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Department of management Studies

MVGR College of Engineering (A)

Group - I Marketing

II year - III semester !"# - !"$ A% S& 'o itle Autor *u+liser

1 Marketing as strategy. Massachusetts Kumar, Nirmaalya

2 Strategic Marketing Management

3 Marketing Strategy

4 Marketing Strategy

5 HBR‘s 10 Must Reads on Strategic Marketing

6 Shajahan S Viva Books

7

8 Retailing Management TMH

9 The rt o! Retailing .". #am$a TMH

10 Retail management S%a&na'radhan TMH

11 Retail Management( Strategic &&roach

12 Retail Management

13 Retail Marketing Management )il$ert *a+id 'earson ducation, -ndia

14 Services Marketing eithmal and Bitner TMH

15 Services Marketing /hristo&her #o+elock

16 Services Marketing RaendraNargundkar TMH

17 Services Marketing /hristian )ronroos iley-ndia, Ne% *elhi

18 Services Marketing Ram Mohan Rao, K 'earson ducation,Ne% *elhi

19 Services Marketing S.M. "ha Himalaya 'u$lishing House

20 Services Marketing

21 Services Marketing /.Bhattacharee 2cel Books, Ne% *elhi

22 /onsumer Beha+ior Schi!!man, #.) and Kanuk #.# 'earson ducation,Ne% *elhi

23 /onsumer Beha+ior Roger *. Black ell et al

24 /onsumer Beha+ior Te2t and /ases TMH

25 /onsumer Beha+ior insight !rom -ndian Market Ramanu Maumdar H! "earning

26 Malhotra H! "earning

27 -nternational Marketing /3inkota /engage #earning,Ne% *elhi

Har+ard Business School'u$lishing.

nderson /arol H. and 4inc3e

"ulian

Boston5Houghton Mi!!lin

/om&any

6errell 7./ and Hartline Michael*

Southestern5Thomson#earning -nc.

alker, Boyd, Mullins and#arreche

Ne% *elhi, Tata Mc)ra%Hill.

Har+ard Business School'u$lishing.

Strategic Marketing# Te$t an% &ases' The!n%ian (ers(ective

Strategic Marketing Manage)ent#*annin+ i)(*e)entation an% contro*+

,ichar% M S -i*son+ &o*in.i**igan

#e+y, Michael and eit3, Barton

Berman Barry, "oel R. +ans andMini Mathur,

'earson ducation, Ne%*elhi

/hetan Baa

RanishTuli,Nidhi+armaSri+asta+a

72!ord 8ni+ersity 'ress, Ne%*elhi

'earson ducation, Ne%*elhi

"ohn .).Bateson, K.*ouglasHo!!man

/engage #earning, Ne%*elhi,

/engage #earning, Ne%*elhi,

RamneekKa&oor, Nnamdi 7Madichie

The ssentials o! Marketing Research( hands onorientation


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28 -nternational Marketing 119e TMH

29 -nternational Marketing R.Srini+asan 'rentice(Hall o! -ndia '+t. #td

30 -nternational Marketing 8./ Mathur Sage 'u$lications, Ne% *elhi

31 -nternational Marketing Sak 7nk+isit

32 Kenneth /lo%. *onald Baack

33 d+ertising : Sales 'romotion S.H.H.Ka3mi, Satish K Batra 2cel Books, Ne% *elhi,

34 d+ertising : 'romotion )eorge Belch, Michel Belch Mc)ra% Hill

35 d+ertising and &romotions(an -M/ &ers&ecti+e Kruti Shah, lan *;Sou3a Mc)ra% Hill

