Listing to Sellby Francine ViolaIn Tune with your Real Estate Needs

The 3 Keysto sell your home for the MOST amount of money in the LEAST amount of time:

1. Preparation

2. Promotion

3. Price

1. Preparation

• Pre-pack• Clean Inside and Out• Set the Stage• Great Photography

I will provide you with all the tools to prepare your home for sale for the most money in the least amount of time.

1. Preparation - Pre-Packing (a.k.a. decluttering)Why this step is important. This photo shows what NOT to do.

1. Preparation – Clean Inside and OutThe goal is to invite the buyer in and have them wanting to stay.

These examples are what NOT to do.

1. Preparation – StagingConsider getting the advice from a professional stager.

Same house – BEFORE AFTER

1. Preparation – Great PhotographyThis is what you can expect when I list your home.

Same house – BEFORE AFTER

2. PromotionCovering all mediums

• Online• Print• On Site

2. Promotion - Maximizing Online Exposure

2. Promotion - Maximizing Online Exposure

Telling the Lifestyle Story of your home through:

• Video

• Blogs

• Social Media:

• Instagram

• Twitter

• Google+

• LinkedIn

2. Promotion - Maximizing Online Exposure

Click to see the different videos created for my past clients:

West Olympia house with a “Yelp” theme

Laidback Tumwater home

Condo with a little comedy

2. Promotion - Maximizing Online Exposure

Click here to see an example of a blog post:

2. Promotion - Maximizing Online Exposure

Here is an example of a series of photos I will post weekly on Instagram and Twitter of your listing:

2. Promotion - Print

• Buyer’s Guide - Print isn’t

dead. Our brokerage is the only brokerage with a 4-color insert in The Olympian. Your home is listed every week until it’s sold.

• Post Card Mailings -

targeted mailings to potential buyers who are looking for a home like yours.

2. Promotion – On Site

• Broker Tour

• Open House

• Permanent Flyer

• Branded Signage

3. PricePricing “right” statistically gets your home sold for the most money in the least amount of time.

Pricing “wrong” does the exact opposite.

PRICED RIGHT PRICED WRONG

98% avg sale:list price 82.4%

28 avg days on market 188When a property is priced “right,” on average the home

will sell for 98% of the listed price in an average of 28 days.

34 avg days on market after last price

reduction

When a property is priced “wrong,” on average the home sells for less and stays on the market for almost 7 times longer! But once

priced “right”, the listing sells in 34 days at 96.1% of the last price reduction. So save the pain and gain the money by pricing right.

96.1% avg sale:final list price

Your Marketing PlanThe marketing activities I do until your listing is sold:

Week 0 – Pre-Launch

• Market Analysis• Seller Interview• Marketing Plan• List Price Analysis• Prepare Net Proceeds• Washington Law Notices for Sellers• Seller Disclosure paperwork • Listing Paperwork• Staging Recommendations• Recommended Repairs/Service Items • Referrals to Service Providers• Ordering the Property Profile and Preliminary Title• Review Title Report for any Red Flags• Discuss Expectations and What to Expect

• Photography• Post-Edit Photography• Assemble Photos for Online and Print• Edit Video• Write Blog Post• Prepare All Print Promotion• Discuss Showing Instructions• Final Advertising Approval from Seller

Week 1 – Day 1

• Launch Advertising• Input Listing to all Online Portals• Upload Photos and Videos to all Online Portals• Organize Broker Tour• Install On Site Signs and Advertising• Install Lockbox• Print Mail Pieces• Submit Ad to Buyers Guide• Share all Advertising with Seller• Re-Check that all Advertising meets Federal Fair Housing Laws and

NWMLS Rules

Week 1 – Day 2+

• Follow up with Seller on Advertising and Promotion Efforts• Follow up with Brokers who Show, Email, Save Listing• Share Showing Feedback and Suggestions with Seller• Share Online Hits with Seller• Email Blast• Postcard Mailing• Follow up on all Leads from Buyers and Brokers• Ongoing Communication with Seller• Ongoing Market Watch and Analysis• Ongoing Neighborhood Listing Activity and Competitive New Listings

The Offer

• Deliver Offer to Seller• Discuss Terms of the Offer• Look for Red Flag Issues in Buyer’s Offer• Suggest Response Options• Advise on Smart Negotiations• Verify Buyer Prequalification• Advise Seller on Possible Outcomes• Prepare the Written Response• Deliver the Response within Contract Timelines• Keep Buyer’s Agent Informed• Maintain Seller Confidentiality

Pending to Close

• Deliver Contract to all Parties (Title, Escrow, etc.)• Update all Marketing to Reflect Active Listing is Pending• Communicate with Buyer’s Agent on Buyer’s Progress• Coordinate with Seller on Conditions of the Contract including:

• Buyer’s Home Inspection• Appraisal• Septic Inspection/County Paperwork and Fees• Work Orders• Gather HOA Information – financials, minutes, CC&Rs

• Review Title, Escrow, Settlement Statement, and other Closing Documents• Schedule Signing• Collect All Keys and Remotes• Verify Agreed-Upon Items are at the Property• Remove all Advertising, Signage and End all Online and Print Promotions

But wait! There’s more!You get EVERYTHING on these slides plus:

• my advice (20+ years worth of experience)• the professional representation and presentation• the marketing and the plan• the execution, the follow up and the successful

completion PLUS…..

My 5-Star Service

5-Star ServiceJust ONE PART of my 5-Start Service is I actually answer my phone and call you and potential buyers back. You’d be surprised to know that nearly 70% of agents can’t do this. I can. (You should see how I return emails and texts, too!)

I don’t let potential buyers of your listing fall through the cracks. I follow up and keep following up. You will always be updated and in the know, and I’ll provide you with the most information so that you can make the best decision that right for YOU.

All I ask from you is if at any time I’m not providing you with 5-Star Service, you promise to let me know.

(360) 359-0689 direct/text

Email: Francine.Viola@cbolympia.comWeb: www.FrancineViola.comBlog: www.InTuneRealEstate.com

Coldwell Banker Evergreen Olympic Realty, Inc. | 3333 Capitol Blvd S, Olympia WA 98501