Lunar Catalogue

7/29/2019 Lunar Catalogue

1/45


2/45


3/45

Victor Hasselblad was once asked by the Swedish military if he could produce

an identical copy of a recovered German camera. Legend has it he responded,

...and so the Hasselblad quest for perfection was born.

No, but I can make a better one.


4/45

CONTENT

PAST PRESENT & FUTURE..............................................05

FIVE FOUR THREE TWO ONE .......................................... 07

BEAUTY IS IN THE COMPOSITION ...................................09

AN ALMOST MAGNETIC EFFECT .......................................11

MADE FROM LUXURY ......................................................13

THE COLLECTION ...........................................................19

MAHOGANY....................................................................23

OLIVE WOOD .................................................................29

BROWN TUSCAN LEATHER .............................................39

BLACK ITALIAN LEATHER ........................................

CARBON FIBRE ......................................................

ACCESSORIES ........................................................

OVERVIEW .............................................................

THE TOP OF ITS CLASS ...........................................

LENSES .................................................................

SENSOR INFORMATION...........................................

TECHNICAL SPECIFICATIONS ...................................


5/45

For over sixty years now, Hasselblad has been devoted to a very

simple task: producing the finest camera equipment known

to man. During this time we have succeeded in doing just that,

To Help Photographers Achieve Their Photographic Potential.

At the heart of Hasselblads technical perfection lies Victor

Hasselblads passion and drive to produce photographic

equipment pursuing the ambition to help photographers

exhibit their vision of life.

PASTPRESENT

& FUTURE


6/45

FIVEFOUR

THREETWOONE

The Hasselblad Lunar takes its aesthetic

and technological inspiration from the first

camera to go into space; the Hasselblad

500C of 1957. It revives the timeless charm

of the 500 through its advanced P.V.D finish

frame and the contrast in colour between

the carbon fibre camera body, the lens and

the extended titanium mechanical controls.

It offers an evocative vintage look with a

truly elegant appeal.

N

AS

A

/

H

A

S

S

E

LB

LA

D


7/45

BEAUTIS IN TH

COMPOSITION

Vintage and high-tech Italian design paired with Swedish tradition,

for a camera featuring a unique and unmistakable style. Talent,

patience and elegance with an artisans touch. Leather and wood,

carefully selected raw materials, are turned into timeless stylish

details recalling the know-how of authentic artisan masters.

Traditional skills, the development of special techniques, a p

for perfection: everything comes together to create objects of

exceptional quality, unique because they are perfected one b

individual as only the hand of an artist can make them.


8/45

Lunar is the result of meticulous engineering research.

The impeccable calibration of its body makes it possible for

Lunar to support both compact and professional DSLR type le

whilst always ensuring excellent balance. Thanks to the perfe

handcrafted ergonomic grip, the relationship between user a

camera is unique, creating an almost magnetic effect that ca

irresistible attraction and an arresting experience.

At Hasselblad we believe ergonomics and style can sit comfo

together. Lunar is the proof.

ANALMOST

MAGNETICEFFECT


9/45

MADE FROM LUXURHasselblads history underpins a relentless quest for excellence.

Traditional skills teamed with a passion for perfection mean

everything seamlessly comes together to create these objects

of exceptional quality. Simultaneously the Lunar has both a v

and a high-tech aesthetic, exemplified by its Italian design a

Swedish pedigree. Its unique. Its unmistakable.


10/45

Handcrated original prototy


11/45

Workshop assembly


12/45

THCOLLECTIO


13/45

Without cratsmanship, inspiration is a mere reed

shaken in the wind.

- JOHANNES BRAHMS


14/45

The warmth o natureThe finest mahogany wood with a waxless

matt finish to optimise the grip. In addition to

its high structural strength, this material retains

its original warm tones, whilst with the passage

of time it acquires an aged appearance through

the patina that covers it.

