Leverage Responsive IT to Make your Business … - GRP01 - WIUG Keynote.pdfLeverage Responsive IT to Make your Business Smarter and More Agile ... reduced partner integration time

© 2010 IBM Corporation

WebSphere Integration User Group

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Leverage Responsive IT to Make your Business Smarter and More Agile- How Connectivity and Integration enables business dynamism

Gerry ReillyDirector, WebSphere Messaging & Integration




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Our world is becoming vastly more complex

70%Of businesses outsource

one or more strategic activities

85%Of enterprises use external

cloud services

534 billionDollars in mobile

transactions by 2015

1 trillion Devices connected to the

internet by 2013

50%Of businesses plan to adopt more collaborative sourcing

models

33 billionRFID tags embedded into

our world



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Business leaders must drive growth amidst complexity

to capitalize on complexity and outmaneuver competitors

CEOs are focusing on

CollaborationNew ChannelsInnovation

70% are focusing on new channels to deliver services

to their customers

69% are collaborating with customers to deliver better products and services

81% believe innovation is key to getting closer to their

customers

Source: IBM CEO Study, 2010



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How well are you interconnected?

Without connectivity you can’t analyze, you can’t change, you can’t innovate

Sources: Accenture: Overcoming Barriers to Innovation 2008, Onward and Up - How Marketers are Refocusing the Front Office for Growth 2009, Economist Intelligence Unit: Companies without Borders - Collaborating to Compete 2008

of executives report thatintegration challenges impede collaborative relationships

with partners

68%

of businesses do not believe they are effectively

reaching their customers through digital channels

87%

of businesses do not believe they can innovate faster than their competitors

93%



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Your success depends on quickly and flexibly bringing

together information across a dynamic business network

Internal Enterprise

Cloud ApplicationsPartners, Suppliers, & Customers

Business to business integration for efficient trading

Powerful & reliable messaging and integration across the enterprise

Rich integration between cloud and on premise applications

HR / Payroll

CRM

ERP

Call Center

Data Mart

Supply Chain



6 © 2011 IBM Corporation

With comprehensive connectivity & integration

Integration across internal operations, hybrid environments and extended value chains

End-to-end visibility into transactions as they flow across the multi-enterprise digital value chain

Governance and community management within and beyond the enterprise



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A leading provider of teaching, learning, and research solutions grew direct-to-consumer commerce revenuesyear over year by

95%

An international transportation company

reduced partner integration timeby more than

70%Break down silos to increase business agility and profit from complex and changing business environments

Achieving a Dynamic Business NetworkUnlocks Significant Opportunity

99%

A retailer achieved ROI in 6

months by improving message latency by

more than



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ESB Messaging and Enrichment

delivers fast, flexible and reliable access to

business information

B2B Integration and Community

Management

enables seamless and secure integration

of customers, partners and suppliers

Managed File Transfer

gain control and oversight of the

movement of critical data within and

beyond your enterprise

Comprehensive Integration Portfolio

Service Visibility & Governance

Trust, management & security for

business applications



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And a roadmap to accelerate your success

Build a Strong Foundation

Connect People, Processes, and Information

Achieve Situational Awareness

Business Outcomes

Project Scope

• Integrate supplier & partner systems to decrease time to market

• Reuse assets for fast integrations across new & legacy systems

• Ensure fast and reliable access to business information.

• Leverage remote devices for rapid response to current situations and predicted future events

• Secure assets within the enterprise & beyond for end to end protection• Build and deploy reusable

SOA applications and services

• Ensure high quality & eliminate redundancies by promoting the reuse of existing services

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3

Devise a business level capability architecture with SOA as a foundation

Leverage investments across business units, customers partners, suppliers & the cloud

Harness the power of Smarter Planet technologies and the internet of things



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IBM’s Connectivity across Dynamic Business Networks

Standards-based, reliable and

secure integration beyond the enterprise

Sterling B2B Integrator

WebSphere DataPower

WebSphere Transformation Extender

WebSphere MQ Telemetry

Pre-connected partners

Trading Partners

Carriers

Banks

Suppliers

Cloud based B2B Integration as a Service and

Hybrid Cloud real-time application integration

WebSphere Cast Iron Live

Sterling B2B Collaboration Network

Sterling B2B Integration Services

Rapid Hybrid Cloud Integration

WebSphere Cast Iron

Smart Devices

Reliable integration within the enterprise

WebSphere MQ

WebSphere Message Broker

WebSphere ESB

WebSphere DataPower

WebSphere Service Registry & Repository

WebSphere Adapters



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Connectivity Vision

� Ubiquitous, intelligent inter-connectedness for a Smarter Planet

� Connect services, applications and devices everywhere...– within and across an enterprise, over a broad spectrum of topologies and architectures

� ... at the right level of integration ...– connecting regardless of protocol and format without knowledge of the infrastructure topology

� ... deriving business value from the interactions ...– detecting event patterns and mining in-flight data

� ... in a dynamic yet governed fashion ... – elastic and adaptive runtime configurations with appropriate governance and oversight

� ... simply, robustly and reliably– the barriers to entry are low and it simply 'works' - delivering data, requests and events as advertised



IBM’s Universal Messaging Backbone

Proven, Flexible, Robust business data delivery from anywhere toeverywhere

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Extra Data Protection

MQ Advanced Message SecurityMQ Advanced Message SecurityMQ Advanced Message Security

MQ File Transfer EditionMQ File Transfer EditionMQ File Transfer Edition

MQ for z/OSMQ for z/OSMQ for z/OS

MQMQMQ

Business

Transactions

Leveraging System z

Managed File Transfer

Cloud Platform-as-a-Service

MQ Hypervisor EditionMQ Hypervisor EditionMQ Hypervisor Edition

MQ Low Latency MessagingMQ Low Latency MessagingMQ Low Latency Messaging

MQ HTTP BridgeMQ HTTP BridgeMQ HTTP Bridge

MQ TelemetryMQ TelemetryMQ Telemetry

Sense and Respond

Real-time Awareness

IBM UNIVERSAL MESSAGINGIBM UIBM UNIVERSALNIVERSAL MMESSAGINGESSAGING

Web applications



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Why WebSphere MQ ?

Results reported from actual IBM WebSphere MQ implementations*

Over 17 years of proven experience

Connect virtually anything

Most widely deployed Messaging Backbone

Relied upon as the mission-critical Backbone

Continuously Investing and Innovating

–Leader in Messaging technology innovation

–Broad coverage of platforms, technologies, languages–Draw skills from a larger pool – use who you have today–Over 9,300 certified developers for IBM Messaging alone

–Over 10,000 customers using IBM Messaging Backbone

–Over 90% of the Fortune 50 and 9 of the Fortune 10–Over 80% of the Global 25 and 7 of the Global 10

–Financial Markets client handles $1 trillion worth of traffic per

day on one MQ network*–Banking client sends $7-$35 trillion worth of traffic per day on just one MQ-based SWIFT gateway*

–Over 120 patents and filings within messaging space–New WebSphere MQ family products

–Regular enhancements, updates and new releases

–Government client sends 675 million messages per day*–Banking client handles over 213 million messages per day on z/OS alone*

Entrusted with Tens of billions of messages

each day



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WebSphere MQ V7.0.1 Summary

� Enhancing V7 capabilities around JMS and integrated Pub/Sub

� Reduce costs with new high availability and resilience features

– Lower business costs and disruption from unplanned outages

– Lower required skills, programming and systems maintenance

� Save cost and time preparing for audits with increased governance

� Increased ROI of z/OS with 64-bit storage and increased performance

Take control of MQ applications with SOA Governance & Change Events

Minimize cost of disruption with automatic re-routing through standby Queue Managers

Released 3Q 2009



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Add security protection to messagesWebSphere MQ Advanced Message Security V7.0.1.1

� Protects message contents end-to-end

� Helps comply with aspects of regulatory complianceobligations

� Reduces time and skills needed to secure messaging

What’s New?

� Add security services to WebSphere MQ

� No changes needed to existing messaging solutions

� Protects message contents at the application level

� Protects message contents end-to-end by encrypting data in queues, including when residing in queues

� Improved customer’s ability to meet regulatory compliance obligations, such as one of 6 key PCI DSS requirements

� Simplified administration with centralized policy-based authentication for applications. Supports Hardware Security Modules

� MQ currency support and Connectivity Portfolio support - MQ V6.0, V7.0 and V7.0.1, also support MQ FTE V7.0.1.3



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Comprehensive Managed File Transfer EnvironmentWebSphere MQ File Transfer Edition V7.0.4

� Enables reliable Managed File Transfer

� Leverages existing investments in MQ networks and skills

� Connects batch-driven file-based systems with message-oriented online applications and services

� Supports rapid development of ad hoc transfers

� New in V7.0.4:

– Enables MFT across a combined MQ and Connect:Direct solution

– Transfers files into and out of existing Connect:Direct networks

– Visibility of files that transfer into and out of existing Connect:Direct networks

Provide a secure and reliable Managed File Transfer

environment across Connect:Directand WMQ FTE endpoints



WebSphere MQ Telemetry

� Messaging optimized for smart sensors and telemetry devices

� Enables intelligent decision-making based on remote real-world events

� Remote resource management of static or moving assets, people, locations

�Telemetry capabilities• Direct device integration into back-office• Tiny messaging optimized for resource-constrained devices & gateways (RTUs)

• Terse protocol & compact header for fragile & pay-per-byte networks

• Advanced device level data buffering

• Event-driven publish-and-subscribe delivery of only significant information

• Open protocol encourages widespread device enablement

• Last Will & Testament for automated handling of device failures or outages

IBM Connectivity

homeslogistics operations stores

intelligent interconnected instrumented

headquarters MQ MQ Telemetry

meters rfid scadasensors

offshore

controllers



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Reliable, high volume, low latency messagingWebSphere MQ Low Latency Messaging V2.6

� Respond to business opportunities faster with

ultra low latency, high throughput messaging

� Minimize disruption to business by addressing critical need for constant latency

� Near zero jitter� Constant, predictable latency

Deliver high volume low latency solutions with high throughput, flexible message delivery,

filtering and congestion control

New in V2.6:– Increased throughput and industry leading latency

• 98 million messages per second

• 770 nanosecond latency for shared memory

– Enhanced Consumability

– Improved Networking

– Expanded Platform coverage



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Platform-independent, universal connectivity and transformation in heterogeneous IT environments, with rich set of adapters and protocol bridges packaged with applications and legacy platforms

Optimized with WebSphere Application server for an integrated SOA platform: service providers, registry, common tooling, extensible to BPM

Purpose-built hardware for simplified, self-contained deployment with hardened security, low latency, rich application integration and data transformation

ESB Offerings from IBM WebSphereSolutions to Meet Any and Every Demand

WebSphere ESB

WebSphere DataPower XI50

WebSphere Message Broker



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Extending the ESB outside the Enterprise – B2B� ESB serves as the “integration highway” between

disparate systems / process platforms within the Enterprise

� B2B Integration Hub provides the connectivity and management of suppliers, partners and other value add services

ESB

Converts between different transport

protocols

Matches & routes communications between

services

Connects anything to everything

Distributes Business events

Transforms between different data formats

InterconnectNetworks

ServicePartners

Suppliers

Financial ServicesGovernmentCarriers/3PL

Freight Forwarders Customs Brokers

B2B

Handles B2B protocols

Manages Partners



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ESB Patterns - WebSphere Message Broker

� Eliminate complex and point-to-point integration connecting anything to anything

� Simplify integration with intelligent routing and pre-built mediations

� Accelerates productivity across user roles with patterns-based development

What’s Enhanced?

� Simplicity and Productivity with pattern creation, refinements and a development community

� Universal Connectivity for SOA with nodes for Web Services, email input, CICS, CORBA, JDEdwards and WMQ File Transfer

� Dynamic Operational Management adding Web Services Gateway for better manageability, execution group profiles for multi-tenancy and SAML for security

� Platform Coverage with new support for SolidDB, Windows 7, and JMS Node enhancements

IBM WebSphere Message Broker V7.0.0.1 & V7.0.0.2

New! C:D Nodes



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ESB for Quick Integration of Applications and ProcessesWebSphere Enterprise Service Bus V7.5

