Making Leaders Successful Every Day by Roxana Strohmenger of Forrester - Presented at Insight Innovation eXchange LATAM 2013

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  • 1. Making Leaders SuccessfulEvery Day

2. Bringing It All Together: The Forrester ViewOf Insight InnovationRoxana Strohmenger, AnalystMarch XX, 2013 3. Disruption is hereare you ready? 4. Technology-empowered consumers are forcing companies to become customer-obsessed 5. We have now entered the age of the customerSource: June 6, 2011, Competitive Strategy In The Age Of The Customer, a Forrester report. 6. Customer obsession only happens whencompanies have a hyper-focused attentionCustomer Knowledge Customer Relationships6 7. Success in this new world will only occurwith a shift to an Intelligent EnterpriseThe Intelligent Enterprise 8. Bridge the gap between customer experience,customer intelligence, & market research departments 9. Insights must come from the continuousintegration of various data sources 10. Also keep in mind the new sources of dataat our disposal for insight generation10 11. Disneys guestology processes are the pinnacle ofwhat the Intelligent Enterprise should look like. 12. Are you on the path to create the Intelligent Enterprise? 13. Questions? 14. Thank youRoxana Strohmenger+1 617.613.6511rstrohmenger@forrester.com @rstrohmenger