MAHOGANY


15/45


16/45

Shutter release detail


17/45

A hint o opulenceThe unmistakable richly-veined olive wood

provides a tough and durable grip with a matt

finish offering a comfortable, smooth hold.

The wood will age subtly over time, giving the

indelible stamp of the owner.

OLIVE WOOD


18/45


19/45

Bespoke top dials


20/45

Love o beauty is taste. The creation o beauty is art.

- RALPH WALDO EMERSON


21/45

Tuscan leather detail


22/45

Centuries o traditionThe peerless class of hand-polished Tuscan

leather for a classic look and feel that will

age and change with time. Designed to last

many years, Lunar is the manifestation

of vintage charm, expertly combined with

technological excellence.

BROWN

TUSCAN

LEATHER


23/45


24/45

Ruby detail


25/45

Stylishly durableThe delicately textured, firm leather grip is in

a class of its own. The grip recounts a tale of

elegance that your fingers can read by covering

the countless paths scored by the texture of

this extraordinary material.

BLACK

ITALIAN

LEATHER


26/45


27/45

Black leather grip detail


28/45

This world is but a canvas to our imagination.

- HENRY DAVID THOREAU


29/45

High-tech styleThis grip is the perfect choice for those seeking

a minimalist but chic style. Carbon fibre is a

high-tech material. It is light and has exceptional

resistance characteristics.

CARBON

FIBRE


30/45


31/45

Camera case detail


32/45

ACCESSORIES


33/45

Made rom the nest Italian leather


34/45

Leather strap detail


35/45

OVERVIEW

THE TOP O


36/45

APS-C 24.3 Megapixel Sensor- The most powerful sensor in its category

- Professional DSLR results in a compact camera

- Higher resolution than most DSLR cameras

- Same sensor size used by most DSLR cameras

New 25 AF Point Focusing- Fast & precise contrast-detection AF

- User selectable flexible spot focusing

- Direct manual focus

BIONZ Processor- Real time image processing

- Accurate RAW to JPEG conversion

- Perfect match for the 24.3 MP sensor

Anti-Dust System- Static-free sensor coating

- Sensor ultrasonic vibration

- Automatic and manual activation

10 Frames Per Second- Outstanding shooting speed

- Ideal for action shooting

Wide ISO 100 16000 Ra- Fast response for action shooting

- Great versatility in low light

- Extremely low-noise performance

- Dual Noise Reduction System

THE TOP OITS CLAS


37/45

SEL16F28 LF 16mm f/2.8Hasselblad E-mount lens

SEL18200 LF 18-200mm f/3.5 - 6.3Hasselblad E-mount lens, available with lens hood

LENSES

SEL1855 LF 18-55mm f/3.5 - 5.6Hasselblad E-mount lens, shown with lens hood

E-mount lensesE-mount lenses including the

top of the range Carl Zeiss T*

lenses + A-mount lenses including

G-series lenses. E-mount lenses

are the ideal choice for an

elegant, compact, lightweight and

highly transportable system.

New 24.3 Megapixel APS-C HD CMOS Sensor

The APS C size sensor is the largest sensor in the Compact

Fast and Precise MF Assist

In MF or DMF (Direct Manual Focus) the MF AssSENSOR


38/45

The APS-C size sensor is the largest sensor in the Compact

System Camera segment and larger than many DSLRs in

the market. The extra-large sensor effectively enables

background defocusing even in extremely low light

conditions, especially in manual or semi-automatic shooting

modes. Lunars sensor is more than 13x larger

than 1/2.4-size sensors, 3.1x larger than 13.2 x 8.8 mm

sensors, and 1.6x larger than MICRO Four Thirds sensors,

resulting in much higher image quality, lower noise and

faster response.

Contrast-Detection Autoocusing

Intelligent contrast-detection focusing in both photo

and movie recording. DMF (Direct Manual Focus), two

autofocus modes (Single-shot AF and Continuous AF)

and three Autofocus Area settings (25-point Multi,

user-selectable Flexible Spot and Centre) complete

the focusing system.