Achieve efficiencies in skills, cost and time-to-value across your

middleware solutions

� Decouples complex integration logic from each application providing consistency in connectivity across point-to-point infrastructure diversity

� Provides service mediation and hosting on common internet-standard application infrastructure based on WAS

� Extends to service registry and repository for SOA solutions with a published catalog of services supporting dynamic endpoint resolution

� New in V7.5:

– Common Web 2.0 role-based business space UI for SOA users of WESB and WSRR, extending to BPM

– Policy resolution extended to cover all binding types and manual endpoints configured in WSRR

– More powerful transformations with XSLT2

– Textual mediation flow format for a scriptable ESB allowing XML editing with tool of choice

– Dynamic service connectivity for any application, including WAS and BPM (any edition)

WESBCommerce

Portal

BPM

WAS ND, WAS z/OS

Adapters



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DataPower Appliances Drive Business AgilityWebSphere DataPower Integration XI52 and B2B XB62 Appliances

� WebSphere DataPower Appliances provide a low startup cost, helping companies increase their ROI and reduce their TCO

� These specialized, consumable, dedicated appliances combine superior performance and hardened security in a easy-to-deploy form factor

� New in the DataPower XI52 and XB62:

– Modular design lowers TCO by efficiently easing delivery of additional hardware features

– Up to 40% increase in performance for many use cases

– Enhanced WSRR subscriptions for WSDL and WS-Policy

� New in DataPower XB62:

– Support for ebXML CPPA v2.0

– Enhanced MQ File Transfer Edition Integration and transaction visibility

WebSphere DataPower Appliances

have been leading the marketplace

since 2003 with proven solutions

that accelerate time-to-market and

lower total cost of ownership



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Unify Platforms, Processes, and WorkloadsWebSphere DataPower Integration Appliance for zEnterprise XI50z

� Increases ROI with up to 23x better price performance compared to similarly configured competitive ESB offerings

� Acts as a bridge for distributed and System z platforms by offering built-in, message-level security alongside swift and flexible integration with any-to-any transformation between disparate message formats

New in the DataPower XI50z:

� Security: VLAN support provides enforced isolation of network traffic

� Improved support: Monitoring of hardware with “call home” for current/expected problems

� Operational controls: Monitoring rolled into System z environment from a single console.

By seamlessly connecting disparate IT databases and

operations, the DataPower XI50z can unify platforms, processes, and workloads to help take businesses

to new heights



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Simple Multi-box Management for WebSphere AppliancesWebSphere Appliance Management Center

� Efficiently manage clusters of DataPowerappliances including configurations and firmware deployments

� Monitor the health of appliances from a single pre-configured console

� New in V4.0:

– Exploits new DataPower configuration and firmware management interfaces for greater flexibility and control

– Easy to manage deployment policies for lifecycle management, individually or in managed sets

– Enhanced UI with navigation by user role

– Out of the box monitoring for visibility and control of performance and availability

Provides fast time to market for WebSphere Appliance management

with firmware deployment, domain/config services, and

deployment policy management



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Enhanced connectivity to key applications, systems and standardsWebSphere Adapters v7.5

� Provides service enablement for EIS connectivity and technology standards

� Quickly and easily service enable legacy applications, ERP, HR, CRM, and supply chain systems

� New in V7.5:

– Enhanced Oracle EBS, SAP, Siebel, JDBC, and ECM Adapters

– Active-active HA clustering extended to JDBC, Flat File and FTP adapters

– New calendar-based scheduling across adapters for inbound event polling

– Delivered with Integration Designer v7.5 (for WebSphere ESB and BPM Advanced) and with RAD v8.0.3, WAS v8 Base and ND (for java developers)

Unlock siloed information and extend applications to promote

reuse and maximize ROI



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Service Visibility & GovernanceGoverns Messaging Applications and Services

• Manage what you have, no matter where

• Trust existing services, accelerate reuse & cut costs

• Secure mission-critical services & documents

Message Queues

Service Requests

Service Mediations

Messages

Queue Managers



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WebSphere Service Registry & Repository

Gain insight into SOA services and their

consumption, policies and associated

metadata in your enterprise

� Ensures awareness of available applications, services and their consumers with associated metadata and documents throughout the organization

