Location: POD 60 Phone: (416) 979 – 5177 Email: career@ryerson.ca Hours: Mon – Thu 8:30 am – 6:30 pm/Fri 8:30 am – 4:30 pm

Career Development Workshops

Get Ready Know yourself and what you

want

Get Set Present yourself with style

GO Make your move

• Discover Your Career

Passion

• The “Wow” Factor: Resumes

& Cover Letters that stand

out

• Job Search Strategies that

Maximize Results

• Pinpointing Resources for

Career Planning

• Interview Techniques that

Land the Job

• Leveraging Social Media for

Your Job Search

• Grad School Application

Essentials

• LinkedIn: Developing Career

Connections & Effective

Profiles

• Keep It Pro: Business

Etiquette & Dress

• Make it a Breeze:

Transitioning from School to

Work

• Don’t Slurp the Soup! Tips

for Dining Etiquette Success

• Showing Achievements:

Crafting an Engaging

Portfolio

Agenda

1. Introduction

2. LinkedIn Profile • Complete Profile

Requirements

• Profile Enhancers

3. Networking • 3 Degrees of

Separation

• Building

Connections

4. Job Search

5. Summary

Introduction

What is LinkedIn?

Introduction

LinkedIn facts and statistics:

• Over 200 million members in 200+ countries

and 170+ industries

• 6+ million Canadian users

Fastest growing sector of users?

Introduction

LinkedIn facts and statistics:

• Users include influencers and key decision-

makers

• Executives from every Fortune 500 company

use LinkedIn

• 86 of the Fortune 100 companies have used

LinkedIn as a hiring resource

Introduction

Why do professionals use LinkedIn?

a) To connect with colleagues and industry trends

b) To network and exchange ideas with other

professionals

c) To create a “personal brand”

d) All of the above

e) a & b

Introduction

Will LinkedIn get you a job? NO

LinkedIn Profile

8 components to a 100% complete profile:

1. Photo

2. Industry & Postal Code

3. Summary

4. Current Position & Description

5. Two Previous Positions

6. Skills & Expertise (5+)

7. Education

8. Minimum 50 Connections

LinkedIn Profile

Profile enhancers:

• Headline

• Status Updates

• Website Link

• Twitter

• Public Profile URL

• Additional Sections

• Endorsements

• Recommendations

• Groups

• Contact Preferences

LinkedIn Profile

Additional Tips:

• Remember your “personal brand”

• Use industry keywords and skills

• Keep your profile “fresh”, update frequently

• Reposition sections of your profile (as

needed)

• Change settings to accept InMail

• Change privacy settings to “Public”

Networking

LinkedIn uses the concept of 3 degrees of

separation:

Your “friend” and direct

connection

A friend of a friend

A friend of a friend… of a

friend!

Networking

Build your network on LinkedIn:

• Add connections

• LinkedIn Groups

• “People” search

• School networks

“Be LinkedIn, or be left out!”

Networking

Additional Tip:

Customize your messages when connecting

with new contacts!

X

Job Search

Using LinkedIn for job search:

• LinkedIn Jobs

• Follow companies

& people

• Skills & Expertise

• “People” search

• Signal

Summary

LinkedIn is the #1 professional social network,

and it is an effective tool that can help you:

• Create a personal

brand

• Increase online

visibility to recruiters/

employers

• Facilitate new

connections

Connect With Us!

Contact Information:

Location: POD 60 Phone: (416) 979 – 5177 Email: career@ryerson.ca Hours: Mon. – Thur. 8:30 am – 6:30 pm Fri. 8:30 am – 4:30 pm

www.facebook.com/RyersonCDEC www.twitter.com/RyersonCareer www.youtube.com/RyersonCareer

LinkedIn Profile Advisors

www.ryerson.ca/career