Marcelina Moreno Intro II Final Booklet

8/7/2019 Marcelina Moreno Intro II Final Booklet

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T

HE

CONRAN

SHOP

chang

ingroom

proposal

marcelinamoreno

idia20

4/m.gower

win

ter2011


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1 2 3c

heckingoutthe

comp

etition

exploration

gettingtoknow

you


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45 6

material

world

pictu

rethis

conju

nction

ju

nction


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check

ingoutthe

c

ompetition

Location,Location,Location

Isthelocationothettingroomobvi-

ous,ordoesthecustomerneedtoask

someoneorassistance?

a.largelightedsigntoindicateloca-

tion(Desigual)

b.severalmediumsizedsignsthrough-

outthestore(H&M)

c.smallcleverquotesLikeit?Seeiit

tshere.(Cos)

InordertodesignattingroomIhad

toimmersemyselinallthedierent

typesanddesignsottingrooms.I

researchedavarietyoshopshigh

streetshopstondoutwhatworksand

whatdidnot.Thesearemyndings,

brokendowninto5questions.

TakeaLoadO

Isthereadditionalseatingprovidedor

doyoustandwhilewaiting?

a.smallchaiselounge(TedBaker)

b.stoolsandbeanbags(Desigual)

c.noseating(H&M)

a

b

c

a

b

c


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Closure/Security/Exposure

Howdoesthettingroomclose?

I

provideddoesthedoorlock?

Once

insidehowexposedwiththecustomer

betotheoutside?

a.largelightedsigntoindicateloca-

tion(Desigual)

b.deadboltlock(CalvinKlein)

c.curtains(TedBaker)

PermanentFixture

Arethenumberohooks,rails,hang-

ersandshelvesprovidedsucient?Is

thereenoughroombetweenxturesto

hangclotheswithoutovercrowding?

a.singlerailingprovided(TedBaker)

b.railingandhooksprovided(Calvin

Klein)

c.verysmallhooks(Desigual)

ViewingParty

Whatisthedistancebetweenthecus-

tomerandthemirror?Arethemirrors

stationary?Arethereenoughmirrorsto

viewclothesromallangles?

a.mirrorplacedatawkwardangle(Ted

Baker)

b.threemirrorsprovided(CalvinKlein)

c.mirrorsthatcanpivot(CalvinKlein)

a

b

c

a

b

c

a

b

c


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gettingtoknowyou

iconicadj.o,relatingto,orhavingthe

characteroanicon;havingaconven-

tionalormulaicstyle

Inordertocreateadesignorthe

changingroom,Istartedbyexplor-

ingTheConranShop.

Whoare

they?Whatdotheystandor?

playuladj.ullounandhighspirits:

rolicsomehumorous;jesting


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timelessadj.independentotime;

eternal;unaectedbytime;ageless

thoughtuladj.exhibitingorcharac-

terizedbycareulthought;havingor

showingheedorthewell-beingor

happinessoothersandthepropensity

oranticipatingtheirneedsorwishes


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exploration

concepta:Idrewinspirationromthe

classicredphoneboothwhichcanbe

seenalloverEngland.Takingthecur-

vatureandtranslatingthatintoaorm

whichallowsorchangingandalso

providesaninterestingorm.

Istartedbylookingatavarietyocon-

ceptstoseewhichwouldbestencom-

passtheconranbrandvaluesand

presentarealisticoptionorachang-

ingroom.

a


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conceptb:Ilookedtothemostrecent

expansionsoTheConranShopin

Toykoormysecondconcept.Pulling

romthestyleandmovementothetra-

ditionalshojiscreens,whichslideand

slottogether.

b


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Becauseothecomplexityothe

design,Ioptedtohavemymodel

proessionallylasercut.

Istarted

bydevelopingspecic1:20scale

AutoCADdrawingstodothisand

thenworkedcloselywithmyselect-

edcontractortomakesurethatmy

drawingswereaccurateandwould

translatemyideas.


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Icreatedastopmotionvideoto

showhoweasyitistoputthemod-

eltogether.

Theconceptisideal

becauseitwillalloworthechang-

ingroomtoactasapop-upshop,

becauseitcanbedismantledeas-

ily.Thiswouldalsomakeitpossi-

bleorTheConranShoptoexplore

expansionpossibilities.


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ma

terialworld

Thebeautyothisconceptisthatitis

simple.Thematerialskeepwithinthis

themeandthestructurecanbemade

usingplywood.Additionalmaterials

suchasrubberfooring,chromeand

mirrorcompletethelookothisde-

sign.

a.dalsouplevertpommerubber

fooring

b.plywood

c.dalsoupleceladonrubberfooring

d.chrome/mirror


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a b

c

d


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picturethis


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Marcelina Moreno Intro II Final Booklet