M1SFF11 Sponsors Report

SPONSORS REPORT

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CONTENTS

Executive Summary[ 4 ]

Performance & Exhibition Details[ 7 ]

Sponsors, Partners & Supporters[ 15 ]

Publicity & Marketing | Outreach [ 20 ]

Audience Feedback[ 41 ]

Fringe Team 2011[ 51 ]

M1 Singapore Fringe Festival 2012[ 52 ]

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“... the works in this year's line-up... will

showcase the power of art to teach and

empower both the artist and the audience.”

- The Straits Times Life!

Something About Education But Not Exactly... by Leung Chi Wo (Hong Kong)Photo credit: Leung Chi Wo

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Executive Summary

The M1 Singapore Fringe Festival celebrated its 7th anniversary with the theme Art & Education. The Festival, which took place from 5 to 16 January 2011, presented 18 works from 10 countries including Japan, Belgium, India and the United States. The Festival also commissioned 7 local artists and arts companies including the little dröm store, Elysa Wendi, Nelson Chia, Sean Tobin and Natalie Hennedige, Lim Shengen, Felicia Low and local music collective PMP.

The 2011 Festival presented fewer ticketed shows, but more free events, reaching out to over 149,000 people. Ticketed events filled up 71% of total capacity, a slight decrease from 73% in 2010 but an increase from 2009’s 60%.

In terms of programming, the audience was once again treated to some of the most engaging and innovative contemporary productions ever to be presented in Singapore. From Belgian confessional theatre and rock performance [Entre Nous by Hell’s Kitchen] to cutting-edge New York dance [Monster by Pappas and Dancers], the Fringe showcased the best of fringe works at city centre venues including The Esplanade, National Museum of Singapore, ION Orchard, The Substation, The Arts House and Singapore Art Museum.

All in all, the ticketed and free events reached out to an estimated 152,000 people.

Overall, local shows fared better than international performances. The Necessary Stage’s Model Citizens and Sean Tobin and Natalie Hennedige’s What Did You Learn Today? saw full houses, while other performances received more than 80% attendance. The events were not just a hit with the audiences but also with critics with positive reviews in the press and online.

The Official Opening of the Festival was held at ION Orchard on 5 January with the Guest of Honour Mrs Goh Chok Tong. The Opening also coincided with the launch of Another Me: Transformations from Pain to Power, a photographic exhibition by Indian artist Achinto Bhadra. The exhibition, featuring young women who had been rescued from child prostitution and slavery in Kolkata, struck a chord with many who viewed it.

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Photo credit: Tom Verbruggen

Publicity-wise, The Festival received unprecedented media coverage, especially in The Straits Times, Today and Lianhe Zaobao. The Straits Times LIFE! featured the Festival as its cover story twice in 2 months.

Marketing and publicity efforts were also enhanced with several above-the-line media such as Official Media OKTO and Official Magazine Time Out. The Festival also continued with relationship with Official Blog Community, Nuffnang – Asia’s first blog advertising community. Other partners include the Singapore Tourism Board and JCDecaux, both of which provided very public and prominent exposure to the Festival such as street banners and bus-stop advertisements. The Festival also enhanced our viral marketing efforts via engagement through social media including Facebook, Twitter and our dedicated website, designed by local creative communications outfit fFurious and which received numerous design accolades, including the Creative Web Award winner on Design Licks. For the very first time, the Festival collaborated with top app developer Omnitoons to create a free iPhone application for the public. The increase in media interest and publicity is testimony to the Festival’s deserved significance on the Singapore arts scene.

We would like to take this opportunity to thank all our sponsors and partners. Without your enthusiasm and support, we would not have been able to achieve this remarkable success for M1 Singapore Fringe Festival 2011. We hope that you have found the Fringe experience as rewarding as it has been for us curating and presenting it.

In this report, we are honoured to share with you more information and statistics on Fringe 2011. We would love to hear your feedback and comments so that we can make next year’s Festival even more meaningful to us and to our audience.

Here’s to our future partnerships!

Alvin Tan & Haresh SharmaArtistic Directors, M1 Singapore Fringe Festival

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Photo credit: The Necessary Stage

“A good alternative to more mainstream

fare, Singapore's annual M1 Singapore

Fringe Festival offers an interesting and

varied programme.”

- The Economist.com

The Ma(r)king of Nanjing: 1937 by Nelson Chia (Singapore)Photo credit: Dorothy Png

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PERFORMANCE & EXHIBITION

DETAILS

A-Ma & A-Niang by Elysa Wendi & Shi Jing Xin (Singapore | China)Photo credit: Shi Jing Xin

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Performance & Exhibition Details

Dates of Events

PERFORMANCE OR EXHIBITION DATES

Festival Highlights

Another Me: Transformations from Pain to Power by Achinto Bhadra (India) 5 – 16 January 2011

School of Hard Knocks by the little dröm store (Singapore) 22 December 2010 – 23 January 2011

Back to School

What Did You Learn Today? by Sean Tobin & Natalie Hennedige (Singapore)

13 – 15 January 2011 (4 performances)

Aromascape of Singapore by Maki Ueda (Japan | The Netherlands) 5 – 16 January 2011

