M3 Summit Presentation on The DADvocate Project

©The DADvocate Project – Kevin Metzger

The DADvocate Project

Summary results This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300,

San Francisco, California, 94105, USA.


AGENDA

• Project Background• Statistics Overview• Discussion• Wrap – Up


What is The DADvocate ProjectDADvocates – Today’s dads are a new generation of dads and while I don’t think we have a great definition, I believe we

are finding ways to be more involved in family life. We are doing jobs that allow us to be home more and we are finding ways to be more present when participating in family activities. We help drive parenting decisions that were previously made by women and we are not the Peter Griffins that dads are portrayed as on TV.

• Since I have no ability to prove this without research and evidence, I’ve undertaken a project to help define who we DADvocates are and I need your help to complete the project.

• The DADvocate Project consists of three phases:

1. The Survey – this is an in-depth look at who you are and what you do. We discuss how much time you spend in the various areas of life including, family, finances, work, physical fitness and much more. We are publishing survey results as we go. You can read about the survey results in various posts on this blog.

2. Interviews – The interviews will be the second phase of the DADvocate project. Interviews will go in-depth with some of the participants of the DADvocate survey. We will talk about experiences growing up, College, and work. We will ask about the best moments you have had with your children and how you spend your time trying to be the best dad you can be.

3. Book – The final part of the DADvocate project will be a published book that tells the story of who we (dads) are and why we give all we give to being a parent, how that includes our work and our responsibilities to our wives and ourselves.

• You can participate In the survey by going to http://www.thedadvocateproject.com/survey• For more information about The DADvocate Project contact Kevin Metzger at kevin [at] metzgerbusiness.com or by

phone at 678-758-0762

http://www.thedadvocateproject.com/survey


Results info

• The results presented in this report are summary level information.

• As of the writing of this report the project has had 300 respondents.

• The data in this report is based on 213 of those surveys.


Thank You Gabriel Solomonsdadographic.blogspot.com


Demographics

19561958

19601962

19641966

19681970

19721974

19761978

19801982

19841986

198802468

1012141618

Year born

• Alabama 5 • Arizona 1 • Arkansas 3 • Asia 2 • California 14• Canada 16 • Colorado 9 • Delaware 1 • Europe 3

• Oregon 6 • Pennsylvania 15 • South America 1 • South Carolina 2 • Tennessee 7 • Texas 9 • Utah 3 • Vermont 1 • Virginia 6 • Washington 6 • West Virginia 2 • Wisconsin 1

• Florida 5 • Georgia 13 • Illinois 8 • Indiana 1 • Iowa 1 • Kansas 1 • Kentucky 3 • Maine 1 • Maryland 2 • Massachusetts 9

• Michigan 8 • Minnesota 4 • Missouri 8 • Montana 1 • Nebraska 1 • New Hampshire 2 • New Jersey 3 • New Mexico 1 • New York 12 • North Carolina 10 • Ohio 6

Yes No0

50

100

150

200

250

Married


Time


Where Dads Spend Time

<1 hrs per week

1 - 5 hrs per week

5 - 10 hrs per week

10 - 15 hrs per week




>40 hrs per week

0

10

20

30

40

50

60

70

<1 hour per month

1-5 hours per month

5-10 hours per month





>40 hours per month

0

20

40

60

80

100

120

140

Wife

Finances


Where Dads Spend Time

0 10 20 30 40 50 60 70

More than 2 hours daily1-2 hours daily30 minutes - 1 hour daily15 - 30 minutes dailya few hours each week.4 hrs or less per month

Workout

Read

Other I don't <1 X per month 1-3 X per

month 3 X per week 4 X per

week 4-5 X per month 5 X per

week >5 X per week

01020304050


Time Spent with Kids

• Weekdays– 32% spend 1 -3 hrs on week days and another 31% spend 3 -5 hrs.– Amazingly 32% of dads spend more then 5 hrs a day on week days with

their kids.

• Weekends– 82% of dads spend 5 hrs or

more per day with their kids on weekends.

