Lead Generation Support Site - NIKKEI BP · Lead generation means reaching and generating prospective customers who express interest in products or services provided by a business

Lead Generation Support Site

MENU GUIDE

IT Manufacturing Construction

NIKKEI xTECH ACTIVE

2018.11.15

1Copyright ⓒ 2018 Nikkei Business Publications, Inc. All Rights Reserved.NIKKEI xTECH Active

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Number of customer Number of plans Total number of leadsNikkei xTECH Active Annual service usage

Reach customers who need your products or servicesTimes change, but two aspects of the essence of business stay the same. One is to create attractive products or services. The other is to

definitely deliver them to those who need them. However, when it comes to products or services for corporate use, it is quite hard to know wherecustomers are. Sales and the fate of those products or services hinge upon whether you can successfully find potential customers.

First and foremost, you need to locate and reach those who need your products or services. Utilize Nikkei xTECH Active, a website supportingproduct/service choice decision-making, and you will find it not hard to do so. Our website is full of information about a vast variety of products andservices, examples of their implementation and relevant topics of late, all gathered by Nikkei Business Publishing, Inc. We have a signed-upreadership of about 600,000, many of whom are responsible for looking for, commenting on, making final decisions on or participating in decision-making processes pertaining to products or services to be adopted by their companies. As you post your company’s content on Nikkei xTECH Active,it is browsed and downloaded by the website’s audience, thus increasing chances of having your products or services studied and finally adopted bycustomers. Those companies posting their content on Nikkei xTECH Active have acknowledged that the use of our website is effective in acquiringprospective customers. As such, there has been a big year-on-year increase in lead generation in every recent year.

Nikkei xTECH Active has three genre, IT, manufacturing and construction. We aim to enhance our status as an overwhelming market leader inthe area of lead generation.

Nikkei xTECH Active serves as a point of contact between people needing noteworthy information about products or services they look for and corporations eager to arouse the interest of readers in their products or services.

Masahiro Komukai, Editor-in-Chief, Nikkei xTECH Active


We efficiently acquire and provide leads as envisioned by your company.

A platform with useful information for product/ service selection

Potential customers are attracted through two channels: news and features via Nikkei xTECH and problem solutions via Nikkei xTECH Active

Strength 2

A strong and high-qualitymembership databaseYou can access a strong and high-quality membership database for information about 2.2 million members who are professional engineers with many of them having decision-making responsibility.

Strength 1

Active’s expertise to identifyyour target customer segmentNikkei xTECH Active’s editorial team writes white paper introductory pages and advertorials (known in Japan as “tie-up articles”) to ensure lead acquisition.

Strength 3

Three strengths of Nikkei xTECH Active

Nikkei xTECH Active is a lead generation* site based on the 2.2 million-strong membership of Nikkei xTECH. It helps your company efficiently acquire potential customers.

＊Lead generation means reaching and generating prospective customers who express interest in products or services provided by a business and providing them with noteworthy information and proposals to have a positive effect on their purchase decision-making.


Strong and high-quality membership databaseStrength 1

As of May 2018

A database with an overwhelming volume of high-quality data on businesspeople specializing in a variety of technological fields

Nikkei xTECH has 2,205,387 members with 20,120,330 page views per month

Members from the manufacturing, IT and construction sectors account for 58% of its overall readership. It also has members from many other sectors.

Industry

Manufacturing28.7％

Others16.4％

Information processing/ SI/software22.5％

Construction7.1％

Wholesale/retail/commerce 4.6％

Services 3.9％

Communication services 3.9％

Education/learning support 2.9％

Consulting/accounting/legal affairs 2.3％

Finance/securities/insurance 2.2％Public office worker 2.0％

Agriculture/forestry/fishery/mining 0.9％

Real estate 1.1％Medicine/healthcare1.5％

Members vary greatly in terms of job types with CEOs/board members/etc. and technological specialists accounting for signification portions of the total, respectively.

Job type

CEO/COO/board member/ management planning 12.2％

Others26.7％

Related to manufacturing (planning/development/ production/distribution) 16.9％

Information processing/ information systems19.1％

Sales8.6％

Specialist 6.2％PR/marketing 4.3％

General office administration 4.0％General affairs/HR/finance/accounting 2.0％

Job title

CEO/board member 9.7％

Senior manager-level 9.1％

Manager-level 12.8％

Unit supervisor/unit chief 13.9％

Nearly half of its members are in managerial posts with 20% being board members or managers with decision-making responsibility.


