We live in a highly changing and competitive world. Today, having a good product or service is not guarantee of sales. Enterpreneurs must not only compete with big enterprises but also with foreigner competitors offering theirs services. For this, marketing becomes an important source of sustainability for any brand. SME need to create efective marketing strategies for differentiation with the rest. This model looks for be agile and lean. It enables any enterprise of any kind create a marketing strategy in an easy and quick way without dying in the attempt.