Something About Education But Not Exactly...by Leung Chi Wo (Hong Kong) 5 – 23 January 2011

Primary 1by Jemima Yong (Singapore | UK) 5 – 23 January 2011

Live Fringe (Theatre)

The Ma(r)king of Nanjing: 1937by Nelson Chia (Singapore)


Model Citizensby The Necessary Stage (Singapore)


Entre Nousby Hel's Kitchen (Belgium)


Live Fringe (Dance)

A-Ma & A-Niangby Elysa Wendi & Shi Jing Xin

(Singapore | China)

6 – 7 January 2011(2 performances)

Orpheus Marathonby Ferenc Fèher (Hungary)


Monsterby Pappas and Dancers (USA)


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PERFORMANCE OR EXHIBITION DATES

Sonic Fringe

Perceptio by PMP (Singapore)

15 January 2011 (1 performance)This is Tomorrow

by Oldfish (South Korea)

Fringe Gallery

Void: Utopiaby Lim Shengen (Singapore) 5 – 16 January 2011

Inclusively Yours by Felicia Low (Singapore) 5 – 16 January 2011

Okinawa Arkby Kanako Sasaki (Japan) 5 – 16 January 2011

Until the Sun Risesby Emmanuel Guillaud (France) 5 – 16 January 2011

TOTAL NO. OF WORKS 18

TOTAL NO. OF PERFORMANCES 21

“The [Fringe] team was very friendly, efficient and productive. They accommodated

our needs very well, in light of the last minute changes we made.”

- Sian Ní Mhuirí, collaborator of Jemima Yong, for Primary 1

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Venues of Events

PERFORMANCE OR EXHIBITION VENUES

Festival Highlights

Another Me: Transformations from Pain to Power by Achinto Bhadra (India)

ION Art Gallery, Level 4, ION Orchard

School of Hard Knocks by the little dröm store (Singapore)

JCDecaux Bus Stop Shelters &Esplanade Tunnel

Back to School

What Did You Learn Today? by Sean Tobin & Natalie Hennedige (Singapore) Play Den, The Arts House

Aromascape of Singapore by Maki Ueda (Japan | The Netherlands)

Glass Porch, Level 2, Singapore Art Museum

Something About Education But Not Exactly...by Leung Chi Wo (Hong Kong)

Esplanade – Jendela (Visual Arts Space)

Primary 1by Jemima Yong (Singapore | UK)

Esplanade – Jendela (Visual Arts Space)

Live Fringe (Theatre)


Gallery Theatre, National Museum of Singapore

Model Citizensby The Necessary Stage (Singapore)

Gallery Theatre, National Museum of Singapore

Entre Nousby Hel's Kitchen (Belgium) Esplanade Theatre Studio

Live Fringe (Dance)

A-Ma & A-Niangby Elysa Wendi & Shi Jing Xin

(Singapore | China)The Substation Theatre

Orpheus Marathonby Ferenc Fèher (Hungary) Esplanade Theatre Studio

Monsterby Pappas and Dancers (USA) Esplanade Theatre Studio

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PERFORMANCE OR EXHIBITION VENUES

Sonic Fringe

Perceptio by PMP (Singapore) Esplanade Recital Studio

This is Tomorrow by Oldfish (South Korea) Esplanade Recital Studio

Fringe Gallery

Void: Utopiaby Lim Shengen (Singapore)

Chapel, Level 2, Singapore Art Museum

Inclusively Yours by Felicia Low (Singapore)

Basement 3 Event Space, ION Orchard

Okinawa Arkby Kanako Sasaki (Japan)

The Atelier, National Museum of Singapore

Until the Sun Risesby Emmanuel Guillaud (France)

Moving Image Gallery, Level 2,Singapore Art Museum @ 8Q

TOTAL NO. OF VENUES 14

“[The] marketing and publicity was more than I expected. For example, the banner

in the National Museum [was] so amazing! Overall, the staff are in tune with

everything and they know and are aware of the situation. Very organised.”

- Kanako Sasaki, artist of Okinawa Ark

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Total Attendance – Free Events

EVENT VENUE ESTIMATED ATTENDANCE

Another Me: Transformations from Pain to Power by Achinto Bhadra (India)

ION Art Gallery, Level 4, ION Orchard 1,500

School of Hard Knocks by the little dröm store (Singapore)

JCDecaux Bus Stop Shelters &Esplanade Tunnel 133,704

Aromascape of Singapore by Maki Ueda (Japan | The Netherlands)

Glass Porch, Level 2, Singapore Art Museum 2,340

Something About Education But Not Exactly...by Leung Chi Wo (Hong Kong) Esplanade – Jendela

(Visual Arts Space) 2,850Primary 1by Jemima Yong (Singapore | UK)Void: Utopiaby Lim Shengen (Singapore)

Chapel, Level 2, Singapore Art Museum 2,640

Inclusively Yours by Felicia Low (Singapore)

Basement 3 Event Space, ION Orchard 3,600

Okinawa Arkby Kanako Sasaki (Japan)

The Atelier, National Museum of Singapore 1,200

Until the Sun Risesby Emmanuel Guillaud (France)

Moving Image Gallery, Level 2,Singapore Art Museum @ 8Q 1800

TOTAL ESTIMATED ATTENDANCE (FREE EVENTS) 149,634

“All administrative, marketing and publicity matters were taken care of by the

organizers, leaving me with all the time to deal with creation and artistic issues.”

