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Marico Limited

HISTORY

• Marico ( (BSE: 531642) is a Indian consumer goods company providing consumer products and services in the areas of Health and Beauty based in Mumbai.

• Harsh Mariwala is the Chairman and MD of this organization.

• Marico's own manufacturing facilities are located at Goa, Kanjikode, Jalgaon, Pondicherry, Dehradun, Baddi, Paonta Sahib and Daman.

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BRANDS

• The organisation holds a number of brands including Parachute, Saffola, Hair&Care, Nihar, Mediker, Revive, Manjal, Kaya Skin Clinic, Aromatic, Fiancee, HairCode, SetWet, Zatak, Eclipse, Xmen, Hercules, Caivil, Code 78 and Black Chic.

• Marico manufactures and markets its coconut based hair oils under its popular brand - Parachute Advansed and a series of extensions thereof.

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FMCG Company formed in 1990 :

- With 2 Brands : Saffola & Parachute

- In 15 years : INR 100cr to 1150cr

- All sales through branded products and services

Introduction

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The Business

Hair Care – Pre & Post Wash

(In India and Abroad)

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Skin Care – Customised Solutions :

Through KAYA Skin Clinics

The Business….

Sundari – Global Ayurvedics :

Business acquired in US in 2003

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The Business….

Wellness – Healthy Cooking Oil, Blends, Salt, Functional Foods

KAYA SKIN CLINIC

• The producer of consumer products the organisation also operates Kaya Skin Clinic (of which (as of 2010) 81 exist in India, 13 in UAE) and 2 in Bangladesh.

• Marico recently acquired the aesthetics business, of the Singapore based Derma Rx Asia Pacific Ltd. (Derma Rx), under the Kaya portfolio.

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KAYA SKIN CLINIC

• All the services offered at Kaya Skin Clinic are designed and supervised by a team of over 250 dermatologists and carried out by certified skin practitioners who have undergone more than 300 hours of training.

• The services are US FDA approved and tested in-house, and conform to the highest international quality standards. Kaya Skin Clinic has over 600,000 satisfied customers.

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KAYA SKIN CLINIC

• The company has 3 divisions the Consumer Products Group(CPB), The International Business Group and Kaya Skin Clinic. CPB is headed by Saugata Gupta. Kaya Skin Clinic is headed by Ajay Pahwa.

• The company in recent years has been known for its foreign acquisitions in countries such as South Africa, Egypt and Singapore.

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How Did It AllSTART ?

Marico’s International Journey….

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It all started with smuggling………

Marico’s International Journey….

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Export of Coconut Oil was prohibited….

Marico had then lobbied to get export allowed….

Thus started a “new” business in the early 90’s….

Marico’s International Journey….

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Where we have reached.…

Direct Bangladesh UAE, Saudi, Oman, Qatar, Bahrain, Kuwait,

Yemen, Lebanon, Sudan,Syria, Jordan Pakistan, Nepal, Bhutan US, Canada, Australia Singapore, Malaysia, Indonesia, Myanmar Kenya Planned : African countriesIndirect Several where ...Parachute is available

through wholesale trade channels

REFORMULATION

• Arab customers did not like the scent of coconut, wanted a less sticky hair product, and needed a product to counteracted the high level of chlorination in their water.

• Marico reformulated its product, its market share in the Arab Mideast grew from 2% in 2002 to more than 20% by 2008.

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AWARDS

• Leadership & HR Awards - Milind Sarwate, Marico's Group CFO, recently received the CNBC TV 18 Best Performing CFO - FMCG & Retail Award for 2012.

• Manufacturing and Supply Chain Awards-Marico awarded the India International Logistics Forum (IILF) 'Innovation in Supply Chain Award

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“Indian- Centric”- driven by :

• Access to Clusters of Indian expats

- Gulf, US, Canada, Singapore & Malaysia

• Common Media Footprint

- Gulf, other SAARC Countries

• Common Ethnicity/ Hair Oiling habits

- Bangladesh, Nepal, Pakistan, Bhutan

Journey driven by....

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Appointed Distributors in Gulf, SAARC countries, US, Singapore / Malaysia etc

And then onto …. Brand Building in the markets abroad

Spread the Brand : “PARACHUTE”

The Mechanics....

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Thank You