Upload
rodney
View
97
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Livemenu A DIGITAL MENU PLATFORM. Presented by: José Del Real George Tattersall Max Weiss. Agenda for today’s discussion. Binnj : A SWOT analysis. key enablers . What does our brand represent?. Vision Be the global leader of digital menu platforms Mission Statement - PowerPoint PPT Presentation
Citation preview
LIVEMENUA DIGITAL MENU PLATFORM
Presented by:José Del Real
George TattersallMax Weiss
1
How does Binnj establish its brand?
The development and launch of Livemenu
Opportunities for new revenue streams
AGENDA FOR TODAY’S DISCUSSION
Competitive
LandscapeThe Binnj
BrandStrategic
Development & Launch
Pricing Strategy
Future Opportuniti
esQ&A 2
STRENGTHS• First Mover Advantage• Senior Executives & Developers• Foot in the Door with 3 ERG’s
WEAKNESSES• Lack of capital• Unfinished Product• No fulltime employees
•OPPORTUNITIES• “Healthy Decisions for Healthy
Eating Act”• Unknown Competitors
THREATS• Security & Privacy Issues i.e.
PIPEDA• Product is Highly Imitable• Low Barriers for Competitors to
Enter
BINNJ
BINNJ: A SWOT ANALYSIS
Competitive
LandscapeThe Binnj
BrandStrategic
Development & Launch
Pricing Strategy
Future Opportuniti
esQ&A 3
• Frontrunners of new technology implementation that digitalizes the menu experience
• Opportunity to fuse digital media and information with sit down experience
Pioneering Cutting Edge Technology
• Cost savings from reprinting and updating menus periodically and on demand
• Provides an interactive platform for advertising and promotions
Menu Innovation
• Flexibility in making changes to menu pursuant to customer demand and seasonal variancesMenu Flexibility
• Increased accuracy of the orders placed• Customer turnover • Reduction in wait staff –more productive waiters
Profit Generating
Opportunities
KEY ENABLERS
Competitive
LandscapeThe Binnj
BrandStrategic
Development & Launch
Pricing Strategy
Future Opportuniti
esQ&A 4
VISIONBe the global leader of digital menu platforms
MISSION STATEMENTOur Mission is simple: Create a scalable, cost-
reducing, and easy-to-use digital menu that improves the experience for restaurant customers and owners. As your technology partner, when your business grows ours will grow with you, therefore, we will work hand in hand with you to support your growth.
WHAT DOES OUR BRAND REPRESENT?
Competitive
LandscapeThe Binnj
BrandStrategic
Development & Launch
Pricing Strategy
Future Opportuniti
esQ&A 5
Works best with small, senior teams
No defined deliverable needed
LiveMenu will need to be built incrementally
+ ERG’s might insist on a nearly finished product before even a Regional RolloutLack of planning may result in the development of obsolete code
-SCRUM DEVELOPMENT
METHODOLOGY
Competitive
LandscapeThe Binnj
BrandStrategic
Development & Launch
Pricing Strategy
Future Opportuniti
esQ&A 6
ERGs
Protect our first-mover advantage
Requires less development and sales resources while paying
out a larger rewardOne ERG becomes a launching pad for future
LiveMenu Market Penetration
WHO IS OUR CUSTOMER AND WHY?
Competitive
LandscapeThe Binnj
BrandStrategic
Development & Launch
Pricing Strategy
Future Opportuniti
esQ&A 7
Pause iPad Dev. For Android
Dev.
Regional Rollout
Full Scale Rollout
HOW DO WE DELIVER TO THE ERGS?
Competitive
LandscapeThe Binnj
BrandStrategic
Development & Launch
Pricing Strategy
Future Opportuniti
esQ&A 8
The iPad Platform offers no tangible advantages over
Android tablets in the context of our situation
The Android OS is available on tablets from multiple
manufactures
Android Tablets will benefit from Moore’s Law while iPads
foreseeably won’t.
