drink

Recreation

Shopping

Transport

Indirect

12

.3%

12

.6%

19

.7%

12

.6%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

0.7

%

0.8

%

4.7

%

2.5

%

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

10

.0%

11

.7%

17

.9%

12

.1%

0.0%

5.0%

10.0%

15.0%

20.0%

-6.4

%

-6.4

%

-2.7

%

-4.7

%

-8.0%

-6.0%

-4.0%

-2.0%

0.0%

-3.8

%

-5.1

%

2.9

%

0.5

%

-6.0%

-4.0%

-2.0%

0.0%

2.0%

4.0% 4

KEY MEASURESSTEAM TREND REPORT FOR 2008-2012

THE NATIONAL FOREST

2008 2009 2010 2011 2012

-0.2% 3.7% 9.6% 12.8%

-2.0% -2.7% -2.0% -7.0%

-1.6% -1.6% -0.5% -4.3%

-1.2% -2.3% 0.4% 0.8%


Total Employment

TOURIST DAYS - Total

M

TOTAL EMPLOYMENT SUPPORTED - Total

FTEs

"Expon." = Exponential Trendline% Change from 2008

Economic Impact - Historic Prices

Tourist Numbers

Tourist Days

Historic Prices £M

TOURIST NUMBERS - Total

M

TotalKEY MEASURES

Historic Prices

2008 to 2012

Historic Prices

Economic Impact - Historic Prices - Total

28

7.1

2

28

6.4

2

29

7.7

7

31

4.6

8

32

3.9

4

2008

2009

2010

2011

2012

Economic Impact Expon. (Economic Impact)

7.9

7

7.8

1

7.7

6

7.8

1

7.4

2

2008

2009

2010

2011

2012

Tourist Numbers Expon. (Tourist Numbers)

8.6

9

8.5

5

8.5

5

8.6

4

8.3

2

2008

2009

2010

2011

2012

Tourist Days Expon. (Tourist Days)

4,4

22

4,3

68

4,3

22

4,4

37

4,4

58

2008

2009

2010

2011

2012

EMPLOYMENT Expon. (EMPLOYMENT)

2009

2010

2011

2012

-0.2%

4.0%

5.7%

2.9%

% ChangeYear on Year

2009

2010

2011

2012

-2.0%

-0.7%

0.7%

-5.1%


2009

2010

2011

2012

-1.6%

0.0%

1.1%

-3.8%


2009

2010

2011

2012

-1.2%

-1.1%

2.7%

0.5%

% ChangeYear on Year 5-11

ACCOMMODATION SUPPLYSTEAM TREND REPORT FOR 2008-2012

THE NATIONAL FOREST

Serviced Accommodation'ACCOM

MODATI

'ACCOM

MODATI

'ACCOM

MODATI'ACCOMMODATION SUPPLY'!$L$10:$L$13'ACCOMMODATION SUPPLY'!$M$10:$M$13'ACCOMMODATION SUPPLY'!$N$10:$N$13'ACCOMMODATION SUPPLY'!$O$10:$O$13

2012.Accommodation - Establishments.Serviced Accommodation 12012.Accommodation - Bed Spaces.Serviced Accommodation 1+50 Room 8 -8 1,539 +50 Room 8 -8 1,539

2012.Accommodation - Establishments.Serviced Accommodation 22012.Accommodation - Bed Spaces.Serviced Accommodation 211-50 Room 17 -17 878 11-50 Room 17 -17 878

2012.Accommodation - Establishments.Serviced Accommodation 32012.Accommodation - Bed Spaces.Serviced Accommodation 3<10 Room 50 -50 421 <10 Room 50 -50 421

2012.Accommodation - Establishments.Serviced Accommodation 42012.Accommodation - Bed Spaces.Serviced Accommodation 4#N/A #N/A Serviced Total 75 -75 2,838

2012.Accommodation - Establishments.Serviced Accommodation 52012.Accommodation - Bed Spaces.Serviced Accommodation 5#N/A #N/A #N/A #N/A #N/A #N/A

2012.Accommodation - Establishments.Serviced Accommodation Total2012.Accommodation - Bed Spaces.Serviced Accommodation TotalServiced Total 75 -75 2,838 #N/A #N/A #N/A #N/A

#N/A #N/A #N/A #N/A

#N/A #N/A #N/A #N/A

#N/A #N/A #N/A #N/A

#N/A #N/A #N/A #N/A

'ACCOM

MODATI

'ACCOM

MODATI

'ACCOM

MODATI'ACCOMMODATION SUPPLY'!$L$24:$L$28'ACCOMMODATION SUPPLY'!$M$24:$M$28'ACCOMMODATION SUPPLY'!$N$24:$N$28'ACCOMMODATION SUPPLY'!$O$24:$O$28

2012.Accommodation - Establishments.non-serviced Accommodation 12012.Accommodation - Bed Spaces.non-serviced Accommodation 1Self catering 34 -34 284 Self catering 34 -34 284

2012.Accommodation - Establishments.non-serviced Accommodation 22012.Accommodation - Bed Spaces.non-serviced Accommodation 2Static caravans/chalets#N/A 36 Static caravans/chalets#N/A 36

2012.Accommodation - Establishments.non-serviced Accommodation 32012.Accommodation - Bed Spaces.non-serviced Accommodation 3Touring caravans/camping19 -19 1,554 Touring caravans/camping19 -19 1,554

2012.Accommodation - Establishments.non-serviced Accommodation 42012.Accommodation - Bed Spaces.non-serviced Accommodation 4Youth Hostels 2 -2 368 Youth Hostels 2 -2 368

2012.Accommodation - Establishments.non-serviced Accommodation 52012.Accommodation - Bed Spaces.non-serviced Accommodation 5#N/A #N/A Non-Serviced Accommodation Total 55 -55 2,242

2012.Accommodation - Establishments.non-serviced Accommodation Total2012.Accommodation - Bed Spaces.non-serviced Accommodation TotalNon-Serviced Accommodation Total 55 -55 2,242 #N/A #N/A #N/A #N/A

#N/A #N/A #N/A #N/A 57.7% of all Establishments42.3% of all Establishments

#N/A #N/A #N/A #N/A 55.9% of all Beds44.1% of all Beds

#N/A #N/A #N/A #N/A 130 accommodation establishmentsThe

largest #N/A #N/A #N/A #N/A 5,080 beds

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecA total of

130 2012.Accommodation.Serviced Accommodation2,169 2,169 2,169 2,172 2,172 2,172 2,172 2,691 2,838 2,838 2,838 2,838 2,838 #REF!

2012.Accommodation.Non-Serviced Accommodation1,934 1,903 2,017 2,021 2,036 2,242 2,242 2,242 2,242 2,032 1,934 1,934 2,242


Non-Serviced Accommodation

2012 Staying VisitorsACCOMMODATION SUPPLY

DISTRIBUTION BY TYPE

Self catering

Static caravans/chalets

Touring caravans/camping

Youth Hostels

Non-Serviced Accommodation Total

Jan

Feb

Mar

Ap

r

May Jun

Jul

Au

g

Sep

Oct

No

v

De

c

Bed Spaces by Month

+50 Room

11-50 Room

<10 Room

Serviced Total

Jan

Feb

Mar

Ap

r

May Jun

Jul

Au

g

Sep

Oct

No

v

De

c

Bed Spaces by Month

Serv

ice

d A

cco

mm

od

atio

nN

on

-Se

rvic

ed

A

cco

mm

od

atio

n

A total of 130 accommodation establishments provided a maximum of 5,080 beds for use by visitors during 2012.

The largest number of beds was provided by touring caravans/camping establishments (1,554 beds)Tota

l

57.7% of all Establishments 55.9% of all Beds

42.3% of all Establishments 44.1% of all Beds 44

REPORT SECTIONS

Page

DISTRIBUTION OF IMPACT: by MonthSTEAM TREND REPORT FOR 2008-2012

THE NATIONAL FOREST


TOURIST DAYS - 2012 - 000s - Distribution of Impact by Month DIRECT EMPLOYMENT SUPPORTED - 2012 - FTEs - Distribution of Impact by Month

2012Total

DISTRIBUTION BY MONTH


Economic Impact - Historic Prices - £M - Distribution of Impact by Month TOURIST NUMBERS - 2012 - 000s - Distribution of Impact by Month

22.5

7

19.8

3

28.4

4

21.3

6 26.0

7

23.4

1 29.1

2

40.4

2

25.4

5

19.2

6

37.4

4

30.5

7

0%

20%

40%

60%

80%

100%

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Serviced Accommodation Non-Serviced Accommodation

SFR Day Visitor

All Visitors Monthly Totals

536.

85

485.

63

731.

65

439.

77 590.

90

504.

71

618.

69 832.

86

546.

89

380.

33

979.

39

768.

08

0%

20%

40%

60%

80%

100%



SFR Day Visitor


3,91

3

3,40

4

4,76

1

3,60

7 4,33

4

3,90

4 4,63

6

6,18

1

4,19

9

3,19

2

6,16

5

5,20

0

0%

20%

40%

60%

80%

100%



SFR Day Visitor


607.

04

522.

99

776.

21

534.

60 676.

54

591.

01 717.

20 966.

35

627.

93

444.

39

1,02

0.78

831.

07

0%

20%

40%

60%

80%

100%



SFR Day Visitor


Share of100%

Share of100%

Share of100%

Share of100%

14

DISTRIBUTION OF IMPACT: by SectorSTEAM TREND REPORT FOR 2008-2012

THE NATIONAL FOREST

2008 2009 2010 2011 2012 2012

Accommodation £M 17.24 19.53 19.88 19.53 24.63 0.0 7.60% Accommodation (7.6%)

Food & Drink £M 49.29 49.78 50.78 52.88 53.63 0.1 16.56% Food & Drink (16.6%)

Recreation £M 19.66 19.83 20.19 21.02 21.14 0.0 6.52% Recreation (6.5%)

Shopping £M 70.04 70.49 71.58 74.39 74.34 0.1 22.95% Shopping (23.0%)

Transport £M 26.88 27.14 27.66 28.79 29.01 0.0 8.96% Transport (9.0%)

Direct Revenue £M 183.11 186.78 190.09 196.61 202.75 0.2 62.59% Direct Revenue (62.6%)

VAT £M 32.04 28.02 33.27 39.32 40.55 0.0 12.52% VAT (12.5%)

Direct Expenditure £M 215.15 214.80 223.36 235.94 243.30 0.2 75.11% Direct Expenditure (75.1%)

Indirect Expenditure £M 71.97 71.63 74.42 78.75 80.63 0.1 24.89% Indirect Expenditure (24.9%)

TOTAL £M 287.12 286.42 297.77 314.68 323.94 0.3 100.00% TOTAL (100.0%)

2008 2009 2010 2011 2012 2012

Accommodation FTEs 455 470 462 474 536 536 12.0% Accommodation (12.0%)

Food & Drink FTEs 995 978 970 998 992 992 22.2% Food & Drink (22.2%)

Recreation FTEs 482 473 468 482 474 474 10.6% Recreation (10.6%)

Shopping FTEs 1,289 1,262 1,247 1,280 1,253 1,253 28.1% Shopping (28.1%)

Transport FTEs 242 238 236 243 240 240 5.4% Transport (5.4%)

Direct Employment FTEs 3,463 3,420 3,384 3,477 3,495 3,495 78.4% Direct Employment (78.4%)

Indirect Employment FTEs 959 948 938 960 963 963 21.6% Indirect Employment (21.6%)

TOTAL FTEs 4,422 4,368 4,322 4,437 4,458 4,458 100.0% TOTAL (100.0%)

SECTOR / YEAR

SECTORAL DISTRIBUTION OF EMPLOYMENT - FTES

SECTORAL DISTRIBUTION OF ECONOMIC IMPACT - £M INCLUDING VAT IN HISTORIC PRICES

TOTALSECTORAL ANALYSIS

Historic Prices

SECTOR / YEAR

2003 to 2012

2012 Prices

24.63 53.63

21.14

74.34

29.01

40.55

80.63

2012

Accommodation

(7.6%)

536992

474

1,253

240

963

Accommodation (12.0%)

Indirect Employment (21.6%)

Food & Drink

(22.2%)

Recreation

(10.6%)

Transport (5.4%)


2012

Food & Drink

(16.6%)

Recreation

(6.5%)

Shopping

(23.0%)

Transport

(9.0%)

VAT (12.5%)

Indirect Expenditure

(24.9%)

SECTORAL DISTRIBUTION OF ECONOMIC IMPACT - £M INCLUDING VAT IN HISTORIC

PRICES

Shopping (22.2%)

15

DISTRIBUTION OF IMPACT: by Visitor Type

13

VISITOR DAYSSTEAM TREND REPORT FOR 2008-2012

THE NATIONAL FOREST

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Q1 Q2 Q3 Q4

-9.2% -19.6% -17.2% 2.3% -17.2% -4.3% -9.2% 0.8% -0.1% -7.0% 15.0% 13.8% -4.3% -15.5% -7.9% -2.8% 9.5%

0.3% -2.1% -1.1% -20.0% -11.6% -8.3% -0.5% 2.4% -1.8% -5.7% -5.4% 6.0% -3.8% -0.9% -13.3% 0.3% -1.6%

0.1% -0.5% -0.3% -5.0% -2.9% -2.1% -0.1% 0.6% -0.4% -1.4% -1.3% 1.5% -0.9% -0.2% -3.3% 0.1% -0.4%

2008 M 0.67 0.65 0.94 0.52 0.82 0.62 0.79 0.96 0.63 0.48 0.89 0.73 8.69 2.26 1.96 2.38 2.10

2009 M 0.60 0.56 0.77 0.66 0.84 0.62 0.75 0.97 0.72 0.45 0.89 0.71 8.55 -1.6% 1.93 2.12 2.44 2.06

2010 M 0.50 0.45 0.74 0.68 0.72 0.73 0.72 1.04 0.79 0.56 0.95 0.67 8.55 0.0% 1.69 2.13 2.55 2.18

2011 M 0.61 0.53 0.78 0.67 0.77 0.64 0.72 0.94 0.64 0.47 1.08 0.78 8.64 1.1% 1.92 2.08 2.30 2.33

2012 M 0.61 0.52 0.78 0.53 0.68 0.59 0.72 0.97 0.63 0.44 1.02 0.83 8.32 -3.8% 1.91 1.80 2.31 2.30

2008 2009 2010 2011 2012

Total M 8.69 8.55 8.55 8.64 8.32

All Visitor Types M 8.69 8.55 8.55 8.64 8.32

Share of Total % 100.0% 100.0% 100.0% 100.0% 100.0%

Annual Change in Share %

Change in Share from 2010 %

Avg Ann. Change in Share %

Note: This report caters for a period of up to 12 years. Parts of this page are intentionally left blank to accommodate new data as it becomes available.


SHARE OF MARKET

An increase of 3% or more M

TOTAL%

ChangeLess than 3% change Q1 Q2 Q3 Q4


TOURIST DAYS Total

Total TOURIST DAYS

% Change 2008 to 2012

Ann

ual

Chan

ge% Change 2011 to 2012

Average Annual Change

TOURIST DAYS BY: MONTH AND QUARTERCALENDAR YEAR

2008 to 2012

QUARTERKEY Total

20

08

20

09

20

10

20

11

20

12

8.00

8.20

8.40

8.60

8.80

0.0%

50.0%

100.0%

150.0%

Total M Share of Total %

Tourist Days by Year and Share of TotalM

30-36

VISITOR NUMBERSSTEAM TREND REPORT FOR 2008-2012

THE NATIONAL FOREST


-10.9% -21.7% -18.6% -2.2% -20.3% -9.6% -12.2% -3.4% -4.3% -12.9% 14.1% 15.4% -7.0% -17.3% -12.3% -6.5% 8.5%

0.0% -2.9% -1.8% -23.9% -13.4% -10.7% -1.2% 0.5% -3.8% -8.9% -6.3% 6.5% -5.1% -1.6% -15.9% -1.2% -2.5%

0.0% -0.7% -0.4% -6.0% -3.3% -2.7% -0.3% 0.1% -0.9% -2.2% -1.6% 1.6% -1.3% -0.4% -4.0% -0.3% -0.6%

2008 M 0.60 0.62 0.90 0.45 0.74 0.56 0.70 0.86 0.57 0.44 0.86 0.67 7.97 2.12 1.75 2.14 1.96

2009 M 0.53 0.53 0.74 0.58 0.77 0.56 0.66 0.86 0.66 0.41 0.86 0.65 7.81 -2.0% 1.80 1.91 2.18 1.92

2010 M 0.43 0.42 0.70 0.59 0.64 0.65 0.62 0.93 0.72 0.51 0.92 0.60 7.76 -0.7% 1.56 1.89 2.27 2.03

2011 M 0.54 0.50 0.74 0.58 0.68 0.57 0.63 0.83 0.57 0.42 1.04 0.72 7.81 0.7% 1.78 1.83 2.02 2.18

2012 M 0.54 0.49 0.73 0.44 0.59 0.50 0.62 0.83 0.55 0.38 0.98 0.77 7.42 -5.1% 1.75 1.54 2.00 2.13

2008 2009 2010 2011 2012

Total M 7.97 7.81 7.76 7.81 7.42

All Visitor Types M 7.97 7.81 7.76 7.81 7.42

Share of Total % 100.0% 100.0% 100.0% 100.0% 100.0%





Total TOURIST NUMBERS

TOURIST NUMBERS BY: MONTH AND QUARTERCALENDAR YEAR

QUARTERKEY Total

2008 to 2012

TOURIST NUMBERS Total

SHARE OF MARKET

An increase of 3% or more M

TOTAL%



% Change 2008 to 2012

An

nu

al

Ch

an

ge

% Change 2011 to 2012

20

08

20

09

20

10

20

11

20

12

7.20

7.40

7.60

7.80

8.00

8.20

50.0%

100.0%

150.0%

Tourist No.s by Year and Share of TotalM

23-29

DIRECT AND TOTAL EMPLOYMENTSTEAM TREND REPORT FOR 2008-2012

THE NATIONAL FOREST


-5.1% -13.8% -13.0% 6.1% -12.7% 1.1% -4.9% 7.4% 7.5% 2.5% 18.8% 16.7% 0.8% -10.9% -3.1% 3.3% 14.1%

2.8% 0.9% 1.3% -14.6% -7.8% -4.0% 2.0% 7.4% 4.8% 2.4% -0.4% 9.1% 0.5% 1.7% -8.8% 4.9% 3.4%

0.7% 0.2% 0.3% -3.6% -2.0% -1.0% 0.5% 1.8% 1.2% 0.6% -0.1% 2.3% 0.1% 0.4% -2.2% 1.2% 0.9%

2008 FTEs 4,124 3,950 5,475 3,399 4,962 3,859 4,873 5,756 3,906 3,115 5,189 4,455 4,422 4,516 4,073 4,845 4,253

2009 FTEs 3,788 3,488 4,584 4,122 5,049 3,894 4,689 5,858 4,388 2,992 5,206 4,358 4,368 -1.2% 3,953 4,355 4,978 4,185

2010 FTEs 3,217 2,896 4,358 4,199 4,402 4,407 4,472 6,184 4,729 3,493 5,446 4,061 4,322 -1.1% 3,490 4,336 5,128 4,333

2011 FTEs 3,805 3,374 4,699 4,221 4,702 4,065 4,545 5,757 4,008 3,118 6,189 4,766 4,437 2.7% 3,959 4,329 4,770 4,691

2012 FTEs 3,913 3,404 4,761 3,607 4,334 3,904 4,636 6,181 4,199 3,192 6,165 5,200 4,458 0.5% 4,026 3,948 5,005 4,852

2008 2009 2010 2011 2012

Total FTEs 4,422 4,368 4,322 4,437 4,458

Total Employment FTEs 4,422 4,368 4,322 4,437 4,458

Share of Total % 100.0% 100.0% 100.0% 100.0% 100.0%







Total TOTAL EMPLOYMENT

EMPLOYMENT BY: MONTH AND QUARTERCALENDAR YEAR

QUARTERKEY Total

2008 to 2012

EMPLOYMENT Total

SHARE OF MARKET

An increase of 3% or more FTEs

TOTAL%



% Change 2008 to 2012

Ann

ual

Chan


2008

2009

2010

2011

2012

4,250

4,300

4,350

4,400

4,450

4,500

0.0%

50.0%

100.0%

150.0%

Total FTEs Share of Total

Employment (FTEs) and Share of Total (%)FTEs

37-43

UNINDEXED ECONOMIC IMPACT

16-22

INDEXED FINANCIAL DATASTEAM TREND REPORT FOR 2008-2012

THE NATIONAL FOREST

2012 2011 +/- % 2012 2011 +/- % 2012 2011 +/- % 2012 2011 +/- % 2012 2011 +/- % 2012 2011 +/- %

