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Landing the job• What is a resume?
– A resume is a self-promotional marketing tool. Think of yourself as a product, potential employers as your customers, and your resume as a brochure about you. What are your features and benefits? What makes you unique?
• Determine your job search objective prior to writing the resume.
– You should have different resumes for each vertical market you are trying to service
• Hard Copy Resumes– 24 pound paper– White or Ivory– Report cover– More than one page is fine– Cover letter, resume, and references (recommendations)
• Soft Coy– Cover letter in the body of the email– Resume as the attachment
Landing the job• Show who you know.
– If you have reported to someone important such as a vice president or department manager, say so in your resume.
• Use bulleted sentences – – Resumes are read quickly. This bulleted sentence format
makes it easier for someone to quickly scan.• Use #’s, $’s and %’s
– managed a department of 10 with a budget of $1,000,000.
– Increased sales by 25% in a 15-state territory.• Get rid of the Objective Statement
– Replace with a Summary of Qualifications.• Have someone else review your resume.
– Have someone review your job search objective, your resume, and listings of positions that interest you. Their questions can also point to items on your resume that are confusing to the reader.
• Testimonials – If you are going to use this option only use three
Landing the job• What if you don't have any experience in the kind of work
you want to do?– Find a place that will let you do some volunteer work right
away. You only need a brief, concentrated period of volunteer training.
• Drop Dates– This is a cutting edge approach which allows you to control the
information the interviewer can glean about your age and tenure in certain position.
• Email address– Create a generic email– Have your name in the address line– Website resume are fine… MY Space and Face Book are not
• What do you do if you have gaps in your work experience? – Tell what you were doing ~ Here are some examples:
• 1993-95 Full-time parent • 1992-94 Maternity leave and family management • Travel and study -- or Full-time student • Parenting plus community service
Landing the job• What if you have a fragmented history,
with lots of short-term jobs?– To minimize the job-hopper image, combine
several similar jobs into chunks for example:• 1993-1995 Administrative Assistant; Jones
Bakery, Micro Corp., Carter Jewelers
• How can you avoid age discrimination?– You can simply label that part of your resume
"Recent Work History" or "Relevant Work History" and then describe only the last 10 or 15 years of your experience.
Landing the job• What if you worked for only one
employer for 20 or 30 years?– Then list separately each different position you held
there, so your job progression within the company is more obvious.
• What about listing hobbies and interests?
– Don't include hobbies on a resume unless the activity is somehow relevant to your job objective, or clearly reveals a characteristic that supports your job objective.
• What about different paper?– Employers do not like parchment paper and
brochure-folded resumes.
Where do you market yourself• Networking• Internet• Recruiters vs. Headhunters• Newspaper• Warm Calls• Job Fair
Networking• Where the Contacts Are - Tried and True Places to Network
Local alumni association Conventions
Class reunions Club meetings
Cocktail parties Internet list-serves
Fundraisers Volunteer opportunities
Business conferences Continuing education classes
•Networking Knows No Boundaries – You never know who will step onto the adjacent elliptical trainer at the gym; who will be parked behind you in an interminable grocery store line; who will sit next to you on an airplane. Don't let these opportunities pass you by.
Networking• Follow Up
– After you meet with a contact, it is absolutely essential to write a thank you note. Tell your contact how much he or she helped you, and refer to particularly helpful, specific advice.
• What Goes Around Comes Around– If you want executives to make time for you, make yourself
available to others whom you might be able to help out.
• Stay Organized– Keep a record of your networking. Whether you do this in a
Rolodex, in a notebook, or in a database file on your computer, it's important to keep track of your contacts. Make sure your system has plenty of room for contacts' names, addresses, phone numbers, companies, job titles, how you met them, and subsequent conversations you've had with them.
Resume Business Cards• Creating Resume Business Cards
– VistaPrint.com (first 250 are free)– Front ~ Name, position you desire, and contact
information– Back ~ three bullets that state accomplishments
• Never leave home without them– Before leaving home, your checklist should be
expanded to include business cards, as part of "do I have my wallet/money, house keys, driver's license'“
• Use proper business card etiquette– Whenever you give a business card, ask for a
business card. Write comments on the card such as date, location and common points of interest. These comments will prove valuable when following up with that person.
Research• Approximate number of employees • Products and/or services• Types of clients• Growth and financial stability• Competition • Mission/Values/Vision statements• Typical career path
Getting Past the Gatekeeper• Time to use your thirty second highlights• Best day to do a warm call ~ Tuesday• Keep offering times that would be convenient• Make a connection ~ as the relationship can
open doors that are unknown• Do not ask for Human Resource ~ know your
department • Send portfolios to division heads the old fashion
way ~ be creative for your top selections• Do your homework on the internet ~ search
and ask by name
Leave at Home• Cell phones• Excessive cologne or jewelry• Bad manners or negativity• Friends and family• Inappropriate language• Controversial views or offensive topics
In the interview• Dress for success• Remember ~ you are interviewing the company as
much as they are interviewing you• Get the interviewer to talk more then you• Interviewers will make their decision within seven
minutes• Eye contact is essential• Show confidence• Have several copies of your resume• Showcase your strategic plan ~ do not provide copy• Never cut off the interviewer. Think before you answer. • Do not eat, chew gum, or smoke
Illegal Questions• Age/date of birth• Marital status• Parental status• National origin• Religion• Mental health issues• Race/ethnicity• Arrest history• Impairments or disabilities irrelevant to the
position
Types of Questions• Opinion:
– “What are your strengths?”– Subjective analysis on your response to
scenarios
• Offbeat: – “If you were an animal, what kind would you
be and why?” – What is your weakness, is the client always
right, talk to one person, tell me a joke– Get past pre-programmed responses
Behavioral Interviewing• Behavioral:
– “Can you give me an example of when you successfully dealt with a difficult client?”
