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Lead generation and organic visibility are two very different things. Some businesses need lead generation to reach customers, but other businesses work very well through organic visibility. We think of organic visibility as the thing that happens when word spreads naturally. Lead generation creates cold calls and directed marketing campaigns.
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Lead Generation vs. Organic Visibility
Lead generation and organic visibility are two very different things. Some businesses need lead generation to reach customers, but other businesses work very well through organic visibility.
Lead Generation
Businesses that work through lead generation have to do a great deal of work to create leads. They must research their customer base, and they must reach out to those customers all alone.
Organic Visibility
When you are trying to create organic visibility, you need to remember that this is often achieved with SEO. Your potential customers are on the Internet every day looking for all manner of things
The Combination
The combination means that you can make your business more popular without sending unsolicited advertising to new customers and unknown email addresses.