Tourist Days M 0.52 0.42 25.3% 0.27 0.24 12.3% 0.75 0.75 0.7% 1.54 1.40 10.0% 6.77 7.24 -6.4% 8.32 8.64 -3.8%

Tourist Numbers M 0.28 0.22 27.0% 0.04 0.04 12.6% 0.32 0.31 0.8% 0.64 0.58 11.7% 6.77 7.24 -6.4% 7.42 7.81 -5.1%


Economic Impact £M 56.14 44.33 26.6% 13.62 11.38 19.7% 32.56 31.10 4.7% 102.32 86.80 17.9% 221.62 227.88 -2.7% 323.94 314.68 2.9%

Direct Employment FTEs 691 589 17.3% 188 167 12.6% 339 331 2.5% 1,218 1,087 12.1% 2,277 2,390 -4.7% 3,495 3,477 0.5%


2012 2011 +/- % 2012 2011 +/- %

29.56 23.44 26.1% 536 474 13.1%

64.36 63.45 1.4% 992 998 -0.7%

25.36 25.23 0.5% 474 482 -1.5%

89.21 89.27 -0.1% 1,253 1,280 -2.1%

34.81 34.55 0.8% 240 243 -1.3%

243.30 235.94 3.1% 3,495 3,477 0.5%

80.63 78.75 2.4% 963 960 0.3%

323.94 314.68 2.9% 4,458 4,437 0.5%



Indirect

TOTAL

Accommodation

Food & Drink

Recreation

Shopping

Transport

TOTAL DIRECT





KEY





Tourist Days

Tourist Numbers


Direct Employment




25

.3%

27

.0%

26

.6%

17

.3%

0.0%

10.0%

20.0%

30.0%

9.1%

19.9%

7.8%

27.5%

10.7%

24.9%

Accommodation

Food & Drink

Recreation

Shopping

Transport

Indirect

12.0%

22.2%

10.6%28.1%

5.4%

21.6%

Accommodation

Food & Drink

Recreation

Shopping

Transport

Indirect

12

.3%

12

.6%

19

.7%

12

.6%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

0.7

%

0.8

%

4.7

%

2.5

%

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

10

.0%

11

.7%

17

.9%

12

.1%

0.0%

5.0%

10.0%

15.0%

20.0%

-6.4

%

-6.4

%

-2.7

%

-4.7

%

-8.0%

-6.0%

-4.0%

-2.0%

0.0%

-3.8

%

-5.1

%

2.9

%

0.5

%

-6.0%

-4.0%

-2.0%

0.0%

2.0%

4.0% 45-59

KEY IMPACT MEASURES:MONTHLY DATA BY

VISITOR TYPE

ANNEX

STEAM TREND REPORT FOR 2008-2012

THE NATIONAL FOREST


4.6% -4.7% -4.2% 20.0% -3.8% 13.1% 4.9% 23.9% 21.4% 16.1% 34.2% 29.2% 12.8% -1.7% 8.0% 16.8% 28.1%

4.4% 2.9% 3.1% -13.3% -6.4% -2.2% 3.6% 12.4% 8.1% 5.7% 2.5% 11.3% 2.9% 3.5% -7.3% 8.5% 6.1%

1.1% 0.7% 0.8% -3.3% -1.6% -0.6% 0.9% 3.1% 2.0% 1.4% 0.6% 2.8% 0.7% 0.9% -1.8% 2.1% 1.5%

2008 £M 21.57 20.80 29.68 17.80 27.09 20.69 27.76 32.62 20.96 16.59 27.90 23.66 287.12 72.05 65.58 81.34 68.15

2009 £M 19.96 18.15 24.46 22.25 27.61 21.05 27.22 34.24 23.90 16.14 28.19 23.24 286.42 -0.2% 62.57 70.90 85.37 67.58

2010 £M 17.40 15.70 24.52 23.87 25.35 25.25 27.18 37.82 27.20 19.94 31.02 22.52 297.77 4.0% 57.61 74.48 92.20 73.48

2011 £M 21.62 19.27 27.58 24.63 27.84 23.94 28.10 35.95 23.54 18.22 36.53 27.48 314.68 5.7% 68.46 76.41 87.58 82.22

2012 £M 22.57 19.83 28.44 21.36 26.07 23.41 29.12 40.42 25.45 19.26 37.44 30.57 323.94 2.9% 70.83 70.84 94.99 87.27

2008 2009 2010 2011 2012

Total £M 287.12 286.42 297.77 314.68 323.94

All Visitor Types £M 287.12 286.42 297.77 314.68 323.94

Share of Total % 100.0% 100.0% 100.0% 100.0% 100.0%




TotalECONOMIC IMPACT

Historic Prices

SHARE OF MARKET

% Change 2008 to 2012

% Change 2011 to 2012

Average Annual Change An

nu

al

Ch

an

ge


Total

Q1 Q2 Q3 Q4

Historic Prices

2008 to 2012

ECONOMIC IMPACT - IN HISTORIC PRICES Total

%

Change

CALENDAR YEARECONOMIC IMPACT BY:

QUARTER

TOTAL

KEY

An increase of 3% or more

Less than 3% change

ECONOMIC IMPACT £M - IN HISTORIC PRICES

MONTH AND QUARTER

20

08

20

09

20

10

20

11

20

12280.00

300.00

320.00

340.00

50.0%

100.0%

150.0%

Economic Impact by Year and Share of Total£M

APPENDICES

TOURIST DAYS TOURIST NUMBERS DIRECT AND TOTAL EMPLOYMENTSTEAM OVERVIEW

A-1

Page 3


MIDLOTHIAN COUNCIL


USER GUIDE

Report Section Design and FeaturesHeadersAt the top of each page is a band containing key information about your report

User Controls (Excel File)Above the Headers is a band containing User Controls, these allow you to adjust various features of your report to suit your needs. When using these controls the report recalculates and represents your STEAM report outputs automatically. You may notice some delay between changing a setting and seeing the result, or being able to adjust a further setting, this is entirely normal.

UnitsEach section of the report automatically adjusts number formatting to present data in the most easily understandable way. Different visitor types can generate impacts at very different scales and

as a result you may see figures for one group of visitors in thousands and another in mill ions. The units we use are:

FTEs = Full Time Equivalent jobs supported£000s / 000s = thousands of pounds or thousands of tourist days / tourist numbers

£m / m = mill ions of pounds or mill ions of tourist days / tourist numbers£bn / bn = bill ions of pounds or bill ions of tourist days / tourist numbers

Visitor Numbers / Visitor Days / Average Length of StayThe term Visitor Numbers relates to the estimated number of individual visits to the area. Each type of visitor tends to stay, on average, a different length of time (Average Length of Stay). The

term Visitor Days relates to the estimated number of days spent within the area by the different visitor types. If you divide the visitor numbers by visitor days, you have the Average Length of Stay for that Visitor Type


MIDLOTHIAN COUNCILTOTAL

ECONOMIC IMPACT


2009 to 2016

The section of the report you are viewing

The Years shown andIndexation being applied (i f applicable)

The period covered by the reportThe geographical / administrative area covered by the report

REPORT CONTROLS - Please adjust the report outputs using the drop-down controls below

INDEXATIONReflect Price Inflation?

COMPARISONYEAR

HIGHLIGHT % CHANGESGREATER THAN OR EQUAL TO:

FOCUSYEAR

Drop down fields allow you to change the Years shown in the tables and charts and in some sections of the report a llow you to focus on specific Visitor Types. Where there is a financial component to the section you are viewing, you will be able to Index the historic financial data, by applying an inflationary factor based on the most recent report year shown in that report section. Where there i s a trend or comparative element to the section and percentage changes are shown, you have the option to apply highlighting to those va lues that are above a certain percentage threshold (+/-3% for example). In the Comparative Headlines section, the Focus Year can be any year from the trend period, the Comparison Year can only be set as a year which is earlier than the focus year.

A l ink back to the "Home" page, al lowing navigation to each section of the report

The Visitor Type being presented. This will change in those report sections with User Controls relating to Visitor Type (Excel File)

Page 4


MIDLOTHIAN COUNCIL

2016 2015 +/- % 2016 2015 +/- % 2016 2015 +/- % 2016 2015 +/- % 2016 2015 +/- % 2016 2015 +/- %

Visitor Days 000s 100.48 100.65 -0.2% 98.61 91.27 8.1% 684.83 680.92 0.6% 883.92 872.83 1.3% 776.40 771.67 0.6% 1,660.32 1,644.50 1.0%

Visitor Numbers 000s 43.63 46.84 -6.9% 16.21 14.74 9.9% 150.04 149.63 0.3% 209.88 211.21 -0.6% 776.40 771.67 0.6% 986.28 982.88 0.3%


Economic Impact £M 25.54 25.30 1.0% 8.400 7.634 10.0% 37.49 36.63 2.3% 71.43 69.56 2.7% 37.37 36.61 2.1% 108.80 106.18 2.5%

Direct Employment FTEs 373 344 8.6% 101 96 5.3% 452 449 0.7% 927 889 4.2% 451 450 0.4% 1,378 1,339 2.9%


2016 2015 +/- % 2016 2015 +/- %

7.317 7.415 -1.3% 176 149 17.8%

26.87 26.15 2.8% 455 450 1.1%

11.54 11.43 1.0% 194 195 -0.7%

11.92 11.54 3.3% 194 191 1.6%

24.65 23.82 3.5% 358 352 1.8%

82.30 80.35 2.4% 1,378 1,339 2.9%

26.50 25.83 2.6% 427 423 0.9%

108.80 106.18 2.5% 1,805 1,761 2.5%








Visitor Days

Visitor Numbers


Direct Employment


Indirect

TOTAL

Accommodation

Food & Drink

Recreation

Shopping

Transport

TOTAL DIRECT





KEY


-0.2

%

-6.9

%

1.0

% 8.6

%

-10.0%

-5.0%

0.0%

5.0%

10.0%

6.7%

24.7%

10.6%

11.0%

22.7%

24.4%

Accommodation

Food & Drink

Recreation

Shopping

Transport

Indirect

9.7%

25.2%

10.8%10.8%

19.9%

23.6%

Accommodation

Food & Drink

Recreation

Shopping

Transport

Indirect

8.1

% 9.9

%

10

.0%

5.3

%

0.0%

5.0%

10.0%

15.0%

0.6

%

0.3

%

2.3

%

0.7

%

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

1.3

%

-0.6

%

2.7

% 4.2

%

-2.0%

0.0%

2.0%

4.0%

6.0%

0.6

%

0.6

%

2.1

%

0.4

%

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

1.0

%

0.3

%

2.5

% 2.9

%

0.0%

1.0%

2.0%

3.0%

4.0%

Page 5


MIDLOTHIAN COUNCIL

Visitor Types: TotalServiced AccommodationNon-Serviced AccommodationSFRStaying VisitorDay Visitor


Unindexed Key Measures

Unindexed Key Measures by Year and Visitor Type for the Period 2009 to 2016

Page 6


MIDLOTHIAN COUNCIL

2009 2010 2011 2012 2013 2014 2015 2016

6.6% 18.0% 15.4% 23.1% 24.7% 26.9% 30.1%

4.4% 8.4% 4.8% 6.0% 6.7% 2.7% 3.0%

2.6% 5.5% 2.0% 4.6% 5.5% 5.1% 6.1%

0.1% 3.3% -3.9% -0.9% -0.9% -0.1% 2.3%


Historic Prices £M

Visitor Numbers - Total

000s

TOTALKEY MEASURES

Historic Prices

2009 to 2016

Historic Prices

Economic Impact - Historic Prices - Total

Total Employment

Visitor Days - Total

000s

Total Employment Supported - Total

FTEs

"Linear" = Linear Trendline% Change from 2009


Visitor Numbers

Visitor Days

83

.66

89

.15

98

.70

96

.58

10

3.0

0

10

4.3

2

10

6.1

8

10

8.8

0

2009

2010

2011

2012

2013

2014

2015

2016

Economic Impact Linear (Economic Impact)

95

7.4

2

99

9.4

7

1,0

38

.16

1,0

03

.47

1,0

15

.14

1,0

21

.81

98

2.8

8

98

6.2

8

2009

2010

2011

2012

2013

2014

2015

2016

Tourist Numbers Linear (Tourist Numbers)

1,5

64

.95

1,6

05

.16

1,6

51

.63

1,5

95

.59

1,6

37

.29

1,6

50

.45

1,6

44

.50

1,6

60

.32

2009

2010

2011

2012

2013

2014

2015

2016

Tourist Days Linear (Tourist Days)

1,7

63

1,7

65

1,8

21

1,6

95

1,7

48

1,7

47

1,7

61

1,8

05

2009

2010

2011

2012

2013

2014

2015

2016

EMPLOYMENT Linear (EMPLOYMENT)

