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For the complete report, get in touch with us at: [email protected] Abstract : Netscribes’ latest market research report titled Online Advertising Market in India 2014 outlines how online advertising has overshadowed traditional advertising as internet penetration in the country continues to soar. Presently, marketing has graduated into a quintessential aspect in a product’s success, be it a good or a service and online medium have developed as a prospective means of communication for the purpose. Online advertising is much more economical from the cost advantage perspective and has a much wider reach than its traditional counterpart. Riding high on the soaring internet users in the country, online advertising is poised for further growth as net penetration is slated to grow in future. Recent trends like advent of mobile marketing have also opened up avenues for the sector with more and more mobile internet users on the rise. The sector abounds with a lot of transactional activities with major players getting thrust form leading funding firms. The sector has also witnessed innovation through different forms of online advertising that corporates have indulged to create more visibility for their products. Social media is yet another proposition that corporate players have focused and higher proportion of marketing budget in such forms can be predicted in years to come. Table of Contents: Slide 1: Executive Summary Macroeconomic Indicators Slide 2: GDP at Factor Cost: Quarterly (2010-11, 2011-12, 2012-13, 2013-14), Inflation Rate: Monthly (Jul 2013 – Dec 2013) Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Oct 2013 – Mar 2014) Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13) Introduction Slide 5: Advertising – Classification Market Overview Slide 6: Advertising Industry – Market Overview, Market Size & Growth (Value-Wise, 2013 – 2018e), Segmentation (2013) Slide 7: Online Advertising Industry – Market Overview, Market Size & Growth (Value-Wise, 2013 – 2018e), Segmentation (2013) Slide 8-9: Online Advertising – Types, Technological Advancements Business Model Slide 10-11: Business Model adopted by Companies Slide 12-13: Online Advertising Tools Drivers & Challenges Slide 14: Drivers & Challenges – Summary Slide 15-18: Drivers Slide 19-20: Challenges Trends Slide 21: Summary Slide 22-31: Major Trends Competitive Landscape Slide 32: Porter’s Five Forces Analysis | 4 www.netscribes.com © 2013, Netscribes. Inc. All Rights Reserved Privileged & Confidential Syndicated Market Research Reports Slide 33-36: Competitive Benchmarking Slide 37-77: Major Online Advertising Players Slide 78-86: Traffic Statistics Strategic Recommendations Slide 87: Strategic Insights Appendix Slide 88: Key Ratios Description Sl
Citation preview
Online Advertising Market – India
October 2014
2 ONLINE ADVERTISING MARKET IN INDIA 2014.PPT
Executive Summary
Market
Indian advertising industry is expected to witness a CAGR of 15% over the period 2013-18e
Online advertising industry in India is the fastest growing segment in the advertising industry
It is divided into two types of advertisements namely Display Advertisements and Text Advertisements
Factors influencing
Growth
Drivers
Large Domestic Internet base
Positive consumer behavior & patterns towards online media
Growing proliferation of internet on mobile
Large Expatriate Population
Challenges
Lack of trust in internet advertising
Literacy and language barriers
Trends
Emergence of Social Media networking
Advent of mobile marketing
Local online advertising spreads wings
Internet turning into an effective sales medium
Growing online marketing activities from corporates
Competition
Visual content slated to take new shape
Increase in private equity investments
Indian players expanding globally
Major Players
Company 1 Company 2 Company 3
Company 4 Company 5 Company 6
3
•Macroeconomic Indicators
•Introduction
•Market Overview
Indian Advertising Industry
Online Advertising Industry
•Business Model
•Drivers & Challenges
•Trends
•Competitive Landscape
Traffic Statistics
•Strategic Recommendations
•Appendix
ONLINE ADVERTISING MARKET IN INDIA 2014.PPT
4
Macroeconomic Indicators (1/3)
11
12
13
14
15
INR tn
Q4
c4
b4
a4
Q3
c3
b3
a3
Q2
d2
c2
b2
a2
Q1
d1
c1
b1
a1
2013-14 2012-13 2011-12 2010-11
GDP at Factor Cost: Quarterly
Inflation Rate: Monthly
-2
-1
0
1
2
Aug 2013 - Sep 2013
q p
%
Nov 2013 - Dec 2013 Sep 2013 - Oct 2013
-t
Oct 2013 - Nov 2013
s
Jul 2013 - Aug 2013
r
ONLINE ADVERTISING MARKET IN INDIA 2014.PPT
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SAMPLE Online Advertising Industry – Overview
• Online advertising is a form of marketing communication on the Internet which intends to: Influence a consumer towards purchasing or taking up an
action on the content displayed on the website with respect to products, ideals, or services
• The market is currently dominated by Display ads and comprises rich media, video and classifieds
• Factors such as growing internet base (computers and mobiles), growing popularity of social media networking sites are also fueling growth in the online advertising market in India
Advertising Break Up Online Advertising – Segmentation (2013)
Display advertisements dominate the online advertisement market in India
