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PRESENTATION TITLE GOES HERESNIA France Committee
Presentation to the EMEA Marketing BoardApril 5, 2011
Agenda
General IntroductionSNIA France Committee presentation
The teamOrganisationAchievementsPlan
Marketing planTechnical planSNIA in Maghreb & Francophone Sub-Saharan AfricaConclusion - Call for action
PRESENTATION TITLE GOES HERESNIA France Committee
April 5, 2011The Team
A new Committe as of June 2010
Election in June 2010Chairman: Jean-François Marie, NetAppVice-Chairman: Olivier Alluis, IBMTechnical Chair: Philippe Reynier, BULLChannel Chair: Fabiano ChalhoubEnd-user Chair: Jean-Michel Maestracci
Election for 2 ansCannot candidate for same position
PRESENTATION TITLE GOES HERESNIA France Committee
April 5, 2011Achievements in 2010
BULL a major partner
Philippe Reynier, BULL – Technical Chair 2009-2010
2009 – SNIA AcademyAgenda definition and managementPresentation and Speaker Coordination
Major AchievementsKey subjects identificationOriginal presentation access simplified
2010 speaker roaster11 subjects / 10 speakers
➜ THANKS Philippe !
Presentations and participations
Europe Committee – July 2010 (OA et JFM)Presentations et participations
SNS magazine, Summer 2010 (JFM)In The Datacenter with Cherche Midi Expo, September 2010 (JFM)SNW Francfort, October 2010 (JFM)ITIForum, Casablanca, October 2010 (JFM)ITIForum, Tunis, November 2010 (Jean-Michel Carré, IBM)
BULL et Active Circle do not renew membership
PRESENTATION TITLE GOES HERESNIA France Committee
April 5, 2011Plan for 2011
Prospective 2011
Regain legitimity and visibility for SNIA / SNIA France
SNIA go to action is not just about its chair !Have a strong active teamValue proposition for SNIA Europe / France (we need to address technology and verticals)Speaker roasterInformation sharing, team workSet individual recognition for participation (TBD: direct, manager, LinkedIn, …)
Prospective 2011 (end)
Channel liaisonPlan to be definedNot a priority for now
New active members recruitmentList has been managed (active and inactive individual)Recruitment process ongoing
TrainingNot on plan as of todayAcademy in a box TBC ?
Master Planning
Marketing: value propositionEvents
In The Cloud, Paris – 8, 9 et 10 mars 2011ITI Forum, Casablanca, TunisCRIP, Paris – 16 mars 2011MedIT, Marseille – 7, 8 et 9 juillet 2011
CommunicationsLEWIS as PR Agency (contract signed)6 month contract2 phases: interviews + articleUse of SNIAEurope vehicules (SNS, DCS)
Technical content definition
Event Management
Propose to get only one approval for a company with several events in 1 year or global contract
Ie: ITIForum, MedIT, Cherche Midi Expo
Some partners find our logo chart too restritive and ask for easier way to manage (other commercial companies ask for nothing)
PRESENTATION TITLE GOES HERESNIA France Committee
April 5, 2011Organisation
Organisation 2011
New group to be aligned with EMEA / other committees
Any attendee needs to have a designated role
New shape for the bureauChairman: Jean-François Marie, NetAppVice-Chairman: Olivier Alluis, IBMTechnical Chair: Pierre Sablonière, IBMVice Technical Chair: Charley Eveno, CISCOChannel Chair: Fabiano ChalhoubVice Channel Chair: Eric Chiquet, IBMMarketing Chair / Vice Chair: Christine Pugnet, HDSEvent Chair / Vice Chair : Daniel Camerini, IBM
Organisation 2011
New group to be aligned with EMEA / other committees
Any attendee needs to have a designated role
New shape for the bureau (60% new chairs !)Chairman: Jean-François Marie, NetAppVice-Chairman: Olivier Alluis, IBMTechnical Chair: Pierre Sablonière, IBMVice Technical Chair: Charley Eveno, CISCOChannel Chair: Fabiano ChalhoubVice Channel Chair: Eric Chiquet, IBMMarketing Chair / Vice Chair: Christine Pugnet, HDSEvent Chair / Vice Chair : Daniel Camerini, IBM
Meetings
Started with 1 conf call per mois and 1 meeting every 3 months2011 new meeting scheduling
1 meeting every month to kick off activitiesLocation : @non active member (next LSI)1 chair conf call every Monday morningEvery chair organises his own agenda and interaction with other SNIA members
