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Timestamp 1How often do you wash y2Which of the following b 3How many shampoo bran 3/7/2016 22:55:28 Every day Pantene 3 brand 3/7/2016 23:08:35 Once every two or thr L’Oreal Paris, Dove 1 brand 3/7/2016 23:09:30 Every day Pantene 1 brand 3/7/2016 23:09:32 Once every two or thr Pantene, Amway 1 brand 3/7/2016 23:09:46 Once every two or thr Head & Shoulders 1 brand 3/7/2016 23:12:49 Once a week Others 1 brand 3/7/2016 23:13:34 Once every two or thr L’Oreal Paris, kerasta 1 brand 3/7/2016 23:13:54 Once every two or thr Others 1 brand 3/7/2016 23:14:15 Once every two or thr Patanjali and ayur 2 brands 3/7/2016 23:15:46 Once every two or thr Vcare ,Tresemme, Me 1 brand 3/7/2016 23:24:20 Every day Others 4 brands or above 3/7/2016 23:30:30 Once every two or thr Head & Shoulders 1 brand 3/7/2016 23:34:38 Once a week L’Oreal Paris 2 brands 3/7/2016 23:37:44 Once every two or thr L’Oreal Paris, Amway 1 brand 3/7/2016 23:40:26 Every day Head & Shoulders 1 brand 3/7/2016 23:47:11 Once every two or thr L’Oreal Paris, Tresse 2 brands 3/8/2016 0:05:50 Every day Head & Shoulders No preference 3/8/2016 0:29:53 Once every two or thr Head & Shoulders, A 1 brand 3/8/2016 1:15:21 Once every two or thr Pantene, L’Oreal Pari 2 brands 3/8/2016 1:28:26 Once every two or thr Ayur 1 brand 3/8/2016 8:05:26 Once every two or thr L’Oreal Paris, Head & 1 brand 3/8/2016 10:26:14 Every day Sunsilk, Head & Shoul 1 brand 3/8/2016 12:34:25 Once every two or thr L’Oreal Paris 1 brand 3/8/2016 13:55:12 Once every two or thr L’Oreal Paris 2 brands 3/8/2016 14:12:09 Once every two or thr Tresemme 1 brand 3/8/2016 15:27:03 Every day Dove, Sunsilk, Head & 2 brands 3/8/2016 18:11:26 Once every two or thr L’Oreal Paris, Sunsilk 2 brands 3/8/2016 20:10:34 Every day Head & Shoulders, Ga 1 brand 3/8/2016 20:24:14 Once every two or thr Dove 2 brands 3/8/2016 20:30:12 Once every two or thr Head & Shoulders 1 brand 3/8/2016 20:32:35 Once every two or thr Pantene, Sunsilk 2 brands 3/8/2016 20:33:56 Once every two or thr Head & Shoulders 1 brand 3/8/2016 20:35:29 Once a week Garnier 1 brand 3/8/2016 20:36:48 Once every two or thr Garnier 2 brands 3/8/2016 20:40:23 Once a week Patanjali 1 brand 3/8/2016 20:40:30 Once every two or thr Head & Shoulders 1 brand 3/8/2016 20:49:52 Once every two or thr Pantene 1 brand 3/8/2016 20:55:53 Once every two or thr L’Oreal Paris 1 brand 3/8/2016 21:09:45 Once a week Head & Shoulders 1 brand

Market Research Questionnaire (Responses)

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Page 1: Market Research Questionnaire (Responses)

Timestamp 1.How often do you wash y2.Which of the following b 3.How many shampoo bran

3/7/2016 22:55:28 Every day Pantene 3 brand

3/7/2016 23:08:35 Once every two or thrL’Oreal Paris, Dove 1 brand3/7/2016 23:09:30 Every day Pantene 1 brand3/7/2016 23:09:32 Once every two or thrPantene, Amway 1 brand3/7/2016 23:09:46 Once every two or thrHead & Shoulders 1 brand3/7/2016 23:12:49 Once a week Others 1 brand3/7/2016 23:13:34 Once every two or thrL’Oreal Paris, kerasta 1 brand3/7/2016 23:13:54 Once every two or thrOthers 1 brand3/7/2016 23:14:15 Once every two or thrPatanjali and ayur 2 brands3/7/2016 23:15:46 Once every two or thrVcare ,Tresemme, Me 1 brand3/7/2016 23:24:20 Every day Others 4 brands or above3/7/2016 23:30:30 Once every two or thrHead & Shoulders 1 brand3/7/2016 23:34:38 Once a week L’Oreal Paris 2 brands3/7/2016 23:37:44 Once every two or thrL’Oreal Paris, Amway 1 brand3/7/2016 23:40:26 Every day Head & Shoulders 1 brand3/7/2016 23:47:11 Once every two or thrL’Oreal Paris, Tresse 2 brands