– “Describe a situation in which you were able to use persuasion to successfully convince someone to see things your way.”
– “Give me an example of a time when you set a goal and were able to meet or achieve it.”
– “What is your typical way of dealing with conflict? • Identify 5 examples from your past experience where you
demonstrated top behaviors and skills– Examples could be positive (accomplishments or
meeting goals) or situations that started out negatively, but either ended positively or you made the best of the outcome.
STAR Interviewing Technique• Situation or Task
– Describe the situation that you were in or the task that you needed to accomplish. You must describe a specific event or situation, giving enough detail for the interviewer to understand.
• Action you took– Describe the action you took and be sure to keep the
focus on you. • Results you achieved
– What happened? How did the event end? What did you accomplish? What did you learn?
Questions to ask in return• “What are the three most important attributes for
success in this position?”• “What are the opportunities for growth and
advancement for this position?” • “How does a new employee successfully integrate
into your company culture”• “What do you expect as deliverables within the first
ninety days”• “What do you like most about working for this
company?”• “When can I expect to hear from you regarding
your hiring decision?”
The Interviewer• The Buddy
– Be friendly in kind, but don't be lulled into completely letting your guard down.
• The Inquisitor– Often, the Inquisitor believes a stressful interview unearths a
candidate's hidden qualities. It's also important to remember that the Inquisitor can often become your best advocate throughout the interview process and on into the job.
• The Shotgun– This is where your careful presentation really pays off, because you
can relate your strengths to many different aspects of the job. • The Silver Bullet
– Believes there's one magic question to ask -- and one magic response that determines whether you're right for the job. The Silver Bullet asks a few perfunctory questions about your skills, then leans back as he says, "Tell me, how do you tie your shoes?" or "If you could have dinner with three people, who would they be?" From your answer, the Silver Bullet decides yes or no.
• Panel Interviews– From setting to timing of questions this approach is meant to throw
you off your game. Stay calm.
Negotiations• Never Negotiate Until the Sale Is Made
– Here, you're setting the tone for your long-term relationship. The best negotiators are prepared and never cause irritation. Make sure to be sincere and reasonable, never cold or calculating.
• Avoid Discussions about Money – Premature discussions about money can be a real deal
breaker. Besides, the more enthusiastic an employer becomes about you, the more likely they will pay more. Here, you remain gracious while avoiding a direct answer. If an interviewer persists, here is a response: "I'd rather avoid discussing compensation. Challenge is most important to me, and I would like to talk money after we both feel I'm right for the job."
• Never Commit When You Get an Offer – When offered a job, take the opportunity to praise the firm
and explain that you need some time to consider it.
Negotiations• Base salary and signing bonus
– Also commissions, medical and life profit sharing.• Exit strategy
– Standard agreements cover a minimum of six months' to a year's severance, and are triggered if the firm lessens your responsibilities.
• Stock option purchase plans – If you purchase stock at market price, the company may buy an
equal amount under your name up to a percentage of your income. • Relocation expenses
– This can include house purchase, moving expenses, mortgage rate differential, real estate, closing costs, cost of bridge loan, trips to look for a home, lodging fees, tuition, and spouse reemployment services.
• Other perk – These can include automobile lease, athletic/country club
membership, child care, product discounts, financial planning assistance, tuition reimbursement, tax assistance, and deferred compensation. If you don't have any success in your negotiations, then shift from the "present" and focus instead on futures: a review after six months, an automatic increase after time.
Factoids• $10,000 in salary = one month search (full-time)• Five years start looking, seven years begin the transition, after
ten years will be difficult to move• It takes approximately six weeks for contact to be made once
a resume has been sent• Five percent of all interviewees will send a “Thank You” card ~
this step can make the difference– Today's economic climate dictates you might be competing
with 50 or more people for the same position. It's quite a task for people to keep track of each individual meeting. So it's up to you to give a person a reason to call you back. Now you're in the driver's seat in standing out from other people. If you get no response, do it again. Patience and persistence pays off.
• The interviewer has made up their decision to hire within seven minutes– 4 seconds: 1 impression is made– 10 seconds: 11 impressions are made– Impressions are based on: personal appearance, grooming,
eye contact, articulation, personality, handshake
Brand MOI• One paragraph that sum you up professionally,
with a slice of your personal interest.• A one-page bio highlighting your professional
achievements and experience• A series of articles on you area of expertise• A victory file of letters and testimonial quotes
from those who respect your work• An email signature that has your contact
information and a branding element• A speaking presentation related to your business
interests• A thirty second written introduction about
yourself• Promotional giveaway item that symbolizes your
personal brand essence