- Nelson Chia, artist of The Ma(r)king of Nanjing: 1937

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Total Attendance – Ticketed Events

EVENT VENUE (NO. OF PERFORMANCES)

ESTIMATED ATTENDANCE

What Did You Learn Today? by Sean Tobin & Natalie Hennedige (Singapore)

Play Den, The Arts House(4 performances) 446


Gallery Theatre, National Museum of Singapore(2 performances)

285

Model Citizens by The Necessary Stage (Singapore)

Gallery Theatre, National Museum of Singapore(6 performances)

954

Entre Nousby Hel's Kitchen (Belgium) Esplanade Theatre Studio 146

A-Ma & A-Niangby Elysa Wendi & Shi Jing Xin (Singapore | China)

The Substation Theatre 134

Orpheus Marathonby Ferenc Féher (Hungary) Esplanade Theatre Studio 159

Monsterby Pappas and Dancers (USA) Esplanade Theatre Studio 185

Perceptio by PMP (Singapore) |This is Tomorrow by Oldfish (South Korea)

Esplanade Recital Studio 135

TOTAL TICKETED ATTENDANCE 2,444

TOTAL ATTENDANCE (TICKETED) 2,444

TOTAL ATTENDANCE (NON-TICKETED) 149,634

TOTAL NUMBER OF AUDIENCE FOR THE FESTIVAL 152,078

TOTAL PERCENTAGE OF HOUSE FOR TICKETED SHOWS 71.00%

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“For audiences tired of the mainstream, the

M1 Singapore Fringe Festival promises to

provide audiences with alternative works

that provoke and challenge.”

- 合早联报Lianhe Zaobao

Primary 1 by Jemima Yong (Singapore | UK)Photo credit: Jemima Yong

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SPONSORS,PARTNERS & SUPPORTERS

Okinawa Ark by Kanako Sasaki (Japan)Photo credit: Kanako Sasaki

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Special Thanks

M1 Singapore Fringe Festival

Sponsors | Partners | Supporters

No. of Sponsors, Partners and Supporters 30

No. of Repeat Sponsors 21M1

Esplanade – Theatres on the Bay

National Arts Council

Ambassade de France

Japan Foundation Kuala Lumpur

National Museum of Sigapore

ION Orchard | ION Art

Singapore Art Museum

The Substation

JCDecaux

InFocus

fFurious

IDP Media

Fridae.com

AXA Insurance

First Printers

CS Lite

OKTO

Time Out Singapore

Nuffnang

YourSingapore

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No. of New Sponsors 9CulturesFrance

Shiseido

Singapore Art Museum

Bureau for the Advancement of Lifestyle & Longevity & Success

Omnitoons

Keppel Nights

Hotel Grand Pacific

No. of Repeat Partners 2NUS Centre For the Arts

OCBC Cards

Another Me: Transformations from Pain to Power by Achinto Bhadra (India)Photo credit: Achinto Bhadra

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Organised by Title Sponsor In Collaboration With

Official TV Station Official Magazine Official Blog Community

Official Hotel Held in

Supported by

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Partners Special Thanks

NUS Centre For the Arts All the beautiful, fun-loving and fantastic Fringe

OCBC Cards interns and volunteers who help make this possible;

All others who have lent us their kind support in one

form or another but whose names we were not able

to include at the time of going to print.

"We believed then that the festival could have an important role in filling a gap in

the Singapore arts scene. A long-term sponsorship obviously benefits the project as

it offers sustainability. For the sponsor, it is an investment to create the desired

positive association with the brand and the corporate image. This also needs a

reasonable period of time to take effect."

- Chua Swee Kiat, General Manager of Corporate Communications at M1,

in The Straits Times Life!, "Win-win sponsorship" [25 Nov 2010]

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PUBLICITY,MARKETING &

OUTREACH

Inclusively Yours by Felicia Low (Singapore)Photo credit: Felicia Low

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Publicity & MarketingList of Publicity Materials

COLLATERAL | AVENUE DESCRIPTION

Print

Programme Booklets 40,000 copies | A4 size | 26 pages(4 designs, each with 10,000 copies)

40,000 booklets were distributed to all SISTIC authorised agents, community libraries, M1 stores, secondary schools, international schools, tertiary institutions, arts schools, arts venues, embassies and cultural organisations, cafes, restaurants, clubs, and entertainment and retail outlets around Singapore.

Programme Leaflets for all productions and exhibitions10,000 copies | A5 size | 4 pages

10,000 copies of in-house designed and printed programme leaflets about each work and artist were distributed at all performances and exhibitions.

M1 bill listingsThe Festival was advertised on prime spots in all M1 customers' bill print-outs to informthem of the Early Bird discounts as well as the Festival.

Esplanade Diary

All M1 Singapore Fringe Festival 2011 events at the Esplanade were included in The Esplanade Diary for January – March 2011, with 120,000 disseminated at SISTIC counters, lifestyle café chains, hotels, arts venues and Esplanade from end-November 2010.

