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facebook.com/marismithfacebook.com/marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 1
Facebook Marketing
with MARI SMITH
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 2
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 3
Bubbly Scottish-Canadian! Relationship + Internet = Social Media! “The Pied Piper of Facebook”
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 4
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 5
660 million active members Half log on daily Average session time = 55 minutes!
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 6
Post on Pages as your Page Post on your own Page as your Profile Tabs are now links Receive notifications of Page activity iFrames replaced FBML Comments Plugin upgraded @ tag in comments (friends or Pages) Suggest to Friends removed except Admins
NEW Facebook Questions
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 7
Like other PagesPost content on other Pages
Comment/like on other Pages’ wall content
Post on Profiles with wall set to “Everyone”
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 8
To network with other businesses
Suggestions for best practices:◦Always sign posts with your name◦Network on non-competitive Pages◦Add value – be of help, but don’t take
away from the Page owner◦Be careful of just liking content◦Think about how you come across◦“What is my deepest intent?”
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 9
Choose default
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 10
Click More > Edit to reorder.
Rename 3rd party apps: Edit Page > Apps > Edit Settings
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 11
Red on-site Likes + Activity
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 12
Create your own appOr, use an appRESOURCES on marismith.com
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 13
See: http://bit.ly/fbComments
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 14
@ tag friends or Pages
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 15
Facebook says “use the Share button!”
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 16
Five latest uploaded or tagged photos
Doesn’t include fan photos Include CTAs on your images!970x680 – leave a margin
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 17
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 18
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 19
Formerly “Favorites”Now select from any Page your Page Likes
Use to showcase brands/businesses/people you support
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 20
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 21
Ask/answer as your fan page
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 22
To help the world connect & communicate more effectively…
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 23
Objective1. DESIGN Strategy2. CONTENT Strategy3. PROMOTION Strategy4. ENGAGEMENT Strategy5. CONVERSION Strategy6. TRACK & MEASURE Strategy7. SCALABILITY Strategy
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 24
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 25
Build your email list Drive traffic to your blog Sell more products/services Increase event registrations Get media attention/contacts Connect with JV partners Establish yourself as a leading
authority Improve customer service
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 26
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 27
Custom tab converts to fans at 47% vs. wall at 23%.
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 28
#1 = increase conversionsVisitors immediately feel in the right place
Inviting, compellingProvide an “experience” – not just a static page
InteractiveKeep it fresh
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 29
facebook.com/enchantment
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 30
See facebook.com/marismith ◦Apps List -the Motherlode!
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 31
Networked Blogs◦Import blog posts but don’t post to wall
Twitter app◦Involver
Selective Twitter appVpype – live video broadcastingSlideShareEcommerce apps: EcwidSee: http://bit.ly/75fbapps
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 32
Yours + “OPC: Other People’s Content”
50/50
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 33
What to post:◦Short, easily applied tips◦Questions◦Invitation to ask Questions◦How-to tutorials◦Polls◦Quotes
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 34
Blog subscriptions◦Technorati.com
Ezine subscriptions EzineArticles.com AllTop.com SmartBrief.com TweetMeme.com Google Alerts Facebook Friend (Fan Page) Lists Twitter Lists
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 35
“The more similar we are, the more invisible we become.”
David Tyreman
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 36
Facebook friends, Ads, Events, Groups, other Pages?
“Think outside Facebook!”◦Twitter, LinkedIn◦Your blog and ezine◦Offline◦Print media
“Radical Strategic Visibility”http://bit.ly/21waysfb
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 37
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 38
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 39
Non-fans land on a unique tabWall tab shows Posts by page and fansWall posts turned on (posts, photos, videos,
links)
Prompt commentingPersonalizedRelevant contentVariety of contentDaily updates
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 40
FIRST build tons of value, social equity
Space out your offers
Clear CTAsMake it really easy for people to buy from you!
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 41
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 42
PER POST feedback % ◦What you posted◦Impressions◦Number of comments/likes
DAILY story feedback◦Total post likes, comments, unsubscribes
PLUS, Unlikes and Unsubscribes
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 43
Unsubscribes (Hides)◦ Insights > Interactions > Daily Story Feedback = purple graph
Unlikes◦ Insights > Users > third chart down = New Likes/Unlikes
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 44
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 45
Community manager(s)TrainingResourcesFan page company policyRevisit objective(s) of your fan page
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 46
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 47
See: www.weekendwithmari.com
facebook.com/marismithfacebook.com/marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 48
Thanks for joining us!