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ACKNOWLEDGEMENT

I take this opportunity to present my votes of thanks to all those guidepost who really acted

as lightening pillars to enlighten our way throughout this project that has led to successful

and satisfactory completion of this study.

We are really grateful to our HOD for providing us with an opportunity to undertake this

project in this university and providing us with all the facilities. We are highly thankful to

our subject teacher

Mr. Parminder Singh for his active support, valuable time and advice, wholehearted

guidance, sincere cooperation and painstaking involvement during the study and in

completing the assignment of preparing the said project within the time stipulated.

!astly, We are thankful to all those, particularly the various friends , who have been

instrumental in creating proper, healthy and conductive environment and including new

and fresh innovative ideas for us during the project, their help, it would have been

e"tremely difficult for us to prepare the project in a time bound framework.


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TABLE OF CONTENTS

#bstract

Introduction

$eview of !iterature

%napshots

%cope of &ase %tudy

Objective of &ase %tudy

Work 'lan with the (imelines

)"pected outcome of the &ase %tudy

$eferences


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ABSTRACT(raveling has been made really easy and convenient with these online flight booking sites. *ou

don+t have to run to the #irport or the offices of the different #irlines anymore to get your

tickets. *ou don+t have to stand in deadly ueues anymore. If you have access to a computer

you can book your flight online. *ou can even pay online. (hese online flight booking sites

have made traveling easy. -ust sit in front of your computer and know what flights are

available to the destination of your choice.

Makemytri.!"m

*ou can conveniently trust them to find a flight to the destination of your choice. (hey will

also give you varied choice in fares and you can choose from e"ecutive to business class or

even the economy class. (hey give you provision to e"pand your search options. *ou can

easily compare an Indian #irlines price with -et #irways or ingfisher and the others. (hey

give you good search options.


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#NTROD$CT#ON

/#)/*($I'.&O/ is the leading online travel portal and among the most successful

internet companies provides comprehensive services for leisure and small business traveler,

backed by realtime booking ability. %ince its inception in 0111, it has been growing at a fast

pace to emerge as the foremost travel website in 2% market which is valued at about 34 million

Dollars.

In the meeting, a decision was taken to launch the India website in %eptember 0114. alra

believed that there was a strong indication of a healthy growth for travel products5services in

India. (here was a compelling need to provide a platform for buying and selling travel

products5services. //( identified the gap between demand and supply and decided to offer a

userfriendly and convenient online interactive interface to the consumer. (he company

received an investment of 2% 67 million 8$s. 940 million: from %; #sia Infrastructure


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components= technology, people and process, and supplier relations. (he earlier e"perience in

the 2% indicated that strong relationship with suppliers such as domestic airlines including

!&&s, international airlines, and hotels would help the company run the business model.

(echnology was identified as a cornerstone. //( had already developed proprietarytechnology which would help it link all supplier sites to check the inventory and compare

prices. In fact, the search engine the company had developed would enable it to offer the

lowest possible price to the customer. (he booking engine would also enable customers to

customiBe the booking of their flight and hotel packages to ma"imiBe savings. ;eing a travel

commerce website, the company believed that its own products would generate adeuate

revenue to successfully run the business model without depending on revenue generated from

selling advertisement space on the website. (he company believed that placing of

advertisements on the website might distract or divert visitors from their main objective ofsearching or booking travel products on //(As website. (he other key component of the

business model would be employees having domainspecific skills in order to help //(

develop and offer suitable products and services for the travel consumer.

INDIAN TRAVEL AND TOURISM INDUSTRY ENVIRONMENT, INDIAN CUSTOMER, ANDSEGMENTATION

Domestic air traffic grew at 03.0 per cent from 90.1C million passengers in #pril 0113 to 9C.7

million in #pril 0114. During the same period, international traffic grew from E.9 million to

EC.3E million passengers.9 IndiaAs domestic air passenger market was e"pected to grow at over

91 per cent in 01141. #ir traffic in India was e"pected to grow by 4 million passengers each

year over the ne"t E1 years till 01E3. (he decision to allow private airlines to fly on

international routes was e"pected to facilitate more flow of air passengers. #lso the initiatives

taken by the #viation /inistry to moderniBe 71 airports would help the growth of IndiaAs

international air traffic. #ccording to one industry estimate, it would grow by 04 per cent for

the ne"t five years.

In the #nnual 'lan 8of Fovt of India:, 01130114, $s. 4,111 million was allocated to the /inistry

of (ourism for tourism development.


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more than E4 per cent in current value terms from the previous year. (ravel within the country

was e"pected to be about DD per cent of the total e"penditure and accommodation contributed about 00

per cent.

In spite of these encouraging figures, several factors inhibited the growth of tourism=

High ta"es on hotel tariffs 8service ta"= 7 per cent on specified services? lu"ury ta"=

E0.4 per cent on rooms on actual:

%ervice ta"es on foreign e"change earnings of travel agents

2nion and state governments were charging about 9431 per cent of the road

passenger, toll, lu"ury, and sales ta"es on the proceeds of travel operators

Insufficient facilities and poor maintenance at many holiday destinations and tourist

locations.

Trael and Touris! Mar"e# in India

In 0113, foreign tourist arrival in India grew at 09.4 percent to reach 9.3 million and was

projected to reach 9.C0 million4 at the end of 0114. isitors to India spent $s. 000.4 billion

82% 63.C billion: during their stay in 0113, with an average spend of $s. 4,31 82% 6E,34E:

per person. #ccording to industry sources, 41 million airline seats were e"pected to be

available for sale in India in 011. In 0114, around C7 per cent of the outbound travel from

India was by air. #ir travel grew at a rate of almost EG per cent in current value terms,

compared to E4 per cent in 0113.G Outbound trips were estimated to cross million in 011.