National Museum of Singapore programme booklets

All M1 Singapore Fringe Festival 2011 events at National Museum were included in the Museum's programme booklet for January = February 2011, disseminated islandwide from December 2010.

Singapore Art Museum Quarterly Calendar brochures

All M1 Singapore Fringe Festival 2011 events at Singapore Art Museum were included in the Museum's Quarterly Calendar brochure (January – March 2011), with 40,000 copies disseminated at the museums, community clubs, arts venues, etc. from December 2010.

The Substation Quarterly Publication What's OnA-Ma & A-Niang was included in The Substation's quarterly publication What's On, with 4,000 copies disseminated at arts venues.

Time Out Singapore advertisements

4 half-page advertisements for the October 2010, November 2010, December 2010 and January 2011 issues were included to announce the Early Bird promotions for the Festival as well as the Festival in general.

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Print

OCBC Credit Cards Billing InsertsInclusion of the M1 Singapore Fringe Festival in the billing inserts for all credit card bills for November and December 2010.

SISTIC Run-on-PrintAdvertisements

2 full-page SISTIC Run-on-Print advertisements were featured in the December 2010 and January 2011SISTIC Entertainment Guides, available at all authorised SISTIC agents islandwide.

ArtZone Advertisements 1 full-page advertisement was featured in theNovember 2008 issue of Artzone.

Outdoor & On-Site Advertising

JCDecaux bus stop advertisementsfor the Festival

22 bus stop posters (comprising 12 island light, 5 shelter lights and 5 shelter column posters) advertising the M1 Singapore Fringe Festival 2011 were displayed at bus stops around the island from December 2010 to January 2011.

Another 72 bus stop posters (comprising 55 shelter lights and 17 shelter columns) exhibiting School of Hard Knocks by the little dröm store were displayed at bus stops islandwide from December 2010 to January 2011.

Arts & Heritage District streetbanners

34 street banners were displayed along Stamford Road, Victoria Street and North Bridge Road within the Fringe belt.

ION Orchard on-site marketing collaterals

2 A1-sized directional signages about Fringe works at ION Orchrd were displayed at concierge desks at the mall.

1 electronic billboard advertisement advertising the M1 Singapore Fringe Festival was shown on rotation at the electronic billboard spaces at ION Orchard's Basement 2 in January 2011.

Another 1 electronic billboard showcasing Inclusively Yours by Felicia Low was shown on rotation at the same electronic billboard spaces in January 2011.

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Esplanade on-site marketingcollaterals

Banners, floor stickers, directional signages, and posterboards of various sizes were displayed at venues in and around the Esplanade, such as the Box Office, Bus stop, Concourse and Tunnel. The Festival TVC was also screened.

National Museum of Singapore on-sitemarketing collaterals

2 ad panels – one for Okinawa Ark by Kanako Sasaki and another for The Ma(r)king of Nanjing: 1937 – were displayed at theNational Museum of Singapore from December 2010 to January 2011. The Festival TVC was also screened on on-site plasmascreens.

The Arts House on-site marketing collateral The Festival TVC was screened on on-site plasma screens.

City Square Mall Poster Placements2 A1-sized posters advertising the Festival were displayed at City Square Mall from October 2010 to January 2011.

Online Advertising & Marketing

M1 Singapore Fringe Festival 2011 websitewww.singaporefringe.com

A dedicated Festival website was created atwww.singaporefringe.com, generating an astounding 118,425 unique page views and 33,676 visits from 06October 2010 to 16 January 2011.

The website, designed by fFurious, won numerous design accolades and awards internationally.

M1 Singapore Fringe Festival 2011 iPhone App

For the first time, a specially designed iPhone application powered by Omnitoons and designed by fFurious was made available for free to the public for download. The app provided information about all events by date, venue and genre, as well as location-based directional assistance.

Facebook Page for the M1 Singapore Fringe Festival 2011

A dedicated Facebook page was created, with regular event invitations, updates and discussions, as well as images of the festival and scans of articles.

Twitter Account for M1 SingaporeFringe Festival 2011

A dedicated Twitter account was created, with regular event updates, contest giveaways, blurbs, discussions and recommendations, as well as uploads of previewand review articles.

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Electronic Direct Mailers (EDMs)

11 unique EDMs were sent to a total mailing list of 100,000 (comprising databases of localand international partners of The Necessary Stage, SISTIC, embassies, sponsors, partners and venues, schools, The Necessary Stage's Volunteer E-Group and the Arts Community E-Group).

Genre-specific EDMs were sent to targeted groups such as educators and students.

Daily What’s-On listings in text were sent via email to arts mailing lists during the Festival.

Esplanade's online support

Advertising banner spaces on the Esplanade's dedicated website (www.esplanade.com), which receives 200,000 hits per month, were allocated for M1 Singapore Fringe Festival events that would be held at the Esplanade.

5 EDMs were also sent to selected demographics of Esplanade's mailing list of about 11,500 people.

National Museum of Singapore's online supportEvents at the National Museum were listed on the National Museum's website (www.nationalmuseum.sg).

ION Orchard's online support

Events at ION Orchard were listed on ION Orchard's dedicated webpage for ION Art, as well as on their Facebook and Twitter blurbs. (www.ionorchard.com).

A dedicated EDM announcing the opening of the Festival was sent by ION Orchard to their mailing list database.

