Embed Size (px)
Citation preview
The Do’s and Don’t of Organic Lead GenerationStrategies for staying one step ahead of the competition
Dial In: (773) 945-1010Access Code: 247-119-628
@webmarketing123
@bradleywjoe
#wm123
#wm123
Are the slides available?
Yes! Please email [email protected]
We want to hear from you!
@webmarketing123
#wm123
facebook.com/webmarketing123
Want to learn more?
Contact us for a free site analysis. Details at end of
webinar.
Housekeeping Items
#wm123
1Drive the Right TrafficDiscover industry trends and choose the right keywords that will have the
greatest business impact
2 Simplify Your Sign Up ProcessOptimize your funnel so conversion elements are easy to identify
3 Test, Analyze, and ReiterateA/B testing basics, monthly review process, and forecasting
Webinar Agenda
#wm123
1Drive the Right TrafficDiscover industry trends and choose the right keywords that will have the
greatest business impact
2 Simplify Your Sign Up ProcessOptimize your funnel so conversion elements are easy to identify
3 Test, Analyze, and ReiterateA/B testing basics, monthly review process, and forecasting
Webinar Agenda
#wm123
Google Insights, www.google.com/insights/search
Do: Compare Long-Term Industry Trends
#wm123
Google Keyword Tool, https://adwords.google.com/select/KeywordToolExternal; drill down to “phrase” and “exact” matches
Do: Target a Mix of Broad and Specific Keywords
#wm123
If you do this, progress will be slow, especially if you’re just starting your SEO campaign
Don’t: Target Only Head Match Terms
#wm123
Develop a “mapping” document to guide your optimization and create themes across your site
Do: Drive Traffic to the Correct Pages
#wm123
This confuses search spiders, thus hurting optimization results
Don’t: Optimize Same Keyword Across All Pages
Cloud computing
Cloud computing
Cloud computing
Cloud computing
Data Center
#wm123
1Drive the Right TrafficDiscover industry trends and choose the right keywords that will have the
greatest business impact
2 Simplify Your Sign Up ProcessOptimize your funnel so conversion elements are easy to identify
3 Test, Analyze, and ReiterateA/B testing basics, monthly review process, and forecasting
Webinar Agenda
#wm123
Is Your Call to Action Obvious?Clearly announce what you want users to do
Are there many competing objectives?
Is Your Value Proposition Clearly Stated?What differentiates you from your competitors?
What inspires visitors to take the next step?
Has your Primary Objective established Visual Priority?Is the size of elements relative to importance?
Have you considered visitor’s logical eye path?
Have you optimized your lead forms?Is all information absolutely necessary?
Do: Improve Your User ExperienceUser interface and user experience questions to consider
#wm123
Do: Clearly State Your Call to ActionMake it easy for users to understand what you want them to do
#wm123
Don’t: Scare Users Away with a Confusing Interface
Easy to get lost amongst multiple colors, links, ads
#wm123
Do: Simplify Your FormsShorter forms are best; really consider which information is critical
#wm123
Do: Simplify Your FormsShorter forms are best; really consider which information is critical
Form is
minimal
#wm123
Do: Simplify Your FormsShorter forms are best; really consider which information is critical
Automatic cursor
placement
#wm123
Do: Simplify Your FormsShorter forms are best; really consider which information is critical
Trust signals
#wm123
Do: Simplify Your FormsShorter forms are best; really consider which information is critical
Reassurance
#wm123
Do: Simplify Your FormsShorter forms are best; really consider which information is critical
Clear wording on
submission button
#wm123
Do: Simplify Your FormsInterstitial, or “pop up,” form example
#wm123
1Drive the Right TrafficDiscover industry trends and choose the right keywords that will have the
greatest business impact
2 Simplify Your Sign Up ProcessOptimize your funnel so conversion elements are easy to identify
3 Test, Analyze, and ReiterateA/B testing basics, monthly review process, and forecasting
Webinar Agenda
#wm123
• What Conversion Optimization Does:
• Determines what will convert at the highest rate
• Predicts with 95% confidence that winner will increase conversion rate
Do: Always Be TestingUsability testing removes guess work and replaces with actual visitor conversion data
#wm123
Analyzing goal paths and completion rates
Do: Track and Interpret Data
#wm123
Conversion Funnel Visualization
Do: Track and Interpret Data
#wm123
On-Page Changes
Link Building
Tracking Spider Crawls
Monitoring Visitor Analytic Data
Measuring Improvement in
Rankings and Site Engagement
Have a monthly sustainment and iteration plan
Don’t: Forget to Iterate and Improve Your Campaign
Thank You!
#wm123
Thank you for your attendance today!
Contact Us for a Complimentary Digital Marketing Analysis
Custom Analysis includes:
- Digital Planning Session: learn how your business can drive revenue
growth through the web
-Competitive Report: find out where you rank against your top
competitors and what tactics they’re employing
- Website Analytics: detailing the keywords, sources, and referrals that
visitors are using to discover your website
- Search Engine Friendliness Report: crawlability analysis of your site
Please contact:
