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T
HE
CONRAN
SHOP
chang
ingroom
proposal
marcelinamoreno
idia20
4/m.gower
win
ter2011
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1 2 3c
heckingoutthe
comp
etition
exploration
gettingtoknow
you
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45 6
material
world
pictu
rethis
conju
nction
ju
nction
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check
ingoutthe
c
ompetition
Location,Location,Location
Isthelocationothettingroomobvi-
ous,ordoesthecustomerneedtoask
someoneorassistance?
a.largelightedsigntoindicateloca-
tion(Desigual)
b.severalmediumsizedsignsthrough-
outthestore(H&M)
c.smallcleverquotesLikeit?Seeiit
tshere.(Cos)
InordertodesignattingroomIhad
toimmersemyselinallthedierent
typesanddesignsottingrooms.I
researchedavarietyoshopshigh
streetshopstondoutwhatworksand
whatdidnot.Thesearemyndings,
brokendowninto5questions.
TakeaLoadO
Isthereadditionalseatingprovidedor
doyoustandwhilewaiting?
a.smallchaiselounge(TedBaker)
b.stoolsandbeanbags(Desigual)
c.noseating(H&M)
a
b
c
a
b
c
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Closure/Security/Exposure
Howdoesthettingroomclose?
I
provideddoesthedoorlock?
Once
insidehowexposedwiththecustomer
betotheoutside?
a.largelightedsigntoindicateloca-
tion(Desigual)
b.deadboltlock(CalvinKlein)
c.curtains(TedBaker)
PermanentFixture
Arethenumberohooks,rails,hang-
ersandshelvesprovidedsucient?Is
thereenoughroombetweenxturesto
hangclotheswithoutovercrowding?
a.singlerailingprovided(TedBaker)
b.railingandhooksprovided(Calvin
Klein)
c.verysmallhooks(Desigual)
ViewingParty
Whatisthedistancebetweenthecus-
tomerandthemirror?Arethemirrors
stationary?Arethereenoughmirrorsto
viewclothesromallangles?
a.mirrorplacedatawkwardangle(Ted
Baker)
b.threemirrorsprovided(CalvinKlein)
c.mirrorsthatcanpivot(CalvinKlein)
a
b
c
a
b
c
a
b
c
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gettingtoknowyou
iconicadj.o,relatingto,orhavingthe
characteroanicon;havingaconven-
tionalormulaicstyle
Inordertocreateadesignorthe
changingroom,Istartedbyexplor-
ingTheConranShop.
Whoare
they?Whatdotheystandor?
playuladj.ullounandhighspirits:
rolicsomehumorous;jesting
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timelessadj.independentotime;
eternal;unaectedbytime;ageless
thoughtuladj.exhibitingorcharac-
terizedbycareulthought;havingor
showingheedorthewell-beingor
happinessoothersandthepropensity
oranticipatingtheirneedsorwishes
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exploration
concepta:Idrewinspirationromthe
classicredphoneboothwhichcanbe
seenalloverEngland.Takingthecur-
vatureandtranslatingthatintoaorm
whichallowsorchangingandalso
providesaninterestingorm.
Istartedbylookingatavarietyocon-
ceptstoseewhichwouldbestencom-
passtheconranbrandvaluesand
presentarealisticoptionorachang-
ingroom.
a
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conceptb:Ilookedtothemostrecent
expansionsoTheConranShopin
Toykoormysecondconcept.Pulling
romthestyleandmovementothetra-
ditionalshojiscreens,whichslideand
slottogether.
b
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Becauseothecomplexityothe
design,Ioptedtohavemymodel
proessionallylasercut.
Istarted
bydevelopingspecic1:20scale
AutoCADdrawingstodothisand
thenworkedcloselywithmyselect-
edcontractortomakesurethatmy
drawingswereaccurateandwould
translatemyideas.
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Icreatedastopmotionvideoto
showhoweasyitistoputthemod-
eltogether.
Theconceptisideal
becauseitwillalloworthechang-
ingroomtoactasapop-upshop,
becauseitcanbedismantledeas-
ily.Thiswouldalsomakeitpossi-
bleorTheConranShoptoexplore
expansionpossibilities.
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ma
terialworld
Thebeautyothisconceptisthatitis
simple.Thematerialskeepwithinthis
themeandthestructurecanbemade
usingplywood.Additionalmaterials
suchasrubberfooring,chromeand
mirrorcompletethelookothisde-
sign.
a.dalsouplevertpommerubber
fooring
b.plywood
c.dalsoupleceladonrubberfooring
d.chrome/mirror
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a b
c
d
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picturethis
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