MARKED PR 2014 CASE STUDY

PR CASE STUDIES

About Marked

CASE STUDIES

MARKED is a boutique public relations and marketing agency with a concentration on fashion and celebrity outreach. MARKED offers a distinctive approach to public relations, branding and entertainment marketing with the highest level of creative strategic planning and personal service. MARKED crafts and executes innovative and comprehensive PR and Marketing platforms. Programming is customized for each client and devised to garner maximum regional, national and international media attention, brand awareness and drive consumer sales. MARKED incorporates brand specific marketing initiatives that include event and social media campaigns and strategic alliances with brand enhancing partners. The MARKED team is comprised of individuals with an expertise in the art of building a powerful PR campaign and pioneering original marketing plans. Each team member has extensive industry experience and has worked closely with several internationally recognized fashion and luxury brands including; Ellie Saab, 3.1 Phillip Lim, Moschino, and Alberta Ferretti.

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WOMEN’S FALL/WINTER 2013 ACCESSORIES

3.1 Phillip Lim

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OBJECTIVE 3.1 Phillip Lim engaged the services of MARKED to build awareness for the brand amongst key media, celebrities and esteemed tastemakers. Additionally, MARKED was charged with developing marketing initiatives designed to raise Phillip Lim’s profile on the West Coast, establish new clientele for the 3.1 Phillip Lim flagship boutique in Los Angeles, strengthen relationships with celebrity stylists and create buzz for the brand including identifying and promoting “must-have” items for each collection. IMPLEMENTATION

•  Created media driven event for: flagship store, on-going product launches, celebrity-driven destination and in-store events, and overall brand awareness.

•  Tastemaker outreach including: in-store seasonal VIP shopping events.

•  Retail and charity partner events.

•  Stylist and editor outreach including: seasonal presentations and viewing appointments for VIP stylist and key media.

•  Execute on-going regional PR campaigns.

•  Select key pieces from seasonal collections to generate buzz and create “Must Have” items. •  Engage daily with stylists for celebrity dressing opportunities including: red carpet events, press

junkets, editorial shoots, candid opportunities, etc.

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3.1 Phillip Lim Celebrity Placements MARKED has built a strong relationship with top stylists, publicists, and artists. We have secured celebrities such as Jennifer Lawrence, Anne Hathaway, Jessica Chastain, Diane Kruger, Zoe Saldana, Kate Hudson, Rachel Bilson, Mila Kunis, Hailee Steinfeld. Emma Stone, Emma Watson, Alexa Chung and many others in 3.1 Phillip Lim. We have also successfully placed the brand’s handbags on many celebrities, such as Emma Roberts, Miranda Kerr and Jessica Alba.

Jennifer Lawrence Anne Hathaway Jessica Chastain Rose Byrne

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3.1 Phillip Lim Celebrity Placements

Diane Kruger Kate Hudson Rachel Bilson Jennifer Lopez

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Cameron Diaz Zoe Saldana Alexa Chung Emma Watson

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Emma Stone Mila Kunis Selena Gomez Hailee Steinfeld

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Reese Witherspoon Emma Roberts Miranda Kerr Jessica Alba

VOGUE and Rachel Bilson host 3.1 Anniversary Party MARKED produced the 3.1 Phillip Lim LA store anniversary party and dinner. Secured Vogue, Rachel Bilson, Audi, and Belvedere as partners for the event.

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3.1 Phillip Lim Coachella Party MARKED produced a Coachella party in Palm Springs to reinforce 3.1 Phillip Lim’s relationships with musical artists.

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3.1 In-Store Events MARKED produced successful in-store events for 3.1 Phillip Lim, including an annual party for Fashion’s Night Out–reputed as one of Los Angeles’ biggest and coolest parties in the city that night.

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3.1 Regional Press MARKED secured regional press for Phillip Lim to raise awareness of the face behind the brand and generate awareness for the new Flagship store.

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3.1 Phillip Lim Blogger Placement MARKED cultivated relationships with top fashion bloggers for placement of key pieces, helping to promote awareness and drive retail sales.

Blonde Salad Fashion Toast

Bryan Boy

Sincerely Jules

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Self -Portrait MARKED was charged with implementing a celebrity dressing program in the United States for the UK brand.