Focus Tracking

This function allows you to shoot perfect in-focus pictures

of moving subjects, both in photo and movie recording.

In MF or DMF (Direct Manual Focus) the MF Ass

automatically enlarges the portion of the compo

on which focus is being performed, allowing for

focus. Two magnifications are available - 5.9x an

Peaking Function For Focus Confrm

The Peaking function allows for precise focusing

detecting the most sharply reproduced area of th

and highlighting it for confirmation. The levels o

and highlight colour are adjustable.

Precision Digital Zoom

Precision Digital Zoom delivers up to 10x magnif

of the central area of the frame. It works with an

or A-mount lens, including fixed-focal length len

1200-zone Metering

The advanced 1200-zone metering delivers prec

exposures even in the most difficult lighting situ

It evaluates light levels and colour distribution,

it calculates in real time the exposure for each i

Advanced White Balance and Colour

Lunar features an advanced real-time white bala

colour control for both photos and videos. The d

setting can be achieved in different ways: auto m

nine presets, manual adjustment on a colour ch

selecting the colour temperature. Custom settin

be saved in memory.

SENSOR

INFORMATION

Flash

TECHNICAL


39/45

Type

Flash Compensation

Flash Modes

Built-in Flash

+/- 3.0 EV

Flash Off, Autoflash, Fill-flash, Slow Sync., Rear Sync.

InterfacePC Interface

HD Output

Others

Hi-speed USB (USB 2.0): Mass-storage, MTP

HDMI Mini Connector (type-C), PhotoTV HD

Auto-lock Accessory Shoe, Microphone Jack, Remote Sensor

DriveMo des S in gl e- sh ot , C on tin uo us, Sp ee d Pr ior it y Co nt in uou s, Sel f- tim er (10 /2 sec . d ela y) , Se lf -t ime r ( Co nt .) (w it h 10 sec .d

3/5 exposures), Bracketing, Remote Cdr

WeightBody Only Approx. 570 g

DimensionsW x H x D (including protrusion) Approx. 140 x 83 x 67 mm

SoftwareAdobe Lightroom Included with the Hasselblad Lunar

ShutterType

Shutter Speed

Flash Sync. Speed

Electronic Front Curtain Shutter

Electronically Controlled, Vertical-traverse, Focal-plane Type

1/4000 to 30 sec., Bulb

1/160 sec.

Yes, On/Of f

TECHNICALSPECIFICATIONS

CHART

Exposure ControlExposure Modes

Exposure Compensation

Bracketing

iAuto, Programmed AE (P), Aperture Priority (A), Shutter-speed (S), Manual (M), Sweep Panorama

Sweep Panorama, Anti Motion Blur, Scene Selection

3 Continuous Exposure in 0.3 or 0.7 EV Steps

LCD MonitorBrightness Control

Display Contents

Auto, Manual (5 steps between -2 and +2), Sunny Weather Mode

Graphic Display, Display All Info., Big Font Size Disp, Info., Live View Priority, Level, Histogram

MediaMedia

Slot

Memory Stick PRO Duo, Memory Stick PRO HG Duo, SD Memory Card, SDHC Memory Card, SDXC Memory Card

Multi Slot for Memory Stick Duo/SD Memory Card

Recording System (Still Image)Image Quality Modes RAW, RAW & JPEG Fine and Standard

Sweep Panorama Mode

Simply press the shutter button and sweep the camera in

Light Conditions Made Easy: Auto HDR and DRO

Certain light conditions are ideal to shoot evocative images,

Hand-held Twilight

In Hand-held Twilight mode, Lunar shoots six pCREATIVE TOOLS


40/45

a smooth arc, either horizontally or vertically. A series of

shots are taken automatically and then stitched together

into a seamless, high-resolution panoramic photo ready

for large-format printing.