3/8/2016 0:05:50 Every day Head & Shoulders No preference3/8/2016 0:29:53 Once every two or thrHead & Shoulders, A 1 brand3/8/2016 1:15:21 Once every two or thrPantene, L’Oreal Pari 2 brands3/8/2016 1:28:26 Once every two or thrAyur 1 brand3/8/2016 8:05:26 Once every two or thrL’Oreal Paris, Head & 1 brand

3/8/2016 10:26:14 Every day Sunsilk, Head & Shoul1 brand3/8/2016 12:34:25 Once every two or thrL’Oreal Paris 1 brand3/8/2016 13:55:12 Once every two or thrL’Oreal Paris 2 brands3/8/2016 14:12:09 Once every two or thrTresemme 1 brand3/8/2016 15:27:03 Every day Dove, Sunsilk, Head &2 brands3/8/2016 18:11:26 Once every two or thrL’Oreal Paris, Sunsilk 2 brands3/8/2016 20:10:34 Every day Head & Shoulders, Ga1 brand3/8/2016 20:24:14 Once every two or thrDove 2 brands3/8/2016 20:30:12 Once every two or thrHead & Shoulders 1 brand3/8/2016 20:32:35 Once every two or thrPantene, Sunsilk 2 brands3/8/2016 20:33:56 Once every two or thrHead & Shoulders 1 brand3/8/2016 20:35:29 Once a week Garnier 1 brand3/8/2016 20:36:48 Once every two or thrGarnier 2 brands3/8/2016 20:40:23 Once a week Patanjali 1 brand3/8/2016 20:40:30 Once every two or thrHead & Shoulders 1 brand3/8/2016 20:49:52 Once every two or thrPantene 1 brand3/8/2016 20:55:53 Once every two or thrL’Oreal Paris 1 brand3/8/2016 21:09:45 Once a week Head & Shoulders 1 brand

Page 2: Market Research Questionnaire (Responses)

3/8/2016 21:39:16 Once every two or thrPantene, Head & Shou1 brand3/8/2016 22:09:30 Every day Pantene, Dove, Sunsilk2 brands3/8/2016 22:19:19 Once every two or thrL’Oreal Paris 1 brand3/8/2016 23:03:41 Every day Dove 1 brand3/8/2016 23:35:43 Every day Head & Shoulders 1 brand

3/9/2016 1:26:21 Once a week Pantene 3 brand3/9/2016 1:28:06 Every day Pantene 1 brand3/9/2016 1:29:35 Once every two or thrHead & Shoulders, Hi 1 brand3/9/2016 1:31:49 Every day Garnier 4 brands or above3/9/2016 1:37:05 Once every two or thrPantene, L’Oreal Pari 2 brands3/9/2016 1:41:13 Once every two or thrPantene 1 brand3/9/2016 1:42:33 Every day Pantene, L’Oreal Pari 3 brand3/9/2016 1:42:44 Once a week Himalaya 2 brands3/9/2016 2:20:10 Every day Himalaya 1 brand3/9/2016 2:26:21 Once every two or thrHead & Shoulders 1 brand

Page 3: Market Research Questionnaire (Responses)

4.How often do you chang 5.Which of the following p 6.What type of shampoo do7.The volume you prefer i