A platform with useful information for product/service selectionStrength 2

Two role-specific channels to cater to reader needs: news and features via Nikkei xTECH and problem solutions via Nikkei xTECH Active

Nikkei xTECH (Nikkei CrossTech) is a technology-centric digital medium for all engineers and business leaders who are active in the IT, automobile, electronic/machinery and construction sectors among many others. It delivers information about state-of-the-art technological trends across the industries such as AI and IoT, among others, and the latest business-technology integration efforts such as automated driving and FinTech as well as digital innovation in the manufacturing and other sectors.

Nikkei xTECH Active is a membership site for people responsible for product/service introduction or purchases. It provides a variety of contentuseful for product/service introduction.

A technology-centric digital medium for business leaders involved in specialized technological fields

A membership site for people involved in product/service introduction or purchases

https://tech.nikkeibp.co.jpURL https://tech.nikkeibp.co.jp/it/active/URL

LeadacquisitionBrand

awareness enhancement


Active’s expertise to identify target customer segmentStrength 3

Nikkei xTECH Active acquires leads from those who access content written by our editorial team, which is highly versed in cutting-edge technologies by posting recommended articles on a specialized product/service-selection site and using e-mail magazines.

■ Outline of white paper/video program service with a guaranteed number of leads (leads-guaranteed service)

E-mail magazines as chosen on a category-by-category basis

Article written byNikkei xTECH Active’s

editorial team

Questionnaire&

download

＊All images are shown for illustration purposes only.

Lead acquisition

Attracting target customers by using the most effective approaches such as recommended articles and e-mail magazines chosen on a category-by-category basis

A feature article written by Nikkei xTECH Active’s editorial team arouses target customers’ interest!

Real-time downloading is possible on a download-only website for leads

Details of Our Service


Genres

It is possible to acquire leads who actively access the IT, manufacturing and construction categories to gather information about relevant products or services!

Construction

I T Manufacturing

（Genres）• Construction/Housing• Civil engineering

（Genres）• “Monozukuri”(Manufacturing)• IoT• Semiconductors/Devices• Design/Analysis• Measurement/Control

（Genres）• Crowd• Infrastructure• Security• Virtualization• Development• Business apps• AI/Analysis• Networking• Work-style reform• SMEs• Marketing

Lead generation is possible across multiple specialized categories.


Services

You can choose the type of service that exactly meets the requirements of your company.

Number of leads

guaranteed

Plan regarding the number of leads guaranteed

Postingperiod

guaranteed

Plan regarding the posting periodguaranteed alongside the provision of leads

No need toprepare

white paper

No need to prepare white paper on your company’s products or services on your own

Editorial Informationgathering

Editorial team’s coverageto write an advertorial

Segment Lead provision focused on necessary attributes possible

Type of service Property of service Key features of service

White paper/video program

To acquire leads, the editorial team of Nikkei xTECH Active writes an article introducing your products/services.

Content sponsorship

Research Special

Active Special

Nikkei xTECH Active carries a magazine article of your company’s choice in order to acquire leads.

Nikkei xTECH Active conducts a survey and provides its Results with personal information of respondents.

Nikkei BP writes a high-quality advertorial in line with the requirements of your company.

Number of leads

guaranteed

Postingperiod

guaranteed

No need toprepare

white paper

Editorialinformationgathering

Segment

Number of leads

guaranteed

Postingperiod

guaranteed

No need toprepare

white paper


Segment

Number of leads

guaranteed

Postingperiod

guaranteed

No need toprepare

white paper


Segment

Numberof

leadsguaranteed

Postingperiod

guaranteed

No need toprepare

white paper


Segment


Leads-guaranteed Service (1)

White paper/video program service <Basic>

Potential customers’ interest is aroused by a white paper* introductory article about your company as written by Nikkei xTECH Active’s editorial team. Then, such customers are guided to the download-only website. This is a plan guaranteeing the targeted number of leads to be acquired by providing noteworthy information through a recommended article and e-mail magazines.

Number ofleads

guaranteed

Postingperiod

guaranteed

No need toprepare

white paper


Segment

■ Details of service

WP/video program page production White paper (WP)/video introductory page production (up to 400 Japanese characters)

Posting form 1 WP PDF (within 10 MB)/ 1 video posting (within 500MB)

Implementation Realizing conditions/guaranteed leads as contracted

Launch day of posting Every Wednesday

＊White paperWhite papers are created by businesses to convey solutions to target customers helping

them resolve consumer problems. White papers are an important B2B content marketing tool. According to a U.S. marketing institute’s survey, 78% of B2B enterprise marketers refer to white papers for pre-purchase research. As such, white papers have become one of their key decision-making elements.