2010

2011

2012

2013

2014

2015

2016

6.6%

10.7%

-2.2%

6.6%

1.3%

1.8%

2.5%


2010

2011

2012

2013

2014

2015

2016

4.4%

3.9%

-3.3%

1.2%

0.7%

-3.8%

0.3%


2010

2011

2012

2013

2014

2015

2016

2.6%

2.9%

-3.4%

2.6%

0.8%

-0.4%

1.0%


2010

2011

2012

2013

2014

2015

2016

0.1%

3.2%

-6.9%

3.2%

-0.1%

0.8%

2.5%


Page 7


MIDLOTHIAN COUNCIL

2009 2010 2011 2012 2013 2014 2015 2016

7.4% 25.7% 11.3% 19.5% 10.7% 14.4% 15.5%

-0.4% 18.6% 6.6% 12.7% 9.4% 11.8% 4.2%

-0.1% 12.1% -5.1% -1.8% -4.6% -1.5% -1.6%

-1.1% 10.2% -9.1% -5.7% -8.3% -6.9% 1.1%


Historic Prices £M

Visitor Numbers - Serviced Accommodation

000s

SERVICED

ACCOMMODATION

KEY MEASURES

Historic Prices

2009 to 2016

Historic Prices

Economic Impact - Historic Prices - Serviced Accommodation

Direct Employment

Visitor Days - Serviced Accommodation

000s

Direct Employment Supported - Serviced Accommodation

FTEs



Visitor Numbers

Visitor Days

22

.11

23

.74

27

.79

24

.61

26

.41

24

.48

25

.30

25

.54

2009

2010

2011

2012

2013

2014

2015

2016


41

.89

41

.72

49

.68

44

.64

47

.20

45

.83

46

.84

43

.63

2009

2010

2011

2012

2013

2014

2015

2016


10

2.1

6

10

2.0

8

11

4.4

9

96

.94

10

0.3

6

97

.42

10

0.6

5

10

0.4

8

2009

2010

2011

2012

2013

2014

2015

2016


36

9

36

5

40

7

33

6

34

8

33

9

34

4

37

3

2009

2010

2011

2012

2013

2014

2015

2016


2010

2011

2012

2013

2014

2015

2016

7.4%

17.1%

-11.4%

7.3%

-7.3%

3.4%

1.0%


2010

2011

2012

2013

2014

2015

2016

-0.4%

19.1%

-10.1%

5.7%

-2.9%

2.2%

-6.9%


2010

2011

2012

2013

2014

2015

2016

-0.1%

12.2%

-15.3%

3.5%

-2.9%

3.3%

-0.2%


2010

2011

2012

2013

2014

2015

2016

-1.1%

11.5%

-17.5%

3.7%

-2.7%

1.5%

8.6%


Page 8


MIDLOTHIAN COUNCIL

2009 2010 2011 2012 2013 2014 2015 2016

2.9% 42.8% 34.1% 48.4% 65.3% 93.8% 113.3%

1.6% 28.1% 20.9% 32.1% 37.9% 68.3% 85.0%

2.7% 20.8% 5.9% 18.5% 23.8% 57.3% 70.0%

-0.3% 10.1% -10.5% -5.2% 0.5% 23.4% 29.9%


Historic Prices £M

Visitor Numbers - Non-Serviced Accommodation

000s

NON-SERVICED

ACCOMMODATION

KEY MEASURES

Historic Prices

2009 to 2016

Historic Prices

Economic Impact - Historic Prices - Non-Serviced Accommodation

Direct Employment

Visitor Days - Non-Serviced Accommodation

000s

Direct Employment Supported - Non-Serviced Accommodation

FTEs



Visitor Numbers

Visitor Days

3.9

4

4.0

5

5.6

3

5.2

8

5.8

4

6.5

1

7.6

3

8.4

0

2009

2010

2011

2012

2013

2014

2015

2016


8.7

6

8.9

0

11

.22

10

.59

11

.57

12

.08

14

.74

16

.21

2009

2010

2011

2012

2013

2014

2015

2016


58

.02

59

.59

70

.09

61

.46

68

.73

71

.82

91

.27

98

.61

2009

2010

2011

2012

2013

2014

2015

2016


78

78

86

70

74

78

96

10

1

2009

2010

2011

2012

2013

2014

2015

2016


2010

2011

2012

2013

2014

2015

2016

2.9%

38.8%

-6.1%

10.7%

11.4%

17.3%

10.0%


2010

2011

2012

2013

2014

2015

2016

1.6%

26.1%

-5.6%

9.2%

4.5%

22.0%

9.9%


2010

2011

2012

2013

2014

2015

2016

2.7%

17.6%

-12.3%

11.8%

4.5%

27.1%

8.1%


2010

2011

2012

2013

2014

2015

2016

-0.3%

10.4%

-18.7%

6.0%

6.0%

22.8%

5.3%


Page 9


MIDLOTHIAN COUNCIL

2009 2010 2011 2012 2013 2014 2015 2016

2.6% 6.1% 10.8% 20.5% 25.2% 31.3% 34.4%

-1.0% -2.3% -2.3% 2.6% 4.0% 7.8% 8.1%

-0.8% -1.8% -1.9% 2.7% 3.9% 6.9% 7.5%

-3.3% -6.8% -6.4% -1.4% -0.3% 3.5% 4.1%


Historic Prices £M

Visitor Numbers - SFR

000s

SFRKEY MEASURES

Historic Prices

2009 to 2016

Historic Prices

Economic Impact - Historic Prices - SFR

Direct Employment

Visitor Days - SFR

000s

Direct Employment Supported - SFR

FTEs



Visitor Numbers

Visitor Days

27

.90

28

.62

29

.61

30

.90

33

.62

34

.94

36

.63

37

.49

2009

2010

2011

2012

2013

2014

2015

2016


13

8.8

6

13

7.4

1

13

5.7

3

13

5.6

6

14

2.4

5

14

4.4

1

14

9.6

3

15

0.0

4

2009

2010

2011

2012

2013

2014

2015

2016


63

6.8

6

63

2.0

4

62

5.5

2

62

4.6

1

65

4.2

8

66

1.7

3

68

0.9

2

68

4.8

3

2009

2010

2011

2012

2013

2014

2015

2016


43

4

42

0

40

5

40

6

42

8

43

3

44

9

45

2

2009

2010

2011

2012

2013

2014

2015

2016


2010

2011

2012

2013

2014

2015

2016

2.6%

3.5%

4.4%

8.8%

3.9%

4.9%

2.3%


2010

2011

2012

2013

2014

2015

2016

-1.0%

-1.2%

0.0%

5.0%

1.4%

3.6%

0.3%


2010

2011

2012

2013

2014

2015

2016

-0.8%

-1.0%

-0.1%

4.7%

1.1%

2.9%

0.6%


2010

2011

2012

2013

2014

2015

2016

-3.3%

-3.6%

0.4%

5.3%

1.1%

3.7%

0.7%


Page 10


MIDLOTHIAN COUNCIL

2009 2010 2011 2012 2013 2014 2015 2016

4.6% 16.8% 12.7% 22.1% 22.2% 28.9% 32.4%

-0.8% 3.8% 0.7% 6.2% 6.8% 11.5% 10.8%

-0.4% 1.6% -1.8% 3.3% 4.3% 9.5% 10.9%

-1.3% 2.5% -5.9% -2.0% -2.3% 0.9% 4.1%


Historic Prices £M

Visitor Numbers - Staying Visitor

000s

STAYING VISITORKEY MEASURES

Historic Prices

2009 to 2016

Historic Prices

Economic Impact - Historic Prices - Staying Visitor

Direct Employment

Visitor Days - Staying Visitor

000s

Direct Employment Supported - Staying Visitor

FTEs



Visitor Numbers

Visitor Days

53

.95

56

.41

63

.02

60

.80

65

.88

65

.92

69

.56

71

.43

2009

2010

2011

2012

2013

2014

2015

2016


18

9.5

1

18

8.0

3

19

6.6

3

19

0.8

9

20

1.2

2

20

2.3

3

21

1.2

1

20

9.8

8

2009

2010

2011

2012

2013

2014

2015

2016


79

7.0

4

79

3.7

2

81

0.0

9

78

3.0

1

82

3.3

7

83

0.9

7

87

2.8

3

88

3.9

2

2009

2010

2011

2012

2013

2014

2015

2016


1,3

00

1,2

84

1,3

32

1,2

23

1,2

74

1,2

70

1,3

12

1,3

53

2009

2010

2011

2012

2013

2014

2015

2016


2010

2011

2012

2013

2014

2015

2016

4.6%

11.7%

-3.5%

8.4%

0.1%

5.5%

2.7%


2010

2011

2012

2013

2014

2015

2016

-0.8%

4.6%

-2.9%

5.4%

0.6%

4.4%

-0.6%


2010

2011

2012

2013

2014

2015

2016

-0.4%

2.1%

-3.3%

5.2%

0.9%

5.0%

1.3%


2010

2011

2012

2013

2014

2015

2016

-2.1%

4.0%

-9.5%

4.7%

0.0%

4.6%

4.2%


Page 11


MIDLOTHIAN COUNCIL

2009 2010 2011 2012 2013 2014 2015 2016

10.2% 20.1% 20.4% 25.0% 29.3% 23.3% 25.8%

5.7% 9.6% 5.8% 6.0% 6.7% 0.5% 1.1%

5.7% 9.6% 5.8% 6.0% 6.7% 0.5% 1.1%

3.9% 5.5% 1.8% 2.3% 3.0% -2.9% -2.5%


Historic Prices £M

Visitor Numbers - Day Visitor

000s

DAY VISITORKEY MEASURES

Historic Prices

2009 to 2016

Historic Prices

Economic Impact - Historic Prices - Day Visitor

Direct Employment

Visitor Days - Day Visitor

000s

Direct Employment Supported - Day Visitor

FTEs



Visitor Numbers

Visitor Days

29

.71

32

.74

35

.68

35

.78

37

.12

38

.40

36

.61

37

.37

2009

2010

2011

2012

2013

2014

2015

2016


76

7.9

1

81

1.4

4

84

1.5

3

81

2.5

8

81

3.9

2

81

9.4

8

77

1.6

7

77

6.4

0

2009

2010

2011

2012

2013

2014

2015

2016


76

7.9

1

81

1.4

4

84

1.5

3

81

2.5

8

81

3.9

2

81

9.4

8

77

1.6

7

77

6.4

0

2009

2010

2011

2012

2013

2014

2015

2016


46

3

48

1

48

9

47

2

47

4

47

7

45

0

45

1

2009

2010

2011

2012

2013

2014

2015

2016


2010

2011

2012

2013

2014

2015

2016

10.2%

9.0%

0.3%

3.7%

3.4%

-4.6%

2.1%


2010

2011

2012

2013

2014

2015

2016

5.7%

3.7%

-3.4%

0.2%

0.7%

-5.8%

0.6%


2010

2011

2012

2013

2014

2015

2016

5.7%

3.7%

-3.4%

0.2%

0.7%

-5.8%

0.6%


2010

2011

2012

2013

2014

2015

2016

3.9%

1.5%

-3.5%

0.4%

0.7%

-5.7%

0.4%


Page 12


MIDLOTHIAN COUNCIL



Distributions

Distribution of Key Impacts by Visitor Type, Month and Sector for the Period 2009 to 2016

Page 13


MIDLOTHIAN COUNCIL


Visitor Days - 2016 - M - Share of Total Direct Employment Supported - 2016 - FTEs - Share of Total

2016TOTAL

DISTRIBUTION BY VISITOR TYPE


Economic Impact - Historic Prices - £M - Share of Total Visitor Numbers - 2016 - M - Share of Total

TOTAL£108.80m

TOTAL0.99m

TOTAL1.66m

TOTAL1,378 Direct FTEs1,805 Total FTEs

24%

8%

34%

66%

34%Serviced

Non-Serviced

SFR

Staying Visitor

Day Vis i tor

Total

£M25.54

8.40

37.49

71.43

37.37

108.80

4% 2%

15%

21%

79%

Serviced

Non-Serviced

SFR

Staying Visitor

Day Vis i tor

Total

M0.04

0.02

0.15

0.21

0.78

0.99

6%

6%

41%

53%47%Serviced

Non-Serviced

SFR

Staying Visitor

Day Vis i tor

Total

M0.10

0.10

0.68

0.88

0.78

1.66

27%

7%

33%

67%

33%Serviced

Non-Serviced

SFR

Staying Visitor

Day Vis i tor

Total

FTEs373

101

452

927

451

1,378

Page 14


MIDLOTHIAN COUNCIL


Visitor Days - 2016 - 000s - Distribution of Impact by Month Direct Employment Supported - 2016 - FTEs - Distribution of Impact by Month

2016TOTAL

DISTRIBUTION BY MONTH


Economic Impact - Historic Prices - £M - Distribution of Impact by Month Visitor Numbers - 2016 - 000s - Distribution of Impact by Month

8.37

7.2

4

7.69

7.38

7.71

7.8

2

16

.77

13

.94

9.08

8.04

7.41

7.35

0%

20%

40%

60%

80%

100%



SFR Day Visitor


41

.40

51

.51

65.5

4

70

.30

83

.53

70.8

0

173.

82

10

7.0

6

90.5

6

80.5

9

89.4

2

61.7

5

0%

20%

40%

60%

80%

100%



SFR Day Visitor


1,7

05

1,48

5

1,57

1

1,50

5

1,55

7

1,5

75

3,16

9

2,61

0

1,82

2

1,62

7

1,51

8

1,5

15

0%

20%

40%

60%

80%

100%



SFR Day Visitor


84.8

8

82.1

0

93

.58 1

37

.88

132.

92

13

3.0

7

276.

74

218.

09

142.

20

12

2.7

7

115.

18

120.

910%

20%

40%

60%

80%

100%



SFR Day Visitor


Share of100%

Share of100%

Share of100%

Share of100%

Page 15


MIDLOTHIAN COUNCIL

2009 2010 2011 2012 2013 2014 2015 2016 2016

Accommodation £M 5.894 6.550 7.734 6.886 7.235 6.055 6.179 6.097 0.0 5.60% Accommodation (5.6%)

Food & Drink £M 17.62 18.24 19.49 19.35 20.68 21.40 21.79 22.39 0.0 20.58% Food & Drink (20.6%)

Recreation £M 8.075 8.488 9.096 8.904 9.310 9.541 9.522 9.618 0.0 8.84% Recreation (8.8%)

Shopping £M 7.669 7.945 8.524 8.463 9.088 9.397 9.616 9.937 0.0 9.13% Shopping (9.1%)

Transport £M 15.94 16.36 17.55 17.37 18.73 19.39 19.85 20.54 0.0 18.88% Transport (18.9%)

Direct Revenue £M 55.20 57.58 62.40 60.97 65.04 65.78 66.96 68.58 0.1 63.03% Direct Revenue (63.0%)

VAT £M 8.280 10.08 12.48 12.19 13.01 13.16 13.39 13.72 0.0 12.61% VAT (12.6%)

Direct Expenditure £M 63.48 67.65 74.87 73.17 78.05 78.93 80.35 82.30 0.1 75.64% Direct Expenditure (75.6%)

Indirect Expenditure £M 20.18 21.50 23.83 23.41 24.95 25.39 25.83 26.50 0.0 24.36% Indirect Expenditure (24.4%)

TOTAL £M 83.66 89.15 98.70 96.58 103.00 104.32 106.18 108.80 0.1 100.00% TOTAL (100.0%)

2009 2010 2011 2012 2013 2014 2015 2016 2016

Accommodation FTEs 170 172 192 147 148 145 149 176 176 9.7% Accommodation (9.7%)

Food & Drink FTEs 443 442 449 429 444 447 450 455 455 25.2% Food & Drink (25.2%)

Recreation FTEs 202 204 208 196 199 198 195 194 194 10.8% Recreation (10.8%)

Shopping FTEs 186 185 189 181 188 189 191 194 194 10.8% Shopping (10.8%)

Transport FTEs 344 340 347 331 345 348 352 358 358 19.9% Transport (19.9%)

Direct Employment FTEs 1,344 1,344 1,386 1,284 1,324 1,327 1,339 1,378 1,378 76.4% Direct Employment (76.4%)

Indirect Employment FTEs 419 421 435 411 424 420 423 427 427 23.6% Indirect Employment (23.6%)

TOTAL FTEs 1,763 1,765 1,821 1,695 1,748 1,747 1,761 1,805 1,805 100.0% TOTAL (100.0%)



SECTOR / YEAR


SECTORAL DISTRIBUTION OF ECONOMIC IMPACT - £M INCLUDING VAT IN HISTORIC PRICES


Historic Prices

SECTOR / YEAR

2009 to 2016

Historic Prices

6.09722.390

9.618

9.937

20.539

13.716

26.502

2016


176 455

194

194358

427



Food & Drink (25.2%)

Recreation (10.8%)

Transport (19.9%)


2016


Recreation (8.8%)

Shopping (9.1%)Transport

(18.9%)

VAT

(12.6%)

Indirect Expenditure (24.4%)

SECTORAL DISTRIBUTION OF ECONOMIC IMPACT - £M INCLUDING VAT IN HISTORIC

PRICES

Shopping (10.8%)

Page 16


MIDLOTHIAN COUNCIL



Unindexed Economic Impact

Unindexed Economic Impact by Month, Year and Visitor Type for the Period 2009 to 2016

Page 17


MIDLOTHIAN COUNCIL


35.9% 36.3% 34.1% 20.2% 26.5% 18.0% 35.0% 15.5% 40.6% 37.5% 42.6% 31.4% 30.1% 35.4% 21.5% 28.5% 37.0%

4.0% 2.8% 13.3% -1.0% -1.0% 7.0% 1.4% 1.4% 3.1% -1.5% 7.8% -3.6% 2.5% 6.5% 1.6% 1.8% 0.6%

5.1% 5.2% 4.9% 2.9% 3.8% 2.6% 5.0% 2.2% 5.8% 5.4% 6.1% 4.5% 4.3% 5.1% 3.1% 4.1% 5.3%

2009 £M 6.154 5.317 5.736 6.136 6.096 6.627 12.43 12.07 6.463 5.846 5.195 5.592 83.66 17.21 18.86 30.96 16.63

2010 £M 5.763 5.344 5.778 5.657 6.750 7.181 13.61 12.68 7.875 7.066 6.013 5.437 89.15 6.6% 16.89 19.59 34.16 18.52

2011 £M 6.284 5.763 6.140 7.066 7.020 8.480 15.41 14.39 7.960 7.172 6.624 6.394 98.70 10.7% 18.19 22.57 37.76 20.19

2012 £M 6.172 6.137 6.279 6.590 7.082 7.928 14.66 14.23 7.577 6.742 6.687 6.497 96.58 -2.2% 18.59 21.60 36.46 19.93

2013 £M 6.999 6.383 6.615 6.682 7.449 7.111 16.20 15.25 7.979 7.883 7.243 7.199 103.00 6.6% 20.00 21.24 39.43 22.33

2014 £M 7.482 6.545 6.833 7.292 7.499 7.333 16.72 14.10 8.459 7.463 6.980 7.614 104.32 1.3% 20.86 22.12 39.28 22.06

2015 £M 8.043 7.047 6.790 7.450 7.792 7.314 16.54 13.75 8.810 8.155 6.871 7.621 106.18 1.8% 21.88 22.56 39.09 22.65

2016 £M 8.366 7.245 7.693 7.377 7.712 7.823 16.77 13.94 9.085 8.036 7.410 7.346 108.80 2.5% 23.30 22.91 39.79 22.79

2009 2010 2011 2012 2013 2014 2015 2016

Total £M 83.66 89.15 98.70 96.58 103.00 104.32 106.18 108.80

All Visitor Types £M 83.66 89.15 98.70 96.58 103.00 104.32 106.18 108.80

Share of Total % 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%






TOTAL

%

Change


QUARTER

TOTAL

KEY


Less than 3% change

ECONOMIC IMPACT £M - IN HISTORIC PRICES / PERCENTAGE CHANGES

MONTH AND QUARTER

TOTALECONOMIC IMPACT

Historic Prices

SHARE OF MARKET

% Change 2009 to 2016

% Change 2015 to 2016

Average Annual Change Ann

ual

Chan

ge


TOTAL

Q1 Q2 Q3 Q4

Historic Prices

2009 to 2016

ECONOMIC IMPACT - IN HISTORIC PRICES

2009

2010

2011

2012

2013

2014

2015

2016

0.00

20.00

40.00

60.00

80.00

100.00

120.00

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

120.0%

Total £M Share of Total %


Page 18


MIDLOTHIAN COUNCIL


48.8% 30.9% 33.6% 15.9% 15.5% 23.4% -10.8% -18.9% 29.7% 40.8% 33.5% 41.2% 15.5% 36.8% 18.5% -6.3% 38.6%

-2.5% -2.7% 8.1% -7.0% -5.3% 8.4% -3.0% 0.8% 13.4% -2.2% 1.2% 4.2% 1.0% 1.4% -1.1% 2.4% 0.9%

7.0% 4.4% 4.8% 2.3% 2.2% 3.3% -1.5% -2.7% 4.2% 5.8% 4.8% 5.9% 2.2% 5.3% 2.6% -0.9% 5.5%

2009 £M 0.948 1.149 1.410 1.518 1.791 1.851 3.378 3.784 1.744 1.647 1.448 1.441 22.11 3.507 5.160 8.906 4.536

2010 £M 0.948 1.243 1.446 1.472 1.969 1.914 3.825 4.095 1.997 2.094 1.463 1.273 23.74 7.4% 3.636 5.354 9.917 4.831

2011 £M 1.164 1.417 1.642 2.024 2.163 2.397 4.592 4.709 2.401 2.171 1.510 1.598 27.79 17.1% 4.222 6.584 11.70 5.278

2012 £M 1.027 1.226 1.527 1.703 1.848 2.138 3.894 4.184 2.040 1.810 1.598 1.619 24.61 -11.4% 3.780 5.689 10.12 5.026

2013 £M 1.149 1.419 1.672 1.699 2.049 2.079 4.275 4.437 2.120 2.128 1.724 1.660 26.41 7.3% 4.240 5.827 10.83 5.512

2014 £M 1.339 1.435 1.610 1.716 1.988 2.061 3.094 3.198 2.160 2.182 1.805 1.887 24.48 -7.3% 4.384 5.765 8.453 5.874

2015 £M 1.446 1.545 1.742 1.890 2.184 2.108 3.108 3.044 1.995 2.371 1.911 1.952 25.30 3.4% 4.733 6.183 8.148 6.234

2016 £M 1.410 1.504 1.884 1.759 2.069 2.285 3.014 3.069 2.263 2.319 1.934 2.035 25.54 1.0% 4.797 6.113 8.345 6.288

2009 2010 2011 2012 2013 2014 2015 2016

Serviced £M 22.11 23.74 27.79 24.61 26.41 24.48 25.30 25.54


Share of Total % 26.4% 26.6% 28.2% 25.5% 25.6% 23.5% 23.8% 23.5%

Annual Change in Share % 0.8% 5.7% -9.5% 0.6% -8.5% 1.5% -1.5%

Change in Share from 2009 % 0.8% 6.5% -3.6% -3.0% -11.2% -9.8% -11.2%

Avg Ann. Change in Share % 0.8% 3.3% -1.2% -0.7% -2.2% -1.6% -1.6%



SERVICED ACCOMMODATION

%

Change


QUARTER

TOTAL

KEY


Less than 3% change


MONTH AND QUARTER

SERVICED

ACCOMMODATION

ECONOMIC IMPACT

Historic Prices

SHARE OF MARKET

% Change 2009 to 2016

% Change 2015 to 2016


ual

Chan

ge



Q1 Q2 Q3 Q4

Historic Prices

2009 to 2016


2009

2010

2011

2012

2013

2014

2015

2016

0.00

5.00

10.00

15.00

20.00

25.00

30.00

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

Serviced £M Share of Total %


Page 19


MIDLOTHIAN COUNCIL


129.0% 253.6% 339.0% 144.9% 146.8% 142.3% 108.7% 93.2% 114.3% 74.7% 157.2% -88.5% 113.3% 225.5% 144.5% 103.4% 46.9%

33.5% 20.1% 15.8% 30.6% 15.7% 26.0% 24.6% 10.9% 1.7% -1.8% 8.9% -93.1% 10.0% 22.0% 23.5% 13.2% -22.0%

18.4% 36.2% 48.4% 20.7% 21.0% 20.3% 15.5% 13.3% 16.3% 10.7% 22.5% -12.6% 16.2% 32.2% 20.6% 14.8% 6.7%

2009 £M 0.144 0.112 0.095 0.281 0.332 0.387 0.652 0.756 0.381 0.373 0.192 0.233 3.939 0.351 1.000 1.790 0.798

2010 £M 0.083 0.119 0.146 0.194 0.353 0.538 0.711 0.774 0.443 0.428 0.134 0.132 4.054 2.9% 0.347 1.084 1.928 0.694

2011 £M 0.140 0.200 0.167 0.543 0.400 0.752 0.968 1.159 0.356 0.398 0.307 0.235 5.626 38.8% 0.508 1.696 2.483 0.940

2012 £M 0.088 0.271 0.208 0.294 0.529 0.631 1.023 1.114 0.320 0.289 0.257 0.257 5.281 -6.1% 0.567 1.454 2.457 0.803

2013 £M 0.193 0.215 0.263 0.310 0.464 0.592 1.021 1.112 0.393 0.519 0.367 0.395 5.844 10.7% 0.671 1.365 2.526 1.281

2014 £M 0.175 0.214 0.353 0.477 0.564 0.618 1.015 1.243 0.592 0.542 0.352 0.367 6.510 11.4% 0.741 1.658 2.850 1.261

2015 £M 0.247 0.329 0.360 0.528 0.709 0.743 1.092 1.318 0.803 0.663 0.455 0.386 7.634 17.3% 0.937 1.980 3.214 1.504

2016 £M 0.330 0.395 0.417 0.689 0.820 0.937 1.361 1.462 0.817 0.651 0.495 0.027 8.400 10.0% 1.143 2.446 3.639 1.173

2009 2010 2011 2012 2013 2014 2015 2016

Non-Serviced £M 3.939 4.054 5.626 5.281 5.844 6.510 7.634 8.400


Share of Total % 4.7% 4.5% 5.7% 5.5% 5.7% 6.2% 7.2% 7.7%

Annual Change in Share % -3.4% 25.4% -4.1% 3.8% 10.0% 15.2% 7.4%

Change in Share from 2009 % -3.4% 21.1% 16.1% 20.5% 32.5% 52.7% 64.0%

Avg Ann. Change in Share % -3.4% 10.5% 5.4% 5.1% 6.5% 8.8% 9.1%



NON-SERVICED ACCOMMODATION

%

Change


QUARTER

TOTAL

KEY


Less than 3% change


MONTH AND QUARTER

NON-SERVICED

ACCOMMODATION

ECONOMIC IMPACT

Historic Prices

SHARE OF MARKET

% Change 2009 to 2016

% Change 2015 to 2016


ual

Chan

ge



Q1 Q2 Q3 Q4

Historic Prices

2009 to 2016


2009

2010

2011

2012

2013

2014

2015

2016

0.00

2.00

4.00

6.00

8.00

10.00

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

Non-Serviced £M Share of Total %


Page 20


MIDLOTHIAN COUNCIL


41.4% 38.9% 43.6% 33.4% 34.6% 38.8% 32.8% 27.9% 36.5% 33.1% 40.8% 19.4% 34.4% 41.2% 35.4% 31.4% 26.7%

3.6% 0.8% 4.4% 4.0% 2.6% 7.3% 5.6% 4.5% 4.3% -0.7% 1.4% -10.3% 2.3% 2.9% 4.7% 4.9% -5.7%

5.9% 5.6% 6.2% 4.8% 4.9% 5.5% 4.7% 4.0% 5.2% 4.7% 5.8% 2.8% 4.9% 5.9% 5.1% 4.5% 3.8%

