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H-INFINITY SOLUTIONSA MARKETING PROJECT BY

Group 4

GopiRobiSnehikaKarishmaSrinivasSarath

Sharmishtha

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C ONTENTS

N eed for H-I NF IN ITY SOLUTION S

Service highlights

Service delivery systemSegmenting, Targeting, and Positioning

Marketing Mix

F uture prospects and challengesConclusion

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Get the stated needs done

Instantlyt affordable prices

Customer friendly24 x 7 availabilityKeeping in touch

Get the electronic equipments repairedGet relocatedGet the domestic work done

Real needs

Unstated needs

Stated needs

Delight needs Special cust mize packages with a it i al services,ema at a a iti al price

Nee f r H-INFINITY SOLUTION S

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Fast a c urte us service.De icate w rk f rce.24 x 7 availa ilit .

100% cust mize packages at aff r a le prices.

Service highlights

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Regional

Office

Regional

Office

Regional

Office

Regional

Office

Regional

Office

Regional

Office

Regional

Office

Headoffice

CRM team

Branchmanager

Employeeswith different

skill sets

Service Deliver System

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W hat pr cesses are use t eliver the services?W hat is the w rk f rce g i g t e like?W hat ki f facilities are we g i g t use?( I the light that pr ucti a eliver y f service is i sta ta e us)

Service Delivery System

Contd

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Ge gra phic: Ur a , Su -Ur a , II tier cities, t w s a ruralareas.

Dem gra phic: Afflue t, u pper mi le, l wer mi le al wer i c me level gr u ps.

M1 M2 M3

P1

P2

P3

Segme t Target P siti i g

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Marketi g Mix

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Services Individual pricing# Factors subject to variability in pricing

Electr ics Re pairs

-H me a pplia ces

Rs.200 *Prices ma y be varia ble i case f

a) Part re placeme ts

b) Spare parts requireme ts

c) C m plexit y of issue etc..

Packers A M overs Rs. 1000 Prices ma y b e varia ble

a) Base on the loa

b) De pend ing on the dista nce in km.

Domesti c manageme nt

-Mai d servi ces

Rs. 200( per la bor) Pri ces ma y b e varia ble

a) Num ber of days the cust omer wa nts the servi ce

b) De pend ing u pon the area of the h ouse

c) On the num ber of times a day customer wa nts to avail that

servi ce

d) Dista nce of the resi dential area fr om the nearest outlet

Plum bing Rs. 150 *

Car pentr y Rs. 200 ( per la bor) Pri ces ma y b e varia ble in case of

a) Area of t h e h ouse i n terms of sq. feet

b) Amount of car pentr y work in terms of ma n-hours

c) Single r ooms/e ntire h ouse

d) Com plexit y

e) Special features

PRICING

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THE DEFINING FACTOR S OF SERVICE

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Entr y of new players i n to market.Increase i n dis posa ble inco me of working people.

Nee d f or servi ces in vari ous cor porate a dministrative officesand gover nment offices.

Hotel i ndustr y and college h ostels.

Future Pr os pects a nd Challe nges

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Future Pr os pects a nd Challe nges

Contd

Indian IT sector: Labour Supply

(in '000s) 2003-04 2004-05 2005-06E 2006-07

No. of Engineering Graduates 215 284 348 382

No. of IT (Computer Science, Electronics, Telecom)professionals 141 165 181 193

No. of IT professionals entering the workforce 80 94 103 109

No. of non-IT engineers entering the workforce 40 40 40 40

No. of graduates (other disciplines) entering the

IT workforce 30 30 30 30

Total fresh IT labour supply 150 164 173 180

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Future Pr os pects a nd Challe nges

Contd

Year Expected no. of servicesorders

Minimum servicecharge

Expected revenue

2011 220000 150 33000000

2012 242000 165 39930000

2013 266200 181.5 48315300

2014 292820 199.65 58461513

2015 322102 219.615 70738430.73

Expected expenses Expected profits

22000000 11000000

24200000 15730000

26620000 21695300

29282000 29179513

32210200 38528230.73

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Conc lusi on

Meet the unstated and delight needs of the society to the

utmost extent possible .

There is great scope for our growth.

Continuous business process re-engineering in our

marketing mix elements will enhance our service quality

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Refere nces

Marketing Management(A South Asian perspective), Philip

Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha

Services Marketing, Valarie Zeithaml , Mary Jo Bitner

www.dget.gov.in/mes/index.htm

www.nasscom.in

www.payscale.com

www.marketingteacher.com

www.learningmarketing.net