＊All images are shown for illustration purposes only.

Questionnaire ＆white paper download

or video viewing

Leadacquisition

Acquiring as leads personal information which individuals submit when downloading a white paper article or viewing a video program

* For posting, 10 business days are required after an order is placed.* The editorial team writes white paper and video introductory content. Please note that the draft text will not be shown prior to posting.* We expect the lead acquisition period to last 12 weeks. Please note that this length is not a guaranteed duration but just an indication, If a lead acquisition target cannot be achieved over the said period, we will propose that the lead acquisition period be extended or that the lead acquisition plan be replaced by a new one.* You are asked to let Nikkei xTECH Active determine what will be contained in the article to be written by its editorial team to guide potential customers to the relevant content.* What we make available in this service plan is limited to a list of lead information. No posted reports are provided.* There may be cases in which we may not accept certain orders, depending on product attributes or content. We let you know via media whether or not your order is acceptable.* The related material will remain posted — free of charge — even after the end of the lead acquisition period, unless requested otherwise.

【Note】・White papers should mainly discuss utilization or explanation of specific technologies, products or services, as well as information on feature comparison with earlier products or competitors’ products, along with examples of product or service adoption, research reports, market analysis and statistics, among others. Lecture materials are included in this category as well. We do not accept posting of flyers (such as campaign introductions) and catalog materials. ・Your PDF file should be within 10 MB in size and video file should be within 500 MB in size (file formats: WMV/AVI/MPG/MOV/M4V/3GP/3G2/FLV/MP4).

・We ask you not to directly link to the website for acquiring personal information from the posted PDF.・There may be cases in which we will ask you to agree that we will be able to change the properties of your PDF before posting publicly.



* Members select the attributes above when they register and update their information. For the segment plan, we provide information about leads that match the segments with attributes you desire.

* The communication services sector is categorized as the one including user companies. Please keep this in mind if you need to exclude them as IT companies.

* You may have up to 10 of competitor domains removed from lead free of charge. At submission of the draft, you need to provide the confirmed corporate domains. You may not add domains or change the confirmed domains after the posting.

You can choose segments with attributes of interest to your company, such as “industry,” “job title,” “job type,” “number of employees” and “region.”The cost per lead may vary, depending on the proportion (%) of the required target audience in the Nikkei xTECH Active memberships.

■ Segment attributes (option)

Industry

IT fields Information processing/SI/software

Non-Itfields

Agriculture/forestry/fishery/mining

Construction

Manufacturing

Wholesale/retail/commerce

Finance/securities/insurance

Real estate

Services

Communication services

Consulting/accounting/legal affairs

Education/learning support

Medicine/healthcare

Public office worker

Others

Job TitleSenior manager-level or aboveManager-level or aboveIn managerial position

Job Type

CEO/COO/board member/management planningGeneral affairs/HR/finance/accountingPR/marketingInformation processing/information systemsGeneral office administrationSalesRelated to manufacturing (planning/development/production/distribution)Specialist

Number ofEmployee

1～99100～499500～9991,000 or over

Region

Hokkaido/TohokuKantoChubu/HokurikuKinkiChugoku/ShikokuKyushu/Okinawa

White paper/video posting <Segment>Number of

leadsguaranteed

Postingperiod

guaranteed

No need toprepare

white paper


Segment



Content sponsorship

This program enables you to obtain a list of readers who browses specific “editorial content” of Nikkei xTECH Active. Nikkei xTECH Active can post a feature article of your choice from one of our print magazines. This makes it possible to acquire as leads those who read the feature article.

【Note】・This plan is exclusively available for one sponsor, in principle.・This lead acquisition plan is not applicable to some of our content. Please confirm the availability in advance.

・This plan provides only the list of people who browse the second page and beyond of the relevant feature article. Please note in advance that no reports are provided.・You can have up to 10 of competitor domains free of charge. At submission of the draft, you need to provide the confirmed

corporate domains. You may not add domains or change the confirmed domains after the posting.


Leadacquisition

Acquiring as leads personal information of those who read the second page of the article and beyond

ImplementationSponsorship of editorial content

Lead acquisition during the target period

■ Choose magazines for content sponsorshipIT

Nikkei Computer

Nikkei Systems

Nikkei Network

Manufacturing

Nikkei Electronics

Nikkei Monozukuri

Nikkei Automotive

Construction

Nikkei Architecture

Nikkei Construction

Nikkei Home Builder

Numberof

leadsguaranteed

Postingperiod

guaranteed

No need toprepare

white paper


Segment

* We expect the lead acquisition period to last four weeks. Please note that this length is not a guaranteed duration but just an indication.* Nikkei xTECH Active determines on its own what traffic drivers should be used and what should be written in each traffic driver.* There are certain solutions to increase the number of leads acquired and segment leads. Please contact us as to such solutions.