2009 £M 3.934 2.697 2.187 2.046 1.279 1.503 3.628 4.088 1.729 1.389 0.752 2.669 27.90 8.818 4.828 9.445 4.810

2010 £M 3.756 2.818 2.283 1.982 1.328 1.649 3.827 4.257 1.885 1.556 0.747 2.531 28.62 2.6% 8.857 4.958 9.970 4.834

2011 £M 3.902 2.872 2.261 2.311 1.319 1.735 4.011 4.444 1.821 1.435 0.782 2.714 29.61 3.5% 9.035 5.364 10.28 4.932

2012 £M 4.030 3.120 2.480 2.234 1.434 1.769 4.140 4.602 1.878 1.428 0.841 2.949 30.90 4.4% 9.630 5.436 10.62 5.218

2013 £M 4.644 3.303 2.712 2.339 1.516 1.820 4.469 4.913 2.029 1.694 0.929 3.253 33.62 8.8% 10.66 5.675 11.41 5.875

2014 £M 4.875 3.374 2.847 2.518 1.581 1.861 4.528 5.071 2.193 1.749 0.954 3.386 34.94 3.9% 11.10 5.960 11.79 6.089

2015 £M 5.369 3.717 3.008 2.623 1.677 1.945 4.562 5.005 2.264 1.862 1.044 3.554 36.63 4.9% 12.09 6.245 11.83 6.460

2016 £M 5.561 3.746 3.141 2.729 1.721 2.087 4.819 5.229 2.361 1.849 1.059 3.187 37.49 2.3% 12.45 6.537 12.41 6.095

2009 2010 2011 2012 2013 2014 2015 2016

SFR £M 27.90 28.62 29.61 30.90 33.62 34.94 36.63 37.49


Share of Total % 33.4% 32.1% 30.0% 32.0% 32.6% 33.5% 34.5% 34.5%

Annual Change in Share % -3.8% -6.6% 6.7% 2.0% 2.6% 3.0% -0.1%

Change in Share from 2009 % -3.8% -10.1% -4.1% -2.1% 0.4% 3.4% 3.3%

Avg Ann. Change in Share % -3.8% -5.0% -1.4% -0.5% 0.1% 0.6% 0.5%



SFR

%

Change


QUARTER

TOTAL

KEY


Less than 3% change


MONTH AND QUARTER

SFRECONOMIC IMPACT

Historic Prices

SHARE OF MARKET

% Change 2009 to 2016

% Change 2015 to 2016


ual

Chan

ge


SFR

Q1 Q2 Q3 Q4

Historic Prices

2009 to 2016


2009

2010

2011

2012

2013

2014

2015

2016

0.00

10.00

20.00

30.00

40.00

0.0%

10.0%

20.0%

30.0%

40.0%

SFR £M Share of Total %


Page 21


MIDLOTHIAN COUNCIL


45.3% 42.6% 47.4% 34.7% 35.5% 41.9% 20.1% 13.1% 41.1% 41.4% 45.8% 20.8% 32.4% 45.1% 37.4% 21.1% 33.6%

3.4% 1.0% 6.5% 2.7% 0.9% 10.7% 4.9% 4.2% 7.5% -1.6% 2.3% -10.9% 2.7% 3.5% 4.8% 5.2% -4.5%

6.5% 6.1% 6.8% 5.0% 5.1% 6.0% 2.9% 1.9% 5.9% 5.9% 6.5% 3.0% 4.6% 6.4% 5.3% 3.0% 4.8%

2009 £M 5.026 3.958 3.692 3.845 3.402 3.741 7.657 8.629 3.855 3.409 2.393 4.343 53.95 12.68 10.99 20.14 10.14

2010 £M 4.787 4.180 3.875 3.647 3.649 4.101 8.363 9.126 4.326 4.078 2.345 3.936 56.41 4.6% 12.84 11.40 21.81 10.36

2011 £M 5.206 4.489 4.069 4.878 3.883 4.884 9.571 10.31 4.578 4.004 2.599 4.547 63.02 11.7% 13.76 13.64 24.46 11.15

2012 £M 5.145 4.617 4.214 4.230 3.811 4.538 9.057 9.900 4.238 3.527 2.696 4.825 60.80 -3.5% 13.98 12.58 23.19 11.05

2013 £M 5.987 4.937 4.646 4.348 4.029 4.491 9.765 10.46 4.542 4.341 3.020 5.308 65.88 8.4% 15.57 12.87 24.77 12.67

2014 £M 6.388 5.023 4.810 4.711 4.132 4.540 8.637 9.512 4.944 4.473 3.111 5.639 65.92 0.1% 16.22 13.38 23.09 13.22

2015 £M 7.063 5.591 5.110 5.042 4.570 4.796 8.763 9.367 5.063 4.896 3.410 5.893 69.56 5.5% 17.76 14.41 23.19 14.20

2016 £M 7.302 5.645 5.442 5.178 4.610 5.308 9.193 9.760 5.440 4.819 3.488 5.248 71.43 2.7% 18.39 15.10 24.39 13.56

2009 2010 2011 2012 2013 2014 2015 2016

Staying Visitor £M 53.95 56.41 63.02 60.80 65.88 65.92 69.56 71.43


Share of Total % 64.5% 63.3% 63.8% 63.0% 64.0% 63.2% 65.5% 65.7%

Annual Change in Share % -1.9% 0.9% -1.4% 1.6% -1.2% 3.7% 0.2%

Change in Share from 2009 % -1.9% -1.0% -2.4% -0.8% -2.0% 1.6% 1.8%

Avg Ann. Change in Share % -1.9% -0.5% -0.8% -0.2% -0.4% 0.3% 0.3%



STAYING VISITOR

%

Change


QUARTER

TOTAL

KEY


Less than 3% change


MONTH AND QUARTER

STAYING VISITORECONOMIC IMPACT

Historic Prices

SHARE OF MARKET

% Change 2009 to 2016

% Change 2015 to 2016


ual

Chan

ge


STAYING VISITOR

Q1 Q2 Q3 Q4

Historic Prices

2009 to 2016


2009

2010

2011

2012

2013

2014

2015

2016

0.00

20.00

40.00

60.00

80.00

0.0%

20.0%

40.0%

60.0%

80.0%

Staying Visitor £M Share of Total %


Page 22


MIDLOTHIAN COUNCIL


-5.6% 17.6% 10.1% -4.0% 15.2% -12.9% 58.9% 21.5% 39.7% 32.0% 40.0% 68.1% 25.8% 8.5% -0.7% 42.4% 42.4%

8.6% 9.9% 34.0% -8.7% -3.7% -0.1% -2.5% -4.6% -2.7% -1.3% 13.3% 21.4% 2.1% 19.4% -4.1% -3.2% 9.3%

-0.8% 2.5% 1.4% -0.6% 2.2% -1.8% 8.4% 3.1% 5.7% 4.6% 5.7% 9.7% 3.7% 1.2% -0.1% 6.1% 6.1%

2009 £M 1.128 1.360 2.044 2.291 2.694 2.886 4.770 3.438 2.608 2.437 2.802 1.248 29.71 4.531 7.871 10.82 6.488

2010 £M 0.976 1.164 1.903 2.010 3.100 3.080 5.249 3.552 3.549 2.988 3.669 1.501 32.74 10.2% 4.044 8.191 12.35 8.158

2011 £M 1.078 1.274 2.070 2.188 3.138 3.596 5.835 4.083 3.382 3.168 4.025 1.847 35.68 9.0% 4.422 8.922 13.30 9.041

2012 £M 1.027 1.519 2.065 2.360 3.271 3.390 5.599 4.332 3.339 3.215 3.991 1.672 35.78 0.3% 4.611 9.021 13.27 8.878

2013 £M 1.012 1.446 1.969 2.334 3.421 2.620 6.436 4.788 3.437 3.542 4.224 1.891 37.12 3.7% 4.427 8.375 14.66 9.657

2014 £M 1.094 1.523 2.023 2.580 3.366 2.793 8.080 4.589 3.515 2.990 3.869 1.974 38.40 3.4% 4.639 8.740 16.18 8.834

2015 £M 0.980 1.456 1.680 2.408 3.222 2.518 7.775 4.379 3.747 3.259 3.461 1.729 36.61 -4.6% 4.116 8.148 15.90 8.449

2016 £M 1.064 1.600 2.251 2.199 3.102 2.514 7.578 4.177 3.645 3.217 3.922 2.098 37.37 2.1% 4.915 7.815 15.40 9.237

2009 2010 2011 2012 2013 2014 2015 2016

Day Visitor £M 29.71 32.74 35.68 35.78 37.12 38.40 36.61 37.37


Share of Total % 35.5% 36.7% 36.2% 37.0% 36.0% 36.8% 34.5% 34.3%

Annual Change in Share % 3.4% -1.6% 2.5% -2.7% 2.1% -6.3% -0.4%

Change in Share from 2009 % 3.4% 1.8% 4.3% 1.5% 3.7% -2.9% -3.3%

Avg Ann. Change in Share % 3.4% 0.9% 1.4% 0.4% 0.7% -0.5% -0.5%



DAY VISITOR

%

Change


QUARTER

TOTAL

KEY


Less than 3% change


MONTH AND QUARTER

DAY VISITORECONOMIC IMPACT

Historic Prices

SHARE OF MARKET

% Change 2009 to 2016

% Change 2015 to 2016


ual

Chan

ge


DAY VISITOR

Q1 Q2 Q3 Q4

Historic Prices

2009 to 2016


2009

2010

2011

2012

2013

2014

2015

2016

0.00

10.00

20.00

30.00

40.00

50.00

0.0%

10.0%

20.0%

30.0%

40.0%

Day Visitor £M Share of Total %


Page 23


MIDLOTHIAN COUNCIL



Visitor Numbers

Visitor Numbers by Month, Year and Visitor Type for the Period 2009 to 2016

Page 24


MIDLOTHIAN COUNCIL


-11.0% 1.2% -6.0% -14.0% -3.4% -22.3% 26.2% -0.5% 12.5% 7.1% 13.1% 21.3% 3.0% -5.2% -13.4% 14.0% 12.9%

4.5% 5.6% 25.0% -6.9% -4.2% -0.1% -3.2% -4.5% -3.3% -3.6% 9.4% 6.9% 0.3% 12.5% -3.8% -3.6% 3.9%

-1.6% 0.2% -0.9% -2.0% -0.5% -3.2% 3.7% -0.1% 1.8% 1.0% 1.9% 3.0% 0.4% -0.7% -1.9% 2.0% 1.8%

2009 000s 46.5 50.9 69.7 81.7 86.5 91.2 137.7 107.6 80.5 75.2 79.1 50.9 957.4 167.1 259.4 325.7 205.2

2010 000s 39.9 44.2 63.5 70.8 94.0 93.7 145.3 107.3 102.0 87.9 96.9 53.9 999.5 4.4% 147.7 258.5 354.6 238.6

2011 000s 41.8 46.0 65.5 76.3 91.2 103.9 153.8 116.2 93.6 87.2 101.1 61.4 1,038.2 3.9% 153.4 271.4 363.7 249.7

2012 000s 39.2 51.2 63.7 75.8 91.5 95.2 142.3 117.4 88.9 84.3 97.3 56.7 1,003.5 -3.3% 154.1 262.6 348.6 238.2

2013 000s 39.3 48.4 60.7 73.9 93.0 75.1 157.5 125.1 89.1 91.1 100.3 61.6 1,015.1 1.2% 148.5 242.0 371.7 253.0

2014 000s 41.0 49.2 60.6 78.7 89.9 76.5 187.2 118.2 89.4 77.9 90.7 62.6 1,021.8 0.7% 150.8 245.1 394.7 231.2

2015 000s 39.6 48.8 52.4 75.5 87.2 70.9 179.5 112.1 93.6 83.6 81.8 57.8 982.9 -3.8% 140.9 233.6 385.3 223.1

2016 000s 41.4 51.5 65.5 70.3 83.5 70.8 173.8 107.1 90.6 80.6 89.4 61.8 986.3 0.3% 158.4 224.6 371.4 231.8

2009 2010 2011 2012 2013 2014 2015 2016

Total 000s 957.4 999.5 1,038.2 1,003.5 1,015.1 1,021.8 982.9 986.3

All Visitor Types 000s 957.4 999.5 1,038.2 1,003.5 1,015.1 1,021.8 982.9 986.3

Share of Total % 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%






VISITOR NUMBERS TOTAL

SHARE OF MARKET

An increase of 3% or more VISITOR NUMBERS IN THOUSANDS / PERCENTAGE CHANGES

TOTAL%



% Change 2009 to 2016

Ann

ual

Chan



TOTAL VISITOR NUMBERS

VISITOR NUMBERS BY: MONTH AND QUARTERCALENDAR YEAR

QUARTERKEY TOTAL

2009 to 2016

2009

2010

2011

2012

2013

2014

2015

2016

0.00

200.00

400.00

600.00

800.00

1,000.00

1,200.00

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

120.0%

Total 000s Share of Total %

Visitor No.s by Year and Share of Total000s

Page 25


MIDLOTHIAN COUNCIL


31.4% 22.5% 19.1% -2.6% -1.6% -6.7% 10.8% -6.7% -7.1% -2.5% 0.7% 22.4% 4.2% 23.4% -3.8% -1.2% 6.3%

-8.4% -6.7% 5.2% -15.5% -8.6% -1.8% -0.4% -5.6% -3.3% -18.6% -14.4% -5.9% -6.9% -2.8% -8.4% -3.0% -13.1%

4.5% 3.2% 2.7% -0.4% -0.2% -1.0% 1.5% -1.0% -1.0% -0.4% 0.1% 3.2% 0.6% 3.3% -0.5% -0.2% 0.9%

2009 000s 1.9 2.5 3.1 3.2 4.1 4.4 4.3 4.6 4.4 3.4 3.0 2.9 41.9 7.5 11.8 13.3 9.4

2010 000s 1.8 2.6 2.8 3.0 3.9 3.9 4.5 4.6 5.1 4.1 3.0 2.5 41.7 -0.4% 7.2 10.7 14.2 9.6

2011 000s 2.3 3.1 3.3 4.3 4.4 5.1 5.4 5.5 5.7 4.2 3.0 3.4 49.7 19.1% 8.7 13.8 16.6 10.6

2012 000s 2.2 2.7 3.1 3.3 4.0 4.7 4.4 4.9 4.9 3.6 3.4 3.3 44.6 -10.1% 8.1 12.0 14.2 10.4

2013 000s 2.2 3.0 3.4 3.5 4.2 4.5 5.1 5.1 5.0 4.1 3.7 3.4 47.2 5.7% 8.6 12.2 15.2 11.2

2014 000s 2.4 3.0 3.1 3.2 4.0 3.9 4.7 4.8 4.6 4.4 3.8 3.9 45.8 -2.9% 8.5 11.1 14.1 12.1

2015 000s 2.7 3.3 3.5 3.7 4.4 4.2 4.8 4.5 4.2 4.1 3.6 3.8 46.8 2.2% 9.5 12.4 13.5 11.4

2016 000s 2.5 3.1 3.6 3.2 4.0 4.1 4.8 4.3 4.1 3.3 3.0 3.6 43.6 -6.9% 9.3 11.3 13.1 9.9

2009 2010 2011 2012 2013 2014 2015 2016

Serviced 000s 41.9 41.7 49.7 44.6 47.2 45.8 46.8 43.6


Share of Total % 4.4% 4.2% 4.8% 4.4% 4.6% 4.5% 4.8% 4.4%

Annual Change in Share % -4.6% 14.7% -7.0% 4.5% -3.5% 6.3% -7.2%





VISITOR NUMBERS SERVICED ACCOMMODATION

SHARE OF MARKET


TOTAL%



% Change 2009 to 2016

Ann

ual

Chan



SERVICED VISITOR NUMBERS


QUARTERKEY SERVICED ACCOMMODATION

2009 to 2016

2009

2010

2011

2012

2013

2014

2015

2016

0.00

10.00

20.00

30.00

40.00

50.00

60.00

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

Serviced 000s Share of Total %


Page 26


MIDLOTHIAN COUNCIL


126.6% 310.9% 200.7% 82.9% 118.9% 103.7% 69.6% 61.1% 97.8% 64.8% 63.6% -90.9% 85.0% 213.5% 102.3% 74.1% 25.7%

37.5% 26.6% 0.9% 15.7% 16.2% 23.4% 20.2% 14.4% 6.5% -0.7% 7.8% -93.0% 9.9% 19.6% 18.7% 13.7% -17.7%

18.1% 44.4% 28.7% 11.8% 17.0% 14.8% 9.9% 8.7% 14.0% 9.3% 9.1% -13.0% 12.1% 30.5% 14.6% 10.6% 3.7%

2009 000s 0.3 0.3 0.3 0.8 0.9 1.0 1.2 1.3 0.9 0.9 0.6 0.5 8.8 0.8 2.7 3.4 1.9

2010 000s 0.2 0.3 0.4 0.5 0.9 1.4 1.2 1.3 1.0 1.0 0.4 0.3 8.9 1.6% 0.9 2.8 3.6 1.6

2011 000s 0.3 0.5 0.4 1.2 1.0 1.7 1.6 1.5 0.9 0.9 0.7 0.5 11.2 26.1% 1.3 3.9 4.0 2.1

2012 000s 0.2 0.8 0.6 0.9 1.1 1.6 1.4 1.4 0.8 0.7 0.5 0.6 10.6 -5.6% 1.5 3.7 3.6 1.8

2013 000s 0.4 0.6 0.9 0.9 1.1 1.5 1.4 1.6 0.8 0.9 0.7 0.8 11.6 9.2% 1.8 3.5 3.8 2.5

2014 000s 0.2 0.5 1.0 1.2 1.3 1.4 1.4 1.8 1.2 0.9 0.7 0.5 12.1 4.5% 1.7 3.9 4.4 2.1

2015 000s 0.4 0.9 0.8 1.3 1.6 1.6 1.7 1.8 1.7 1.4 0.8 0.6 14.7 22.0% 2.1 4.5 5.2 2.9

2016 000s 0.6 1.1 0.8 1.5 1.9 2.0 2.1 2.0 1.8 1.4 0.9 0.0 16.2 9.9% 2.5 5.4 5.9 2.4

2009 2010 2011 2012 2013 2014 2015 2016

Non-Serviced 000s 8.8 8.9 11.2 10.6 11.6 12.1 14.7 16.2


Share of Total % 0.9% 0.9% 1.1% 1.1% 1.1% 1.2% 1.5% 1.6%






VISITOR NUMBERS NON-SERVICED ACCOMMODATION

SHARE OF MARKET


TOTAL%



% Change 2009 to 2016

Ann

ual

Chan



NON-SERVICED VISITOR NUMBERS


QUARTERKEY NON-SERVICED ACCOMMODATION

2009 to 2016

2009

2010

2011

2012

2013

2014

2015

2016

0.00

5.00

10.00

15.00

20.00

0.0%

0.5%

1.0%

1.5%

2.0%

Non-Serviced 000s Share of Total %


Page 27


MIDLOTHIAN COUNCIL


14.3% 12.3% 16.1% 7.9% 8.8% 12.3% 7.4% 3.4% 10.4% 7.7% 13.9% -3.5% 8.1% 14.2% 9.3% 6.6% 3.1%

1.9% -0.9% 2.7% 2.3% 0.9% 5.5% 3.9% 2.8% 2.6% -2.3% -0.2% -11.8% 0.3% 1.2% 2.8% 3.1% -6.7%

2.0% 1.8% 2.3% 1.1% 1.3% 1.8% 1.1% 0.5% 1.5% 1.1% 2.0% -0.5% 1.2% 2.0% 1.3% 0.9% 0.4%

2009 000s 11.7 8.8 7.3 17.7 11.0 10.2 13.6 16.2 10.3 10.2 5.6 16.4 138.9 27.8 38.8 40.1 32.1

2010 000s 10.8 8.9 7.4 16.5 11.0 10.7 13.8 16.3 10.9 11.0 5.3 14.9 137.4 -1.0% 27.0 38.2 40.9 31.3

2011 000s 10.7 8.6 6.9 18.3 10.4 10.7 13.8 16.2 10.0 9.6 5.3 15.3 135.7 -1.2% 26.2 39.4 39.9 30.2

2012 000s 10.6 9.0 7.3 17.0 10.8 10.5 13.7 16.1 9.9 9.2 5.5 15.9 135.7 0.0% 26.9 38.4 39.7 30.7