� Helps implement recommended practices and increases runtime agility enabling a policy driven SOA ensuring:

• Consistent application of operational policies

• Governance for MQ services and File Transfers

• Enforcement of governance lifecycle policies

New in V7.5:

� Improved role-based business space UI widgets for improved user experience, including report hosting to quickly view reports

� Enhanced search capability allowing google-type search through metadata and documentation

� Updated policy authoring, attachment and analytics, including:

• Click-to-assign governance lifecycles

• Assertion wizard to help assign assertions to lifecycle transitions

• Operational policy analytics for WebSphere Message Broker



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Integrate Cloud & On-premise Applications in DaysWebSphere Cast Iron Cloud Integration

What’s new:

–WebSphere DataPower Cast Iron Appliance XH40: purpose-built, easy-to-use appliance designed for simplified deployment to deliver the capabilities needed for cloud and on-premise application integration.

–WebSphere Cast Iron Hypervisor Edition: a virtual appliance that can be installed on your existing servers by using virtualization technology.

–WebSphere Cast Iron Live: A complete multi-tenant cloud offering to connect cloud and on premise applications.

WebSphere Cast Iron Cloud integration enables you to connect the hybrid world of cloud and on-premise applications within days to achieve the lowest cost and

highest returns on your investment in cloud and SaaS models.

Connects Hybrid World of Cloud and On-Premise Applications In DaysConnects Hybrid World of Cloud and On-Premise Applications In DaysFastest Time to Market: No software to install or manage; Graphical configuration, not coding; Pre-built Template Integration Processes (TIPs) for the most common integration scenarios

Lowest Costs: Up to 80% lower costs vs. hand-coding alternatives; Low monthly subscription pricing

Rapid, Efficient Development: Unmatched flexibility — can be deployed as an appliance, virtual appliance or integration-as-a-service; Pre-built connectors for SaaS, CRM, ERP, all major databases, flat-files, Web Services, messaging systems, etc



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Enable Complex Global B2B CommunitiesSterling B2B Integration Solutions

� Optimize connectivity and transactions across your entire commerce ecosystem

� Reduce costs and increase agility with rapid on-boarding or Integration as a Service

� Rapidly, flexibly, and securely aggregate information across your dynamic business network

� Improve collaborative relationships with partners and customers

What’s New:�IBM Sterling File Transfer Service New cloud service for file based business-to-business interactions�Direct connectivity between Sterling Connect:Direct and WebSphere MQ File Transfer Edition V7.0.4�Quick Start and Document Management services for Sterling B2B Integrator�Document- and process-tracking from mobile devices�File transfer monitoring and alerts to mobile devices�Transparently managed FTP processes for System z



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Your Application

Simplifying Connectivity & Integration The simple steps to SOA and onto the cloud

Messaging

Integration

Service-Orientation

Hand-coded, Hard-wired

Your Application

Duplicated logic

buried inside for:

•Connectivity•Transformation•Mediation

Increased flexibility, agility and reuse

Your Application

Still has to do:

•Transformation•Mediation

Still has to do:

•Mediation0

1

2

3

More code to write and maintain

Your ServiceEliminate

duplicat

ed conne

ctivity log

ic

Reduce

the cost a

nd time o

f changes

Increase

IT flexibili

ty

4

Cloud

Your

Services



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Support for Private Cloud

Traditional enterprise IT

Private cloud Hybrid cloud Public cloud� Privately owned and managed.

� Access limited to client and its partner network.

� Drives efficiency, standardization and best practices while retaining greater implementation control.

� Access to client, partner network, and third party resources.

� Service provider owned and managed.

� Access by subscription.

� Delivers select set of standardized business process, application and/or infrastructure services on a flexible price per use basis.



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Private Connectivity Clouds – WebSphere Message Broker Hypervisor Edition

IBM WebSphere Message Broker

Hypervisor Edition V7.0

� Hypervisor enablement of WebSphere Message Broker V7.0 for use in virtualized environments

� Full deployment of Broker image withunderlying OS & configurations via WebSphere Cloudburst appliance

� Speed time-to-value by rapidly deploying and configuring environments leveraging best practice deployment patterns

� Efficiently and cost-effectively deploy

and manage ESB deployments, including new flows, fixes, and modifications

What’s new?



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Private Connectivity Clouds - WebSphere MQ Hypervisor Edition

� Rapidly install, configure and deploy

MQ messaging solution in the cloud

� Enables administrators to leverage flexible PaaS provisioning to deploy and update MQ solutions

� New in V7.0.1:

• Easily maintain and upgrade MQ installations

• Supports for Red Hat Enterprise Linux x86 64-bit environments

• Dispense new MQ images rapidly and easily, by combining IBM Workload Deployer cloud appliances or VMWare

Optimizes WebSphere MQ for

virtualized environments, enabling

more flexible hardware utilization,

reduced installation and

configuration time, allowing more

time for strategic initiatives



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Support for Hybrid Cloud

Traditional enterprise IT

Private cloud Hybrid cloud Public cloud� Privately owned and managed.

� Access limited to client and its partner network.

� Drives efficiency, standardization and best practices while retaining greater implementation control.

� Access to client, partner network, and third party resources.

� Service provider owned and managed.

� Access by subscription.

� Delivers select set of standardized business process, application and/or infrastructure services on a flexible price per use basis.



WebSphere Cast Iron on IBM Platform

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Private Clouds

PackagedApplications

Public Clouds

Integrate Your Cloud and On Premise Applications In Days

Home-grownApplications

WebSphere Cast Iron

DataPower XH40

WebSphere Cast Iron

Hypervisor Edition

WebSphere

Cast Iron Live



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Drive Business Integration and Optimization with IBM Connectivity & Integration

Messaging

•Secure and reliable information delivery

across the enterprise with the capability to

scale to 100s of millions of messages per day

Integration Foundation

•Fast and flexible connectivity between

processes, applications, and information for

a robust SOA and governance foundation

B2B integration

•Flexible and secure connectivity and

management of diverse partner, customer,

and supplier communities

Cloud integration

•Integration of cloud, SaaS and on-

premise applications designed to

maximize the effectiveness and

value of cloud investments

Managed file transfer

•Secure data movement enabling

enterprises to gain control and

oversight of the movement of

critical corporate data to facilitate

data growth, reduce security risk,

and improve IT and business

efficiency



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What’s New in IBM Connectivity and Integration

New announcements at IMPACT 2011

Messaging

•Connect sensors and devices with lightweight and reliable messaging WebSphere MQ Telemetry

•End-to-end message level security, reducing the time and skills needed for aspects of common security standardsWebSphere MQ Advanced Message Security

• Increased performance and availability for low-latency messaging WebSphere MQ Low Latency Messaging v2.6

Cloud integration

•Multi-tenant integration as a service to connect cloud and on premise applications WebSphere Cast Iron Live

•Physical and Virtual integration applianceWebSphere DataPower Cast Iron Appliance XH40WebSphere Cast Iron Hypervisor Edition

• Leverage best practice deployment patterns with private cloud provisioning WebSphere MQ & WebSphere Message Broker Hypervisor Edition

B2B integration

• Cloud service for file-based B2B interactions & document management servicesSterling B2B Integration Solutions

Integration Foundation

• Grow your SOA adoption with a scriptable and configurable ESBWebSphere Enterprise Service Bus v7.5

• Accelerated integration for universal connectivityWebSphere Message Broker v7.0.0.2

• Increased visibility, control and insight into your SOAWebSphere Service Registry & Repository v7.5

• Unified role-based user-experience with WESB Registry Edition v7.5 to better manage your servicesWebSphere Enterprise Service Bus Registry Edition v7.5

• Enhanced connectivity to key applications, systems and standardsWebSphere Adapters v7.5

• Increased performance and enhanced integrationWebSphere DataPower Integration XI52, XI50z, B2B XB62

Managed file transfer

•Enabling customers to leverage their investments to enable Managed File Transfers between domains WebSphere MQ File Transfer Edition v7.0.4Sterling Connect:Direct



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Documents

Leverage Responsive IT to Make your Business … - GRP01 - WIUG Keynote.pdfLeverage Responsive IT to Make your Business Smarter and More Agile ... reduced partner integration time