Research Special

Nikkei xTECH Active conducts a questionnaire survey targeting its readers according to your requests, such as asking about the intention of adopting a product or service in question, and provides you with a list of survey respondents together with information about the survey findings.


【Note】・We may not be able to accept your order, depending on the type of survey targets or content. Please contact us in advance. -・We will plan out the most appropriate way to make your survey known to our readers, but you are not able to confirm in advance the schedule/content of the announcement and no associated report is provided.・Additional charges may occur in case of segmenting survey targets, changing the reward plan, including how to send the rewards to the winners -・The program does not include the production of a survey report.・Your company needs to prepare the survey’s questions. -・You may have up to 10 of competitor domains removed free of charge. At submission of the draft, you need to provide the confirmed corporate domains. You may not add domains or change the confirmed domains after the posting.

*１ In addition to the survey questions, respondents will be asked to answer the questions on individual profile data, such as type of industry, type of job, department, the number of employees and job title.*２ The actual expenses will be charged for the costs of rewards other than the amount mentioned above.

Survey questions Up to 10 questions＊1

List of respondents IT：150 or over / manufacturing & construction: 50 or over

Survey targets Nikkei xTECH Active members

Reward for respondents Gift card certificate worth JPY5,000 x 20 winners

Providing as leads personal information which individuals submit when answering survey questions —together with the survey findings

Leadacquisition

Numberof

leadsguaranteed

Postingperiod

guaranteed

No need toprepare

white paper


Segment


Posting period-guaranteed service

Active Special

Nikkei BP produces high-quality content on the basis of your requirements as to lead acquisition. We acquire as leads personal information of those who read the second page of the article and beyond.


【Note】・You may have up to 10 of competitor domains removed free of charge. At submission of the draft, you need to provide the confirmed corporate domains. You may not add domains or change the confirmed domains after the posting.・In this plan, we only provide the list of viewers and a PV report following the posting. No report of traffic drivers is provided.

* A content production cost will be included in case of a guaranteed lead acquisition period plan selected.

Implementation

Content production (up to 2,800 Japanese characters)* Equivalent of 2 pages in A4 magazine length or 4 web pages

Lead acquisition during the target period

Leadacquisition

Acquiring as leads personal information of those who read the second page of the article and beyond

Order placed

Information gathering

by editorial team

Proofreading

Confirm final draft

Posting

About 4 weeks

■ Flow chart of content production

Numberof

leadsguaranteed

Postingperiod

guaranteed

No need toprepare

white paper


Segment


Price

IT Manufacturing Construction

Minimum charge

Number ofLeads

Guaranteed

・White Paper/ Video Program

・Product Guide* *Construction only

BasicJPY5,000

100 leads ～JPY10,00050 leads ～

JPY10,00050 leads

JPY500,000～

Segment JPY5,500 ～(varying depending on segment)

JPY11,000 ～(varying depending on segment)

Contact us for details

・Content Sponsorship

BasicJPY5,000240 leads

JPY10,000120 leads

JPY10,00050 leads IT: JPY1,200,000

Mfg.: JPY1,200,000Const.: JPY500,000Segment JPY5,500 ～

(varying depending on segment)JPY11,000 ～

(varying depending on segment)Contact us for details

・ResearchSpecial

BasicJPY10,000

150 leads ～JPY18,00050 leads ～

JPY18,00050 leads ～ IT: JPY1,500,000

Mfg.: JPY900,000Const.: JPY900,000Segment JPY15,000 ～

(varying depending on segment)JPY18,000 ～

(varying depending on segment)

Upper row: Cost per leadLower row: Gtd. number of leads



IT Manufacturing Construction Minimum charge

PeriodGuaranteed

Active Special Posting period: 12 weeks JPY2,000,000

*All prices excludes tax.


Optional Plan (1)

Creating original questionnaire

The standard questionnaire can be customized according to the needs of your company.

■ Detail/Charges for optional plan

■ Settable questionnaire content

*The questions will be screened beforehand. Please submit the draft of your questions 10 business days in advance.

Charges for optional planUp to 5 questions: JPY200,000（excluding tax）

Please contact us if you have 6 or more questions.