Singapore Art Museum's online support

Events at Singapore Art Mueum were listed on the Museum's website (www.singaporeartmuseum.sg)

A dedicated EDM featuring the works at Singapore Art Museum was sent out by the Museum on 5 January 2011 to their mailing list database of about 4,000.

The Substation's online support

A-Ma & A-Niang was listed on The Substation's website (www.substation.org)

An EDM distributed to The Substations database of 5,000 also featured A-Ma & A-Niang as a highlight in the mailer.

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http://www.substation.org/

http://www.singaporeartmuseum.sg/

http://www.ionorchard.com/


SISTIC's online support

3 EDMs were sent out to previous customers of the M1 Singapore Fringe Festival on SISTIC's database (6 October 2010, 1 December 2010, 3 January 2011)

2 SISTIC e-Buzz Sub-Headers (7 December 2010 and 4 January 2011), 1 SISTIC Large Highlight (8 – 12 October 2010) as well as 1 SISTIC Small Highlight (1 December 2010 to 15 January 2011) icons were included on SISTIC's website to advertise the Festival.

Nuffnang's online support

The M1 Singapore Fringe Festival 2011 website was used as the skin for the main Nuffnang page from 20 December 2010 to 16 January 2011.

Network wide cost-per-click campaign provided box ads of the Festival to blogs signed up to Nuffnang (10,000 clicks) from 13 December 2010 to 16 January 2011.

Feature blog post on the Festival was included on the Nuffnang site.

1 EDM advertising the M1 Singapore Fringe Festival was sent out to registered Nuffnang bloggers islandwide.

Fridae.com's online support

5 EDMs (2 generic ones and 3 production-specific ones) were sent out to Fridae.com's distribution lists and members.

Premium Homepage Banner advertisements were included on Fridae.com's website over a 10-week period.

3 Banner advertisement inserts were included in Fridae.com's weekly newsletters.

3 Featured Agenda advertisement buttons were included on Fridae.com's website over a 4-week period each.

3 Run-on-Site Banner advertisements were included on Fridae.com's website over a 4-week period each.

Preview articles and listings of events were included on Fridae.com's website

Singapore Tourism Board's online supportInclusion of the M1 Singapore Fringe Festival 2011 in the yoursingapore.com website by Singapore Tourism Board.

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Time Out Singapore's online support

Online banner advertisements for November 2010, December 2010 & January 2011 on Time Out's website.

3 EDM blasts for November 2010, December 2010 & January 2011 sent out to Time Out's database.

Facebook & Twitter blasts from November 2010 to January 2011 on various social media platforms, with online referrals to the M1 Singapore Fringe Festival's website.

Previews and event listings on Time Out's website from November 2010 to January 2011.

OCBC Cards' online support Listing and visual in the OCBC Arts Showcase EDMs disseminated in October 2010 and November 2010.

Broadcast Advertising

Festival video

A 20-second Festival video was produced and screened from October 2010 – January 2011 on OKTO, Singapore Tourism Board's plasma screens, all M1 shops, Fringe website, partners' websites, and on-site plasma screens at arts venues.

OKTO interstitials A 1-minute Festival interstitial was produced and screened from December 2010 – January 2011 on OKTO.

OKTO contest advertisements A contest advertisement for viewers to win tickets to the Festival was produced and screened from December 2010 – January 2011 on Arts Central.

Others

Media Launch of the Festival The M1 Singapore Fringe Festival 2011 staged a successful press launch at the Esplanade which generated several press write-ups immediately after.

Opening Reception of the Festival

The official Opening Reception of the M1 Singapore Fringe Festival 2011 was held at ION Art Gallery, ION Orchard on 5 January 2010 and was attended by various members of the media, sponsors and artists. This garnered immediate press coverage thereafter.

OVERALL PR VALUE OF 2011 FESTIVAL $4,202,619.83

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Publicity & MarketingProgramme Booklets

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Publicity & MarketingTime Out Advertisements

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Publicity & MarketingSISTIC Run-on-Print and Online Advertisements

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Publicity & MarketingArts & Heritage District Street Banners

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Publicity & MarketingJCDecaux Bus Stop Posters

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Publicity & MarketingJCDecaux Bus Stop Posters

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Publicity & MarketingEsplanade Onsite Collaterals

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Publicity & MarketingEsplanade Onsite Collaterals

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Publicity & MarketingNational Museum Ad Panels

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Publicity & MarketingION Orchard A1 Poster City Square Mall Poster

M1 Singapore Fringe Festival TV Commercial (Screen Capture)

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Publicity & MarketingFestival Website

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Publicity & MarketingElectronic Direct Mailers

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Publicity & MarketingFestival iPhone App

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Publicity & MarketingFestival Facebook Page

Festival Twitter Page

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AUDIENCE FEEDBACK

School of Hard Knocks by the little dröm store (Singapore)Photo credit: the little dröm store

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AUDIENCE FEEDBACKFestival Highlight:

Another Me: Transformations from Pain to Power by Achinto Bhadra

“To know that people are touched simply by looking at my pictures is the best part because it is testament to the hope and strength that the girls represent.”

