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EDICIONES FRANZ VIEGENER

DISEO

INDUSTRIALARGENTINO'> B=>

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D?J; >; K: Juan Cavallero

CA>;>: Doctor Arq. Ricardo Blanco

%A?K mamBa: Prof. Laura Buccellato

">;AK >: Cecilia Lebrero

E@;> @@;?:Arq. Cayetana Merc!

C;>>K: Gabriela Ginburg

a??;>:Arq. Ana Scotto

F;@;> mamBa: Oscar Balducci

aG$aDECEm!% a

F( - F>>A

L;? ?J;>? =A @>; ?A? ?J;? ? ;@;>?.

EDI&!$IaL

M C!"+$IGH&

#A ; 11.723

E@; ?; a>@.

D?J; A?@> >@;. - 1 . - F;> : F> (>, 2011.

E-B;;.

I%B 978-987-24497-3-5

1. D?J; IA?@>.

CDD 741.6

F @;K: 04/11/2011

; ? @ >;AK ; @;@ ?@ >;,

?A ;>K A ??@ ;>@;, ?A @>??K

A=A> ;> ; A=A> ;, ? ?@ ;,

@>K;, ;@;;K A ;@>;? @;;?

? ?; ; ?>@; ;? @@A>? ;@.

$;? @;;? ;? ?A>;? ;@@> ;? @@A>?

;? >;? ? ;@;>? ;.

CA=A> ;?K ?> ;>> A@A>? ;?.

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DISEOINDUSTRIAL

ARGENTINO'> B=>

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PROGRAMA DE DIFUSION CULTURAL

EDITORIAL FRANZ VIEGENER

E > Diseo Industrial Argentino E> F= = >= M '> B=>

>>O= ! B>, > > A >=> B=> A

(ABA), ? = = = @ >>=

= =>= N> = @ => == N> ?> >

?>O= = => ?M.

%> > >= @ >?>=> ? >=> @=

>= > ?>=>, > @ >=, > @ ?>>= N> = ==> >-

>= = > = >>, @ > O> M > >= ? > = = > , >= => =T, ?>@

> = ?= = ?>, ?= >: > N> = = A==,

@ , = @> >> T >T @ >=>=

= >=.

E> F= =

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DISEOINDUSTRIAL

DN> = ?= @ >? ?> > >> > @ >= ?>-

> =?> M

>= N> >=> > > @ => ?>O=,

> T> T >= > N> @=, => = =

>=> ?>O=.E > ?>= > ?>> > 100 N>, > =?=-

= > > > ?> N>, = >= = > L?>

O= > = M, L?>

O= = @ >= > == @ >=

N> ? = ?>>= ?=.

>> = O= =-N>, ? > @ = = N>. !> = ==>

N> ? >= @?> L=>, > ?>=> ==> >== >=> >= ? F

?>== = N> = A==: > N>

> @ > > K => = ?M.

E > @ ?= = >?>= = >O= N> ==> @

@, > > = N>, = >?>

> ?>> ? >= ?>=. ?>=

> > @ = K N> ?> > ==>, = @ => O> =-= ? = >>, => ?>>= T@ => ?K-

T ?>>= @ = = ? DN> I= A==>:

La etapa de pioneros, >= =O =>=O N>, >= > >,

> =.

La etapa de profesionalizacin, = @ > N> >= = ?K ?>>=

== = =.

Y la etapa actual, = > O= N> =>= > >-=, > >?>O= > O= N>.

E O= => @ > N> ?= >> >

@ => N> =>= N> @ >= ?>=> > ?M? ? =-

> N=> = .

E ? => == = U>V > ==>; > @ ? -

O= = U >==-

= N> =.

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E= => > =>O>, > N> ==> => >= T= = >T => >=

; > > = >

?? U?M L?>V.

E= ?=> ?>>, = > U > >= >

@ =V, ?=> .E= ?=> =>=, ?>> @ == > = =>= > >>.

E= O= -

>V. E= => > ?>>,

? , UB D=V, = ? =. E= > L>, DIA ? >= = ?= => ?>-

> : M ?O L U=>=V = > U = >.

U$ %(( +,,$ '( D,( I',$ A*(,E= A==, > N> = = >= ?>?> ? > ?M > , A. E K=>.