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OBJECTIVE Self-Portrait, a designer contemporary line from the UK launched in 2013. MARKED PR was charged with introducing the brand to celebrities, VIPS and US press. IMPLEMENTATION

•  Introduced the collection to media and celebrity stylists

•  Engage daily with stylists for celebrity dressing opportunities including: red carpet events, press junkets, editorial shoots, candid opportunities, etc.

•  Obtained celebrity placements

•  Obtained press coverage in online and tabloids for celebrity dressing

•  Implemented a gifting program with top bloggers

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Self-Portrait Celebrity Placements Working with top stylists, MARKED was able to place Self-Portrait on diverse group of celebrities that enhances the client’s branding not just in the US but also in the UK, including A-List stars, supermodels, IT girls and pop stars, including Jennifer Lopez, Katy Perry, Alessandra Ambrosio, and Kendall Jenner.

Jennifer Lopez Kendall Jenner Reese Witherspoon

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Self- Portrait Celebrity Placements

Miranda Kerr Katy Perry Alesandra Ambrosio

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Lily Allen Maria Sharapova Julianne Hough

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Chrissy Teigen Jennifer Lopez Kate Mara

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Self-Portrait Launch press MARKED secured regional press for Phillip Lim to raise awareness of the face behind the brand and generate awareness for the new Flagship store.

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SOLACE London MARKED was charged with implementing a celebrity dressing program in the United States for the UK brand.

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OBJECTIVE SOLACE London, a high street contemporary brand from the UK launched in 2013. MARKED PR was charged with introducing the brand to celebrities and VIPS this year. IMPLEMENTATION





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SOLACE London Celebrity Placements Maintaining a client’s brand integrity, MARKED made careful consideration of placing SOLACE London on the appropriate ambassadors.

Lily Collins Jennifer Lopez Kendall Jenner Emily Ratajkowski

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SOLACE London Celebrity Placements

Chanel Iman Lady Gaga

Celebrity Media Placements

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S u m m e r 2 0 1 3

THREE FLOOR MARKED was charged with implementing a celebrity dressing program in the United States for the UK.

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OBJECTIVE THREE FLOOR, a young contemporary line from the UK was already established in its home country. MARKED PR was charged with introducing the brand to celebrities, bloggers, and stylists in the United States to expand its global reach. IMPLEMENTATION





•  Implemented a gifting program with top bloggers

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Three Floor Celebrity Placements Within weeks of signing the collection and receiving samples, MARKED was able to secure Amanda Seyfried in THREE FLOOR at the MTV Movie Awards. Soon after, we have been able to place THREE FLOOR on celebrities such as Emma Roberts, Jessica Alba, and Selena Gomez, creating immediate buzz on the line.

Amanda Seyfried Emma Roberts Jessica Alba

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Three Floor Celebrity Placements

Naya Rivera Anna Faris Ashley Benson Ashley Madekwe

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Three Floor Celebrity Placements

Miranda Cosgrove

Nicole Scherzinger Selena Gomez Ali Larter

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Three Floor Blogger Placement MARKED cultivated relationships with top fashion bloggers for placement of key pieces, helping to promote awareness through social media and drive retail sales.

Sincerely Jules

Blonde Salad Man Repeller

Song of Style

Sea of Shoes

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OVM by James Jean MARKED was charged with launching and building brand awareness for artist James Jeans’ foray into accessories. Expanding on his work with Prada, James created OVM, a jewelry and scarf collection based on his artwork and personal aesthetics.

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OBJECTIVE MARKED was charged with launching and building brand awareness for artist James Jeans’ foray into accessories. Expanding on his work with Prada, James created OVM, a jewelry and scarf collection based on his artwork and personal aesthetics. IMPLEMENTATION

• Secured high profile brand launch.

• Obtained regional and national media placements.

• Secured exclusive collection placement in Lane Crawford.

• Secured press for Lane Crawford collection launch, and generated online “buzz” to drive collection sales.

• Raised his profile as a designer by special interviews in notable fashion outlets.

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Brand Launch MARKED executed a successful launch for OVM securing an exclusive double page feature with Elle Magazine.

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Brand Launch MARKED executed a successful launch for OVM securing exclusive placement with Elle Magazine.

National Placements

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National Placements

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National Placements

National Placements

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National Placements

National Placements

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National Placements

National Placements

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Brand Launch

Contact

CASE STUDIES

TU M. TRAN [email protected] MARKED PR 8371 Beverly Boulevard Los Angeles, CA 90048 323.424.3199

Documents

MARKED PR 2014 CASE STUDY