PRESENTATION TITLE GOES HERE
Marketing Plan – 2011 SNIA France
April 2011Christine PUGNET - Daniel CAMERINI
Agenda
SNIA France Committee
Value Proposition for SNIA France mission & activities
Press Relationship
IT Industry Analysts Relationship
SNIA France Events Agenda
Misceallenous – Help needed
19
SNIA France Committee
• French Committee elected for 2 years
• 1 Chairman & 1 Vice Chair for each mission / activity
• Monthly meeting
• Organization
Chair : Jean-François Marie (NetApp)
Vice Chair : Olivier Alluis (IBM)
Technical Chair: Pierre Sablonière (IBM)
Technical Vice Chair : Charley Eveno (CISCO)
Marketing Chair : Christine Pugnet (HDS)
Marketing Vice Chair : Daniel Camerini (IBM)
Channel Liaison Chair : Fabiano Chalhoub (NetApp)
Channel Liaison Vice Chair : Eric Chiquet (IBM)
Value Proposition for SNIA France mission & activities
Development of SNIA France value proposition (missions & activities) presentation
To be used in all the events to introduce SNIA France– Support for press activities & briefings
• Content– Standards
• Why and benefits ?– SNIA mission & vision– SNIA role in standards development– Key IT storage topics covered– SNIA France activities– SNIA France organization
Press Relationships
• Decision made to work with press relationship agency : Lewis PR (contract signed on 21th March 2011)
• First interviews with journalists to be conducted in April
Service – Raise visibility and awareness
• One meeting/conference call to kick-off the campaign in order to validate key objectives, messages, key media contacts “the SNIA Europe Magic Circle”, and prepare the action calendar
• One press tour: arranging 3 interviews, including one press briefing document for each journalist
• On going consultancy
Service – Show expertise and thought leadership
• One press release distribution and follow-up
• Placement of one by-lined article
• Arranging one interview, including one press briefing document
• On going consultancy
IT Industry Analysts Relationship
• Organize briefings with major IT Industry Analysts in France
– To raise awareness of SNIA France missions & activities
– To build potential synergy between respective organizations
– IDC France considered as pilot (first contact taken)
SNIA France Events Agenda
Events When
In the Cloud March
IT forum – Tunis April
Convention CRIP/ITI Forum (Paris La Defense) June
IT Forum (Morocco) June
Med-IT Forum (Marseille) July
IT forum – Luxembourg September
Technical Forum (one day, for members only) October
Med-IT trade show (Casablanca) November
SNW Europe Forum (Frankfurt) November
• Participation to European IDC events roadshow under evaluation
Misceallenous – Help needed
• Willingness– To include SNIA France Events agenda in the SNIA Europe
agenda & newsletters– To insert a short report on the event once done
PRESENTATION TITLE GOES HERE
Technical – 2011 SNIA France
April 2011Pierre Sablonière – Charley Eveno
Current Situation
• 15 Companies are represented, mainly from industries of:
– Storage– Network– Software
• 40 Total Users in the France Committee– Systems Engineers, Consultants, Architects, Product
Managers ....
• Technical Working Group– Chairman: Pierre Sablonière since December 2010– Vice-Chairman: Charley Eveno since February 2011
• 9 Persons replied to be SNIA speaker!• Established relationship with SNIA Italy technical
chair
Speaker inventory
Name First name Subjet
Camerini Daniel Cloud
ILM
Sabloniere Pierre Virtualisation
SSD
Cloud
Chiquet Eric Virtualisation
ILM
Darees Jean Marc Sécurité
Alluis Olivier Green Storage
Cloud
Debeer Valery Storage Management
Data Management
Marie Jean-Francois Cloud
Eveno Charley Cloud
de Besombes Bertrand Virtualisation
HDS TBD
Technology Topics
Decision to focus on 3 main technical topics:•Cloud•Network•SecurityWhy?•End-users care about these technologies
– Top IT subjects from IDC, Gartner polls– Conversations during IT events in France
•SNIA members can help with their expertise– Storage Considerations In a Virtual Server Environment - CA
event– How to successfully migrate to Cloud Computing?