$ > %>=>, >= @? H>

!> !>, >= N> > ?> A@. B> =L J=

F=. E= Q@ = U> B>V, ?>= >

> > =.

A = L > N> =, ?> = B=> A = >= @ ==, U= N> = A==V: O= = O= @ K?-

=K = ?>== N> =>. ! = = @ > @> > ?= T, ?=>

= , => BF, => = >:

B>=, =, F H>. AM, = 1941, ?=> = ?>O= DO=

C => ?>. E > >

>=O= => O O> = Q@ L, => @ > -

> = >> >= > = = O= >= N>

==>: > > A C>=>-I==O=, @ > >

O>> >= >=> T >, >=> > => > =

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E= > N> ==, N> >== = H?: > > @> @ ?>= > @? N> ?M ?>> ?> . ?>> >> ?> N> >=>. ! >

> N> = = = O= > ?> C=> I=O= DN> I= (CIDI), >= ==> * == -

L, == > ?, > == T > >-

> N> ==>, => N> =, 250 ?, > N> K>, 400?, = == BF 1938 > >

= >= , @ ?>= DN> I= A==>.

Dr. Arq. Ricardo Blanco

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EL DISEOINDUSTRIAL

ARGENTINO

H @ N> = => >M O, ?=?= @. *= =>= ?>= = =>

$A # >, @ O D? A@ DN> = 1932.A ? = O= ?>>= N>, >O= N> = ABA

= > >= = >O= M A@. '> B=>.

! >O= @ @M ?=, = ?=>= >= >=

N> ?>>= = A== ?>, > = ?O= >= => ?-

= >, @ == > @ = = N> > >

@ >> ?O=.

! >O= ABA, ? = > = >, >> L>-O=>, =->, >O=, , =, >>, .

E= O= => = N> K>, @ , @ >> ?>? .

! =O= >, > >, = > ?>>, => >=

> >>>=O @ > =.

A= > N> > ?>> = ?>= > = ?==, ?>K> > ?> >= K> => ?>->, > .

E ?> >, @ >=> @ >M ?

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1- $ BKF, 1938

D=: A> B>, J? K?

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J = = T ?>=

?>? > @ > = = O= K>.

A = L > N> =, O= @> T=> K=, A=>=> B>=

C=, > ==>, J= = J> F H>T, === >== >

?> @ =: = =>, = => 1939, => = B=> A,?== U=> AV, > >O> > >=>.

%>> = M= > N> = O= ? > > -

? (= B=> A). E =M = = == = = >=O= 12 = = > U>=>V .

E O= BF > ?> = = H> B=> A = 1940 ?=>

= O= A D>> B=> A, >=> ?> M C-

#O=, L=> > ? =, BF >= ? A@O= >A (> A >=>) # >, >> = ?M (EE. **.) ?> . %>

? 1948, > => I==>= == = =. L> > => ?> BF @ == >= ?>> = > =>= U

V. O> = EE. **., 1950, M= => = =. A

? 1977 ?= ?O

> ?Q>, => >==O -

K=>> > ? >O=.

F>O= % ABA (> A

>=> B=> A).