– 5% of dads who took the survey don’t regularly spend time with their kids on weekends. This may be related to the divorce rate of survey participants


You Wonder Why we Always feel like this?


Work TimeKind of makes you wonder?

<20 20-34 35-40 40-45 46-50 51-60 61-80 >800

10

20

30

40

50

60

70

80


We love those Kids


How important of Children / Number of Children

1 2 3 4 5 6 7 8 9 100

10

20

30

40

50

60

70

80

Scale 1 – 10 10 = significant Importance

1 2 3 4

Basketb

all Te

am 6 7 8

Baseball

Team

0

10

20

30

40

50

60

70

80

90


Child Time


Watch TV/ Computer/ Video Games

<30 minutes per day 30 min - 1 hr per day

1 - 2 hrs per day 2 - 3 hrs per day 3 - 4 hrs per day 4 - 5 hrs per day We really need help controlling our kids habits, 5 or more

hours per day

050

100150

0

50

100

150

200

<30 minutes per day 30 min - 1 hr per day 1 - 2 hrs per day 2 - 3 hrs per day 3 - 4 hrs per day 4 - 5 hrs per day We really need help controlling our kids habits, 5 or more

hours per day

0102030405060


Other info about Kids

• 48% of respondents Female child.• 58% of dad’s who have more than 1 child have

both male and female children.• 14% of our children have disabilities.– 50% of those children have a disability that is

rated as a 5 or higher severity on a scale from 1 -10.


We Strive to be the Best!


Father Income = total Family Income

< 30K

30-50K

50-75K

75-95K

95-120K

120-150k

150-200k

200-250k

<50,000,000

Non-of- your b

usiness

0

10

20

30

40

50

Dad Makes XTotal Family income =X

• The 46% of the dads earn the entire family income.• 73% of Dad earn at least 50% of the family income. • 23% of dads earn <$30,000, 70% of those families make under $75,000 total income.• 38% of all families make under $75k


Income Anomaly's

• One person claimed to have sex more than 10 X per month and make over $50,000,000. They didn’t leave contact info so I consider it an anomaly.

• Another person claims to make 200 – 250k per year but said the total family was “none of your business”. That combination makes this record suspect.


When do we have time for it?


How often do you have Sex

<1 x per month 1 X per month 2-3 X per month 4 -5 X per month 6-7 X per month 8 - 10 X per month > 10 X per month0

10

20

30

40

50

60

70


Drugs and Tattoos

• 47% of the dad population has tried drugs.• 20% of the dad population has tattoos.• 63% of the population of dad’s who have

tattoos have also tried drugs. • 3% of the population did not answer if they

had tried drugs.


Politics

• 50% of respondents who identified their Father as Conservative or Republican also identified them selves as Conservative or Republican.

• 30% of respondents who identified their Father as Liberal or Democrat also identified them selves as Liberal or Democrat.


Community Involvement vs. Hobbies

• 43% of respondents are involved in at least 1 fraternal, community or civic organization.

• Church or Temple was listed as the primary organization for 14% or respondents. This was the highest single community involvement activity.– 27% of respondents involved in fraternal, community, and civic

activities list Church or temple as one of those activities. • 91% of respondents have a hobby that they listed.

– Of respondents that have a hobby 30% enjoy Reading– Of respondents that have a hobby 17% enjoy blogging

• 18% of dads that took the survey identified themselves as being involved in new media as Podcasters, Bloggers, Twitter or Social Media Enthusiasts.


What do you read?

Total0

20

40

60

80

100

120

140

160

180

200

Count of BlogsCount of FictionCount of NewspaperCount of Business BooksCount of Personal Development BooksCount of Industry MaterialsCount of History'sCount of Biography's/AutoBiography'sCount of OtherCount of Cook BooksCount of Travel Books


More Info

• We have many more questions that we can answer about Dads and how they spend their time. If you would like more information contact Kevin Metzger at [email protected] or call 678-758-0762

• Thank you for taking the time to review this report.

mailto:[email protected]

Documents

M3 Summit Presentation on The DADvocate Project