Lead Generation System Set Up

Home Prices Lead Generator System

Think About This"What would it be like if you drove

through an area that you would like to list homes in and anyone who was thinking about selling and/or buying at that time shone a flashlight out at you, waved at you and invited you in to help them?"

Jill Denovan

It All Starts With A Lead

Past Flyer Example That Works

1. Created in Publisher on 8.5 x 11 - 2 up2. Send to Printer3. Printed in Black and White on Yellow

Card Stock4. Cut in half and bundled in 100's5. Cost was $.03 a page 2,000 bundled

was about $30.006. I could order a different cards for target

specific areas7. UPS 1,000 $56.50 Incl Tax and Bundled

Delivery

• Yourself by Hand Put in Door Handle (not mail-box)

• Hire some kids and drive with them while they put the flyers in the door handle

• Send thru Postal Service Walks• Hire a Flyer Delivery Company

• Hire your own Runner

Before You Can Deliver A Flyer You Need To Be Prepared!

Preparation PlanHome Prices Lead Generation System Set-up

Plan and System Set-up

1. Choose the area(s) you would like to list in;2. Research and Count - number of properties and sales

history - turnover rate; (On TREB Map Count Homes)3. Importance of Personalized Targeting of the Area;4. Landing Squeeze Pages Created;5. Dependable Client Management System in Place;6. Lead Entry System, Follow Up Call and eMail Plan;7. Connect With Lead Phone Script;8. Lead converted to Prospect;9. Change and apply appropriate Action Plan10.Tracking System in place for Lead Conversion Rate

Now you are ready to

1. Create Flyers for your Target Area2. Hand Delivery vs Postal Walk Delivery

RecommendationPersonally Hand Deliver Postcard/Flyers. By

the time you get home you've already got Leads in your system and they keep coming in

for 2 - 3 days ... sometimes even up to 6 months later!

My New Postcard Examples Ready for Testing

They Say ... If it's not broken don't fix it!

My New Test Card

1. These Postcards I had printed at ePrintagent.com during a sale

2. Upload them as a PDF,3. Size 4 x 6 missed the 5 x 8 sale4. Colour5. Not Bundled6. Cost was $95.00 for 2,000 cards

I would not pay the regular cost as I feel the other card is different than the typical Real Estate Agent flyer ... more inviting somehow ... kind of home made looking.

I'll let you know the response or, if any of you try it let us all know OK?

Creating Landing Pages STEPS1. Decide on how you want to brand your Home Prices System by creating a

banner in power point,2. Buy the URL(s) so you know you have them to point to your landing

page(s) for marketing;3. Insert the same Banner as is on the Flyer on the Landing Page at the top;4. Next, insert the Text into the middle of the Landing Page;5. Insert the Google Squeeze Page;6. Finally insert your information and disclaimer in small, faint print.7. Have the Domain Name URL pointed and masked to the Landing Page

URL8. Test the Landing Page by filling out and submitting a request,9. Check your Squeeze Page Spread Sheet for the Lead and make sure you

change the Notifications to Alert you when a lead comes in!10.YOU'RE DONE AND READY TO CAPTURE LEADS!

Important NoteFlyers and Landing Pages are not about the Real Estate Agent they

are about the Area that you the agent would like to target!Wording on Flyer/Postcard and Landing Page are KEY!

Lead Capture Form Landing PageTop of Landing Page Lead Capture Form

If you have an interest in what your Stouffville Home may be worth, here’s an easy way to find out what Homes in your area are asking in today’s market as reported by the Real Estate Board. Get a FREE Internet Report through your e-mail with up-to-date statistics based on Homes FOR SALE in your area, in all price ranges, without having to ask an agent. To get your FREE Report fill out the form below and we'll e-mail it to you. Please be EXACT about your e-mail address. Typos can happen so please leave your phone number should we need to contact you.

Middle of Example Landing Page

Bottom of Landing PageIdentification and Disclaimer

1. My Landing Pages are set up on a Free Website with Wix.com 2. Every target area has it's own Domain Name3. I point and mask the domain name to the wix Lead Capture Landing Page4. Example: www.StouffvilleHomePrices.com

This complimentary FREE report is provided for you byJill Denovan, Sales Representative

Right At Home Realty Inc., BrokerageServing Toronto, York and Durham … Since 1988!

Office: 906-665-2500 | Direct: 416-266-4799www.JillDenovan.com | jill@JillDenovan.com

Not intended to solicit Sellers or Buyers currently under contract.

Now the Leads start coming in ... here's how to Send Out The Information they requested from Your Flyer

1. Enter the Leads from the Google Squeeze Page Reply Sheet into your CRS preferably as they come in and,

2. Email out a Home Prices Report as soon as possible;3. Set up in a Client Management with an Email System;

Dear John,

Thank you for your request for information on Home Prices in Stouffville. To view the most recent MLS active listings on all homes in all price ranges in your area please click on the link below.

Stouffville Home Prices Report

(Make sure proper disclaimers, privacy and an unsubcribe option are included in your email report templates in accordance with your advertising guidelines)

Getting the Information for the LinkStouffville Home Prices Report

1. Target Area - set up a flex search to be saved in your MLS system

2. Photocopy an enlarged ma0p of the area 3. Enter every street name in that target area and save the

search4. Now search the streets in the area for all the Active

Listings5. Send the report to yourself as a thumbnail display

(depending on how many active listing there are)6. Open the Link you receive7. Copy the URL8. Enter it as a hyperlink in your Home Prices Report email9. SEND it out...yay!

Email Example from Target Hero

Follow Up When and Why?

1. When to follow up - preferably 3 days after you send out the Report;2. Why? To make sure they received the report and3. To ask if they would like more information on any of the homes.

See Script #1 Initial Follow Up Call

Answer you get 7 out of 8 times ... "What I really wanted to know was what my home is worth?"

See Script #2 Home Value Report

4. You have Contact5. Gently Probe and Glean information6. Get an appointment or Send more information.

Follow Through your Lead has now turned into either a Seller, Buyer or Seller and Buyer Prospect!

Conversion Example 71 Joseph St Lead - Prospect - Buyer and Seller Client

• Handed Flyer to Lead (Wife) in Doorway• She filled out form online and asking for more information

on Homes for Sale in areas • Squeeze Page captured all information• Called her to get more information; permission to send

some active listings • Called to follow up and made appointment to get together

and go out and view some Active Listings• Met at first Showing Appointment and signed them up to a

Buyer Agreement before entering first property• Showed properties 3 or 4 times• They bought for just under $500,000.00• Helped prepare, list & Sold current home for $600,000.00

Purchased Home on 10 Acres $480,000.00

Listed and Sold their home for $600,000.00

Delivered about 150 of the 220 Flyers in this pocketThat's $1,100,000.00 in Sales at 2.5% Commission

$27,500.00 Gross CommissionJust from handing Lynda a Flyer at her door!

Summary

Low Cost High Return

Area Flyers Delivered Leads Deals

Wooden Sticks Delivered by me 150 out of 220 7 2

Barton Farm Postal Walk 570 11 0

Quaker Village I drove Kids Delivered 250 11 0

Stouffville Postal Walk 500 15 0

Toronto 2008 Postal Walk 20 5

***3 Follow Up Scripts as PDF`s

Summary

Thanks to AMM and The Group for all I have learned, the support and being able to put great ideas into action.

I am excited and looking forward to hearing about your successful results through the AMM Group.

Jill Denovan