- Achinto Bhadra, in The Straits Times Life!, “Dressing up to hide pain” [8 Dec 2010]

“Very powerful portrayal of women’s lives and vulnerability.”

- Visitor

“The photos all convey profound meaning and stories behind every subject, and it did portray the subject in a different light.”

- Visitor

Festival Highlight:

School of Hard Knocks by the little dröm store

“... I'm sure the series of photographs of Singapore's old mosaic playgrounds connect to a lot of folks. It gets my thumbs up for that one thing I feel strongly about though - the act of documenting these pieces of architectural heritage.”

- Mayo Martin, in TODAY's For Art's Sake, “Fringe Fest 2011! Baby signs! Smells funny!”

[13 Jan 2011]

“Poignant and evokes a lot of memories for me. My father used to take me to play at one of the playgrounds in the photos, so it's nice to see it being remembered via the exhibition.”

- Visitor

“[I] agree with the little dröm store that the older generation is more rugged, and our 'rough' playground played an important role... Hope some kids will be intrigued, to know that their Daddy and Mummy, were so 'happening' once upon a time.”

- Sengkangbabies.blogspot.com

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AUDIENCE FEEDBACKBack to School:

What Did You Learn Today? by Sean Tobin & Natalie Hennedige

“With its gentle, probing quality, this play will stumble onto deeper areas - about the possibilities of theatre, the process of trial and error that is life, and how to deal with the eventual acceptance that it will all come to an end.”

- Adeline Chia, in The Straits Times Life!, “Honest life lessons” [17 Jan 2011]

“Somewhere in What Did You Learn Today?, it's subtly pointed out that one of the things we get out of school is, basically, self-doubt. One of the things you can get out of watching What Did You Learn Today? is self-confidence.”

- Mayo Martin, in TODAY's For Art's Sake, “Fringe Fest 2011! Learning process! Rugby

and violins!” [14 Jan 2011]

“Very engaging. I love the audience interaction and personal touch.”- Audience member

“Dear Kay Siu, Swee Lin and creators, thank you for doing this. It meant something today and at this point in my life, though you may not know it. You were beautiful together.”

- Audience Member

Festival Highlight:

Aromascape of Singapore by Maki Ueda

"As young people, you have a strong association with smell and your life. You can remember the place where you grew up just by smelling it."

- Maki Ueda, in The Straits Times Life!, “Sniff out Singapore” [3 Jan 2011]

“Love the idea of scent as an art form - scent is such a strong instinctual trigger which seems to be least explored in the art world as we know it today.”

- Visitor

“Interesting perspective to present Singapore.”- Visitor

“ A very clever concept to provoke thoughts and memories.”

- Visitor

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AUDIENCE FEEDBACKBack to School:

Something About Education But Not Exactly... by Leung Chi Wo

'... I was rather pleased with Leung's work, which takes something even more 'kiddie' and basically runs with it -

to a totally unexpected direction.”- Mayo Martin, in TODAY's For Art's Sake,

“Fringe Fest 2011! Baby signs! Smells funny!” [13 Jan 2011]

“Interesting exhibition. I like how the artist used the classroom setting to depict how we 'learn' our fears and prejudices in life.”

- Visitor

“Nice way of presenting the work. Provocative. Fits the space well too.”

- Visitor

Festival Highlight:

Primary 1 by Jemima Yong

“... very delightful and it brought back memories.” - Visitor

“The babies on the table were such a memorable sight to behold. Some benign and others slightly angsty, I felt it reflects the entire picture of how students think about school.”

- Visitor

“Very inspirational and soul-searching. Job well done!” - Visitor

“Interesting and meaningful. Appeals to us as students.” - Visitor

“Unique, interesting and enlightening exhibition.”- Visitor

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AUDIENCE FEEDBACKLive Fringe (Theatre):

The Ma(r)king of Nanjing: 1937 by Nelson Chia

“There is a distilled quality about this quiet and pared-down play... It has a quiet, unruffled dignity to it and one applauds Chia's restraint in avoiding a spectacle.”

- Corrie Tan, The Straits Times Life!, “A journey to self” [10 Jan 2011]

“Short, concise, committed.”- Audience Member

“I liked the journey, the questioning and the neutrality.”- Audience Member

“What I remembered most: The personal account about the performer's grandmother because it made a strong connection to how the performer relates to the subject.”

- Audience Member

Live Fringe (Theatre):

Model Citizens by The Necessary Stage

“... a deep and insightful play that manages to prod the audience to ask themselves questions about Singapore society; even if it doesn't give many, if any, answers at all.”

- Natalie Koh, The Business Times, “Stellar cast drives Model Citizens” [14 Jan 2011]

“Model Citizens addresses issues of power through race, language, class, history and politics from a perspective that is uniquely Singaporean. Even as it navigates between English, Mandarin, and Malay, it calls to us in a single voice that is distinctively our own. It also features the director, playwright and cast - all veterans of our local theatre scene... at the height of their powers. Unmissable.”

- Kenneth Kwok, in Flying Inkpot [11 Jan 2011]

“Thought-provoking performance which raises pertinent real issues in society.”

- Audience Member

“A balanced critical perspective. Plenty of food for thought as the play addresses more than one level of the human condition.”

