LATAN  assists  individuals  with  disabilities  to  achieve  enhanced  quality  of  life  and  

greater  independence  through  access  to  assistive  technology.  

LOUISIANA  ASSISTIVE  TECHNOLOGY  ACCESS  NETWORK  

  3042  Old  Forge  Road  •  Post  Office  Box  14115  •  Baton  Rouge,  LA  70898-­‐4115                          225-­‐925-­‐9500  •  1-­‐800-­‐270-­‐6185  (V/TT)  •  225-­‐925-­‐9560  (FAX)  •  www.latan.org  

  October 16, 2015 Re: Bethany Smith Recommendation To Whom It May Concern: It is with great pleasure that I recommend Bethany Smith as it relates to her pursuing an internship with your company. I had the pleasure of working with Bethany as part of a Google AdWords Marketing campaign designed to advance this organization’s web presence and consumer awareness in Louisiana. Bethany and her team used Google Ad Word’s in order to drive consumers awareness of LATAN and its services in an effort to increase the number of financial and device loans made to special needs individuals. Bethany created three Ad groups along with keywords catered to “disabilities” with a strategy to focus on impressions and click through rates in order to measure company awareness amongst consumers. I am thrilled to share with you that due to Bethany’s Google AdWords campaign LATAN saw a total of 85,730 impressions, 378 clicks and a CTR of .44%. Needless to say our phones were ringing constantly and we were able significantly increase the number of individuals suffering with disabilities. For the month of March alone, due to Bethany’s campaign our website hits on new visitors was over 900, the most I believe we’ve ever received prior to this campaign was about 460. Bethany was prompt, actively participated in the meetings and made suggestions for improvement. She is very personable and very professional in her communications with our staff and her fellow students. Furthermore, Bethany demonstrated her ability to lead a digital marketing campaign and work with fellow digital marketers. I firmly believe that she will be an asset to your company. If you have any questions, or require additional information, please do not hesitate to contact me. I highly recommend Bethany for your internship; she would be an invaluable asset to any company. Sincerely,

Maria Yiannopooulos Marketing Director Public Information Officer

OFFICERS __________________ Katherine Hoover MHS, CRC Board Chair La Place Kendra Case Board Secretary Breaux Bridge BOARD MEMBERS __________________ Roberto J. Aguilar, IFAS, ASA, SR/WA Baton Rouge Neel Choudhury, Esq. New Orleans Kathryn J. Crews Ferriday Jason Harris Baton Rouge Maria Palmer Amite, LA Jim Parks Baton Rouge Louis Prejean Baton Rouge Ray Sharma Baton Rouge Charles Tate Ville Platte ________________ Julie M. Nesbit President & CEO Baton Rouge

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