2013 000s 11.8 9.2 7.8 17.3 11.1 10.5 14.3 16.6 10.4 10.6 5.9 17.0 142.4 5.0% 28.8 38.9 41.3 33.5

2014 000s 12.1 9.1 7.9 18.1 11.3 10.4 14.1 16.7 10.9 10.6 5.9 17.2 144.4 1.4% 29.1 39.8 41.7 33.8

2015 000s 13.2 10.0 8.3 18.6 11.8 10.8 14.0 16.3 11.1 11.2 6.4 17.9 149.6 3.6% 31.4 41.3 41.5 35.5

2016 000s 13.4 9.9 8.5 19.1 11.9 11.4 14.6 16.8 11.4 11.0 6.4 15.8 150.0 0.3% 31.8 42.4 42.7 33.1

2009 2010 2011 2012 2013 2014 2015 2016

SFR 000s 138.9 137.4 135.7 135.7 142.4 144.4 149.6 150.0


Share of Total % 14.5% 13.7% 13.1% 13.5% 14.0% 14.1% 15.2% 15.2%






VISITOR NUMBERS SFR

SHARE OF MARKET


TOTAL%



% Change 2009 to 2016

Ann

ual

Chan



SFR VISITOR NUMBERS


QUARTERKEY SFR

2009 to 2016

2009

2010

2011

2012

2013

2014

2015

2016

0.00

50.00

100.00

150.00

200.00

0.0%

5.0%

10.0%

15.0%

20.0%

SFR 000s Share of Total %


Page 28


MIDLOTHIAN COUNCIL


18.8% 21.7% 21.5% 9.1% 12.1% 12.6% 12.2% 4.6% 10.6% 8.7% 12.5% -1.7% 10.8% 20.5% 11.0% 8.8% 4.8%

1.1% -0.5% 3.3% 0.2% 0.0% 5.4% 4.3% 2.0% 1.5% -6.1% -4.3% -13.0% -0.6% 1.2% 1.6% 2.6% -8.8%

2.7% 3.1% 3.1% 1.3% 1.7% 1.8% 1.7% 0.7% 1.5% 1.2% 1.8% -0.2% 1.5% 2.9% 1.6% 1.3% 0.7%

2009 000s 13.9 11.6 10.6 21.7 15.9 15.6 19.1 22.1 15.6 14.4 9.2 19.8 189.5 36.1 53.2 56.8 43.4

2010 000s 12.7 11.8 10.5 20.0 15.8 16.0 19.6 22.2 16.9 16.1 8.6 17.8 188.0 -0.8% 35.1 51.8 58.7 42.5

2011 000s 13.3 12.2 10.7 23.7 15.8 17.5 20.8 23.1 16.5 14.7 9.1 19.1 196.6 4.6% 36.2 57.1 60.4 42.9

2012 000s 13.0 12.5 11.0 21.3 15.9 16.9 19.5 22.4 15.6 13.5 9.4 19.9 190.9 -2.9% 36.5 54.1 57.5 42.8

2013 000s 14.4 12.7 12.1 21.7 16.4 16.5 20.8 23.4 16.1 15.6 10.3 21.3 201.2 5.4% 39.2 54.6 60.3 47.2

2014 000s 14.7 12.6 12.0 22.5 16.6 15.7 20.2 23.3 16.7 15.9 10.4 21.6 202.3 0.6% 39.4 54.8 60.2 48.0

2015 000s 16.3 14.2 12.5 23.7 17.8 16.6 20.6 22.6 17.0 16.7 10.8 22.3 211.2 4.4% 43.0 58.1 60.2 49.8

2016 000s 16.5 14.1 12.9 23.7 17.8 17.5 21.4 23.1 17.3 15.7 10.3 19.4 209.9 -0.6% 43.6 59.1 61.8 45.4

2009 2010 2011 2012 2013 2014 2015 2016

Staying Visitor 000s 189.5 188.0 196.6 190.9 201.2 202.3 211.2 209.9


Share of Total % 19.8% 18.8% 18.9% 19.0% 19.8% 19.8% 21.5% 21.3%

Annual Change in Share % -5.0% 0.7% 0.4% 4.2% -0.1% 8.5% -1.0%

Change in Share from 2009 % -5.0% -4.3% -3.9% 0.1% 0.0% 8.6% 7.5%

Avg Ann. Change in Share % -5.0% -2.2% -1.3% 0.0% 0.0% 1.4% 1.1%



VISITOR NUMBERS STAYING VISITOR

SHARE OF MARKET


TOTAL%



% Change 2009 to 2016

Ann

ual

Chan



STAYING VISITOR VISITOR NUMBERS


QUARTERKEY STAYING VISITOR

2009 to 2016

2009

2010

2011

2012

2013

2014

2015

2016

0.00

50.00

100.00

150.00

200.00

250.00

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

Staying Visitor 000s Share of Total %


Page 29


MIDLOTHIAN COUNCIL


-23.7% -4.9% -10.9% -22.4% -6.9% -29.5% 28.5% -1.8% 13.0% 6.7% 13.2% 35.9% 1.1% -12.3% -19.7% 15.1% 15.1%

6.8% 8.0% 31.8% -10.2% -5.3% -1.8% -4.1% -6.2% -4.3% -2.9% 11.4% 19.4% 0.6% 17.4% -5.7% -4.8% 7.5%

-3.4% -0.7% -1.6% -3.2% -1.0% -4.2% 4.1% -0.3% 1.9% 1.0% 1.9% 5.1% 0.2% -1.8% -2.8% 2.2% 2.2%

2009 000s 32.6 39.3 59.1 60.0 70.6 75.6 118.6 85.5 64.9 60.8 69.9 31.1 767.9 131.0 206.2 269.0 161.8

2010 000s 27.2 32.4 53.0 50.7 78.3 77.8 125.8 85.1 85.0 71.8 88.2 36.1 811.4 5.7% 112.6 206.8 295.9 196.1

2011 000s 28.6 33.8 54.9 52.6 75.4 86.4 133.0 93.1 77.1 72.5 92.1 42.3 841.5 3.7% 117.2 214.3 303.2 206.8

2012 000s 26.2 38.7 52.7 54.5 75.6 78.3 122.8 95.0 73.2 70.8 87.8 36.8 812.6 -3.4% 117.6 208.5 291.1 195.4

2013 000s 25.0 35.7 48.6 52.2 76.5 58.6 136.7 101.7 73.0 75.5 90.0 40.3 813.9 0.2% 109.3 187.4 311.4 205.8

2014 000s 26.3 36.6 48.6 56.2 73.3 60.8 167.0 94.9 72.7 62.0 80.2 40.9 819.5 0.7% 111.5 190.3 334.5 183.2

2015 000s 23.3 34.6 39.9 51.9 69.4 54.2 158.9 89.5 76.6 66.9 71.0 35.5 771.7 -5.8% 97.8 175.5 325.1 173.3

2016 000s 24.9 37.4 52.6 46.6 65.7 53.3 152.4 84.0 73.3 64.9 79.1 42.3 776.4 0.6% 114.9 165.5 309.6 186.3

2009 2010 2011 2012 2013 2014 2015 2016

Day Visitor 000s 767.9 811.4 841.5 812.6 813.9 819.5 771.7 776.4


Share of Total % 80.2% 81.2% 81.1% 81.0% 80.2% 80.2% 78.5% 78.7%

Annual Change in Share % 1.2% -0.2% -0.1% -1.0% 0.0% -2.1% 0.3%





VISITOR NUMBERS DAY VISITOR

SHARE OF MARKET


TOTAL%



% Change 2009 to 2016

Ann

ual

Chan



DAY VISITOR VISITOR NUMBERS


QUARTERKEY DAY VISITOR

2009 to 2016

2009

2010

2011

2012

2013

2014

2015

2016

0.00

200.00

400.00

600.00

800.00

1,000.00

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

Day Visitor 000s Share of Total %


Page 30


MIDLOTHIAN COUNCIL



Visitor Days

Visitor Days by Month, Year and Visitor Type for the Period 2009 to 2016

Page 31


MIDLOTHIAN COUNCIL


1.5% 6.4% 1.5% -3.3% 2.5% -7.1% 19.4% 2.1% 14.4% 9.2% 15.1% 5.8% 6.1% 3.0% -2.8% 11.8% 9.8%

3.8% 3.6% 18.3% -1.8% -2.0% 3.8% -0.1% -0.4% -0.6% -2.9% 7.4% -5.1% 1.0% 8.5% -0.1% -0.3% -0.7%

0.2% 0.9% 0.2% -0.5% 0.4% -1.0% 2.8% 0.3% 2.1% 1.3% 2.2% 0.8% 0.9% 0.4% -0.4% 1.7% 1.4%

2009 000s 83.6 77.1 92.2 142.6 129.7 143.2 231.7 213.6 124.3 112.5 100.1 114.3 1,565.0 253.0 415.5 569.6 326.8

2010 000s 73.5 70.7 86.5 126.3 137.5 150.7 241.5 213.8 148.8 129.1 116.4 110.5 1,605.2 2.6% 230.7 414.5 604.1 355.9

2011 000s 75.9 72.4 87.8 141.8 132.9 162.9 252.1 224.9 136.4 122.9 121.7 120.1 1,651.6 2.9% 236.0 437.5 613.4 364.7

2012 000s 71.9 78.5 86.4 133.5 134.3 150.0 237.3 222.5 129.6 116.3 117.6 117.6 1,595.6 -3.4% 236.9 417.8 589.4 351.5

2013 000s 76.8 76.0 84.7 131.8 136.4 129.0 257.0 233.5 132.3 129.9 122.5 127.3 1,637.3 2.6% 237.5 397.3 622.7 379.7

2014 000s 79.2 76.3 85.5 140.4 134.0 130.3 284.3 226.7 135.8 116.4 112.5 129.0 1,650.4 0.8% 241.0 404.6 646.9 357.9

2015 000s 81.8 79.3 79.1 140.4 135.6 128.2 277.0 218.9 143.0 126.5 107.3 127.5 1,644.5 -0.4% 240.1 404.3 638.9 361.2

2016 000s 84.9 82.1 93.6 137.9 132.9 133.1 276.7 218.1 142.2 122.8 115.2 120.9 1,660.3 1.0% 260.6 403.9 637.0 358.9

2009 2010 2011 2012 2013 2014 2015 2016

Total 000s 1,565.0 1,605.2 1,651.6 1,595.6 1,637.3 1,650.4 1,644.5 1,660.3

All Visitor Types M 1.6 1.6 1.7 1.6 1.6 1.7 1.6 1.7

Share of Total % 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%






TOTAL VISITOR DAYS

% Change 2009 to 2016

Ann

ual

Chan



VISITOR DAYS BY: MONTH AND QUARTERCALENDAR YEAR

2009 to 2016

QUARTERKEY TOTAL

SHARE OF MARKET

An increase of 3% or more VISITOR DAYS IN THOUSANDS / PERCENTAGE CHANGES

TOTAL%



VISITOR DAYS TOTAL

20

09

20

10

20

11

20

12

20

13

20

14

20

15

20

16

0.00

500.00

1,000.00

1,500.00

2,000.00

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

120.0%

Total 000s Share of Total %

Visitor Days by Year and Share of Total000s

Page 32


MIDLOTHIAN COUNCIL


14.6% -2.5% 0.2% -10.7% -10.0% -4.1% -3.6% -14.5% 3.3% 13.5% 4.1% 9.7% -1.6% 3.1% -8.1% -5.8% 9.3%

-6.0% -6.0% 6.6% -8.0% -6.2% 6.6% 2.2% 5.2% 12.5% -6.6% -5.6% -1.1% -0.2% -1.4% -2.3% 6.3% -4.6%

2.1% -0.4% 0.0% -1.5% -1.4% -0.6% -0.5% -2.1% 0.5% 1.9% 0.6% 1.4% -0.2% 0.4% -1.2% -0.8% 1.3%

2009 000s 4.6 5.8 7.1 8.4 10.0 10.4 11.2 12.9 9.7 8.0 7.1 7.0 102.2 17.5 28.7 33.8 22.1

2010 000s 4.4 5.9 6.6 7.5 10.1 9.8 11.8 12.9 10.4 9.9 6.8 5.9 102.1 -0.1% 16.9 27.4 35.1 22.7

2011 000s 5.2 6.4 7.4 9.9 10.6 11.9 13.6 14.2 11.9 9.6 6.6 7.1 114.5 12.2% 19.0 32.5 39.7 23.3

2012 000s 4.6 5.3 6.5 8.0 8.9 10.3 10.4 11.7 9.9 7.7 6.7 6.8 96.9 -15.3% 16.5 27.2 32.0 21.2

2013 000s 4.7 5.9 6.8 7.7 9.5 9.6 11.5 12.2 10.0 8.9 6.9 6.7 100.4 3.5% 17.4 26.8 33.7 22.5

2014 000s 5.3 5.7 6.2 7.5 8.8 9.2 10.6 11.2 9.7 8.7 7.1 7.4 97.4 -2.9% 17.2 25.4 31.6 23.2

2015 000s 5.6 6.0 6.7 8.1 9.6 9.3 10.6 10.5 8.9 9.7 7.9 7.8 100.6 3.3% 18.3 27.0 30.0 25.4

2016 000s 5.3 5.6 7.1 7.5 9.0 9.9 10.8 11.0 10.0 9.1 7.4 7.7 100.5 -0.2% 18.0 26.4 31.8 24.2

2009 2010 2011 2012 2013 2014 2015 2016

Serviced 000s 102.2 102.1 114.5 96.9 100.4 97.4 100.6 100.5


Share of Total % 6.5% 6.4% 6.9% 6.1% 6.1% 5.9% 6.1% 6.1%

Annual Change in Share % -2.6% 9.0% -12.4% 0.9% -3.7% 3.7% -1.1%

Change in Share from 2009 % -2.6% 6.2% -6.9% -6.1% -9.6% -6.2% -7.3%

Avg Ann. Change in Share % -2.6% 3.1% -2.3% -1.5% -1.9% -1.0% -1.0%



SERVICED VISITOR DAYS

% Change 2009 to 2016

Ann

ual

Chan




2009 to 2016


SHARE OF MARKET


TOTAL%



VISITOR DAYS SERVICED ACCOMMODATION

20

09

20

10

20

11

20

12

20

13

20

14

20

15

20

16

0.00

50.00

100.00

150.00

0.0%

2.0%

4.0%

6.0%

8.0%

Serviced 000s Share of Total %


Page 33


MIDLOTHIAN COUNCIL


89.0% 191.8% 262.3% 86.0% 92.8% 102.1% 52.9% 40.8% 82.9% 39.2% 111.5% -90.6% 70.0% 168.6% 94.3% 54.4% 20.4%

29.3% 16.3% 12.1% 23.3% 11.8% 21.2% 20.7% 9.7% 1.9% -1.8% 5.7% -93.3% 8.1% 18.1% 18.4% 11.1% -21.9%

12.7% 27.4% 37.5% 12.3% 13.3% 14.6% 7.6% 5.8% 11.8% 5.6% 15.9% -12.9% 10.0% 24.1% 13.5% 7.8% 2.9%

2009 000s 2.2 1.7 1.5 4.8 5.7 6.2 9.0 10.5 5.5 5.6 2.4 3.0 58.0 5.4 16.7 24.9 11.1

2010 000s 1.2 1.8 2.2 3.2 5.6 9.1 9.4 10.7 6.8 6.2 1.7 1.6 59.6 2.7% 5.2 18.0 26.9 9.5

2011 000s 1.8 2.6 2.2 7.3 5.8 10.5 11.3 13.2 4.6 4.7 3.4 2.6 70.1 17.6% 6.7 23.6 29.1 10.7

2012 000s 1.1 3.5 2.7 4.0 6.9 8.3 10.5 11.8 4.0 3.3 2.8 2.8 61.5 -12.3% 7.2 19.2 26.3 8.8

2013 000s 2.4 2.7 3.3 4.1 6.5 7.9 10.9 12.1 4.9 5.9 3.9 4.1 68.7 11.8% 8.4 18.5 27.9 13.9

2014 000s 2.0 2.5 4.1 5.6 7.2 7.7 10.3 12.7 6.7 5.8 3.4 3.6 71.8 4.5% 8.6 20.6 29.7 12.9

2015 000s 3.2 4.3 4.7 7.2 9.8 10.4 11.4 13.5 9.8 8.0 4.9 4.2 91.3 27.1% 12.2 27.3 34.6 17.1

2016 000s 4.2 5.0 5.3 8.9 10.9 12.6 13.7 14.8 10.0 7.9 5.2 0.3 98.6 8.1% 14.5 32.4 38.5 13.3

2009 2010 2011 2012 2013 2014 2015 2016

Non-Serviced 000s 58.0 59.6 70.1 61.5 68.7 71.8 91.3 98.6


Share of Total % 3.7% 3.7% 4.2% 3.9% 4.2% 4.4% 5.5% 5.9%

Annual Change in Share % 0.1% 14.3% -9.2% 9.0% 3.7% 27.5% 7.0%

Change in Share from 2009 % 0.1% 14.5% 3.9% 13.2% 17.4% 49.7% 60.2%

Avg Ann. Change in Share % 0.1% 7.2% 1.3% 3.3% 3.5% 8.3% 8.6%



NON-SERVICED VISITOR DAYS

% Change 2009 to 2016

Ann

ual

Chan




2009 to 2016


SHARE OF MARKET


TOTAL%



VISITOR DAYS NON-SERVICED ACCOMMODATION

20

09

20

10

20

11

20

12

20

13

20

14

20

15

20

16

0.00

20.00

40.00

60.00

80.00

100.00

120.00

0.0%

2.0%

4.0%

6.0%

8.0%

Non-Serviced 000s Share of Total %


Page 34


MIDLOTHIAN COUNCIL


14.3% 12.3% 16.1% 7.9% 8.8% 12.3% 7.4% 3.4% 10.4% 7.7% 13.9% -3.5% 7.5% 14.2% 9.5% 6.2% 2.5%

1.9% -0.9% 2.7% 2.3% 0.9% 5.5% 3.9% 2.8% 2.6% -2.3% -0.2% -11.8% 0.6% 1.2% 3.0% 3.2% -7.2%

2.0% 1.8% 2.3% 1.1% 1.3% 1.8% 1.1% 0.5% 1.5% 1.1% 2.0% -0.5% 1.1% 2.0% 1.4% 0.9% 0.4%

2009 000s 44.2 30.3 24.6 69.5 43.4 51.1 92.9 104.7 44.3 38.0 20.6 73.1 636.9 99.1 164.0 242.0 131.8

2010 000s 40.7 30.5 24.7 64.9 43.5 54.0 94.5 105.1 46.5 41.1 19.7 66.8 632.0 -0.8% 96.0 162.3 246.1 127.6

2011 000s 40.2 29.6 23.3 72.0 41.1 54.0 94.2 104.4 42.8 36.1 19.6 68.2 625.5 -1.0% 93.2 167.1 241.4 123.9

2012 000s 40.0 30.9 24.6 66.9 43.0 53.0 93.6 104.0 42.5 34.5 20.3 71.3 624.6 -0.1% 95.5 162.9 240.0 126.1

2013 000s 44.6 31.7 26.0 67.9 44.0 52.8 97.8 107.5 44.4 39.6 21.7 76.1 654.3 4.7% 102.4 164.7 249.7 137.5

2014 000s 45.6 31.5 26.6 71.1 44.6 52.5 96.4 108.0 46.7 39.8 21.7 77.1 661.7 1.1% 103.7 168.3 251.1 138.6

2015 000s 49.6 34.4 27.8 73.3 46.8 54.3 96.1 105.4 47.7 41.9 23.5 80.0 680.9 2.9% 111.8 174.4 249.2 145.5

2016 000s 50.6 34.1 28.6 75.0 47.3 57.3 99.8 108.3 48.9 41.0 23.5 70.6 684.8 0.6% 113.2 179.6 257.1 135.0

2009 2010 2011 2012 2013 2014 2015 2016

SFR 000s 636.9 632.0 625.5 624.6 654.3 661.7 680.9 684.8


Share of Total % 40.7% 39.4% 37.9% 39.1% 40.0% 40.1% 41.4% 41.2%






SFR VISITOR DAYS

% Change 2009 to 2016

Ann

ual

Chan




2009 to 2016

QUARTERKEY SFR

SHARE OF MARKET


TOTAL%



VISITOR DAYS SFR

20

09

20

10

20

11

20

12

20

13

20

14

20

15

20

16

0.00

200.00

400.00

600.00

800.00

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

SFR 000s Share of Total %


Page 35


MIDLOTHIAN COUNCIL


17.6% 18.2% 23.5% 10.5% 13.7% 18.0% 9.9% 4.7% 15.9% 12.0% 19.5% -5.5% 10.9% 19.4% 13.8% 8.9% 4.6%