Work In Progress (1/2)
• Identify technical subjects & speakers• Translate Technical Abstracts in French (e.g)
– PCI Express Impact on Storage Architectures and Future Data Center
– Fibre Channel Over Ethernet (FCoE)
OBJECTIVECatalog of Technical Topics where SNIA Members can
be speakerSupport Board & Marketing group interaction when
interacting with industry user & medias
Work in Progress (2/2)
• Focus on speaker Enablement– Objective is to enable Speakers on SNIA key Templates
• Thru Education calls with experienced Speakers
• In our monthly meeting : One SNIA template presented
• « SNIA Technical Forum » being planned for Q4– One day to present the Key SNIA template– Invitation to SNIA members– Invitation of Journalist / analysts under evaluation
SNIA topic – examples - Feedback
• CA user group [data protection for virtual servers] – Oct 2010– Circa 50 participants – SNIA Topic: Storage Considerations in a Virtual Server
Environment– Very well received by audience and organisation. Discussion
• In the Cloud [IT Forum]– March 9, 2011– Circa 70 attendees – Round Table: “Succefully Migrating to cloud computing” – Very well received by the audience and moderator– One company in the roundtable was using SNIA cloud Standard– Questions were raised on Cloud Standard adoption
Suggestions and desires
• Technical contacts/speakers in other country SNIA– Technical exchange / cross briefings
• Data / Feed back on adoption of SNIA messaging / standards:
– Awareness / Consideration / in the RFP / Adopted / Deployed – Examples & Benefits
PRESENTATION TITLE GOES HERE
Fabiano Chalhoub, SNIA Channel Liaison France, NetApp
SNIA in Maghreb & Francophone Sub-Saharan Africa
Francophone Africa landscape
• Continent with the most French speakers in the world
• Countries where French is the language of business
• 31 francophone African countries• Spoken by116 million African
people • 75 million, in Western, Central,
and East Africa (called Francophone Sub-Saharan Africa)
• 36 million, Arabs and Berbers in Northwest Africa (called Maghreb)
SNIA Members offices & operations
• IBM (Morocco, Tunisia, Algeria, Senegal, Ivory Coast)
• HP (Morocco, Algeria)• NetApp (Morocco)• EMC (Morocco)• Cisco (Morocco, Tunisia)• Dell (Morocco, Tunisia, Algeria…)• Oracle (Morocco)• Fujitsu (Morocco)
SNIA Members operating in Africa
• Brocade• CA• Quantum• Pillar• F5• Avnet• Microsoft• Vmware• Qlogic• HDS….
SNIA in Francophone Africa
• Past Events – Storage - Security Forum, Casablanca, Morocco, June 2008– Storage - Security Forum, Casablanca, Morocco, October 2010– Storage - Security Forum, Tunis, Tunisia, November 2010
• Upcoming Events– Storage - Security Forum, Casablanca, Morocco, June 2011– Business Continuity Convention, Tunis, Tunisia, April 2011
Why SNIA in Francophone Africa?
• Eager to learn• As dynamic as Europe
15 years ago• Thirst for new
technologies• Being certified is a must• No source of neutral
information available• Leverage with France
Committee
Next Steps
• Choose name– Suggested name: Maghreb &
Francophone African Countries M&FAC (read mefac)
• Awareness– Contact IDC, local IT associations, …– Attend IT conferences– Specialized news papers announcement
• Train the trainer for certifications– Find a partner to be SNIA certified trainer
• Attract new local members– Adapt annual fees to local standard of
living
PRESENTATION TITLE GOES HERE
Jean-François MarieOlivier Alluis
Conclusion
Our wish list
• Simplier Logo Usage form• Existing recognition template ?• Marketing Willingness
– To include SNIA France Events agenda in the SNIA Europe agenda & newsletters
– To insert a short report on the event once done
• Technical contacts/speakers in other country SNIA– Technical exchange / cross briefings
• Data / Feed back on adoption of SNIA messaging / standards:
– Awareness / Consideration / in the RFP / Adopted / Deployed – Examples & Benefits
• Attract new local members– Adapt annual fees to local standard of living
PRESENTATION TITLE GOES HEREMerci
www.snia-europe.org