Indians travelled abroad for three main reasons= business, leisure, and visiting friends and

relatives.

In 0111, there were E,944.0 thousand departures for business purpose and this number was

estimated to reach E,G9E.0 thousand by 0114. (he departure figure for the purpose of leisure

travel stood at GC.C thousand in 0111 and was estimated to reach E,190. thousand by 0114.(he number of departures for the purpose of visiting families5friends was estimated to reach

E,191.7 thousands 8by 0114: from 71G thousand in 0111. (he AotherA category that included

departures to international destinations for purposes like education, attending conventions, and

religious and pilgrimage journeys was estimated to reach 0,E17.3 thousand by 0114 from


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'artners, a venture capital fund, was e"pected to provide funding to (ravelguru.com.

(ravelguru planned to offer services through the /I&) 8/eeting, Incentive, &onference, and

)vent: team to arrange conferences, meetings, and events for consumers or corporate clients.

%ervices to be offered included the following=

planning a costeffective budget

assistance with airline bookings

assistance with hotel bookings

assistance with transportation

planning sightseeing trips

Su$$liers( )e* Si#es

#ccording to one estimate, G4 per cent of the airlines tickets were sold from airlinesA websites

and E0 per cent of the online air ticket sales were taking place through nonairline sites.E4

!&&s posed the biggest challenge to //( as they started selling tickets both offline and

online. %i" new !&&s were launched in India in 0114, and there seemed to be room for more.

%pice-et was an outstanding performer during the year. It sold over 4,111 tickets online for the

first flight on /ay 09, 0114, and sold 9G,937 tickets on the first date of booking. %uppliers had

the advantage of eticketing and travelers did not need to wait for delivery of ticket. (o provide

a wider range of products, !&&s were looking for alliances and tieups. %o, //( e"pected to

see some hybrid models in the near future.

Trael A'en#s and Tour O$era#ors

In 0113, there were 09,341 outlets of travel agents and 3,341 outlets of tour operators in India.

#ccording to one source, travel agents earned a margin of around 4 percent on booking air

tickets, E1 per cent on hotel booking, and more than E1 per cent on holiday packages. One of

the travel agents in #hmadabad said that she booked 9131 air tickets a day. (ravel agents had

started to realiBe that the Internet could be an important means to market their products and this

medium provided G percent of their business. However, this was not real time in terms of price

comparison across all airlines at one go and travel agents might not pose serious challenges to

//(.

STRATEGIC VIE) AND C+OICES BY MMT


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MMT(s Vie o- #.e Consu!er

#ccording to alra, Indian travel consumers were distinct for the following reasons=

%hort leadtime for booking holidays 89 weeks:

'reference for preplanned travel

#ttitude towards travel= giving importance to status

%pecific needs 8e.g., dietary: because of their social5religious background

o specific language problems= many Indians spoke )nglish

'reference for familiar Indian food

'reference for travel agents or tour operators for buying travel products even though

they offered limited choices.

/rodu O--erin's//( planned to provide a comprehensive basket of products and services, starting with

outbound and domestic travel services for leisure and smallbusiness travelers. (he idea was to

provide Jcomplete travel solution Jwith convenience as a key driver. (his was not available in

the market and was e"pected to be uniue offering in the travel industry. (he following

products5services were planned to be offered=

Air tickets:&ustomers would get the opportunity to search, compare, andbook tickets on any airline, including !&&s and full service airlines.

Hotel reservations0 &ustomers would have the option of realtimebooking of rooms in over E,411 hotels at discounted tariffs.

Car/Taxi bookings= &ustomers would be provided opportunity to book carat special prices for airport transfers and other trips.

Holiday packages0


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RE%#EW OF L#TERAT$RE

(he )commerce website named >/akemytrip.com@ is basically a online shopping website

that has the following features=

Website was launched in the year 0111 and on 0114 in Indian market.

It has highly user friendly interface that is effectively programmed under asp.et and

H(/!3 Web #rchitecture.

It is the most successful travel portal website.

It is very user friendly and provides the facility for both one way and round trip flights

at one click.

# new few feature of instant booking has been added which makes the booking process

faster.

ariety of facilities like flight booking, bus and rail booking, hotel booking, cab

booking, combo of hotelKflight booking and complete tour packages.


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SNAP S&OTS


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Fig' Lay"(t ") We*+ite

Fig' !(+t"mer +("rt age


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Fig' h"te, *""king


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Fig. !a* *""king

SCOPE OF ST$D-

$ole in contribution of growth in economy.

(ransformation from manual booking to online booking.

%tatically analysis of the best possible growth.

OBECT#%ES OF CASE ST$D-

L 'latform to know about these sites.

LFlobal trends in the web market.


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L'rovision of per capita income by these online shopping sites.

LFenerating global income and knowing the trends that the worlds follow.

MET&ODOLOG-

&ase study comprised of the following methodology=

&omparison of /akemytrip.com with the similar websites like *atra.com,

&leartrip.com, go.ibibo.com.

%tatical analysis of /arket trend.

2ser Domain 'ortfolio.

)asy feedback mechanism.

WORLPLAN W#T& T#ME L#NES

(he present case study is a collection of consistent efforts.

(he time trail for the collection of the suitable material was

#bout E4 01 days.

#fter the complete analysis of the website. 8(he task was allotted on %ept, 14, 01E0

and the synopsis was to be submitted on %ept, 04, 01E0: .taking all the references

and analysis the project of %ubmission of the case study which was on ov, 19,

01E0, was


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