2.6% 0.1% 4.5% 3.1% 1.5% 7.9% 5.3% 3.7% 3.8% -2.9% -0.6% -14.6% 1.3% 2.4% 4.2% 4.3% -8.2%

2.5% 2.6% 3.4% 1.5% 2.0% 2.6% 1.4% 0.7% 2.3% 1.7% 2.8% -0.8% 1.6% 2.8% 2.0% 1.3% 0.7%

2009 000s 51.0 37.8 33.2 82.6 59.1 67.6 113.1 128.1 59.5 51.7 30.2 83.1 797.0 122.0 209.4 300.7 165.0

2010 000s 46.3 38.2 33.5 75.6 59.2 72.9 115.7 128.7 63.7 57.2 28.2 74.4 793.7 -0.4% 118.1 207.7 308.1 159.8

2011 000s 47.3 38.6 32.9 89.2 57.5 76.5 119.1 131.8 59.3 50.4 29.6 77.9 810.1 2.1% 118.8 223.2 310.2 157.9

2012 000s 45.8 39.7 33.8 78.9 58.7 71.7 114.5 127.5 56.3 45.5 29.8 80.8 783.0 -3.3% 119.3 209.3 298.3 156.1

2013 000s 51.8 40.3 36.1 79.6 59.9 70.4 120.2 131.8 59.3 54.4 32.5 87.0 823.4 5.2% 128.2 209.9 311.3 173.9

2014 000s 52.9 39.7 36.9 84.2 60.7 69.4 117.3 131.9 63.2 54.4 32.2 88.1 831.0 0.9% 129.5 214.3 312.4 174.7

2015 000s 58.5 44.7 39.2 88.6 66.2 74.0 118.1 129.3 66.4 59.6 36.3 92.0 872.8 5.0% 142.3 228.8 313.8 187.9

2016 000s 60.0 44.7 41.0 91.3 67.2 79.8 124.4 134.1 68.9 57.9 36.1 78.6 883.9 1.3% 145.7 238.3 327.4 172.5

2009 2010 2011 2012 2013 2014 2015 2016

Staying Visitor 000s 797.0 793.7 810.1 783.0 823.4 831.0 872.8 883.9


Share of Total % 50.9% 49.4% 49.0% 49.1% 50.3% 50.3% 53.1% 53.2%

Annual Change in Share % -2.9% -0.8% 0.1% 2.5% 0.1% 5.4% 0.3%





STAYING VISITOR VISITOR DAYS

% Change 2009 to 2016

Ann

ual

Chan




2009 to 2016


SHARE OF MARKET


TOTAL%



VISITOR DAYS STAYING VISITOR

20

09

20

10

20

11

20

12

20

13

20

14

20

15

20

16

0.00

200.00

400.00

600.00

800.00

1,000.00

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Staying Visitor 000s Share of Total %


Page 36


MIDLOTHIAN COUNCIL


-23.7% -4.9% -10.9% -22.4% -6.9% -29.5% 28.5% -1.8% 13.0% 6.7% 13.2% 35.9% 1.1% -12.3% -19.7% 15.1% 15.1%

6.8% 8.0% 31.8% -10.2% -5.3% -1.8% -4.1% -6.2% -4.3% -2.9% 11.4% 19.4% 0.6% 17.4% -5.7% -4.8% 7.5%

-3.4% -0.7% -1.6% -3.2% -1.0% -4.2% 4.1% -0.3% 1.9% 1.0% 1.9% 5.1% 0.2% -1.8% -2.8% 2.2% 2.2%

2009 000s 32.6 39.3 59.1 60.0 70.6 75.6 118.6 85.5 64.9 60.8 69.9 31.1 767.9 131.0 206.2 269.0 161.8

2010 000s 27.2 32.4 53.0 50.7 78.3 77.8 125.8 85.1 85.0 71.8 88.2 36.1 811.4 5.7% 112.6 206.8 295.9 196.1

2011 000s 28.6 33.8 54.9 52.6 75.4 86.4 133.0 93.1 77.1 72.5 92.1 42.3 841.5 3.7% 117.2 214.3 303.2 206.8

2012 000s 26.2 38.7 52.7 54.5 75.6 78.3 122.8 95.0 73.2 70.8 87.8 36.8 812.6 -3.4% 117.6 208.5 291.1 195.4

2013 000s 25.0 35.7 48.6 52.2 76.5 58.6 136.7 101.7 73.0 75.5 90.0 40.3 813.9 0.2% 109.3 187.4 311.4 205.8

2014 000s 26.3 36.6 48.6 56.2 73.3 60.8 167.0 94.9 72.7 62.0 80.2 40.9 819.5 0.7% 111.5 190.3 334.5 183.2

2015 000s 23.3 34.6 39.9 51.9 69.4 54.2 158.9 89.5 76.6 66.9 71.0 35.5 771.7 -5.8% 97.8 175.5 325.1 173.3

2016 000s 24.9 37.4 52.6 46.6 65.7 53.3 152.4 84.0 73.3 64.9 79.1 42.3 776.4 0.6% 114.9 165.5 309.6 186.3

2009 2010 2011 2012 2013 2014 2015 2016

Day Visitor 000s 767.9 811.4 841.5 812.6 813.9 819.5 771.7 776.4


Share of Total % 49.1% 50.6% 51.0% 50.9% 49.7% 49.7% 46.9% 46.8%

Annual Change in Share % 3.0% 0.8% 0.0% -2.4% -0.1% -5.5% -0.3%





DAY VISITOR VISITOR DAYS

% Change 2009 to 2016

Ann

ual

Chan




2009 to 2016


SHARE OF MARKET


TOTAL%



VISITOR DAYS DAY VISITOR

20

09

20

10

20

11

20

12

20

13

20

14

20

15

20

16

0.00

200.00

400.00

600.00

800.00

1,000.00

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Day Visitor 000s Share of Total %


Page 37


MIDLOTHIAN COUNCIL



Direct and Total Employment

Direct and Total Employment by Month, Year and Visitor Type for the Period 2009 to 2016

Page 38


MIDLOTHIAN COUNCIL


4.6% 4.9% 3.2% -6.4% -1.7% -8.0% 10.7% -5.4% 8.7% 6.0% 9.6% 2.9% 2.3% 4.2% -5.5% 4.2% 6.1%

3.8% 2.9% 12.7% -0.9% -1.1% 6.7% 0.9% 0.9% 2.9% -0.8% 7.8% -2.1% 2.5% 6.3% 1.5% 1.4% 1.4%

0.7% 0.7% 0.5% -0.9% -0.2% -1.1% 1.5% -0.8% 1.2% 0.9% 1.4% 0.4% 0.3% 0.6% -0.8% 0.6% 0.9%

2009 FTEs 1,630 1,416 1,523 1,607 1,584 1,712 2,862 2,759 1,676 1,534 1,385 1,472 1,763 1,523 1,635 2,432 1,464

2010 FTEs 1,454 1,340 1,446 1,414 1,641 1,741 2,945 2,705 1,904 1,714 1,507 1,372 1,765 0.1% 1,413 1,598 2,518 1,531

2011 FTEs 1,490 1,363 1,450 1,613 1,610 1,902 3,061 2,847 1,807 1,650 1,561 1,501 1,821 3.2% 1,434 1,708 2,572 1,571

2012 FTEs 1,382 1,356 1,391 1,444 1,532 1,697 2,807 2,701 1,642 1,481 1,478 1,427 1,695 -6.9% 1,376 1,558 2,383 1,462

2013 FTEs 1,503 1,367 1,414 1,424 1,564 1,492 3,014 2,803 1,677 1,654 1,542 1,524 1,748 3.2% 1,428 1,494 2,498 1,573

2014 FTEs 1,551 1,362 1,415 1,495 1,526 1,491 3,207 2,672 1,717 1,522 1,446 1,557 1,747 -0.1% 1,443 1,504 2,532 1,508

2015 FTEs 1,643 1,443 1,395 1,517 1,574 1,475 3,140 2,586 1,770 1,639 1,408 1,547 1,761 0.8% 1,493 1,522 2,499 1,531

2016 FTEs 1,705 1,485 1,571 1,505 1,557 1,575 3,169 2,610 1,822 1,627 1,518 1,515 1,805 2.5% 1,587 1,545 2,533 1,553

2009 2010 2011 2012 2013 2014 2015 2016

Total FTEs 1,763 1,765 1,821 1,695 1,748 1,747 1,761 1,805

Total Employment FTEs 1,763 1,765 1,821 1,695 1,748 1,747 1,761 1,805

Share of Total % 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%






EMPLOYMENT TOTAL

SHARE OF MARKET

An increase of 3% or more TOTAL EMPLOYMENT IN FULL TIME EQUIVALENTS (FTEs) / PERCENTAGE CHANGES

TOTAL%



% Change 2009 to 2016

Ann

ual

Chan



TOTAL TOTAL EMPLOYMENT


QUARTERKEY TOTAL

2009 to 2016

2009

2010

2011

2012

2013

2014

2015

2016

0

500

1,000

1,500

2,000

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

120.0%

Total FTEs Share of Total


Page 39


MIDLOTHIAN COUNCIL


11.3% 3.8% 5.1% -4.2% -5.1% 0.8% -2.0% -11.5% 3.2% 8.2% 4.5% 8.5% 1.1% 6.5% -2.8% -4.0% 7.1%

6.9% 6.4% 13.0% 1.9% 1.0% 14.8% 7.1% 11.6% 17.9% 4.9% 8.0% 10.3% 8.6% 8.9% 5.9% 11.9% 7.6%

1.6% 0.5% 0.7% -0.6% -0.7% 0.1% -0.3% -1.6% 0.5% 1.2% 0.6% 1.2% 0.2% 0.9% -0.4% -0.6% 1.0%

2009 FTEs 262 291 341 355 396 406 429 484 390 382 348 346 369 298 386 434 359

2010 FTEs 250 289 329 331 399 393 444 478 406 424 333 306 365 -1.1% 290 374 443 354

2011 FTEs 292 324 362 409 426 457 499 519 457 436 347 357 407 11.5% 326 431 491 380

2012 FTEs 235 260 308 328 346 385 388 421 372 349 318 319 336 -17.5% 268 353 394 329

2013 FTEs 248 281 321 322 365 374 424 435 379 383 328 319 348 3.7% 283 354 413 343

2014 FTEs 261 273 303 312 344 356 396 406 373 378 328 335 339 -2.7% 279 337 391 347

2015 FTEs 272 284 317 334 372 357 393 384 342 394 337 340 344 1.5% 291 354 373 357

2016 FTEs 291 302 358 340 376 410 421 428 403 413 364 375 373 8.6% 317 375 417 384

2009 2010 2011 2012 2013 2014 2015 2016

Serviced FTEs 369 365 407 336 348 339 344 373


Share of Total % 20.9% 20.7% 22.3% 19.8% 19.9% 19.4% 19.5% 20.7%


Change in Share from 2009 % -1.2% 6.7% -5.4% -4.9% -7.4% -6.8% -1.2%

Avg Ann. Change in Share % -1.2% 3.4% -1.8% -1.2% -1.5% -1.1% -0.2%



EMPLOYMENT SERVICED ACCOMMODATION

SHARE OF MARKET

An increase of 3% or more DIRECT EMPLOYMENT IN FULL TIME EQUIVALENTS (FTEs) / PERCENTAGE CHANGES

TOTAL%



% Change 2009 to 2016

Ann

ual

Chan



SERVICED DIRECT EMPLOYMENT



2009 to 2016

2009

2010

2011

2012

2013

2014

2015

2016

0

100

200

300

400

500

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

Serviced FTEs Share of Total


Page 40


MIDLOTHIAN COUNCIL


27.5% 49.1% 59.2% 44.2% 50.2% 53.9% 30.5% 7.2% 41.1% 22.2% 42.2% -37.4% 29.9% 44.7% 49.7% 23.0% 9.7%

15.3% 10.9% 9.1% 16.9% 9.9% 16.2% 16.1% 0.5% 2.0% 0.4% 5.0% -45.5% 5.3% 11.6% 14.2% 5.9% -11.1%

3.9% 7.0% 8.5% 6.3% 7.2% 7.7% 4.4% 1.0% 5.9% 3.2% 6.0% -5.3% 4.3% 6.4% 7.1% 3.3% 1.4%

2009 FTEs 48 44 43 72 78 85 120 156 87 85 57 62 78 45 78 121 68

2010 FTEs 41 45 47 59 78 104 134 145 92 89 50 49 78 -0.3% 44 80 124 63

2011 FTEs 47 52 49 92 80 117 136 177 77 78 66 59 86 10.4% 49 96 130 68

2012 FTEs 31 46 41 55 77 90 134 150 60 54 50 50 70 -18.7% 40 74 115 51

2013 FTEs 42 43 47 58 75 88 124 139 69 78 61 64 74 6.0% 44 73 111 68

2014 FTEs 41 44 54 72 83 88 120 151 88 80 60 61 78 6.0% 47 81 119 67

2015 FTEs 53 60 62 88 107 113 135 166 120 103 77 71 96 22.8% 58 103 140 84

2016 FTEs 61 66 68 103 118 131 156 167 122 104 81 39 101 5.3% 65 118 149 75

2009 2010 2011 2012 2013 2014 2015 2016

Non-Serviced FTEs 78 78 86 70 74 78 96 101


Share of Total % 4.4% 4.4% 4.7% 4.1% 4.2% 4.5% 5.5% 5.6%


Change in Share from 2009 % -0.4% 6.6% -6.9% -4.3% 1.5% 23.6% 27.0%

Avg Ann. Change in Share % -0.4% 3.3% -2.3% -1.1% 0.3% 3.9% 3.9%



EMPLOYMENT NON-SERVICED ACCOMMODATION

SHARE OF MARKET


TOTAL%



% Change 2009 to 2016

Ann

ual

Chan



NON-SERVICED DIRECT EMPLOYMENT



2009 to 2016

2009

2010

2011

2012

2013

2014

2015

2016

0

20

40

60

80

100

120

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

Non-Serviced FTEs Share of Total


Page 41


MIDLOTHIAN COUNCIL


9.6% 7.6% 11.3% 3.4% 4.3% 7.6% 2.9% -0.9% 5.8% 3.2% 9.1% -7.5% 4.1% 9.4% 4.9% 1.8% -1.8%

1.9% -0.9% 2.7% 2.3% 0.9% 5.5% 3.9% 2.8% 2.6% -2.3% -0.2% -11.8% 0.7% 1.2% 3.0% 3.2% -7.2%

1.4% 1.1% 1.6% 0.5% 0.6% 1.1% 0.4% -0.1% 0.8% 0.5% 1.3% -1.1% 0.6% 1.3% 0.7% 0.3% -0.3%

2009 FTEs 739 506 411 383 239 281 672 758 321 259 140 498 434 552 301 584 299

2010 FTEs 665 499 404 350 234 291 669 744 330 274 131 445 420 -3.3% 523 292 581 284

2011 FTEs 644 474 373 380 217 285 653 724 297 235 128 445 405 -3.6% 497 294 558 270

2012 FTEs 640 495 394 353 227 280 649 721 294 225 133 465 406 0.4% 510 287 555 274

2013 FTEs 714 508 417 358 232 279 678 746 308 259 142 497 428 5.3% 546 290 577 299

2014 FTEs 729 505 426 375 236 277 669 749 324 260 142 503 433 1.1% 553 296 580 302

2015 FTEs 794 550 445 387 247 287 666 731 331 274 154 522 449 3.7% 596 307 576 317

2016 FTEs 809 545 457 396 249 302 692 751 339 267 153 461 452 0.7% 604 316 594 294

2009 2010 2011 2012 2013 2014 2015 2016

SFR FTEs 434 420 405 406 428 433 449 452


Share of Total % 24.6% 23.8% 22.2% 24.0% 24.5% 24.8% 25.5% 25.0%






EMPLOYMENT SFR

SHARE OF MARKET


TOTAL%



% Change 2009 to 2016

Ann

ual

Chan



SFR DIRECT EMPLOYMENT


QUARTERKEY SFR

2009 to 2016

2009

2010

2011

2012

2013

2014

2015

2016

0

100

200

300

400

500

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

SFR FTEs Share of Total


Page 42


MIDLOTHIAN COUNCIL


10.8% 8.5% 11.2% 3.7% 4.1% 9.1% 3.9% -3.7% 8.4% 8.0% 9.6% -3.4% 5.2% 10.2% 5.6% 1.9% 3.7%

3.7% 2.2% 7.1% 3.8% 2.3% 11.5% 6.3% 5.1% 9.1% 1.7% 5.3% -6.3% 4.2% 4.2% 5.9% 6.5% -0.7%

1.5% 1.2% 1.6% 0.5% 0.6% 1.3% 0.6% -0.5% 1.2% 1.1% 1.4% -0.5% 0.7% 1.5% 0.8% 0.3% 0.5%

2009 FTEs 1,048 842 794 810 714 773 1,222 1,397 798 726 546 906 881 895 766 1,139 726

2010 FTEs 956 833 781 740 711 788 1,247 1,368 828 787 514 801 863 -2.1% 857 746 1,147 700

2011 FTEs 982 850 784 881 723 859 1,288 1,420 830 749 542 861 898 4.0% 872 821 1,179 717

2012 FTEs 906 802 743 736 650 754 1,170 1,293 727 628 501 834 812 -9.5% 817 713 1,063 654

2013 FTEs 1,004 832 786 738 672 740 1,226 1,320 756 720 531 880 850 4.7% 874 717 1,100 710

2014 FTEs 1,031 821 784 759 662 721 1,184 1,305 784 717 530 900 850 0.0% 879 714 1,091 716

2015 FTEs 1,120 893 825 809 727 756 1,194 1,281 793 771 568 934 889 4.6% 946 764 1,089 757

2016 FTEs 1,161 913 883 839 743 843 1,269 1,346 864 784 598 875 927 4.2% 986 809 1,160 752

2009 2010 2011 2012 2013 2014 2015 2016

Staying Visitor FTEs 1,300 1,284 1,332 1,223 1,274 1,270 1,312 1,353


Share of Total % 73.7% 72.7% 73.2% 72.2% 72.9% 72.7% 74.5% 75.0%






EMPLOYMENT STAYING VISITOR

SHARE OF MARKET


TOTAL%



% Change 2009 to 2016

Ann

ual

Chan



STAYING VISITOR DIRECT EMPLOYMENT



2009 to 2016

2009

2010

2011

2012

2013

2014

2015

2016

0

500

1,000

1,500

0.0%

20.0%

40.0%

60.0%

80.0%

Staying Visitor FTEs Share of Total


Page 43


MIDLOTHIAN COUNCIL


-26.8% -8.8% -14.6% -25.6% -10.8% -32.5% 23.1% -5.9% 8.3% 2.3% 8.5% 30.3% -2.5% -15.9% -23.0% 10.3% 10.3%

6.8% 8.0% 31.8% -10.2% -5.3% -1.8% -4.1% -6.2% -4.3% -2.9% 11.4% 19.4% 0.4% 17.4% -5.7% -4.8% 7.5%

-3.8% -1.3% -2.1% -3.7% -1.5% -4.6% 3.3% -0.8% 1.2% 0.3% 1.2% 4.3% -0.4% -2.3% -3.3% 1.5% 1.5%