Once every two mont180 - 240 INR Anti-Hair loss Small

Once every quarter 240 - 300 INR Anti-dandruff, Silky, LargeOnce every month 120 - 180 INR Nourishing MediumOnce every quarter 120 - 180 INR Anti-dandruff MediumNone 120 - 180 INR Anti-dandruff MediumOnce every two montBelow 120 INR Anti-dandruff, Silky, MediumNever Above 300 INR Nourishing LargeOnce every quarter Below 120 INR Anti-dandruff, Silky, MediumNo 120 - 180 INR Nourishing, Repair DaMediumNever Above 300 INR Anti-dandruff, Silky, MediumOnce every month Above 300 INR Anti-dandruff, Silky, LargeOnce every half year 120 - 180 INR Anti-dandruff MediumOnce every month 120 - 180 INR Anti-Hair loss Medium

120 - 180 INR Anti-dandruff, Anti-HaiLargeN A 180 - 240 INR Anti-dandruff, Silky MediumOnce every quarter 180 - 240 INR Anti-dandruff, Silky, MediumNA 120 - 180 INR Anti-dandruff, Anti-HaiLargeOnce every half year 120 - 180 INR Nourishing SmallOnce every two montBelow 120 INR Anti-dandruff, Silky, NLargeOnce every half year Below 120 INR ayurvedic MediumOnce every quarter 120 - 180 INR Anti-dandruff, Silky, NMediumOnce every half year Below 120 INR Anti-dandruff, Anti-HaiSmallOnce every half year Above 300 INR Anti-dandruff, Anti-HaiLarge

240 - 300 INR Anti-Hair loss, Repair MediumOnce every quarter 120 - 180 INR Nourishing, Repair D MediumOnce every quarter 120 - 180 INR Anti-dandruff, NourishMediumOnce every month 180 - 240 INR Anti-Hair loss Independent small paOnce every quarter 180 - 240 INR Anti-dandruff, NourishiMediumOnce every half year 120 - 180 INR Silky MediumOnce every half year 120 - 180 INR Anti-dandruff, NourishiMediumOnce every two mont120 - 180 INR Silky, Nourishing MediumOnce every half year Below 120 INR Silky MediumOnce every quarter Below 120 INR Anti-dandruff SmallOnce every two mont120 - 180 INR Anti-dandruff, Silky, MediumOnce every half year Below 120 INR Anti-dandruff, Anti-HaiMediumOnce every two mont120 - 180 INR Anti-dandruff MediumOnce every quarter Below 120 INR Anti-dandruff, Silky MediumOnce every quarter 180 - 240 INR Anti-dandruff, NourishLargeOnce every half year Below 120 INR Anti-dandruff, Anti-HaiMedium

Page 4: Market Research Questionnaire (Responses)

Once every half year 120 - 180 INR Anti-dandruff SmallOnce every half year Below 120 INR Anti-dandruff, Silky, Independent small paOnce every half year 180 - 240 INR Anti-dandruff, Anti-HaiMediumOnce every quarter 120 - 180 INR Silky MediumOnce every month Below 120 INR Anti-Hair loss MediumOnce every quarter 240 - 300 INR Nourishing, Repair D SmallOnce every two mont180 - 240 INR Nourishing, Anti-Hair SmallOnce every month Below 120 INR Nourishing, Anti-Hair SmallOnce every half year Below 120 INR Anti-dandruff, Anti-HaiMediumOnce every quarter 120 - 180 INR Anti-dandruff, Anti-HaiMediumOnce every quarter 180 - 240 INR Silky, Anti-Hair loss LargeOnce every two mont180 - 240 INR Silky, Repair Damaged MediumOnce every half year Below 120 INR Nourishing SmallOnce every half year 120 - 180 INR Anti-dandruff, Silky MediumOnce every month Below 120 INR Anti-dandruff Medium

Page 5: Market Research Questionnaire (Responses)

8.Do you prefer two-in-one 9.You tend to purchase you10.How do you get to kno 11.Which of the following f