36 d+ertising and 'romotion Shim&5

37 TMH

38 d%ard " Bradi, "ohn " /oyle /engagelearning, Ne% *elhi

39 #ogistics and Su&&ly /hain Management, *.K.gra%al MacMillan 'u$lishers

40 Sunil /ho&ra and 'eter Meindl

41 #ogistics and Su&&ly /hain Management .K.Sridhar Butt

42 Strategic Brand Management Richard liott

43 /reating 'assion Brands Helen d%ards 'age 'u$lication, Ne% *elhi

44 Branding Brad 4an uken "aico 'u$lishing House, Ne%45 ssentials o! Brand Management Harsh.4.4erma 2cel $ooks

46 'roduct Management K.S./handra sekhar

47 'roduct Management S../huna%alla

48 Brand Management S.#.)u&ta

49 Brand Management '?#imited, 'u$lishers


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Edition *ri,e 'o of Copies

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2n%+ 2004 4 4

@rd d, =00A 4 4

th d, =00@ 4 4

=01= 4 4

4 4

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2011 4 4

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8e 2003 4 4

C9e =01= 4 4

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1ste%ition2010+


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2015 4 4

2014 4 4

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2013 4 4

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Group - II - .inan,e


1 inancia* !nstittions an% Markets Bho*e TMH

2 inancia* Services , Shan)gha) -i*e !n%ia+ e /e*hi

3 inancia* Services Mhan Tata Mc.raHi**+ e /e*hi

4 inancia* !nstittions an% Markets Meir ohn#

5 !n%ian inancia* Sste)s H, Machiraj

6 Tata Mc.ra Hi** e /e*hi+

7 ,isk Manage)ent : !nsrance

8 Banking : !nsrance ,e%% S an% ,ao , ,e%% S an% ,ao ,

9 ;Banks : !nstittiona* Manage)ent Vasant /esai Vasant /esai

10 /anking and Insuran,e

11 M,angana%ha)

12 !nvest)ent Manage)ent reeti Singh

13 rasanna &han%ra TMH

14 inancia* Manage)ent an% (o*ic V Bha**a

15 inancia* Manage)ent !M an%e Vikas $ce* Books

20 nithavath an%ian+

21 S evin >$ce* %cation+ e/e*hi+

Hi)a*aa


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28 /irect Ta$es "a an% ractice

29 /irect Ta$es "a an% ractice Bhagavati rasa%

30 !nco)e Ta$ an% ractice /inkaragare

31 !n%irect Ta$es "a : ractice VS /ate

32 !n%irect Ta$ *as

33 /erivatives an% ,isk )anage)ent /hanesh )ar hatri

34 =ohn -i*e : Sonj rentice Ha**+ e =erse+

35 inancia* /erivatives ,e%hea%+ eith rentice Ha**+ e =erse

36 + Mc.ra Hi**+ e ork

37 rasanna &han%ra Tate Mc.ra Hi**

38 Manageria* inance .it)en "= rentice Ha**+ e =erse

39 Manageria* inance rentice Ha**+ e =erse

40 inancia* Manage)ent !M an% Vikas ,a)a)rth !M, Ma%ras

/r V Singhania: /ra(i*Singhania

Ta$)an


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2010 4 4

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4 4

20104 4

20104 4

2013 4 4

20104 4

16e 20134 4

20094 4

20094 4

2003

4 4

20144 4

2003 4 4

20144 4

9e 20134 4

20134 4

2012 4 4

2012

4 4

20124 4

20134 4

=01@4 4

2009 4 4

20134 4

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20154 4

20154 4

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20154 4

20124 4

20154 4

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20154 4

2015 4 4

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Group - III - 2R


1 =eoCer Me**o &engage

2 &har*es,.reer earson >%cation

3 re%a*kes rentice Ha**

4 ,aji< "ochan /har >$ce* Books

5 Strategic H,M ogan (age+ "on%on

6 Strategic H,M ?gara*

7 H)an resorce )anage)ent .arr /ess*er H!+ e /e*hi

8 S


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27 Bhattachara+ / earson >%cation

28 Performance management ,o%cation !n%ia

29 &hange Manage)ent ,a%ha , Shar)a TMH+ e /e*hi

30 &hange Manage)ent ,o%cation

35 Sarah "eis ogan age $ce* Books

37 &SVenkataratna) ,es(onse Books

38 Sethi earson

39 ,%ra


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6pen Ele,ti0es

II year - III semester !"# - !"$ A%

S& 'o itle Autor *u+liser

1 The >cono)ics oA Micro inance rentice Ha** oA !n%ia

2 Micro inance in !n%ia . ar)akar Sage nhancing the "essons oA>$(erience

,ichar% " Hghes+ ,o


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2015 845 4 4

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LIBrary Books Indent ( 3& 4 Semesters) Autonomous (Autosaved)