B>=, =, F H>

2

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A' G$,( 108

"$,$ G$$% 110C$ G$$ 112

E'*$' G,@(= 114

J$&% G$=( 116

S,, G,&+(( 118

G3 B', 120

G3 C+$&$ 122

INDICE

F$&, / M('(= / P$ 98

E,( F,,$, 100F(/ M(-$ 102

M,, F,('(%$&+ 104

J$ M$$ DA($' 86

D$ 88

J$ J@ '( S$ M$ 90

D(,* P$$*,$ 92

J$ B$ D%(, 94

S(%$,? A&($ 22

S, A&=( 24A*( 26E*(, A*,( 28A-',( 30J, >$(= 32A&$',$ D,( 34A%( A,$ $ L,('( 36A;$ 38J$ A=&( 40

A3 42

H$&, B$,( 46

L, B((', 48

P$ I. G B(*, 50

R,&$' B$& 52A, B( 54

M,*( B, 56

D,$$ C$%(=$ 60

E'$' C$%(-$ 62& C$==$ 64

C(,$ C$ 66

J$ C$$( 68

A, C($ 70

G($' C($ 72

A',? C+$ 74

J, C(( 76

C S 78

A%( C+%$ 80F('(,& C+%$ 82

C@$ J$( 132E'$' J((,&+ / F$< F,*($ 134

M,*( H$%()(' 126H$$ 128

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17

A(-$' K$:, 138

J$ K$

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S(%$,? A&($

S, A&=(A*(E*(, A*,(

A-',(J, >$(=

A&$',$ D,(A%( A,$ $ L,('(

A;$J$ A=&(

A3

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K= AA = 1965 = 1994 O D-

N> I= = FAD*/*BA; -

= ?K ?>>=, =>

>= >= O= ?>>=

?=. E= > >-

O >= N> J I, >=

>O =: = >

>=O= > = O= -

?O; >> =

= >=>.

E= 1998 O ?TE=>

DN> (CD) , = 2005, > C>>-

=> E@?> EO= C>=-> I==>. E= 2008 2009

> DN>

S(%$,? A&($

$', => > > T=

1991 2007T >>=>

DN> %>> I=>

=>>M $'. > N>

>O= % ABA (>

A >=> B. A.).

1- C ?>?= @ > G>, 2005

D=: $=> A

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3

4

6

5

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A > I=-

=>=), >=> > =

?>= N> = A==. #

= =, A (1931) > =

F=, O > ? -

=> = A==, >= L=> >=

>O= = A.

C> ?>>= >-=> > >O=, O > -

= = > M= E (1913-

1976), (= M>),

N> O= C>; M, =

> N> 1951 1958, >= >

= => T>

A @ ?==

C>O= ABAT, => ? ?-

S, A&=(

> ? F>=O = > >>O

>= @?> N> F>. E= 1959, > TI=-

T @ E M > =>-

= @> M> A=>

H (1914-1988), >= >= F>

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3

4 5

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A= = ? -

N> ?> IA ( >> D = 1911).

A*(

A= >O = >

N> = > N> =,

=> IA-D K > F?>?

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2

4

3

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E = N> > => =

A== = 1962 @ >>

= >,

?>=> ?>?> N> >-

> > => = ?>>=; =

C F$A >> = ?O= -

>O= => E> %. A ? N> 2001 >= =

==>=, => >

?=> = = = ?

: # > (EE. **.), $>

(#>), B>= (E?N), =

B (F=), J>==> (K-

), !>= ('.*. G= BN),

=> (C) C> '.

E*(, A*,(

A => = > Q N> = >= ? ?>O=

N>, ?>>

> =>, K=>

> = C?=

(==, # >),

> 6 >> ?> A

= = C> EH> ( => C), >

> > C (= ?>=

B=> A).

E= => >> ?> -

> N>, >> -

N> ?

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2

3

4

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1

AMN> = > > = N>

2000 ?> > N> =

G> I T> DN>

%>>, $' A==T %>

J, > = FAD*/*BA. D

= 2005 ?>= = -

N>, ?>O= >> ? = >=O= AMN>, I N> >> = =, >

K> J =M >> =

> ?>> => I >

N> > G> G-

, ?

K G=.

A = >>=

?M = K >=O- N> > -

= M= ?>? = > @

N> ?>O=.

A-',(

?>> = = ?>>

> 5 , = -

> = ?

@ =: !>-!> = C-

> B>, !> #>> = =

C, C % > % =

B=> A, % H =>. !>> AMN> = > >-

=> = = >=> =>-

= >O=

% ABA.

%> J G> I

1- C?= A , 2007D=: ' $

"

": " J>

5- C?

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5

2 3 4

>

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% E=> D O = >=?>

>: U%= #>>V, @ >=M =

?>= = > >= CIDI,

?> = =-

B=> A, >= >==Q

N=>.

#> = 1933 = #@L=, = 1950

= > > N> = >> > @ M?>

!>=> G.

E= > N> 1954 1956,

EL> A==>, E >

= C >; K = > K-

@? 1958, =>

=>?> =

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3

4 5

A ', D,

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E= N> 1992, > N> =-

A= A G %>-

?? T > F

A@ *= *=-

B. A., FAD*/*BAT >=

> A DN>.

