Managing Global Scale

eCommerce Complexities

Introduction

Mathieu Delpuech

IT Department Manager / Digital IT - eCommerce (D2C)

+4 years at MARS

Responsible for eCommerce Technology & Business Engagement

Agenda

About MARS Inc.

eCommerce Challenges in Mars Inc. Context

One Solution Among Others

Key Takeaways

Q&A

About MARS Inc.

American company

+33 billion GSV

80 000 associates

78 countries

The Story of Mars

eCommerce Challenges …

… in a Global Company

9%Central Europe & CIS

16%Asia Pacific

4%Middle East, Turkey and Africa

26%Western Europe

39%North America

6%Latin America

(% net sales as of December 31, 2015)

eCommerce Challenges …

… in a Global Company

Many Brands

1 Global HQ

6 Business Segments

1 Corporate IT

78 Countries

Different Currencies

Strong Manufacturer

Category Leader

B2C & B2B Models

Various Ranges

Various Business Model

Different Geographies

Complex

Governance

Highest Security

and Legal Reqs

Pressure on T2M

and Low TCO

Fragmented IT

Various ERP, PIM

2015: Many various eCommerce opportunities

eCommerce Challenges …

… back in 2015

How to provide best in class and agile eCommerce capabilities…

to support various business model across geographies?

It’s Not (only) About Technology

Gather the Demand across Brands and Identify Key Priorities

Establish a Central Governance to Validate Priorities and Funding

Build, Deploy and Maintain Flexible and Cost Effective Architecture

Architecture & Technology: What Were The Options?

PSP Social GA XYZ

ERP 1PIM

Integration Layer

PSP XYZ

XYZ

XYZSocial

ERP 2

ERP 3

CRM 1

CRM 2

One shop per

brand / country?

One Platform to

cover everything?

more

solutions

& partners

more

support

cost

less

initial

investment

better

agility

& speed

more

complexity

& governance

more

initial

investment

better

compliancy

& control

more

scale

better TCO

…

One Single Platform: Inspired From Another Industry

Corporate Modular Platform Brand Specific Solution

Module Repository

One Single Platform: Inspired From Another Industry

Brand Specific SolutionCorporate Modular Platform

Petcare

Food

& Drinks

Chocolate

Wrigley

Module Repository

& Deployment System

One Single Platform: Inspired From Another Industry

Global Platform Repository

Magento Core

A

Custom implementation

B C D E

A B IA F A C G A A E HA FB

Brand Specific

Custom implementation

F G H I

DD E

Wrigley Chocolate Petcare Food Drinks

One Single Platform: B2B Focus – Some Features

Registration & Login Stock Indicator & Pallets InfoPersonalized Pricing & Variants

Order Tracking & Simulation Personalized Shipping Subscription Models

Platform Approach: Goals & Benefits

Flexibility & Scalability Stability & Compliancy

Features oriented

Multi Brands / Multi Country / Multi *

Ability to Support Mature Business & T&L

Reduced T2M & TCO

State-of-the-art & Rich Features

Shared Investment & High Level of Reusability

Close to Standard / Clean Solution

Security & PCI Compliancy

Global Maintenance Costs Under Control

Platform Approach: Our Results So Far

4 Business Models

32Business Units Deployed

+7%Average Growth

-20% Maintenance Cost

400 Features / Modules

Key Takeaways

Don’t push the Brands (business units) to join a central platform.

Convince them about the Benefits (greater good)

One Platform does not fit all.

Better be directionally right and specifically wrong

Technology is not all.

Governance & Market engagement are key to Success

One Single Platform does not necessarily

mean lack of Agility nor Flexibility

Merci