2009 FTEs 212 256 385 428 503 539 892 643 488 455 523 233 463 284 490 675 404

2010 FTEs 173 207 338 354 546 542 926 627 626 526 646 264 481 3.9% 239 481 726 479

2011 FTEs 178 211 343 359 515 590 959 671 556 520 661 303 489 1.5% 244 488 729 495

2012 FTEs 164 242 329 373 516 535 886 685 528 508 630 264 472 -3.5% 245 475 700 467

2013 FTEs 156 223 304 357 523 400 986 733 526 541 646 289 474 0.4% 228 427 749 492

2014 FTEs 164 228 304 384 501 415 1,204 684 524 445 576 294 477 0.7% 232 433 804 438

2015 FTEs 145 216 249 354 474 370 1,146 646 552 480 509 254 450 -5.7% 204 400 781 414

2016 FTEs 155 233 329 318 449 364 1,099 606 528 466 568 304 451 0.4% 239 377 744 446

2009 2010 2011 2012 2013 2014 2015 2016

Day Visitor FTEs 463 481 489 472 474 477 450 451


Share of Total % 26.3% 27.3% 26.8% 27.8% 27.1% 27.3% 25.5% 25.0%






EMPLOYMENT DAY VISITOR

SHARE OF MARKET


TOTAL%



% Change 2009 to 2016

Ann

ual

Chan



DAY VISITOR DIRECT EMPLOYMENT



2009 to 2016

2009

2010

2011

2012

2013

2014

2015

2016

0

100

200

300

400

500

600

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

Day Visitor FTEs Share of Total


Page 44


MIDLOTHIAN COUNCIL

Est. Beds Est. Beds Est. Beds

Serviced Accommodation Total 27 500 +2 +9 -6 -14

+50 Room 0 0 0 0 0 0

26-50 Room 3 215 0 0 0 +19

<26 Room 10 154 +3 +22 +2 +19

Guest Houses/B&Bs 14 131 -1 -13 -8 -52


Non-Serviced Accommodation Total 20 639 +1 +32 +1 +242

Self catering 17 336 0 +32 -1 +152

Touring/Camping 3 303 +1 0 +2 +90


All Paid Accommodation Total 47 1,139 +3 +41 -5 +228

Serviced Accommodation Share of Total 57% 44%

Non-Serviced Accommodation Share of Total 43% 56%

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

All Paid Accommodation Total 742 742 762 1,095 1,095 1,139 1,139 1,139 1,095 1,095 977 972

Serviced Accommodation 466 466 486 500 500 500 500 500 500 500 486 481

Non-Serviced Accommodation 276 276 276 595 595 639 639 639 595 595 491 491


2016 STAYING VISITORSACCOMMODATION SUPPLY

DISTRIBUTION BY TYPE

Change on 2009


2016

Change on 2015 Change on 2009


2016

2016

2016

Change on 2009

Change on 2015

SEASONAL AVAILABILITY OF BED SUPPLY

2016

2016

DISTRIBUTION BY TYPE OF ACCOMMODATION

2016

2016 Change on 2015

0

200

400

600

800

1,000

1,200

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

276

276

27

6

595

595

63

9

639

63

9

595

595

491

491

466

466

48

6

500

500 50

0

500

50

0

500

500

48

6

481

Be

ds

SEASONAL AVAILABILITY OF BED SUPPLY2016

Non-Serviced Accommodation Serviced Accommodation

Page 45


MIDLOTHIAN COUNCIL

Sections: Comparative Headlines Visitor Types: TotalKey Measures Serviced AccommodationEconomic Impact Non-Serviced AccommodationSectoral Analysis SFR

Staying VisitorDay Visitor

Indexation: Indexation to: 2016

2009 1.23

2010 1.19

2011 1.13

2012 1.09

2013 1.05

2014 1.02

2015 1.01

2016 1.00


Financial Data Indexed to 2016 Prices

Report Sections With Historic Financial Data Indexed to 2016 Prices

Page 46


MIDLOTHIAN COUNCIL

2016 2015 +/- % 2016 2015 +/- % 2016 2015 +/- % 2016 2015 +/- % 2016 2015 +/- % 2016 2015 +/- %

Visitor Days 000s 100.48 100.65 -0.2% 98.61 91.27 8.1% 684.83 680.92 0.6% 883.92 872.83 1.3% 776.40 771.67 0.6% 1,660.32 1,644.50 1.0%

Visitor Numbers 000s 43.63 46.84 -6.9% 16.21 14.74 9.9% 150.04 149.63 0.3% 209.88 211.21 -0.6% 776.40 771.67 0.6% 986.28 982.88 0.3%


Economic Impact £M 25.54 25.63 -0.4% 8.400 7.735 8.6% 37.49 37.12 1.0% 71.43 70.49 1.3% 37.37 37.10 0.7% 108.80 107.59 1.1%

Direct Employment FTEs 373 344 8.6% 101 96 5.3% 452 449 0.7% 927 889 4.2% 451 450 0.4% 1,378 1,339 2.9%


2016 2015 +/- % 2016 2015 +/- %

7.317 7.514 -2.6% 176 149 17.8%

26.87 26.50 1.4% 455 450 1.1%

11.54 11.58 -0.3% 194 195 -0.7%

11.92 11.69 2.0% 194 191 1.6%

24.65 24.14 2.1% 358 352 1.8%

82.30 81.42 1.1% 1,378 1,339 2.9%

26.50 26.17 1.3% 427 423 0.9%

108.80 107.59 1.1% 1,805 1,761 2.5%





Sectoral Distribution of Economic Impact - £M including VAT Indexed to 2016Sectors



Visitor Days

Visitor Numbers


Direct Employment


Indirect

TOTAL

Accommodation

Food & Drink

Recreation

Shopping

Transport

TOTAL DIRECT

PERCENTAGE CHANGE BY VISITOR TYPE AND PERFORMANCE MEASURE - COMPARING 2016 & 2015 - INDEXED TO 2016


2015 in 2016 prices (1.013)

KEY PERFORMANCE INDICATORS BY TYPE OF VISITOR - COMPARING 2016 & 2015 - INDEXED TO 2016

KEY


-0.2

%

-6.9

% -0.4

%

8.6

%

-10.0%

-5.0%

0.0%

5.0%

10.0%

6.7%

24.7%

10.6%

11.0%

22.7%

24.4%

Accommodation

Food & Drink

Recreation

Shopping

Transport

Indirect

9.7%

25.2%

10.8%10.8%

19.9%

23.6%

Accommodation

Food & Drink

Recreation

Shopping

Transport

Indirect

8.1

% 9.9

%

8.6

%

5.3

%

0.0%

5.0%

10.0%

15.0%

0.6

%

0.3

%

1.0

%

0.7

%

0.0%

0.5%

1.0%

1.5%

1.3

%

-0.6

%

1.3

%

4.2

%

-2.0%

0.0%

2.0%

4.0%

6.0%

0.6

%

0.6

%

0.7

%

0.4

%

0.0%

0.2%

0.4%

0.6%

0.8%

1.0

%

0.3

% 1.1

%

2.9

%

0.0%

1.0%

2.0%

3.0%

4.0%

Page 47


MIDLOTHIAN COUNCIL

2009 2010 2011 2012 2013 2014 2015 2016

2.8% 8.3% 1.9% 5.2% 3.7% 4.4% 5.6%

4.4% 8.4% 4.8% 6.0% 6.7% 2.7% 3.0%

2.6% 5.5% 2.0% 4.6% 5.5% 5.1% 6.1%

0.1% 3.3% -3.9% -0.9% -0.9% -0.1% 2.3%


2016 Prices £M

Visitor Numbers - Total

000s

TOTALKEY MEASURES

Indexed

2009 to 2016

2016 Prices

Economic Impact - Indexed - Total

Total Employment

Visitor Days - Total

000s

Total Employment Supported - Total

FTEs


Economic Impact - Indexed

Visitor Numbers

Visitor Days

10

3.0

5

10

5.8

9

11

1.5

5

10

5.0

2

10

8.4

4

10

6.8

8

10

7.5

9

10

8.8

0

2009

2010

2011

2012

2013

2014

2015

2016


95

7.4

2

99

9.4

7

1,0

38

.16

1,0

03

.47

1,0

15

.14

1,0

21

.81

98

2.8

8

98

6.2

8

2009

2010

2011

2012

2013

2014

2015

2016


1,5

64

.95

1,6

05

.16

1,6

51

.63

1,5

95

.59

1,6

37

.29

1,6

50

.45

1,6

44

.50

1,6

60

.32

2009

2010

2011

2012

2013

2014

2015

2016


1,7

63

1,7

65

1,8

21

1,6

95

1,7

48

1,7

47

1,7

61

1,8

05

2009

2010

2011

2012

2013

2014

2015

2016


2010

2011

2012

2013

2014

2015

2016

2.8%

5.3%

-5.9%

3.3%

-1.4%

0.7%

1.1%


2010

2011

2012

2013

2014

2015

2016

4.4%

3.9%

-3.3%

1.2%

0.7%

-3.8%

0.3%


2010

2011

2012

2013

2014

2015

2016

2.6%

2.9%

-3.4%

2.6%

0.8%

-0.4%

1.0%


2010

2011

2012

2013

2014

2015

2016

0.1%

3.2%

-6.9%

3.2%

-0.1%

0.8%

2.5%


Page 48


MIDLOTHIAN COUNCIL

2009 2010 2011 2012 2013 2014 2015 2016

3.5% 15.3% -1.7% 2.1% -7.9% -5.9% -6.2%

-0.4% 18.6% 6.6% 12.7% 9.4% 11.8% 4.2%

-0.1% 12.1% -5.1% -1.8% -4.6% -1.5% -1.6%

-1.1% 10.2% -9.1% -5.7% -8.3% -6.9% 1.1%


2016 Prices £M

Visitor Numbers - Serviced Accommodation

000s

SERVICED

ACCOMMODATION

KEY MEASURES

Indexed

2009 to 2016

2016 Prices

Economic Impact - Indexed - Serviced Accommodation

Direct Employment

Visitor Days - Serviced Accommodation

000s

Direct Employment Supported - Serviced Accommodation

FTEs



Visitor Numbers

Visitor Days

27

.23

28

.19

31

.40

26

.76

27

.81

25

.08

25

.63

25

.54

2009

2010

2011

2012

2013

2014

2015

2016


41

.89

41

.72

49

.68

44

.64

47

.20

45

.83

46

.84

43

.63

2009

2010

2011

2012

2013

2014

2015

2016


10

2.1

6

10

2.0

8

11

4.4

9

96

.94

10

0.3

6

97

.42

10

0.6

5

10

0.4

8

2009

2010

2011

2012

2013

2014

2015

2016


36

9

36

5

40

7

33

6

34

8

33

9

34

4

37

3

2009

2010

2011

2012

2013

2014

2015

2016


2010

2011

2012

2013

2014

2015

2016

3.5%

11.4%

-14.8%

3.9%

-9.8%

2.2%

-0.4%


2010

2011

2012

2013

2014

2015

2016

-0.4%

19.1%

-10.1%

5.7%

-2.9%

2.2%

-6.9%


2010

2011

2012

2013

2014

2015

2016

-0.1%

12.2%

-15.3%

3.5%

-2.9%

3.3%

-0.2%


2010

2011

2012

2013

2014

2015

2016

-1.1%

11.5%

-17.5%

3.7%

-2.7%

1.5%

8.6%


Page 49


MIDLOTHIAN COUNCIL

2009 2010 2011 2012 2013 2014 2015 2016

-0.8% 31.0% 18.4% 26.8% 37.5% 59.4% 73.1%

1.6% 28.1% 20.9% 32.1% 37.9% 68.3% 85.0%

2.7% 20.8% 5.9% 18.5% 23.8% 57.3% 70.0%

-0.3% 10.1% -10.5% -5.2% 0.5% 23.4% 29.9%


2016 Prices £M

Visitor Numbers - Non-Serviced Accommodation

000s

NON-SERVICED

ACCOMMODATION

KEY MEASURES

Indexed

2009 to 2016

2016 Prices

Economic Impact - Indexed - Non-Serviced Accommodation

Direct Employment

Visitor Days - Non-Serviced Accommodation

000s

Direct Employment Supported - Non-Serviced Accommodation

FTEs



Visitor Numbers

Visitor Days

4.8

5

4.8

1

6.3

6

5.7

4

6.1

5

6.6

7

7.7

4

8.4

0

2009

2010

2011

2012

2013

2014

2015

2016


8.7

6

8.9

0

11

.22

10

.59

11

.57

12

.08

14

.74

16

.21

2009

2010

2011

2012

2013

2014

2015

2016


58

.02

59

.59

70

.09

61

.46

68

.73

71

.82

91

.27

98

.61

2009

2010

2011

2012

2013

2014

2015

2016


78

78

86

70

74

78

96

10

1

2009

2010

2011

2012

2013

2014

2015

2016


2010

2011

2012

2013

2014

2015

2016

-0.8%

32.1%

-9.7%

7.1%

8.4%

16.0%

8.6%


2010

2011

2012

2013

2014

2015

2016

1.6%

26.1%

-5.6%

9.2%

4.5%

22.0%

9.9%


2010

2011

2012

2013

2014

2015

2016

2.7%

17.6%

-12.3%

11.8%

4.5%

27.1%

8.1%


2010

2011

2012

2013

2014

2015

2016

-0.3%

10.4%

-18.7%

6.0%

6.0%

22.8%

5.3%


Page 50


MIDLOTHIAN COUNCIL

2009 2010 2011 2012 2013 2014 2015 2016

-1.1% -2.6% -2.2% 3.0% 4.1% 8.0% 9.1%

-1.0% -2.3% -2.3% 2.6% 4.0% 7.8% 8.1%

-0.8% -1.8% -1.9% 2.7% 3.9% 6.9% 7.5%

-3.3% -6.8% -6.4% -1.4% -0.3% 3.5% 4.1%


2016 Prices £M

Visitor Numbers - SFR

000s

SFRKEY MEASURES

Indexed

2009 to 2016

2016 Prices

Economic Impact - Indexed - SFR

Direct Employment

Visitor Days - SFR

000s

Direct Employment Supported - SFR

FTEs



Visitor Numbers

Visitor Days

34

.37

33

.99

33

.46

33

.61

35

.40

35

.79

37

.12

37

.49

2009

2010

2011

2012

2013

2014

2015

2016


13

8.8

6

13

7.4

1

13

5.7

3

13

5.6

6

14

2.4

5

14

4.4

1

14

9.6

3

15

0.0

4

2009

2010

2011

2012

2013

2014

2015

2016


63

6.8

6

63

2.0

4

62

5.5

2

62

4.6

1

65

4.2

8

66

1.7

3

68

0.9

2

68

4.8

3

2009

2010

2011

2012

2013

2014

2015

2016


43

4

42

0

40

5

40

6

42

8

43

3

44

9

45

2

2009

2010

2011

2012

2013

2014

2015

2016


2010

2011

2012

2013

2014

2015

2016

-1.1%

-1.6%

0.4%

5.3%

1.1%

3.7%

1.0%


2010

2011

2012

2013

2014

2015

2016

-1.0%

-1.2%

0.0%

5.0%

1.4%

3.6%

0.3%


2010

2011

2012

2013

2014

2015

2016

-0.8%

-1.0%

-0.1%

4.7%

1.1%

2.9%

0.6%


2010

2011

2012

2013

2014

2015

2016

-3.3%

-3.6%

0.4%

5.3%

1.1%

3.7%

0.7%


Page 51


MIDLOTHIAN COUNCIL

2009 2010 2011 2012 2013 2014 2015 2016

0.8% 7.2% -0.5% 4.4% 1.6% 6.1% 7.5%

-0.8% 3.8% 0.7% 6.2% 6.8% 11.5% 10.8%

-0.4% 1.6% -1.8% 3.3% 4.3% 9.5% 10.9%

-1.3% 2.5% -5.9% -2.0% -2.3% 0.9% 4.1%


2016 Prices £M

Visitor Numbers - Staying Visitor

000s

STAYING VISITORKEY MEASURES

Indexed

2009 to 2016

2016 Prices

Economic Impact - Indexed - Staying Visitor

Direct Employment

Visitor Days - Staying Visitor

000s

Direct Employment Supported - Staying Visitor

FTEs



Visitor Numbers

Visitor Days

66

.45

67

.00

71

.22

66

.11

69

.36

67

.54

70

.49

71

.43

2009

2010

2011

2012

2013

2014

2015

2016


18

9.5

1

18

8.0

3

19

6.6

3

19

0.8

9

20

1.2

2

20

2.3

3

21

1.2

1

20

9.8

8

2009

2010

2011

2012

2013

2014

2015

2016


79

7.0

4

79

3.7

2

81

0.0

9

78

3.0

1

82

3.3

7

83

0.9

7

87

2.8

3

88

3.9

2

2009

2010

2011

2012

2013

2014

2015

2016


1,3

00

1,2

84

1,3

32

1,2

23

1,2

74

1,2

70

1,3

12

1,3

53

2009

2010

2011

2012

2013

2014

2015

2016


2010

2011

2012

2013

2014

2015

2016

0.8%

6.3%

-7.2%

4.9%

-2.6%

4.4%

1.3%


2010

2011

2012

2013

2014

2015

2016

-0.8%

4.6%

-2.9%

5.4%

0.6%

4.4%

-0.6%


2010

2011

2012

2013

2014

2015

2016

-0.4%

2.1%

-3.3%

5.2%

0.9%

5.0%

1.3%


2010

2011

2012

2013

2014

2015

2016

-2.1%

4.0%

-9.5%

4.7%

0.0%

4.6%

4.2%


Page 52


MIDLOTHIAN COUNCIL

2009 2010 2011 2012 2013 2014 2015 2016

6.3% 10.2% 6.3% 6.8% 7.5% 1.4% 2.1%

5.7% 9.6% 5.8% 6.0% 6.7% 0.5% 1.1%

5.7% 9.6% 5.8% 6.0% 6.7% 0.5% 1.1%

3.9% 5.5% 1.8% 2.3% 3.0% -2.9% -2.5%


2016 Prices £M

Visitor Numbers - Day Visitor

000s

DAY VISITORKEY MEASURES

Indexed

2009 to 2016

2016 Prices

Economic Impact - Indexed - Day Visitor

Direct Employment

Visitor Days - Day Visitor

000s

Direct Employment Supported - Day Visitor

FTEs



Visitor Numbers

Visitor Days

36

.59

38

.89

40

.33

38

.91

39

.08

39

.34

37

.10

37

.37

2009

2010

2011

2012

2013

2014

2015

2016


76

7.9

1

81

1.4

4

84

1.5

3

81

2.5

8

81

3.9

2

81

9.4

8

77

1.6

7

77

6.4

0

2009

2010

2011

2012

2013

2014

2015

2016


76

7.9

1

81

1.4

4

84

1.5

3

81

2.5

8

81

3.9

2

81

9.4

8

77

1.6

7

77

6.4

0

2009

2010

2011

2012

2013

2014

2015

2016


46

3

48

1

48

9

47

2

47

4

47

7

45

0

45

1

2009

2010

2011

2012

2013

2014

2015

2016


2010

2011

2012

2013

2014

2015

2016

6.3%

3.7%

-3.5%

0.5%

0.7%

-5.7%

0.7%


2010

2011

2012

2013

2014

2015

2016

5.7%

3.7%

-3.4%

0.2%

0.7%

-5.8%

0.6%


2010

2011

2012

2013

2014

2015

2016

5.7%

3.7%

-3.4%

0.2%

0.7%

-5.8%

0.6%


2010

2011

2012

2013

2014

2015

2016

3.9%

1.5%

-3.5%

0.4%

0.7%

-5.7%

0.4%


Page 53


MIDLOTHIAN COUNCIL

2009 2010 2011 2012 2013 2014 2015 2016 2016

Accommodation £M 7.260 7.779 8.740 7.488 7.618 6.203 6.261 6.097 0.0 5.60% Accommodation (5.6%)

Food & Drink £M 21.70 21.66 22.03 21.04 21.78 21.92 22.08 22.39 0.0 20.58% Food & Drink (20.6%)

Recreation £M 9.947 10.08 10.28 9.683 9.802 9.776 9.649 9.618 0.0 8.84% Recreation (8.8%)

Shopping £M 9.447 9.436 9.634 9.203 9.568 9.628 9.744 9.937 0.0 9.13% Shopping (9.1%)

Transport £M 19.64 19.43 19.83 18.89 19.72 19.86 20.11 20.54 0.0 18.88% Transport (18.9%)

Direct Revenue £M 67.99 68.39 70.52 66.30 68.48 67.39 67.85 68.58 0.1 63.03% Direct Revenue (63.0%)

VAT £M 10.20 11.97 14.10 13.26 13.70 13.48 13.57 13.72 0.0 12.61% VAT (12.6%)

Direct Expenditure £M 78.19 80.35 84.62 79.56 82.18 80.87 81.42 82.30 0.1 75.64% Direct Expenditure (75.6%)

Indirect Expenditure £M 24.86 25.53 26.93 25.46 26.26 26.01 26.17 26.50 0.0 24.36% Indirect Expenditure (24.4%)

TOTAL £M 103.05 105.89 111.55 105.02 108.44 106.88 107.59 108.80 0.1 100.00% TOTAL (100.0%)

2009 2010 2011 2012 2013 2014 2015 2016 2016

Accommodation FTEs 170 172 192 147 148 145 149 176 176 9.7% Accommodation (9.7%)