Thirteen Creative Styles

Thirteen Creative Style modes can be applied to photos

and videos. Standard, Vivid, Portrait, Landscape, Sunset,

Black & White, Clear, Deep and others depending on the

scene, are the available options. Contrast, saturation and

sharpness can be further fine-tuned for an additional

personal touch.

Fiteen Picture Eects

Picture Effect is a fun and simple way to convert any picture

into a unique piece of art. Lunar provides a total of 15

effects for endless artistic possibilities. Real-time preview

is available for most effects, letting you experiment and

play with your creativity and imagination.

but with great variances in light and shadow, they are often

the most difficult to handle. Lunar offers two solutions to

capture wonderful images in these situations. Auto High

Dynamic Range (HDR) mode takes three shots at different

exposures one for highlights, mid tones and shadows

then digitally combines them into a single photo with

rich shadow and highlight detail. D-Range Optimiser (DRO)

produces natural-looking images with optimal brightness

and tonal gradation. If a backlit subjects face is dark,

for example, DRO recovers details hidden in the shadows

and delivers a naturally bright image.

Intelligent Face Registration: Party Time

The Face Registration function allows registering up to eight

faces in the camera memory. While shooting, these faces

are instantly recognised by the camera that automatically

focuses on them while adjusting exposure and other settings

to capture them at their best.

Eight Scene Selection

Eight Scenes are available: Portrait, Sports Action, Macro,

Landscape, Sunset, Night Scene, Night Portrait and Hand-

held Twilight. Intelligent Auto mode automatically identifies

and selects the most appropriate one. Aperture, shutter

speed, white balance and other parameters are adjusted

to achieve the best results for each scene setting.

at high speed and composites them to create o

noise photo. This amazing technology, possibl

to the ultra-fast Bionz processor and the Dual

Reduction System, produces amazingly low-no

beautiful night shots.

Anti Motion Blur Mode

This shooting mode magically improves picture

when shooting action scenes at long zoom, po

and in low light situations by eliminating the n

a flash light. After taking six shots at high spee

aligns and combines them into a single surpris

CREATIVE TOOLSBesides an amazing package that surpasses

most DSLRs in image quality, speed,

control, and fexibility, Lunar eatures a

set o easy-to-use tools that make taking

pictures more un and entertaining or both

expert and novice photographers.


41/45

Beauty is in the composition

CONTAC


42/45

Hasselblad Bron Inc.

1080A Garden State Road

Union,

NJ 07083

USA

Phone number +1-800-367-6434.

Fax +1-908-754-5807

[email protected]

Hasselblad A/S

Arne Jacobsens All 13, 4.

2300 Copenhagen S

Denmark

Phone number +45 70 26 08 00

Fax +45 70 26 09 00

[email protected]

Hasselblad (UK) Ltd

385 Centennial Avenue

Centennial Park, Elstree

Herts, WD6 3TJ

England

Phone number +44 20 8731 3250

Fax +44 20 8731 3251

[email protected]

Victor Hasselblad AB

Box 220

Utvecklingsgatan 2

SE-401 23 Gothenburg

Sweden

Phone number +46 31 10 24 00

Fax +46 31 13 50 74

[email protected]

Hasselblad France SAS

5 Passage Piver

75011 Paris

France

Phone number +33 1 55 28 93 10

Fax +33 1 55 28 36 28

[email protected]

CONTAC

Hasselblad

Vertriebsgesellscha

An der Strusbek 32

22926 Ahrensburg

Germany

Phone number +49 4102 49

Fax +49 4102 49143

[email protected]

Hasselblad Japan KK

1-10-32 Jingumae, Shibuya-

Tokyo 150-0001,

Japan

Phone number +81 03-6434

Fax +81 03-6434-9569

[email protected]


43/45


44/45

H A N D M A D E I N S W E D E N S I N C E 1 9 4 8


45/45

Documents

Lunar Catalogue