Online Advertising Industry – Growth
0
INR bn
x7
2018e
x6
2017e
x5
2016e
x4
2015e
x3
2014e
x2
2013
x1
a1 a3 a2 a4
b8
b7
b6
b5
b4
b3
b2
bi
ONLINE ADVERTISING MARKET IN INDIA 2014.PPT
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SAMPLE Tools are also available for online advertising that facilitate…
Online Advertising Tools (1/2)
Online Advertising Marketing Tools
• Online advertisements have surfaced as one of the most effective and popular method of marketing any business
• Owing to the factors such as dynamism, cost effectiveness and penetration power of reaching one’s target audience with ease, online advertising bore distinct results compared to other marketing techniques
• Online advertising makes use of certain online tools that work towards promoting products including both goods and services
Google AdWords 7Search Microsoft adCenter Facebook Ads
• text • text • text • text
ONLINE ADVERTISING MARKET IN INDIA 2014.PPT
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Drivers & Challenges – Summary
Drivers
Large domestic internet base
Positive consumer behavior and patterns towards online media
Growing proliferation of internet on mobile
Large expatriate population
Challenges
Lack of trust in internet advertising
Literacy and language barriers
ONLINE ADVERTISING MARKET IN INDIA 2014.PPT
8
`
Emergence of Social Media networking
Trends – Summary
Key Trends
Advent of mobile marketing
Local online advertising spreads wings
Internet turning into an effective sales medium
Growing online marketing activities from corporates
Visual content slated to take new shape
Increase in private equity investments
Indian players expanding globally
ONLINE ADVERTISING MARKET IN INDIA 2014.PPT
9
Competitive Rivalry
Bargaining Power of Suppliers
Bargaining Power of Buyers
Threat of Substitutes
Threat of New Entrants
Impact XX
Impact XX
Impact XX
Impact XX
Impact XX
Market Competition – Porter’s Five Forces Analysis
ONLINE ADVERTISING MARKET IN INDIA 2014.PPT
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SAMPLE Key Ratios of Top 3 Companies – Operational Basis (FY 2013) (1/3)
Competitive Benchmarking (1/4)
-10
-5
0
5
10
%
SVG Media Pvt. Ltd.
y6 y4
IDG Media Pvt. Ltd.
y3
DGTL Media Pvt. Ltd.
y2 y1
Net Margin Operating Margin
• Text
• Text
• Text
ONLINE ADVERTISING MARKET IN INDIA 2014.PPT
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SAMPLE Private: Domestic Company – Company 1 (1/5)
Key People
Products and Services
Company Information Offices and Centres – India
Registered Address
Tel No.
Fax No.
Website
Year of Incorporation
Name Designation
Person 1 Nominee Director
Person 1 Director
Head Office
City
Category Products/Services
Advertising Online Advertising
ONLINE ADVERTISING MARKET IN INDIA 2014.PPT
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SAMPLE Shareholders of the Company Ownership Structure
p1
p2
Name No. of Shares held
Shareholder 1
Shareholder 2
Total
Private: Domestic Company – Company 1 (2/5)
ONLINE ADVERTISING MARKET IN INDIA 2014.PPT
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SAMPLE Financial Snapshot Key Ratios
Financial Summary
• Company incurred a net loss of INR -mn in FY 2013, as compared to net profit of INR - mn in FY 2012
• It reported total income of INR -mn in FY 2013, registering an increase of -over FY 2012
• Earned an operating margin of -% in FY 2013, a decrease of - percentage points over FY 2012
• The company reported a debt to equity ratio of - in FY 2013, an increase of -% over FY 2012
Particulars y-o-y change
(2013-12) 2013 2012 2011 2010
Profitability Ratios Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios Operating costs (% of Sales)
Administration costs (% of Sales)
Interest costs (% of Sales)
Liquidity Ratios Current Ratio
Cash Ratio
Leverage Ratios Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved Decline
Profit / Loss Total Income
0
q4
2010
q1
q2
Profit INR mn
Total Income INR mn
2013
q7
q8
2012
q5
q6
2011
q3
Private: Domestic Company – Company 1 (3/5)
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SAMPLE Key Recent Developments
Description News
Overview • Text
• Text
Infrastructure • Text • Text
Technology Partners • Text • Text
Private: Domestic Company – Company 1 (4/5)
ONLINE ADVERTISING MARKET IN INDIA 2014.PPT
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SAMPLE Private: Domestic Company – Company 1 – SWOT Analysis (5/5)
• Text • Text
• Text • Text
T O
W S
ONLINE ADVERTISING MARKET IN INDIA 2014.PPT
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SAMPLE Traffic Statistics – Company
Ranks Most Viewed Sub-Domains
Audience Snapshot Technical Details
Global Rank
India Rank
Visitors from India (%)
u1
u2
u3
p1
p2
Age (Years)
Gender
u4
u5
Unique Page Views/Day (%)
Time (mm:ss)
Search Engine Redirection (%)
u7
u6
u8
Average Load Time (Secs)
u9
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Thank you for the attention
About Netscribes, Inc. Netscribes, Inc. is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes, Inc. is a one-stop shop designed to fulfil clients’ profitability and growth objectives.
Online Advertising Market – India report is part of Netscribes’ Retail and Services Series. For any queries or customized research requirements, contact us at:
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ONLINE ADVERTISING MARKET IN INDIA 2014.PPT