E= 1993 N= C>-

@ >== = =

>=>; ?>>-

>= >> ?>> ? >= ?>> ? ?-

> =O=.1- C !

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4

A%( A,$ $ L,('(

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#O = ?>= C> =

1946; = 1972 O E

DN> *= #>=

C> > DN> I= = K-

?>>.

E= 1981 O >== > N>

= C>, EE. **.). A-

> K DN> = *= #>= C> > >= = *=-

=>.

?> = >>

>, => K; = 1983

2003 > = ?>? = >> C>O= > A >=> (>A) # >

?== -

= # %Q

I=> B>, ?==

C>= E=M AO >=>

= %=, I=>

B> = T, ==>=.

A%( A,$ $ L,('(

E= 2001 O = >== =

% !=> D-

N> T>= ?=O A==T

>=> ?> I==>= C>= >

> > I= D= (ICID) =

=> C.

$> =>= ?> -

>; = *=

#>= C>, >, ?> ?

Q C> D= C=.

E= 2002 >=> G >-

= ? >O=

% >

A >=> B. A. (ABA).1- M= $?=, 2005

D=: A A

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43

2

A;$

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A;$

> #>

D= >?>>, D= C=>,

= >=> =D F A== ?>>

? JM=, > K> @ >-

O= % ABA.

A>> = ?-

, = > > ?

: ? = C>=>

CP= C =>> 2009, -=> ? = >M DN> I=-

= I==> 2007 2009, ? N>

= > = 1999 ?> O-

= N> = >

= FAD*/*BA: D= C (=>

= 1972), D> M= (1977), G >= =

?>> DI$ FAD*/*BA -

> > > C D= >>?. = ?>> ?

1- J??> J??, 2006-2007

D=: D C=

MDF, = ,

>?= ?

4- F?, 2005

D=: D C

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3

4

J$ A=&(

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#O = B=> A =

1940, = 1958 1961 O = F A@ *BA, >-

?> ?= >= H>>

B K= = %.

= A>O= EM-

B A ,

>= = ?K M; ?L K =O-

> = *= >.

E= 1978 = A DN>, =

>=>. = = > =>

?>? M =M = K , >= >>-

==> == = -

N> >=K=>. N> >=>= ?> > M=

? =; -

= >= >>= N> = = >.

?>> = => =

?= = ?>>= C

F$A, >= >>= = ?-

: = 1997, =O= DAA; =1998, % ! #O= > D-

>O=; = 2000, $>

U K= CV =

2006, % > UC=

A %>=>V.

J$ A=&(

E= 2007 = =@ -

>= ? = C>O=% >

A >=> C B=>

A (ABA). A N> = -

= = E==> I==>= I=-

> DN> >=> ?> DAA

(D>> A==> A>>)

= ? A@V, > A'DI, @

>O = > A@-

B=> A (A').

1- $ % J2+M, 2001

D=: J? A?. "

4- $ J, 1998

D=: J? A?. "

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4

5

A3

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F4 5> 4= 1997 ?> G0> "08-

=82, '>4> B480 34 C08 H D846> C0-

0M=, 384N03>48=3804 46403>

340 FAD*/*BA, @84=4 034= 3>-

24=4 34 40 20404= 0 28030 200

34 438>;4 343820= 0 384N> H ?>-

3228O= 34 >4>, K 03> 8-

0=4>6> ?>548>=04: G0> "0-

8=82 0M0 0003> ?00 4 20=0 HC

?> 384N0=3> 424=>605M0 804;

'>4> B480 34 C08 4=M0 34 4080

= "K4 4= D84N> I=380 4= 0 D>

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3

4

5

8/13/2019 LDI (1)

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H$&, B$,(

L, B((',P$ I. G B(*,R,&$' B$&

A, B(M,*( B,

H$&, B$,(

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#O = 1927 O @-

> = *= B=> A= 1953.

E =>> UB>V B>

=> = > >M= N>

==>, => = > > ?K-

> O= O.

B> =O = 1948 > $A

($=O= ? A@ >-

=), => >= ?>, A@-

C, > @>

F=> B, J= = B>-

, G> C, A C-

=, J> G, E> %>>,

A> C $ J> UD=V

G> N> ?L ?-

?O > => > > Nueva Visin=>

>=>, L

>= # O= -

, , @, N> =-

?>M. A > >

>> => ? =

>=> @ = >-

= > = *BA.

E= 1963 1966 O=

A@O= = >,

= 1983, => >=> ?>O > %>>

DN> = = .

> >

=> > A=-

=> = C *= .

E= => ??O= = K

N>, O ? =

? N> > ==>,

K=> O= , @ ?-= C>O= % ABA, , >

N> T>==> >= > ?> >

>, ?> N> => >=

> @> >>= CO>.

= 2004 > =

= M>, ?= @.

1- $ M

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2

L, B((',

8/13/2019 LDI (1)

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! F==> B= = = B=>

A = 1937.E= 1963 Q @> =

*BA, E?N, >= >

N>, ? ? = @

?>?. E= 1967, > ?> >-

=> => ? =

'>=> = ?> ?= = O= O> =

L= >>; = ?>>=

= ?= ? ?>-

>: > =>=,

>= K =>

==>

UB>O=V, = > @ >==M 5000

; = 1972 ?>= =

>A (> A >=>)

# > UF>O=V, = ?>O=

= = > >?O=>.

E= > N> 1980 1981 = >-

= > ?=> U! -

V, ?>> >=

, , >, , M> @ =

= O= >. E =L ?>

> , >= O=

> @ = =

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2

3 4

P$ I. G B(*,

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#O = , I = 1947

= A== 1952. K = = DN> I=

> C=> DN>

I= >=>, I=> D-

N> G@, *= J-

= B>>K, A> CO=

'?Q D> %>-

>= C, I=> =>O> B= D= =.

N> >= ? ?-

> = A ', F==, I, C>, L-

> *. $> % CAC W77 % CGE E #>= 2006.

J> ? N> =

A==, B, E>, I, G-

D>

> " HECH$ E# A'GE#I#A"

A %K?> /*.

D> I=> =>O> D-

N> / IEDI, *= >O=;

D> ? !=> AO= !=>/A!ADI. B-

> B>.

% >M >O= ?

ABA.

1- B?, 1995

D=: " I. G B

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3 4

R,&$' B$&

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#O = B=> A = 1940; = 1967

O @> = F A@ *= *BA =

2008 O > D>> = DN>

I= = ?>> .

??O= = >= >-

?>> D-

N> I= = *= !

% I=-

= FAD*-*BA, = > N> 1985

2005 >

DN> >> TDI$T =

FAD*/*BA, = .

E= => K K, -

N> > M> *=-

=>O #>= (*#)

%. E= O= >= N> =-

, > > > M== ? $> A; =?> -

>> C! % ? ;

? O=> >, = , 2005

D=: #

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6

7

3

4

5

A!&"!i" B"!e&

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"= < B@=P) < 1913,

@Q = < E '>@=@ A@?@ , @Q

@?= < 1936; >== >= -

>M

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2

34

Mig'el B'%&ill"

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"Q < >@=@O== 2005-2009, <

IQ< < P= @@=-

@O Q

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2

3

45

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Dia!a Cabe)a

Ed'a$d" Cab$eja%

V-c&"$ Ca$"))a

Celi!a Ca%&$"

J'a! Ca(alle$"

A!&"!i" Ce!a

Ge$a$d" Cl'%ella%

Ad$i*! C"ha!

J'li" C"le!e$"

C"!" S'$

Albe$&" Ch'$ba

Fede$ic" Ch'$ba

E< 1977 @ E "=

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B A@ $@= =

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43

2

"= < 1931, < P= 1948 @Q

Ed'a$d" Cab$eja%

E< 1969 >@>Q < @ C'ID

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,

== @=M

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3

4

5

"Q < 1940; @Q = < F-

V-c&"$ Ca$"))a

= "=

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64/263

A@?@, DP= @-Q

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65/263

2

4

3

A@? (BA) < 1954, P= >=@ $M@ C I@

8/13/2019 LDI (1)

66/263

CQ @ B@Q.

= >@@= P= C

8/13/2019 LDI (1)

67/263

3

4

J< C@=

8/13/2019 LDI (1)

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1941. A >@@ 1957 H=@=< H= $@ A@= B@ < E-

$ C=. E< 1968

@=>= = P= @-

= < B@

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3

4

6

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