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LEASING PROSPECTUS
DISTINGUISHED DESIGN DESTINATION
Decorative Center Houston (DCH) is the epicenter in southern Texas for high design and luxury home décor.
A HOUSTON FIRST
Not all design centers are created equal. Originally developed in 1974, it was the first of its kind in Houston. DCH is situated on seven acres and boasts 500,000 square feet of unique and modern space. The DCH campus offers access to the world’s most coveted interior design showrooms and resources, as well as premier office space located right in the heart of a flourishing city. Home to over 40 luxury showrooms, DCH features the finest furniture, fabrics, lighting, flooring, wall coverings, art, antiques and accessories from over 700 renowned product lines. Welcoming 37,000 visitors annually, DCH is invigorated by hosting numerous special events, trade markets, art exhibitions, conferences and corporate parties. Desired for its exclusive neighborhood location, cultural diversity, and amenities - Decorative Center Houston is the only design destination with best-in-class showrooms, a designated dining café and prominent office space.
Houston is an undisputed leader in domestic and international business, with economic and cultural ties reaching across the globe. Positioned to take over
the spot as the third largest city in the United States, Houston, quite simply means success.
POWER IN NUMBERS DAVID SUTHERLAND
THE FINANCIAL EFFECT
26 COMPANIES ON THE FORTUNE 500 LIST ARE HEADQUARTERED IN HOUSTON
2.3 MILLION RESIDENTS IN HOUSTON MAKE IT THE LARGEST CITY IN THE SOUTH AND SOUTHWEST
103,200 MILLIONAIRES RESIDE IN HOUSTON
SOURCES: WEALTH INSIGHT, FORBES.COM , IMF, US BUREAU OF ECONOMIC ANALYSIS
517.4 BILLION IN ECONOMIC OUTPUT
LEADERS IN DESIGN EXCELLENCE The design community recognizes DCH as a leader in design excellence.
DCH offers high-end luxury showrooms with individualized articulated storefronts.
THE DCH DIFFERENCE
1,000 – 13,000 SQ. FT. SHOWROOM SPACES FEATURING MODERN & HIGH-END FINISHES
37,000 ANNUAL GUEST TRAFFIC
1200 ANNUAL DESIGN MARKET ATTENDEES
85 SPECIAL EVENTS, TRADE MARKETS, ART EXHIBITIONS & CONFERENCES PER YEAR
500,000 SQ. FT. DESIGN CENTER SPACE
OSBORNE & LITTLE FOR I D COLLECTION
BUSINESS BY DESIGN Our showrooms recognize the value and exclusivity of DCH in the design community. Designers shop our showrooms for the breadth and depth of
luxury finishes, furniture and accessories.
HOLLY HUNT
THE BEST ASSORTMENT
OVER 40 DESIGNER SHOWROOMS
250 PRODUCT CATEGORIES REPRESENTED
700+ PRODUCT LINES
HUNDREDS OF INTERNATIONAL BRANDS REPRESENTED
I D COLLECTION
TAILORED TO THE TRADE
DCH caters to design-trade professionals seeking luxury products and exclusive brands. Representing hundreds of manufacturers dedicated to offering the finest in interior
furnishings and accessories.
DAVID SUTHERLAND
OUR BRANDS DCH carries a collection of the world’s most luxurious brands and
sophisticated designs ensuring a world-class shopping experience like no other.
EGGERSMANN USA
D’ITALIA STOSA
EDITORIAL EFFECT
DCH partners with the leading interior design magazines and blogs to showcase our showrooms and feature the luxury brands offered in our center.
DESIGN ENTHUSIASTS
DCH offers design enthusiasts access and buying services to our renowned global brands through our Decorative Center Services Program.
THE SHADE STORE
DECORATIVE CENTER SERVICES Decorative Center Services is a unique and upscale design resource offering a Designer Referral Program and a Consulting & Buying Program to those who seek a talented and educated eye to revive and revamp their interiors. The program caters to world class consumers and international buyers. DESIGNER REFERRAL PROGRAM The Referral Program is a complimentary service that helps individuals locate a design professional to suit their taste, project scope and budget. Whether building a new home, planning a renovation, or redecorating a single room, Design Services will make the design professional selection process easier. CONSULTING + BUYING PROGRAM Our unique Consulting & Buying Program provides discriminating consumers who are not presently working with a design professional the opportunity to purchase a limited number of items at to-the-trade only prices plus an administrative fee. This service extends a coveted privilege to select textiles and furnishings available only at DCH.
SPECIAL SERVICES
KRAVET
ART WORKS DCH celebrates the instinctive relationship between interior design and
art. In collaboration with renowned artists DCH produces and showcases special exhibits to inspire and delight all visitors.
DCH is host to curated contemporary art exhibitions and talks featuring art that complements the Design Center’s esteemed event and social calendar. For artists, it's an opportunity to do something big or be seen by a new audience. The curated collections are an attempt to forge connections between art and design. Directed by New York based curatorial adviser Helen Varola – she focuses her attention on art that addresses the design and architectural practices. Varola believes in creating a dynamic between the design world and the art world. For the projects she curates it is all about creating community and keeping the spirit of art and design alive. Selected artists, galleries, independent curators, academic and cultural institutions are invited to participate in ongoing exhibitions, multi-media events, and film/video installations throughout the year. PREVIOUS EXHIBITIONS Altered Egos by Nancy Ellison
Circumstantial Evidence by Durston Saylor
Mac Whitney’s Linked Sculpture
Greg Gorman: A Distinct Vision
The Isabel O’Neil Exhibit
MonoVisioN by Scott Francis
DESIGN LOVES ART
DURSTON SAYLOR
CENTER SERVICES DCH offers superb on-site amenities for tenants, visitors and clients
alike. From a comfortable cafe to complimentary valet services, garage parking and even event space, DCH provides superior modern
conveniences.