Food & Drink FTEs 443 442 449 429 444 447 450 455 455 25.2% Food & Drink (25.2%)

Recreation FTEs 202 204 208 196 199 198 195 194 194 10.8% Recreation (10.8%)

Shopping FTEs 186 185 189 181 188 189 191 194 194 10.8% Shopping (10.8%)

Transport FTEs 344 340 347 331 345 348 352 358 358 19.9% Transport (19.9%)

Direct Employment FTEs 1,344 1,344 1,386 1,284 1,324 1,327 1,339 1,378 1,378 76.4% Direct Employment (76.4%)

Indirect Employment FTEs 419 421 435 411 424 420 423 427 427 23.6% Indirect Employment (23.6%)

TOTAL FTEs 1,763 1,765 1,821 1,695 1,748 1,747 1,761 1,805 1,805 100.0% TOTAL (100.0%)



SECTOR / YEAR


SECTORAL DISTRIBUTION OF ECONOMIC IMPACT - £M INCLUDING VAT INDEXED TO 2016


Indexed

SECTOR / YEAR

2009 to 2016

2016 Prices

6.09722.390

9.618

9.937

20.539

13.716

26.502

2016


176 455

194

194358

427




Recreation (10.8%)

Transport (19.9%)


2016


Recreation (8.8%)

Shopping (9.1%)Transport

(18.9%)

VAT

(12.6%)

Indirect Expenditure (24.4%)

SECTORAL DISTRIBUTION OF ECONOMIC IMPACT - £M INCLUDING VAT INDEXED TO

2016

Shopping (10.8%)

Page 54


MIDLOTHIAN COUNCIL


10.4% 10.6% 8.9% -2.4% 2.7% -4.2% 9.6% -6.2% 14.1% 11.6% 15.8% 6.7% 5.6% 9.9% -1.4% 4.4% 11.2%

2.7% 1.5% 11.8% -2.3% -2.3% 5.5% 0.1% 0.1% 1.8% -2.8% 6.4% -4.9% 1.1% 5.1% 0.2% 0.4% -0.7%

1.5% 1.5% 1.3% -0.3% 0.4% -0.6% 1.4% -0.9% 2.0% 1.7% 2.3% 1.0% 0.8% 1.4% -0.2% 0.6% 1.6%

2009 £M 7.580 6.550 7.066 7.558 7.509 8.163 15.31 14.86 7.961 7.201 6.399 6.888 103.05 21.20 23.23 38.13 20.49

2010 £M 6.845 6.347 6.863 6.719 8.016 8.529 16.17 15.06 9.353 8.392 7.142 6.458 105.89 2.8% 20.05 23.26 40.58 21.99

2011 £M 7.102 6.513 6.939 7.986 7.934 9.583 17.41 16.27 8.996 8.106 7.486 7.226 111.55 5.3% 20.55 25.50 42.67 22.82

2012 £M 6.711 6.673 6.828 7.166 7.701 8.621 15.94 15.48 8.239 7.331 7.271 7.065 105.02 -5.9% 20.21 23.49 39.65 21.67

2013 £M 7.369 6.721 6.965 7.035 7.843 7.487 17.06 16.06 8.401 8.300 7.627 7.580 108.44 3.3% 21.05 22.37 41.52 23.51

2014 £M 7.665 6.706 7.000 7.471 7.683 7.513 17.13 14.45 8.667 7.646 7.151 7.801 106.88 -1.4% 21.37 22.67 40.24 22.60

2015 £M 8.150 7.141 6.880 7.549 7.895 7.411 16.76 13.93 8.927 8.264 6.962 7.723 107.59 0.7% 22.17 22.86 39.61 22.95

2016 £M 8.366 7.245 7.693 7.377 7.712 7.823 16.77 13.94 9.085 8.036 7.410 7.346 108.80 1.1% 23.30 22.91 39.79 22.79

2009 2010 2011 2012 2013 2014 2015 2016

Total £M 103.05 105.89 111.55 105.02 108.44 106.88 107.59 108.80


Share of Total % 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%






TOTAL

%

Change


QUARTER

TOTAL

KEY


Less than 3% change

ECONOMIC IMPACT £M - INDEXED TO 2016 / PERCENTAGE CHANGES

MONTH AND QUARTER

TOTALECONOMIC IMPACT

Indexed

SHARE OF MARKET

% Change 2009 to 2016

% Change 2015 to 2016


ual

Chan

ge


TOTAL

Q1 Q2 Q3 Q4

2016 Prices

2009 to 2016

ECONOMIC IMPACT - INDEXED TO 2016

2009

2010

2011

2012

2013

2014

2015

2016

0.00

20.00

40.00

60.00

80.00

100.00

120.00

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

120.0%

Total £M Share of Total %


Page 55


MIDLOTHIAN COUNCIL


20.8% 6.3% 8.4% -5.9% -6.2% 0.2% -27.6% -34.2% 5.3% 14.3% 8.4% 14.6% -6.2% 11.1% -3.8% -23.9% 12.5%

-3.8% -3.9% 6.7% -8.2% -6.5% 7.0% -4.3% -0.5% 11.9% -3.5% -0.1% 2.9% -0.4% 0.0% -2.4% 1.1% -0.5%

3.0% 0.9% 1.2% -0.8% -0.9% 0.0% -3.9% -4.9% 0.8% 2.0% 1.2% 2.1% -0.9% 1.6% -0.5% -3.4% 1.8%

2009 £M 1.168 1.415 1.737 1.869 2.206 2.280 4.161 4.661 2.148 2.029 1.784 1.775 27.23 4.319 6.356 10.97 5.588

2010 £M 1.126 1.476 1.717 1.748 2.338 2.273 4.543 4.863 2.372 2.487 1.738 1.512 28.19 3.5% 4.319 6.360 11.78 5.737

2011 £M 1.315 1.601 1.855 2.287 2.445 2.709 5.189 5.321 2.714 2.453 1.706 1.806 31.40 11.4% 4.772 7.441 13.22 5.965

2012 £M 1.117 1.334 1.660 1.852 2.010 2.325 4.234 4.549 2.218 1.968 1.737 1.760 26.76 -14.8% 4.111 6.186 11.00 5.466

2013 £M 1.210 1.494 1.760 1.789 2.157 2.189 4.501 4.672 2.232 2.241 1.815 1.748 27.81 3.9% 4.464 6.135 11.41 5.804

2014 £M 1.371 1.470 1.650 1.758 2.037 2.112 3.170 3.277 2.213 2.235 1.849 1.933 25.08 -9.8% 4.492 5.907 8.660 6.018

2015 £M 1.465 1.565 1.765 1.916 2.213 2.136 3.150 3.084 2.022 2.402 1.936 1.978 25.63 2.2% 4.796 6.265 8.256 6.317

2016 £M 1.410 1.504 1.884 1.759 2.069 2.285 3.014 3.069 2.263 2.319 1.934 2.035 25.54 -0.4% 4.797 6.113 8.345 6.288

2009 2010 2011 2012 2013 2014 2015 2016

Serviced £M 27.23 28.19 31.40 26.76 27.81 25.08 25.63 25.54


Share of Total % 26.4% 26.6% 28.2% 25.5% 25.6% 23.5% 23.8% 23.5%

Annual Change in Share % 0.8% 5.7% -9.5% 0.6% -8.5% 1.5% -1.5%

Change in Share from 2009 % 0.8% 6.5% -3.6% -3.0% -11.2% -9.8% -11.2%

Avg Ann. Change in Share % 0.8% 3.3% -1.2% -0.7% -2.2% -1.6% -1.6%




%

Change


QUARTER

TOTAL

KEY


Less than 3% change


MONTH AND QUARTER

SERVICED

ACCOMMODATION

ECONOMIC IMPACT

Indexed

SHARE OF MARKET

% Change 2009 to 2016

% Change 2015 to 2016


ual

Chan

ge



Q1 Q2 Q3 Q4

2016 Prices

2009 to 2016


2009

2010

2011

2012

2013

2014

2015

2016

0.00

10.00

20.00

30.00

40.00

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

Serviced £M Share of Total %


Page 56


MIDLOTHIAN COUNCIL


85.9% 187.1% 256.4% 98.8% 100.4% 96.7% 69.5% 56.9% 74.0% 41.8% 108.8% -90.7% 73.1% 164.3% 98.5% 65.1% 19.3%

31.8% 18.5% 14.3% 28.8% 14.2% 24.4% 22.9% 9.4% 0.4% -3.1% 7.5% -93.2% 8.6% 20.4% 21.9% 11.8% -23.0%

12.3% 26.7% 36.6% 14.1% 14.3% 13.8% 9.9% 8.1% 10.6% 6.0% 15.5% -13.0% 10.4% 23.5% 14.1% 9.3% 2.8%

2009 £M 0.178 0.138 0.117 0.347 0.409 0.476 0.803 0.932 0.469 0.459 0.237 0.287 4.852 0.432 1.232 2.204 0.983

2010 £M 0.098 0.141 0.173 0.230 0.419 0.639 0.844 0.919 0.526 0.508 0.159 0.157 4.814 -0.8% 0.413 1.288 2.290 0.824

2011 £M 0.159 0.226 0.189 0.614 0.453 0.850 1.094 1.310 0.402 0.450 0.347 0.266 6.358 32.1% 0.574 1.917 2.806 1.062

2012 £M 0.096 0.295 0.226 0.319 0.575 0.686 1.112 1.212 0.348 0.314 0.280 0.280 5.743 -9.7% 0.616 1.581 2.672 0.873

2013 £M 0.203 0.226 0.277 0.326 0.488 0.623 1.075 1.171 0.414 0.546 0.387 0.416 6.153 7.1% 0.707 1.437 2.660 1.349

2014 £M 0.179 0.219 0.361 0.489 0.578 0.633 1.040 1.273 0.606 0.555 0.361 0.376 6.669 8.4% 0.759 1.699 2.920 1.291

2015 £M 0.251 0.333 0.365 0.535 0.718 0.753 1.107 1.336 0.814 0.672 0.461 0.391 7.735 16.0% 0.949 2.006 3.256 1.524

2016 £M 0.330 0.395 0.417 0.689 0.820 0.937 1.361 1.462 0.817 0.651 0.495 0.027 8.400 8.6% 1.143 2.446 3.639 1.173

2009 2010 2011 2012 2013 2014 2015 2016

Non-Serviced £M 4.852 4.814 6.358 5.743 6.153 6.669 7.735 8.400


Share of Total % 4.7% 4.5% 5.7% 5.5% 5.7% 6.2% 7.2% 7.7%







%

Change


QUARTER

TOTAL

KEY


Less than 3% change


MONTH AND QUARTER

NON-SERVICED

ACCOMMODATION

ECONOMIC IMPACT

Indexed

SHARE OF MARKET

% Change 2009 to 2016

% Change 2015 to 2016


ual

Chan

ge



Q1 Q2 Q3 Q4

2016 Prices

2009 to 2016


2009

2010

2011

2012

2013

2014

2015

2016

0.00

2.00

4.00

6.00

8.00

10.00

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

Non-Serviced £M Share of Total %


Page 57


MIDLOTHIAN COUNCIL


14.8% 12.8% 16.6% 8.3% 9.2% 12.7% 7.8% 3.8% 10.8% 8.1% 14.3% -3.1% 9.1% 14.6% 9.9% 6.7% 2.9%

2.2% -0.5% 3.1% 2.7% 1.3% 5.9% 4.2% 3.1% 2.9% -2.0% 0.1% -11.5% 1.0% 1.6% 3.3% 3.5% -6.9%

2.1% 1.8% 2.4% 1.2% 1.3% 1.8% 1.1% 0.5% 1.5% 1.2% 2.0% -0.4% 1.3% 2.1% 1.4% 1.0% 0.4%

2009 £M 4.846 3.322 2.694 2.520 1.575 1.852 4.469 5.036 2.130 1.711 0.926 3.288 34.37 10.86 5.947 11.63 5.925

2010 £M 4.461 3.347 2.712 2.353 1.577 1.959 4.546 5.056 2.239 1.848 0.887 3.006 33.99 -1.1% 10.52 5.889 11.84 5.742

2011 £M 4.410 3.246 2.555 2.611 1.491 1.960 4.533 5.022 2.058 1.622 0.884 3.067 33.46 -1.6% 10.21 6.062 11.61 5.574

2012 £M 4.382 3.392 2.697 2.429 1.559 1.924 4.502 5.004 2.042 1.553 0.915 3.206 33.61 0.4% 10.47 5.911 11.55 5.674

2013 £M 4.890 3.477 2.855 2.463 1.596 1.916 4.705 5.173 2.136 1.784 0.978 3.425 35.40 5.3% 11.22 5.975 12.01 6.186

2014 £M 4.994 3.456 2.917 2.580 1.619 1.906 4.639 5.196 2.246 1.792 0.977 3.469 35.79 1.1% 11.37 6.106 12.08 6.238

2015 £M 5.440 3.766 3.048 2.658 1.699 1.971 4.623 5.071 2.294 1.886 1.058 3.602 37.12 3.7% 12.25 6.328 11.99 6.546

2016 £M 5.561 3.746 3.141 2.729 1.721 2.087 4.819 5.229 2.361 1.849 1.059 3.187 37.49 1.0% 12.45 6.537 12.41 6.095

2009 2010 2011 2012 2013 2014 2015 2016

SFR £M 34.37 33.99 33.46 33.61 35.40 35.79 37.12 37.49


Share of Total % 33.4% 32.1% 30.0% 32.0% 32.6% 33.5% 34.5% 34.5%






SFR

%

Change


QUARTER

TOTAL

KEY


Less than 3% change


MONTH AND QUARTER

SFRECONOMIC IMPACT

Indexed

SHARE OF MARKET

% Change 2009 to 2016

% Change 2015 to 2016


ual

Chan

ge


SFR

Q1 Q2 Q3 Q4

2016 Prices

2009 to 2016


2009

2010

2011

2012

2013

2014

2015

2016

0.00

10.00

20.00

30.00

40.00

0.0%

10.0%

20.0%

30.0%

40.0%

SFR £M Share of Total %


Page 58


MIDLOTHIAN COUNCIL


17.9% 15.8% 19.7% 9.3% 10.0% 15.2% -2.5% -8.2% 14.6% 14.8% 18.3% -1.9% 7.5% 17.8% 11.5% -1.7% 8.5%

2.0% -0.4% 5.1% 1.3% -0.4% 9.2% 3.5% 2.8% 6.0% -2.9% 1.0% -12.1% 1.3% 2.2% 3.4% 3.8% -5.8%

2.6% 2.3% 2.8% 1.3% 1.4% 2.2% -0.4% -1.2% 2.1% 2.1% 2.6% -0.3% 1.1% 2.5% 1.6% -0.2% 1.2%

2009 £M 6.191 4.875 4.548 4.736 4.191 4.608 9.432 10.63 4.748 4.199 2.947 5.350 66.45 15.61 13.53 24.81 12.50

2010 £M 5.685 4.964 4.602 4.332 4.334 4.871 9.933 10.84 5.138 4.843 2.785 4.675 67.00 0.8% 15.25 13.54 25.91 12.30

2011 £M 5.884 5.073 4.599 5.513 4.388 5.520 10.82 11.65 5.174 4.525 2.937 5.139 71.22 6.3% 15.56 15.42 27.64 12.60

2012 £M 5.595 5.021 4.582 4.600 4.144 4.935 9.849 10.76 4.608 3.835 2.932 5.246 66.11 -7.2% 15.20 13.68 25.22 12.01

2013 £M 6.304 5.198 4.892 4.578 4.242 4.728 10.28 11.02 4.782 4.571 3.179 5.589 69.36 4.9% 16.39 13.55 26.08 13.34

2014 £M 6.545 5.146 4.928 4.827 4.234 4.651 8.849 9.746 5.066 4.582 3.187 5.778 67.54 -2.6% 16.62 13.71 23.66 13.55

2015 £M 7.157 5.665 5.178 5.109 4.630 4.860 8.879 9.492 5.130 4.961 3.455 5.971 70.49 4.4% 18.00 14.60 23.50 14.39

2016 £M 7.302 5.645 5.442 5.178 4.610 5.308 9.193 9.760 5.440 4.819 3.488 5.248 71.43 1.3% 18.39 15.10 24.39 13.56

2009 2010 2011 2012 2013 2014 2015 2016

Staying Visitor £M 66.45 67.00 71.22 66.11 69.36 67.54 70.49 71.43


Share of Total % 64.5% 63.3% 63.8% 63.0% 64.0% 63.2% 65.5% 65.7%






STAYING VISITOR

%

Change


QUARTER

TOTAL

KEY


Less than 3% change


MONTH AND QUARTER

STAYING VISITORECONOMIC IMPACT

Indexed

SHARE OF MARKET

% Change 2009 to 2016

% Change 2015 to 2016


ual

Chan

ge


STAYING VISITOR

Q1 Q2 Q3 Q4

2016 Prices

2009 to 2016


2009

2010

2011

2012

2013

2014

2015

2016

0.00

20.00

40.00

60.00

80.00

0.0%

20.0%

40.0%

60.0%

80.0%

Staying Visitor £M Share of Total %


Page 59


MIDLOTHIAN COUNCIL


-23.4% -4.5% -10.6% -22.1% -6.5% -29.3% 29.0% -1.4% 13.4% 7.2% 13.6% 36.4% 2.1% -11.9% -19.4% 15.6% 15.6%

7.2% 8.4% 32.3% -9.9% -5.0% -1.5% -3.8% -5.9% -4.0% -2.6% 11.8% 19.8% 0.7% 17.8% -5.3% -4.4% 7.9%

-3.3% -0.6% -1.5% -3.2% -0.9% -4.2% 4.1% -0.2% 1.9% 1.0% 1.9% 5.2% 0.3% -1.7% -2.8% 2.2% 2.2%

2009 £M 1.389 1.675 2.518 2.822 3.318 3.555 5.876 4.235 3.213 3.002 3.451 1.538 36.59 5.581 9.695 13.32 7.991

2010 £M 1.160 1.383 2.260 2.388 3.682 3.659 6.234 4.219 4.215 3.549 4.357 1.782 38.89 6.3% 4.803 9.728 14.67 9.689

2011 £M 1.218 1.440 2.340 2.473 3.546 4.064 6.594 4.614 3.822 3.581 4.549 2.088 40.33 3.7% 4.998 10.08 15.03 10.22

2012 £M 1.116 1.652 2.245 2.566 3.557 3.686 6.088 4.711 3.631 3.496 4.340 1.818 38.91 -3.5% 5.014 9.810 14.43 9.653

2013 £M 1.065 1.523 2.073 2.458 3.601 2.759 6.776 5.042 3.619 3.729 4.447 1.991 39.08 0.5% 4.661 8.818 15.44 10.17

2014 £M 1.120 1.560 2.073 2.644 3.449 2.862 8.278 4.702 3.601 3.064 3.964 2.023 39.34 0.7% 4.753 8.955 16.58 9.051

2015 £M 0.993 1.475 1.702 2.440 3.265 2.551 7.878 4.438 3.797 3.303 3.507 1.752 37.10 -5.7% 4.171 8.256 16.11 8.562

2016 £M 1.064 1.600 2.251 2.199 3.102 2.514 7.578 4.177 3.645 3.217 3.922 2.098 37.37 0.7% 4.915 7.815 15.40 9.237

2009 2010 2011 2012 2013 2014 2015 2016

Day Visitor £M 36.59 38.89 40.33 38.91 39.08 39.34 37.10 37.37


Share of Total % 35.5% 36.7% 36.2% 37.0% 36.0% 36.8% 34.5% 34.3%






DAY VISITOR

%

Change


QUARTER

TOTAL

KEY


Less than 3% change


MONTH AND QUARTER

DAY VISITORECONOMIC IMPACT

Indexed

SHARE OF MARKET

% Change 2009 to 2016

% Change 2015 to 2016


ual

Chan

ge


DAY VISITOR

Q1 Q2 Q3 Q4

2016 Prices

2009 to 2016


2009

2010

2011

2012

2013

2014

2015

2016

0.00

10.00

20.00

30.00

40.00

50.00

0.0%

10.0%

20.0%

30.0%

40.0%

Day Visitor £M Share of Total %


Documents

KY10 3RS Fife - MBTAG · modati 'ACCOM 2012.Accommodation - Establishments.Serviced Accommodation 12012.Accommodation - Bed Spaces.Serviced Accommodation 1+50 Room 8 -8 1,539 +50