-
8/9/2019 Manifest of The Fingers
1/8
MANIFESTO
MANIFESTO
This is our manifest, a
taster of our way ofthinking, perceiving
and acting.
Its short and painless
and we hope it gives
you an idea where
were coming from in
order to challenge us,expose your doubts or
simply say hi.
This is our manifest, a
small insight into our
way of thinking,perceiving and acting.
Its short and painless
and we hope it gives
you an idea where we
come from so that you
can challenge us,
expose your doubts orsimply say hi.
-
8/9/2019 Manifest of The Fingers
2/8
COMMUNICATE
COMMUNICATE
Lo nuestro es la comunicacin. Saber qu decir y a quin
decrselo. Con el objetivo de que la gente empiece a hablar.
Huimos de las palabras vacas, promesas que carecen
significado alguno. Por muy bonitas que pueden ser laspalabras,
hace falta apoyarlas en contenidos y acciones vlidas
para ser creble y generar una comunicacin realmente
efectiva.
SIMPLY
We work to communicate. Our aim is to get people talking
through live brand experiences.
We try avoiding empty words, promises that dont have any
real
grounds. From our point of view its essential to support
rhetoricwith valid contents and actions in order to make them
credible
and create really effective communication. SIMPLY
-
8/9/2019 Manifest of The Fingers
3/8
Para ello confiamos en el poder del vivo, de lacomunicacin en
directo a travs de la experiencia.
Al ser tangible, al ser real, podemos establecer
una relacin personal y generar territorios comunes
y complicidades entre audiencia y marca.
Experiencias que dejan huellas, sellos personales
e inequvocos de la marca.
BE REAL
BE ALIVE
Our tool is the power of live communication,
experiences that create emotions in real time.
As direct, face to face communication is tangible, it
allows us to establish a personal relationship
between the brand and its audience.
The goal is to turn these experiences into actualhallmarks of
the brand.
BE REAL
BE ALIVE
Foto:Stig
Nigaard
-
8/9/2019 Manifest of The Fingers
4/8
Para comunicar es importante tener algo que decir. Suena
obvio,
pero si no tu accin de comunicacin fcilmente se queda en va
muerta y los esfuerzos sern en vano.
Por ello es importante crear contenidos que aportan un
beneficio
real a nuestra vida, experiencias que queremos compartir y
de
los que queremos hablar. Contenidos a travs de los cuales
descubrimos, aprendemos, y vivimos emociones nuevas.
HAVE SOMETHING
TO SAY
Even though this may seem obvious, in order to communicate
its
important to have something to say. On the contrary, your
campaign can easily run into a dead end and all efforts will
have
been in vain.
We believe in the importance of creating contents that are of
real
value to our lives, experiences that we want to share and
talkabout. Contents that make us discover, learn and live new
emotions.
HAVE SOMETHING
TO SAY
Foto:
Foto:Origins
OriginsofofBusiness
Business
-
8/9/2019 Manifest of The Fingers
5/8
AND GET
PEOPLE
TALKING
AND GET
PEOPLE
TALKING
Si detectamos y promovemos estilos de vida
con los que nuestra audiencia realmente se
identifica, podemos consolidar la credibilidad
de la marca, ya no somos invasores sino
promotores, canales de comunicacin paraun pblico con intereses
comunes.
El fin es llegar a crear una comunidad
alrededor de la marca. Encontrar y activar los
potenciales influenciadores, inspirar valores
que quieran integrar en sus redes sociales y
su cultura es el primer paso para crear una
red de informacin compartida, extender lapalabra y formar una
comunidad.
By detecting and promoting lifestyles that our
audience really identifies with, we can
consolidate the brands credibility. We are no
longer invadors, but promoters, a newcommunications channel for
an audience with
common interests.
The goal is to create a community around the
brand. To find and activate potential
influencers, inspire values that people want to
integrate in their social networks and their
culture. This is the first step towards anetwork of shared
information, spreading the
word and creating a community.
Foto:Tim
Schapker
-
8/9/2019 Manifest of The Fingers
6/8
Para expandir la comunidad de la marca y potenciar su
alcance, es bsico crear una comunicacin 360 que no
conoce lmites de canales ni de perduracin en el tiempo.
La comunicacin en vivo y la online se alimentan
mutuamente, creando oportunidades para enriquecer la
relacin entre marca y audiencia y llegar mucho ms lejos
VIA MULTIPLE
CHANNELS
In order to expand the brands community and boost its
reach, we need to exploit all available channels and create
a campaign that lasts in time, a true 360 strategy.
On and offline communication feed into and off one
another, creating opportunities that expand the brands
area of influence and enrich relationships with its audiece.
VIA MULTIPLE
CHANNELS
Foto:
Foto:Alo
sh
Alo
shBennett
Bennett
-
8/9/2019 Manifest of The Fingers
7/8
-
8/9/2019 Manifest of The Fingers
8/8
En el dialecto o idioma que quieras.
Aqu estamos para cualquier cosa, aconsejarte,
prepararte una propuesta, hasta hablar del
tiempo si eso es lo que te apetece;-)
Laura Clark
c/ Llull 51-55, 62
08005 Barcelon
La
lklk
SAY HELLO
In the dialect or language you wish.
Please get in touch under whatever pretext, if you
would like us to send you a proposal, you re
seeking advice or just feel like having a chat.
Laura Clark
c/ Llull 51-55, 62
08005 Barcelona
93 309 09 [email protected]
SAY HELLO
Foto:
Foto:Cyklista
CyklistaDalibor
Dalibor