Android offers a similar SDK to Apple’s
WHY ANDROID?
Competitive
LandscapeThe Binnj
BrandStrategic
Development & Launch
Pricing Strategy
Future Opportuniti
esQ&A 9
Pause iPad Dev. For Android
Dev.
Regional Rollout
Full Scale Rollout
HOW DO WE DELIVER TO THE ERGS?
Competitive
LandscapeThe Binnj
BrandStrategic
Development & Launch
Pricing Strategy
Future Opportuniti
esQ&A 10
“Trial Run” for the ERGs• Unlikely that an ERG will “put all their
eggs in one basket”Beta Testing Phase for us• Provides feedback for product
development• A lower standard of having a “polished”
product will be needed• Discover security issues and bugs
THE REGIONAL ROLLOUT SERVES AS A…
Competitive
LandscapeThe Binnj
BrandStrategic
Development & Launch
Pricing Strategy
Future Opportuniti
esQ&A 11
BETA-TESTING PROCESS
12
Pause iPad Dev. For Android
Dev.
Regional Rollout
Full Scale Rollout
HOW DO WE DELIVER TO THE ERGS?
Competitive
LandscapeThe Binnj
BrandStrategic
Development & Launch
Pricing Strategy
Future Opportuniti
esQ&A 13
14
PROFIT ANALYSIS
Competitive
LandscapeThe Binnj
BrandStrategic
Development & Launch
Pricing Strategy
Future Opportuniti
esQ&A
COSTS
Tablets$14,333.33Tablet Lock$1,288.57
Maintenance$2,866.67Installation$1,720.00Internet$719.40
REVENUE/COST AVOIDANCE
CustomerTurnover
$11,232.00Peak Period Pricing
$19,136.00Impulse Purchasing
$6,504.75Less: Paper Menu
$12,500.00Less: exec planning
$444.44Less: Labor$3,322.80
25% of Savings
• Average Net Profit is $32,212/store• Our price $ 8,053/year• Includes software, Samsung Galaxy tablet, and
security lock
Market-Penetrati
on
• Low Cost- High Volume Initially• Additional Features after Purchase (Promotional
Pricing)• Seek Large Market-Share
Beta-Testing
• Regional Roll-out Plan
PRICING
Competitive
LandscapeThe Binnj
BrandStrategic
Development & Launch
Pricing Strategy
Future Opportuniti
esQ&A
15
LIVEMENU: FUTURE OPPORTUNITIES
Data Collection• Collection of customer preferences and demographics allows for personally tailored menus
Restaurant Advertising & Promotions• Increase awareness of promotions & allow suppliers to compete for ad space (i.e.
Hershey’s, Jack Daniel’s)
Multilingual Platform• Eliminate language barriers for non-native English speakers
Gaming Options & Social Networking Integration• Zynga, Facebook, Twitter, Foursquare, etc.
Competitive
LandscapeThe Binnj
BrandStrategic
Development & Launch
Pricing Strategy
Future Opportuniti
esQ&A 16
Current Utility
Utility with LiveMenu (Decrease mean time by 5 min & Std Dev. By 3 min)
APPENDIX
17
APPENDIX
18
Write a Business Plan Determine Equity
Compensation
Apply for a loan
Stop IoS Development
Stop IoS dev.Develop Android
App
ERG Sales Pitch
ERG accepts Beta plan
Purchase equipment
Planning and Design
Executing
Monitoring and Controlling
Determine Needed Employees Hire Full Time
Apply for Intellectual
Property Rights
Cold Sales Calls
ERG Sales Pitch
Design Attractive Menu Templates
Planning and Design
PROCESS MAP IN WEEKS
10
0
0
0
1
1 12
2
- 0 8
-
4
8 16
8 9
9 1010
12
10
11
11
12
12
14
14
18
18 19Business Planning
Beta-Testing
20
Q&A
Competitive
LandscapeThe Binnj
BrandStrategic
Development & Launch
Pricing Strategy
Future Opportuniti
esQ&A
21