My plan to Sell ________ (insert address)

Enter description of property, I plan to develop an effective marketing strategy that opens the door to a new way of thinking. The following is a cutting edge multi-media and marketing plan poised to introduce this extraordinary property to the WORLD.

The Brand-Sotheby’s

The Core: Interactive marketingThe Sotheby’s International Realty website goes beyond a single website and into a precisely orchestrated digital marketing solution designed to draw in the international luxury client to extraordinary properties through a series of interconnected online offerings.

Unique Features

With over 26,000 listings, 500 offices and more than 10,000 agents from over 40 countries, sothebysrealty.com is THE source when seeking luxury real estate from around the globe.

Photography, Mapping Technology, Currency Conversion, Language Translation

Because high quality photography is the most important part of marketing a home online, the website can support up to 50 full screen, high resolution images which power a property slide show with the ability to zoom in on details. The viewer can also discover local amenities and obtain a ‘bird’s eye’ view with the site’s mapping technology. Property list prices can be displayed in over 40 currencies, and the property narrative can be translated in seven languages instantaneously when viewing.

Premier Property Showcasing

The Home page Cover Property for each home presents a stunning first impression and draws the visitor to find out more about the property-almost 50 times more than average. The top 10 newest, most beautiful properties are automatically

rotated within the most highly trafficked section of sothebysrealty.com, the Find a Property page. I will submit your home for this showcase.

Unique Online Banner Advertising

As an additional compliment to the online marketing efforts, we also run extremely successful banner ad campaigns that feature our international properties on the NYTimes.com, WSJ.com, ArchitecturalDigest.com, Frontgate.com, PropGoLuxury.com and thetimes.co.uk. These lifestyle banner ads have seen a phenomenal 4 times the industry average in click through rates.

Unrivaled Access to the Sotheby’s Auction House

Sotheby’s International Realty has privileged access to the most discerning clientele of the Sotheby’s Auction House. A Sotheby’s International Realty property search banner ad is placed on the homepage of the Sotheby’s Auction house website and rotated every two weeks.

EGallery

The EGallery is a dynamic slide show designed to provide worldwide reach to your property and is displayed on flat screens in 90% of the Sotheby International Realty and Sotheby’s Auction House locations around the world. Your home will be a part of the EGallery.

Worldwide Exposure

Sothebysrealty.com is the core piece of our comprehensive online marketing strategy and is an extension providing even greater exposure through the most significant media companies and real estate focused websites in the world. Your home will instantly be put on all of the following websites as soon as it is entered into the Sotheby’s Realty system.

Search Engine Marketing

With search engines driving over 85% of all traffic to real estate websites, it is essential to have a sound and measured search engine optimization strategy. With over 50,000 pages indexed by the search engines and daily updates to our real estate content, sothebysrealty.com, your home receives maximum (typically top five) placement on main search engines, Google, Yahoo and Bing. In addition, by translating the content on sothebysrealty.com on a daily basis into Chinese, French, German, Italian, Portuguese, and Spanish, sothebysrealty.com appears on the first page search results of the in-country version of Google in each country.

Search Engine Advertising

An effective search engine marketing plan should include a pay per-click campaign that compliments and is tuned to work effectively with the Search Engine Optimization strategy. Advanced tracking and bid management techniques allow us to maximize the quality of the leads sent to your property.

Social Media and Beyond

Facebook.com/sothebysrealty was designed to be an adjunct to the brand’s overall marketing efforts, with one very important goal; to drive more business to network members. The Twitter account promotes the latest brand news to the hundreds of people and organizations that follow the brand.

First Steps

1) Photography

Because we believe that pictures are the most important item of the listing I will hire the professional I believe to be the best home photographer in the DFW area. I will personally pay this expense.

2) Staging

In order to visually demonstrate the wonderful lines and details of the home it is my recommendation to have your home professionally staged. I will personally pay for the first three hours. If you decide you need more time, the stager will be happy to work with you and bill you directly.

3) Briggs Freeman website

Your home will be featured on the Briggs Freeman Sotheby’s International Realty website which is the number one real estate website in Texas as rated by compete.com.

4) Yard Sign

Still considered one of the most effective tools to market your home, with your permission we will install a Briggs Freeman Sotheby’s International Realty signature sign.

5) Graphic

A four-six page graphic will be created with the help of our marketing department for the best language and pictures.

Briggs Freeman Sotheby’s International Realty Office Tour

We will open your home to our agents following our Monday morning office meeting. With over 150 agents in a single office, we sell many properties on Monday mornings.

MLS Office Tour and MLS

Your property will be listed in the Multi-Listing System (MLS) and will be on tour for other agencies on Tuesday morning from 11-1 on a date to be determined.

Getting The Word Out and Advertising

Papercity

In Papercity magazine, we have created a world of our own. By publishing a Briggs Freeman Sotheby’s International Realty magazine style insert, we are able to provide wonderful feature articles about extraordinary individuals alongside ads of our extraordinary homes. In next issue we are doing in (PERSONALIZE) I have taken a full page ad and will feature your home if we can get everything settled on within the next couple of days.

The Dallas Morning News

We leverage the power of the Dallas Morning News with our dominant back page presence as well as the back page of the DMN’s NeighborsGo sections, which target specific market areas and features neighborhood newsmakers and properties.

Creative Approaches

Open house

It could be a (PERSONALIZE) Tour or a Great Buys Tour but we have found that holding homes open in targeted areas within specific categories on our website attracts buyers in greater numbers. I have a history of getting the right group of buyers to open houses offered to the general public through our open house tiles on our Website.

Website

We will develop an entire website with a url dedicated to your property.

Social Media

We will create a new market video on your home and post it to our Update Dallas blog and Facebook to all key agents with new properties. We will make a video, and put it on YouTube and will not only use Facebook but also Twitter to announce your property. We will partner your house with lifestyle stories to attract maximum attention.

ECard

ECards are a tool that we use to send out property announcements to agents that specialize in your areas. I will develop and send out these cards periodically making announcements about your home.

Direct mail

I have a direct mail list of over (ADD NUMBER) people that I mail to regularly announcing new homes on the market and Solds. I have found these very effective and will do a mailer announcing your home on the market. I use targeted lists with creative messaging.

I will also do a direct mail piece to all of the families from (AN EXAMPLE FOR A HOME, NEED TO PERSONALIZE) and outlying areas, as I believe that is another target market for us.

In conjunction with our targeted México relocation division I will display your home on our Spanish website www.laenergiadedallas.org.