Individual products Retail Shop Recommendation Health associated ben

I do not care Retail Shop, Salon TV Advertisement, ReHealth associated benI do not care Retail Shop TV Advertisement, RePrice, BrandIndividual products Retail Shop TV Advertisement Health associated benIndividual products Retail Shop TV Advertisement Health associated ben2-in-1 products Retail Shop TV Advertisement Price, Brand, PackagiIndividual products Salon Recommendation Health associated benI do not care Retail Shop, Direct outTV Advertisement, RePrice, Health associat2-in-1 products Direct outlet TV Advertisement, Pr Price, Health associatIndividual products Direct outlet Recommendation Health associated benI do not care Others Others SmellIndividual products Retail Shop TV Advertisement Health associated benIndividual products Retail Shop Recommendation BrandIndividual products Retail Shop, Direct outTV Advertisement, RecPrice, Health associatI do not care Direct outlet TV Advertisement Brand2-in-1 products Retail Shop, Online TV Advertisement, Pr Price, Health associatI do not care Online Internet Price, SmellIndividual products Retail Shop TV Advertisement, R Price, Health associat2-in-1 products Retail Shop, Direct outTV Advertisement, R Price, Health associat2-in-1 products Retail Shop TV Advertisement, PriPrice, Health associatIndividual products Retail Shop, Online TV Advertisement, RePrice, BrandIndividual products Retail Shop, Direct outTV Advertisement Price, Health associat2-in-1 products Retail Shop, Salon Recommendation Health associated ben2-in-1 products Retail Shop, Direct outRecommendation, PromHealth associated benI do not care Retail Shop TV Advertisement, R Health associated ben2-in-1 products Retail Shop, Direct outTV Advertisement, ReHealth associated benIndividual products Retail Shop TV Advertisement Brand2-in-1 products Retail Shop, Online TV Advertisement, RePrice, Health associat2-in-1 products Direct outlet TV Advertisement Brand, Smell2-in-1 products Retail Shop TV Advertisement Health associated benI do not care Retail Shop TV Advertisement Health associated beneIndividual products Retail Shop TV Advertisement Health associated ben2-in-1 products Retail Shop TV Advertisement PriceIndividual products Retail Shop TV Advertisement Price, Health associatI do not care Retail Shop, Direct outTV Advertisement, R Price, Health associat2-in-1 products Retail Shop TV Advertisement Health associated ben2-in-1 products Retail Shop TV Advertisement PriceIndividual products Online Recommendation BrandI do not care Retail Shop, Direct outTV Advertisement, PriPrice, Smell

Page 6: Market Research Questionnaire (Responses)

I do not care Retail Shop TV Advertisement PriceIndividual products Retail Shop TV Advertisement, Pr Price, Health associatIndividual products Retail Shop TV Advertisement, R BrandIndividual products Retail Shop Recommendation BrandIndividual products Retail Shop Recommendation Health associated benI do not care Direct outlet Print Ads, Promotions Price, PackagingIndividual products Online, Salon Recommendation, InteBrand, SmellIndividual products Direct outlet, Online TV Advertisement, PriHealth associated ben2-in-1 products Retail Shop, Salon Recommendation, PromPackaging2-in-1 products Retail Shop TV Advertisement, IntPrice, Health associat2-in-1 products Retail Shop TV Advertisement, R Health associated ben2-in-1 products Retail Shop, Online TV Advertisement, ReHealth associated bene2-in-1 products Retail Shop TV Advertisement SmellIndividual products Retail Shop Recommendation Health associated beneI do not care Retail Shop TV Advertisement, R Price, Brand

Page 7: Market Research Questionnaire (Responses)

12.Which is the most effe Your Good Name Your Age Gender

Internet Prashant Kumar Gupt 21-25 years Male

Recommendation Gowthami 21-25 years FemaleTV Advertisement Arun m 21-25 years MaleTV Advertisement Niveetha 21-25 years FemaleTV Advertisement Ram Prasad 21-25 years MaleTV Advertisement naveen 21-25 years MaleRecommendation Sanjana prakash 21-25 years FemaleTV Advertisement Aniket Joshi 26-30 years MaleRecommendation Rajan 21-25 years MaleRecommendation Sathish Jayabalan 21-25 years MaleOthers Pranav 21-25 years MaleTV Advertisement Nandan Banerjee 21-25 years MaleRecommendation Sushant 21-25 years MalePromotions Specialist Dipti Aggarwal 21-25 years FemaleTV Advertisement Ankur 21-25 years MaleTV Advertisement Kanika Jolly 21-25 years FemaleInternet Yashwardhan khemka21-25 years MaleTV Advertisement Dheeraj 21-25 years MaleTV Advertisement Kanishk Pratap Singh 26-30 years MaleTV Advertisement Manasa 21-25 years FemaleTV Advertisement AAKASH 26-30 years MaleRecommendation Above 35 years MaleTV Advertisement Tapas Swain 21-25 years MaleRecommendation Amit Srivastav 26-30 years MaleRecommendation Deepmala Burnwal 26-30 years FemaleRecommendation ashish 21-25 years MaleTV Advertisement lakshay arya 21-25 years MaleRecommendation Arvin 26-30 years MaleRecommendation madhavi 21-25 years FemaleRecommendation Sidharth 21-25 years MaleRecommendation Arjun k nair 26-30 years MaleTV Advertisement Shashank matre 21-25 years MaleTV Advertisement Amit singh 26-30 years MaleTV Advertisement Sahil rana 21-25 years MaleRecommendation Seepana Pavan Kumar21-25 years MaleTV Advertisement raghav 21-25 years MaleTV Advertisement Balram 21-25 years MaleRecommendation Arthi 21-25 years FemaleTV Advertisement Shashank Prajapati 21-25 years Male

