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What do these have in common?
Why would a company or a school rebrand?
Why Rebrand?
Has Miley Cyrus rebranded herself?
Why?
Rebranding Places
Places can rebrand too.
Why may a PLACE want to rebrand? E.g. a town, village, seaside resort or city?
Write a list of reasons in your book
Definition of rebranding
Rebranding is the way or ways in which a place is redeveloped and marketed so that it gains a new identity. It can then attract new investors and visitors.
What problems can you identify in these images?
How can places be rebranded?
Why has Kingston Market recently been rebranded!
What do you think of the rebrand?
Has the market place changed over time?
Is change a good thing?
Annotate the changes you can see
Rebranding in BrightonOn our fieldtrip to Brighton we will be investigating the rebranding that is taking place there. Why do you think the West Pier area needs rebranding?
How would you rebrand the West Pier?
Designing a Questionnaire
To find out what people think of the rebranding in Brighton we need to conduct a questionnaire.
What makes a good
Questionnaire?
Designing a Questionnaire
Using the spider diagram we have just created, design your own questionnaire. I will be checking this before the end of the lesson.
You could pilot some of the questions on other people in the room to ensure that they make sense and are not leading questions!
You will be using your questionnaire with members of the public on the fieldtrip so ensure that you are happy with it!
Homework
1. Ensure that your questionnaire is complete and ready to use with members of the public.
2. Find a photo of the proposed rebrand so that you can ask people what they think of it on the fieldtrip.
Brighton’s i360
Give me 5 facts to do with rebranding
