Marketing France April 2013

Agenda1. Events calendar

a. Annual eventsb. Mobility eventc. Other events

2. Marketing tools3. Drive4. Arbor results5. Social networks

mars avril mai juin Juillet

1formation Gratuite LogRhymth

2 Mobility event3

4

Fortitour STRASBOURG/Fortinet Acropolis Forum PARIS Nantes event

5 6 7 8

9

Fortitour NANTES/Webex mobileIron/ soirée fournisseurs/Arumtec et Fortinet

10

11 Webex Imperva/Fortinet et SNS Forum LYON

12 Fortitour LILLE 13 Webex logRhythm webex Aerohive/Nomios 14 Fortitour CAEN 15 Webex Arbor

16 FireEye/Imperva avec NES/Webex Infobblox FortiTour Cabourg

17

18 Fortitour PARIS/webex Tufin Forum TOULOUSE

19 Fortitour BORDEAUX

20 Fortitour TOULOUSE Forum MARSEILLE AIX 21 Expert Day PAN 22

23 Les universités FireEye Fortitour Lille

24

25 Fortiwifi Paris Workshop AEROHIVE Launch Silver Peak Velocity

26 Fortitour LYON ARSsystemes Proofpoint event in Toulouse

27 Fortitour MARSEILLE

28Webex Aerohive/Imperva avec NextiraOne

29

Fortinet Road show• Fortitour : 9 free training for the resellers • Objectives : present new products and

new features + networking 19 mars Bordeaux – 20 mars Toulouse 26 mars Lyon – 27 mars Marseille 4 avril Strasbourg – 9 avril Nantes 18 avril Paris 16 mai Cabourg – 23 mai Lille

• 1st result : 220 registrations

Exclusive Networks annualevent - june• Les Forums des nouvelles techno in

june• Objective : resellers meet our vendors• 250 resellers and 14 vendors

Workshop 25mn + face to face 4 juin Paris – France Amériques 11 juin Lyon – Plate-Forme 18 juin Toulouse - Pullman 20 juin Marseille Aix – Château Pioline

Vendors list : Fortinet, PAN, Silver Peak, CA, Quantum, Proofpoint, LogRhythm, Aerohive,Nimble Storage, Tufin, Zscaler, HID/Actividentity, Infoblox,FireEye.

Mobility event• Customers event – 2nd july• Presentation – IDC…and speed dating by group with each vendors during 15 mn

Palo Alto NetworksFortinetFireEyeLogRhythmMobileIronAerohiveZscaler

Workshop &transfer of infomation

Webex

10/15 attendees

Customers events with one reseller

Customers webexwith one reseller

Marketing Tools for the resellers

Marketing Tools for the resellers

Arbor Results 1st emailer (telemarketing campaign)

13 leads 5 survey 106 click/opens

2nd emailer (end users and resellers) 26 registrations and 6 attendees 128 click/opens

3rd emailer (just end users) 5 downloads 91 click/opens

Social Networks1. Linkedin – international professional

network – user and group2. Viadeo – french professional network –

user and group3. Facebook – b to c 4. Twitter – mini blog

Challenge 2 promotions in progress

Palo Alto Networks – 200 points/meeting and 50 for the company – start in march

AeroHive – 150 points/ meeting – start in april Proofpoint – 200 points/meeting – will start at the end of april

• Results : 70 resellers invited/10 registrations/3 rejections and often it’s big reseller like Telindus or Orange

• 4 normal users active and 10 pending• 0 event• Issues : it’s not easy to push the resellers to register and invite their

team – automatic email no customized – no possible to contact again the resellers – no really motivated (EXN sales person and resellers)