- Audience Member

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AUDIENCE FEEDBACKLive Fringe (Theatre):

Entre Nous by Hel's Kitchen

“... kudos to [Helmut Van den Meersschaut] for developing a new breed of the confessional, one which still manages to be tender at heart.”

- Corrie Tan, in The Straits Times Life!, “A journey to self” [10 Jan 2011]

“One finds his self-critiques often both funny and poignant - it's easy to see your own personal crises mirrored in his life.”

- Ng Yi-sheng, in Flying Inkpot [8 Jan 2011]

“Different, engaging and brutally honest.” - Audience Member

“The most raw performance I've ever been to. Provides a lot of food for thought because I totally identified with it and glad that he's willing to share his life in performance.”

- Audience Member

Live Fringe (Dance):

A-Ma & A-Niang by Elysa Wendi & Shi Jing Xin

“... clearly a heartfelt and personal project to both the artists [Elysa Wendi and Shi Jing Xin], who were earnest and genuine.”

- Tara Tan, in The Straits Times Life!, “Granny's tale goes around in circles” [8 Jan 2011]

“What I remembered the most: The beautiful moments created when the lights, music, projection and movement combined to create new perspectives and dimensions.”

- Audience Member

“I enjoyed the juxtoposition of history and dance.”- Audience Member

“Very moving, wonderfully detached.” - Audience Member

“When they were having dinner, it's a simple affair but very symbolic of the family institution at the same time.”

- Audience Member

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AUDIENCE FEEDBACKLive Fringe (Dance):

Orpheus Marathon by Ferenc Fehér

“It is intriguing how [Orpheus Marathon]... turned the myth on its head... That slow, measured walk to and from hell for the sake of love that we've all come to know is, in this instance, a manic act of desperation. The tightrope walk to salvation transformed into a psychologically nerve-wracking race towards the finish line. And the tension and contrast is heightened by Eurydice's immobility.”

- Mayo Martin, in TODAY's For Art's Sake, “Fringe Fest 2011! Orpheus! Frogs! Eyeballs!”

[13 Jan 2011]

“... deliciously macabre piece... While electrifying and unusual, it also had a raw and unfinished quality, which lent a lot of charm to the piece.”

- Tara Tan, in The Straits Times Life!, “Mythic dance” [15 Jan 2011])

“Amazing physicaities and contracts between them. Challenging and unsettling, in a good way.”

- Audience Member

“It was intense, from the dancer's expression to the movements. Brilliant mix.”

- Audience Member

Live Fringe (Dance):

Monster by Pappas and Dancers

“Strong ensemble work and image moving beyond trite adolescent language. A modern critical response to Jewish identity. Thank you for easy access to youthful professional theatre work.”

- Audience Member

“Great. Related to theme well, at the same time thought-provoking.”

- Audience Member

“I loved the topic, the dicussion. Very avant-garde for me... I appreciate the discussion so much!”

- Audience Member

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AUDIENCE FEEDBACKSonic Fringe:

Perceptio by PMP

“...a hypnotic show... Visually, you get sucked into the intricate patterns projected on the screen, the abstracted city lights... presenting n what I thought was a very inventive manner, the possibility of impending catastrophe as data.”

- Mayo Martin, in TODAY's For Art's Sake,“PMP! Oldfish! An odd couple!”

[15 Jan 2011]

“What I remembered most: Interplay between music and visual arts.”- Audience Member

Sonic Fringe:

This is Tomorrow by Oldfish

“A fun, electronica-tinged gig with endearing Korean bandmembers...”

- Mayo Martin, in TODAY's For Art's Sake,“PMP! Oldfish! An odd couple!”

[15 Jan 2011]

“Oldfish from Korea was joyful and talented.”- Audience Member

“I enjoyed the peacefulness, serenity and the sincerity of the performances from Oldfish.”- Audience Member

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AUDIENCE FEEDBACKFringe Gallery:

Void: Utopia by Lim Shengen

“Unusual use of medium – sound, light.” - Visitor

“I found the exhibition deep and impressive enough to be revisited... I’m impressed by the density of time and image.”

- Visitor

“Superb imagery and subject matter.”- Visitor

“Unusual use of medium – sound, light.”- Visitor

“I like the way it was projected – different from conventional exhibitions where it is displayed on the wall.”

- Visitor

Fringe Gallery:

Inclusively Yours by Felicia Low

“I wasn't expecting to see an exhibition at this area of ION Orchard, but it's great to know that these special needs community had a chance to enjoy the mall experience too.”

- Visitor

“Well done! Congratulations to the participants and to the shops for being so sporting. Nice to know the shops are willing to attract all visitors, no matter who they are or what conditions they may have.”

- Visitor

“I think it's commendable that the stores at ION Orchard participated in this event. I'm sure it wasn't easy for both the kids and the stores to work together, but they did well”

- Visitor

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AUDIENCE FEEDBACKFringe Gallery:

Okinawa Ark by Kanako Sasaki

“In the Japanese village [in Bolivia], the idea of a home as not simply a place but family became clear... 'I learn a bit about my own Japanese-ness, my culture, a little bit of my past.' [Sasaki] said.”

- TODAY, “Learning the art way” [7 Dec 2010]

“Thought-provoking. Genuinely felt displaced seeing the students’ video and photographs.”

