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7/26/2019 Marketing for Men Loveville
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Brbaiiromniau,nmedie,17partenere.
Ruii-15.Britani
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1 prezervatpe an
Britanicii 7
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SECOND
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Obiective:
Cre terea categorieiConsolidarea pozi iei de liderExpunere crescut in-store
Engagement sporit fa de brand
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Cum angrenm
brba ii
din 5 rintr-o btlie
a dragostei? Specifcul balcanic ntere!ul !c"ut pentru #olo!irea
pre"er$ati$ului %entalitatea tradiionali!t &ip!a de!c'iderii de a di!cuta
de!pre !e(
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Ce i motiveaz pe brba i
mai puternic
dect sexul?
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7/26/2019 Marketing for Men Loveville
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i nu e vorbadoar de plcere
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7/26/2019 Marketing for Men Loveville
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13 ora e din 5 ri
e lupt pentru a !icel mai iubre ora :
"O#$#%""$
&'1(
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7/26/2019 Marketing for Men Loveville
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S vedem
cumi-am
convins.
Inovaie ntoate
poziii!e.
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*romo
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)aria" i cti*
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,rade
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)l!ri mult pe!te !tandardul cate*oriei
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*
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285 de wallpapere personalizate.
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P !litz "n #5 redac ii cu... galeriec%ntece personalizate i saltea cu
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ine n-o #aceee, cine n-o #aceeeri n-a aat, ori !e pre#aceeee+
/le, ale, ale, &o$eille, aleeeeeSuntem pre*tii pentru orice+ubim muuult i iubim bineee)n la ca-pt ne i-ne+
&o$eille, nu e *reu/$em titlul la fleu+
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&unar$'azeta &
a plecat din om%
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Comunicare diferitpentru fiecare ora "n
parte.- Comunicate dedicate- (ideo dedicate- (ideo trainer la
)umtatea campaniei
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*ntrenofiec
+ compfiecaco
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Sincroni"area contea"+ampionatul %ondial de otbal
/nunarea
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/nunareacti*torilorScandaloa!.
2ure( anun
de!coperirea unei noipo"iii3)o"iia n$in*torului
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%ntern
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ea mai tare
lan!are intern44R+
ilmeS5uad)ariuri
2an!atori
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e
lan
/tm
6
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.ctivri
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Samn cmine, centru
lima(3 inala ampion
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/igital
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/plicaie &o$e$ille10.000 de oameni n c'at800.000 de $i"itatori n aplicaie
R/2
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R/29/9/R4 R:/
:;
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*etrecere
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1100+ party
Reach : MIL
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Ce am nv at?
" #ost ocampanie n
care ne-amncordat toimu$c%ii.
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&'ECI" /m cti*at mari nu doar n oraeleparticipante, ci per tota!pia.
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10 mor2 nu porn
&0 c+imbareaconversa iei
30 olosirea
momentului(0 .bordare integ
i consistent
50ocus pe vizual
Ce am nv at?
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/*eniaioana.mucenic?pa!tel.com.r
o
lientul/dina.Stan?rb.com