FLAVOR INSPIRED
Decorative Center Houston features The Americana Café located on the first floor. The Americana Café offers a seasonal menu with a wonderful
assortment or entrees. For convenience, there’s a to-go menu of ready-made packaged meals.
Event catering available.
THE AMERICANA CAFE
PARKING SERVICES
Decorative Center Houston provides complimentary valet parking service for designers and showroom clients. Valet hours are Monday - Friday, 9:00 AM – 4:00 PM. Additionally, tenants and visitors can utilize the seven-story secured
covered parking garage with building access.
ENDLESS POSSIBILITIES
The ground floor gallery space is over 500 square feet of uninterrupted event space. Parties, weddings and other event celebrations can be held here.
Positioned just off The Americana Café, guests can enjoy catering and event planning services through the café.
MARKETING BENEFITS
We offer numerous opportunities that spread and promote the DCH brand message, enhance visibility of the showrooms and drive traffic and sales.
DCH provides showrooms with a collection of marketing platforms that speak to design professionals and affluent consumers of designer home furnishings.
DAVID SUTHERLAND
MARKETING DIRECTOR The in-house Marketing Director can provide turn-key online integration to support public events, private functions and community involvement. MARKET DAYS DCH is host to two major annual markets taking place in the Spring and Fall. Each market, DCH joins forces with the world’s top editorial voices and industry partners to develop innovative keynote presentations, panel discussions, exhibitions, and events that are new to the marketplace. Participating showrooms unveil their newest collections and present in showroom programming featuring top designers, and experts. Making market events a destination for design professionals and enthusiasts with standing room only keynote presentations. CONTENT NEWSLETTER The DCH RESOURCE Newsletters are published twice a year with every major market or event. RESOURCE highlights what’s happening at DCH and within the industry including: DCH’s schedule of special events, seminars and educational lecture series, coverage of other major events, new product news, and showrooms news. RESOURCE is direct mailed to a targeted database of 10,000 people, including the industries top designers, editorial voices, design enthusiasts and other relevant trade professionals. The Newsletter is also available upon request from the Marketing office, or at the Concierge desk. EMAIL COMMUNICATIONS Intended to keep the DCH Community and its clients in the know, DCH sends weekly email blasts to showrooms and DCH clients with building happenings, new showroom news, and events.
SCHUMACHER
SOCIAL MEDIA DCH embraces social media (Facebook, Twitter and Instagram) with daily posts and feeds that engage a targeted and connected design network. We post regularly, sharing information, images, and conversations on events, products and happenings throughout the design center. We use social media to promote upcoming showroom events, new products, vendors and continuing education for designers. DECORATIVECENTER.COM The DCH website, www.decorativecenter.com, is interactive and easy to navigate serving as an information site for visitors. The website includes a showrooms and lines (manufacturers) listing, with a direct link to access showroom’s contact information, upcoming events, details on amenities and services. GO DESIGN GO BLOG The Go Design Go website at www.godesigngo.com is a national design center blog, with a virtual passport to the world of design, highlighting events, news, product and special features nationally at the Cohen Design Centers. Featuring the best of the design center, engaging audiences across the globe. SHOWROOM DIRECTORY The annual showroom directory is a valuable resource to the trade professionals with insightful information: Industry & Center Event Calendar, Showroom Listing and Maps, Product Lists organized by Line, Showroom, and Type of Product. BUILDING NEWSLETTER A building newsletter titled News & Notes is published and distributed monthly. The newsletter serves as a tool to communicate all building, café and event information/happenings to all building employees.
STARK
COHEN DESIGN CENTERS
Be part of Cohen Design Centers (CDC), and experience the world's premier collection of design center properties helmed by owner and real estate mogul Charles S. Cohen. Cohen Design Centers
include New York's Decoration & Design Building (D&D), West Hollywood's Pacific Design Center (PDC), Southeast Florida's Design Center of the Americas in Dania Beach (DCOTA) and the
Decorative Center of Houston (DCH).
For over 30 years, DCH has served the design community with the finest campus amenities and showrooms. Informative monthly lecture and seminars with top designers and architects as well as unprecedented major seasonal Market Events along with a wide variety of special events, such as art collaborations and charitable initiatives make DCH a busy destination for both the industry professionals and non-trade design enthusiasts. As part of the Cohen Brothers Realty Corporation (CBRC), there’s a belief that great architecture and design transform a development project into a work of art. The passion for design has inspired the redevelopment and revitalization for our world class design center. A key element for the CBRC development approach is its involvement and commitment to the communities in which their buildings are located, creating top-notch amenities for tenants and visitors connecting with local businesses and cultural civic organizations. RECENT BUILDING MODERNIZATION Multi-million dollar courtyard renovation
Crafted new dramatic runway-like fountain
Added additional floors to covered parking garage
Modernized garage elevator cabs
Upgraded LED lighting throughout the building
Provided new carpeted flooring throughout the building
PRIME POSITION
CONNECTION POINT DECORATIVE CENTER HOUSTON 5120 WOODWAY, SUITE 3002 HOUSTON, TEXAS 77056
P 713.961.9292 F 713.963.8603 WWW.DECORATIVECENTER.COM
LEASING MICHAEL GARY Vice President of Commercial Brokerage Services
P 713.789.2200 C 713.904.0730 [email protected]