- Visitor

“[I remembered] The collection of pictures in different frames. These showed a personal, intimate side to the story the exhibit was trying to tell. They were touching.”

- Visitor

Fringe Gallery:

Until the Sun Rises by Emmanuel Guillaud

“Guillaud's [work utilises]... the space very well - as viewers enter the pitchblack room with three video screens projecting images of strangers, alleyways, creating a sense of claustrophobic intimacy as one waits at the brink of, well, something.”

- Mayo Martin, in TODAY's For Art's Sake, “Fringe Fest 2011! Baby signs! Smells funny!”

[13 Jan 2011]

“Sequence of flashing images and how they suggested depth (formal / spatial) and danger (narrative).”

- Visitor

“[I remembered] The artist’s really good and refreshing concept when capturing the photographs. Dark, yet with the great play of light, and very hopeful feel to it.”

- Visitor

“Fascinating work, challenging and effective set-up, very moving.”

- Visitor

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FRINGE TEAM 2011Artistic Directors Alvin Tan

Haresh SharmaAdministrative Office

Festival Manager Melissa LimInternational Relations Executive Jezamine Tan

Events Executive Irma Suzanna RuslanEducation & Outreach Executive Charlene Haridas

Volunteer Coordinator Gloria Tan Si LinProduction Office

Production Coordinator Molizah bte Mohd MohterAssistant Production Coordinator Nur Khairiyah bte Ramli

Visual Arts Coordinator Wang LianshengLighting and Technical Coordinator Mohd Fadlin bin Mohd Saffri

Fringe Production Interns Cheng Nien Yuan

Goh Yi Jing

Leong Shimin Christine

Nazree bin Juma'at

Nur Sofihah Binte Mohammad Sha'har

Richard Neo

Ong Ling Kang

Sakinah Binte Mohd Ansari

Seow Cheng Long

Board of Directors Tan Chong Kee

Vincent Lim

Diana Lim-Chong

Haresh Sharma

Ken Takiguchi

Alvin Tan

Christopher Tan

Serene Tan

Andy Yeo

The public relations for the M1 Singapore Fringe Festival 2011 is managed by Phish Communications Pte Ltd.

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M1 SINGAPORE FRINGE FESTIAL 2012:ART & RELIGION

Religion is defined as "the belief in and worship of a god or gods, or a set of beliefs concerning the

origin and purpose of the universe." While there is a common tendency to associate the notion of

religion to religious faiths, institutions and practices, religion can - and should - go beyond these

definitions, to include the wider notion of faith and beliefs. In short, our firm and fervent belief in

anything - from a religious order, to our culture, to our dietary preferences, to our favourite brand of

clothing - could well be religion to us, depending on the sphere of pertinence these have (religious,

cultural, social, personal).

How we define religion - and how our religions/faiths define us - is part of how we would construct

our world view and react on them. The symbols, rites and rituals we develop based on our religion

affects the external world, and are themselves define/constrained/morphed according to the limits of

this same world.

The Art of Religion

We often consume and approach religion as an institution. And when one consumes religion, one

has the tendency to use it for one's own purpose, which includes worshipping power. Such an

empowered position can lead to arrogance and the justification to be judgmental. Whilst we live as

human beings, we should also transcend the limitations of the human condition to engage

spirituality (which is also part of being human), to connect with one another (from different faiths)

focusing on compassion and inclusion.

What is the role of art in facilitating a credible inter-faith platform where human beings can conduct

one another in the spirit of compassion and inclusion rather than end up predictably polarised? Can

Art bridge the gaps of religious difference and/or indifference? Can Art provide that hope so in

need in our contemporary times? How can Art remain relevant and heal burning contemporary

concerns?

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The Religion of Art

Artists have, for centuries, defended the freedom to question and critique, immunizing art and

advocating its integrity. Yet the notion of respecting differences, the notion of recognising the

"other", may conflict with this freedom of expression. Is there a way then to question and/or

critique without disrespect or does Art (at its fundamental core) own the right to comment in

whatever way it wishes? Is there such a thing as a fundamentalist approach to the religion of Art?

Art shares many aspects with religion in terms of providing meaning, asking questions about life,

providing opportunities to reflect, connecting people from different socio-cultural backgrounds,

enhancing our spiritual lives. As such, can Art save? Can Art substitute religion? If so, how?

Art & Religion

Religion is not, and should not, be viewed as a staid set of rules and dictates. Rather, in realising

how malleable religion can be - in opening up to various definitions of religion - perhaps it will

engender tolerance, acceptance and promote negotiation. Art in a similar way strives for this same

sort of interaction and negotiation, to create new worlds, grounds, faiths and understanding.

The M1 Singapore Fringe Festival invites one and all to participate in another exciting installment

as we interrogate and reflect on the explosive relationships between art and religion.

15 – 23 February 2012.

Get involved.

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THE NECESSARY STAGE278 Marine Parade Road

#B1-02 Marine Parade Community BuildingSingapore 449282

CONTACT US ATTel: (65) 6440 8115Fax: (65) 6400 9002

Email: [email protected]

www.necessary.orgwww.singaporefringe.com

mailto:[email protected]

http://www.singaporefringe.com/

http://www.necessary.org/

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