Usable question format・Radio buttons (select only one)・Check boxes (select as many as you need)・Free entry space

Limit on the number of choices・Though there is no limit on the number of choices per question, please try to set a reasonable number of them to make it easier for the reader to reply.

Free entry space・An “Other” answer option can be added to a multiple set of answer choices as a comment field.・An independent “Free Comment” field can be created.* In both cases, the length of each comment entered by readers is limited to 100 Japanese characters.

Other restrictions・The length of each question should be as brief as no more than 100 Japanese characters.・As for reply choices, we may not accept them either if they are too long.・The content of customized questionnaires will be screened beforehand and there may be cases in which some amendments may be requested.

Standard questionnaire

Customized questionnaire


Optional Plan (2)

Telemarketing Support Service

Telemarketing is used to identify potential customers for gathering customer information and secure appointments. We offer one-stop support on all aspects from lead acquisition through follow-up.

【Note】・Each scrip is compiled on the basis of discussions with your company.・Once the call-making operation begins, script can’t be changed.・Three calls are made per list, including cases where no one answers the phone.

Basic charge JPY250,000 （up to 100 calls)

Additional calling charges JPY1,000 per call

■ Detail/Charges for optional plan

* Example: 150 callsJPY250,000 + (50 x JPY1,000) = JPY300,000

* The number of call is guaranteed. Please note, however, that chances of success, such as securing appointments, are not guaranteed.

A dedicated telemarketing team calls potential customers to gather information and feedback and secure appointments* Lead acquisition is separately charged.

［Flow chart of telemarketing plan］

Order placed

Meeting/

discussion

Article writing/

confirmation

Call-making

operation

Daily reportPreparation period:

About 2 weeksImplementation period:

About 1 week

■ Features of service- Online screening of leads is possible without the presence of any inside sales team

- One meeting with us is enough prior to the process of scrip compilation and call-making operation.



Information necessary for writing an article

A white paper focusing on important points→ As we create an article based on a white paper provide by your company, it is necessary for you to refer to those points which

you want the article to focus on. Please note, however, that we can compile an article even if no white paper is provided.

Registration for use of the lead generation support system→ A dashboard is used to confirm the number of leads and gather personal information as lead. In this connection, you need to register

to use the lead generation support system.(1) User (responsible for obtaining personal information) * We only accept the person assigned to represent your company.

We usually accept one person, but your company may assign more than one person. Please contact us on multiple registration. The registered user(s) may obtain dashboard-enabled information, such as the number of leads and a list of personal information.Also, a weekly update on lead acquisition (the number of leads acquired) is e-mailed to the registered user(s).

(2) Default information about the number of leadsThe registered user has no right to access the dashboard. Instead, default information about the number of leads acquired is e-mailed on a weekly basis.

URL for your company’s privacy policy→ To enable the visitor to see your company’s privacy policy, a link is embedded near a download button for getting related materials.

Your full name / Company name / Department name / Phone number / Individual e-mail addressImperative Information

(group addressunacceptable)

E-mail：Imperative Information


Frequently asked questions

Is it possible to check the content of the white paper introductory page written by Nikkei xTECH Active’s editorial team before it is posted?→ No. In principle, the draft text will not be shown to you before it is posted. Pease contact us in advance if you

need to do so.

Is it possible to substitute the PDF file after it is posted?→ Yes. However, an extra fee of JPY10,000 per material will be charged.

Can the introductory page be changed as well if the PDF file is substituted after it is posted?→ Yes. However, an extra fee will be charged. Please highlight in red the relevant parts of the posted text to be

amended and enter specific corrections accordingly. The extra fee of JPY20,000 per material will be charged.→ A complete change (rewriting) of the introductory page will be treated as a separate order, requiring the full

posting price.

Is it impossible to submit an application if the PDF file exceeds 10 MB in size?→ It may be possible in some cases. Please contact us in advance.

What bit rate for video distribution?→ As an indication, we recommend a total bit rate of 1,096 kbps, including 1,000 kbps for video and 96 kbps

for audio.

Is it possible to remove the questionnaire at the time of downloading?→ Yes. Please indicate this request when applying.

Q & A


(Contact)

Technology Media Advertising [email protected]

TEL：+81-3-6811-80254-3-12 Toranomon, Minato-ku, Tokyo 105-8308 Japan

Nikkei Business Publications, Inc.

Documents

Lead Generation Support Site - NIKKEI BP · Lead generation means reaching and generating prospective customers who express interest in products or services provided by a business