Arun Kumar ववाघचचौरर

Page 8: Market Research Questionnaire (Responses)

Internet Selvakumaran 21-25 years MaleTV Advertisement Aniket Pawar 21-25 years MaleTV Advertisement Sumeet 21-25 years MaleRecommendation Anurag Kashyap 21-25 years MaleRecommendation Kushal Kumar Das 21-25 years MaleInternet Rohit Sharma 16-20 years MaleRecommendation Akanksha Tejwani 26-30 years FemalePrint Ads Pallavi patil 16-20 years FemaleTV Advertisement Sanjog Chauhan Below 16 years MaleTV Advertisement Rushikesh Kulkarni 26-30 years MaleTV Advertisement Neha jadhav 21-25 years FemaleTV Advertisement Namrata Agnihotri 21-25 years FemaleTV Advertisement Ameya more 26-30 years MaleRecommendation Senthil 21-25 years MaleRecommendation Khushwali 21-25 years Male

Page 9: Market Research Questionnaire (Responses)

Your Highest Qualification Your monthly Income Marital Status

Upto 12th Below 15000 INR Single

Post Graduation Not Earning currently SinglePost Graduation Below 15000 INR SinglePost Graduation Not Earning currently SinglePost Graduation Not Earning currently SinglePost Graduation Not Earning currently SinglePost Graduation Below 15000 INR SinglePost Graduation Not Earning currently SinglePost Graduation Not Earning currently SinglePost Graduation Below 15000 INR SinglePost Graduation Not Earning currently SinglePost Graduation Not Earning currently SinglePost Graduation Not Earning currently SinglePost Graduation Not Earning currently SinglePost Graduation Below 15000 INR SingleGraduation Not Earning currently SinglePost Graduation Above 25000 INR SinglePost Graduation Not Earning currently SinglePost Graduation Above 25000 INR SingleGraduation Not Earning currently SinglePost Graduation Not Earning currently SinglePost Graduation Above 25000 INR MarriedPost Graduation Not Earning currently SinglePost Graduation Not Earning currently SinglePost Graduation Above 25000 INR MarriedPost Graduation Not Earning currently SinglePost Graduation Not Earning currently SinglePost Graduation Not Earning currently SinglePost Graduation Not Earning currently SingleGraduation 20000-25000 INR SinglePost Graduation 20000-25000 INR SingleGraduation Not Earning currently SingleGraduation 20000-25000 INR SingleGraduation Above 25000 INR SingleGraduation Not Earning currently SingleGraduation Above 25000 INR SinglePost Graduation Not Earning currently SinglePost Graduation Above 25000 INR SinglePost Graduation Below 15000 INR Single

Page 10: Market Research Questionnaire (Responses)

Post Graduation Not Earning currently SinglePost Graduation Above 25000 INR SinglePost Graduation Not Earning currently SingleGraduation Not Earning currently SinglePost Graduation Not Earning currently SingleGraduation Above 25000 INR SingleGraduation Above 25000 INR MarriedPhD Not Earning currently SinglePhD 20000-25000 INR SingleGraduation Above 25000 INR SingleGraduation 20000-25000 INR MarriedGraduation Above 25000 INR SingleGraduation Above 25000 INR SinglePost Graduation Above 25000 INR SingleGraduation Below 15000 INR Single