MARKETING GUIDE - d14e0irai0gcaa.cloudfront.netd14e0irai0gcaa.cloudfront.net/ · MARKETING GUIDE Award-Winning Newspaper Reaching More ... 4 ads per week. 3 in The Daily Freeman-Journal,

720 Second St. • Webster City, IA 50595 515-832-4350www.freemanjournal.net

2016MARKETING GUIDEAward-Winning Newspaper

Reaching More

ReadersThan Ever

Before!

Customized Market ing

THAT WORKS!

[email protected] • [email protected]

• COMMERICAL PRINTING

• NEWSPAPERS

• MAGAZINES

• DIRECT MAIL

• ONLINE ADS

• MOBILE ADS

• BRAND BUILDING

• BRAND RECOGNITION

• REPUTATION MANAGEMENT

• PODCASTS

Josh Lovelace & Chuck Slagle

OVER 25YEARS OFMARKETING EXPERIENCE...

J u s t o n e c a l l a w a y515-832-4350

720 2nd Street • Webster City, Iowa 50595 • 515-832-4350 • www.freemanjournal.net

brand buildersAWARENESS

program & contractYour Brand Builder Ad

May include:A Benefit Headline

Company Name/Logo

Slogan

One Graphic Element

Phone Number and Address

The BRAND BuilDeR PRogRAM PRoViDeSValuable advertising that gives you the power to truly dominate your market.

• Frequency and Reach • Visibility using the most recognized publications in the market

• 100% Market Coverage Carrier, mail & demand

Ask your sales representative how we can include your brand builder on our website

www.freemanjournal.net for additional branding

Every week your ad will appear in The Area Advertiser on Tuesday and The DailyFreeman-Journal on the days of your choice. We can also customize an ad size if you

don't see the size that you like below!

Our most popular package!Choose from either a 2 col. x 2" or a 1 col. x 4" ad

4 ads per week. 3 in The Daily Freeman-Journal, 1 in The Area Advertiseronly $43.75 per week

(Includes Online Brand Builder Button on www.freemanjournal.net)

One Year Contract allows the above rates to remain fixed during the contract period and are exempt from rate increases.

Business Name: ___________________________________________

Advertiser Signature: _____________________________________

Account Rep Signature: ____________________________________

Date to begin: _______________ Date to end: ________________ Months ______________

www.freemanjournal.net

displayAdVERTiSiNG rates

reach& fREQuENCy

preprintediNSERT RATES

Open Rate Per Column inch

dfJ Only dfJ & Advertiser

13.40............................15.45

Non Profit Per Column inch

dfJ Only dfJ & Advertiser

7.00..............................9.00

dfJ &

dfJ Only Advertiser

dollar Volume Per inch Per inch

$2,000 . . . . . . . . . . . . . . . .9.80 . . . . . . . . . . .11.80

$5,000 . . . . . . . . . . . . . . . .9.50 . . . . . . . . . . .11.50

$10,000 . . . . . . . . . . . . . . .8.90 . . . . . . . . . . .10.90

$15,000 . . . . . . . . . . . . . . .8.45 . . . . . . . . . . .10.45

$25,000 + . . . . . . . . . . . . .7.60 . . . . . . . . . . .9.60

THE AREA AdVERTiSER (TmC PuBLiCATiON)The Advertiser is a non-subscriber, full size newspaperdelivered to 8,600 homes in Webster City and surroundingcommunities to give you nearly 100% unduplicatedextended coverage.

Per inch

Advertiser Only Rate .........................................7.00

Political, Per Contract, Cash in Advance

COLOR RATESfor The daily freeman-Journal & The Area Advertiser

$1.00 per column inch in eachAdditional Color Charge of $20.00 for any ad under 33 total inches

The daily freeman-Journal & Area Advertiser

Tab Open 6-25 26-52 Pages Rate insertions insertions 2 $50 $46 $42 4 $55 $51 $47 8 $60 $56 $52 12 $65 $61 $57 16 $70 $66 $62 20 $75 $71 $67 24 $80 $76 $72 28 $85 $81 $77

For 32 page tabs and more, add $2.00 per thousand for every 4 page

increase. The Daily Freeman-Journal is full run only, no zoning, Tuesday

thru Friday. Call for prices on specialty products (including bags).

Folding available for additional charge.

These businesses trust us to delivertheir message to our readers!


discounts (LOCAL)

On multiple run dates, the following discounts

will prevail:

50% off your adup to 4 times!

Ads must repeat within 5 publication days. The first adruns at rate card rate. Discounts good on all displayads. Please no copy changes.

A. Retail - Display column width

1.583 inches with 1/8 inch

between columns.

B. Classified - Column width 1.022

inches with 1/8 inch between

columns.

C. Printed area width - 10.00

inches: Printed area depth -

21.25 inches

D. All advertising charged to the

nearest half inch

E. Printed by offset process

F. Electronically sent ads excepted

G. PDF documents via internet -

[email protected]

H. Applications

Quark Xpress

Adobe Acrobat

Photoshop

Multi-Ad Creator

mECHANiCAL REQuiREmENTS

1 Column display

1.583”

2 Column display

3.266”

3 Column display

4.949”

4 Column d

6.632”

1 Column Classified

1.022”

2 Column Classified

2.144”

1” 2” 3” 4” 5”

3 Column Classified

3.266”

4 Column Classified

4.388”

5 Column Classified

5.510”

6 Co Clas

6.

COLumN SiZES

6 COLumN diSPLAy

9 COLumN CLASSifiEd


display

”

5 Column display

8.315”

6 Column display

10”

6” 7” 8” 9”

olumn ssified632”

7 Column Classified

7.754”

8 Column Classified

8.876”

9 Column Classified

10”

10”

classifiedAdVERTiSiNG

ratesLOCAL CLASSifiEd Classified Display Rates

Number of days Per inch Per day 1 ...................................................................$21.50 2.....................................................................20.75 3.....................................................................20.00 4.....................................................................19.30 5.....................................................................18.50 6.....................................................................17.65 7.....................................................................17.00

LOCAL CLASSifiEd Classified Line Rates

Number of days (3 day minimum) Per Line Per day 3 .....................................................................$1.70 4 .......................................................................1.60 5 .......................................................................1.55 6 .......................................................................1.50 7 .......................................................................1.40

Combo EmPLOymENT Line AdS Your ad will run in The Messenger, The Extra, and the Webster City area will be reached by The Daily Freeman Journal and The Area Advertiser.Number of Per LineConsecutive days Billed Rate 3 .....................................................................$4.40 4 .......................................................................3.90 5 .......................................................................3.70 6 .......................................................................3.55 One Week ........................................................3.30

miSCELLANEOuS

Happy Ads (Cash Only) Per Inch ..................$7.50

Auction Rate (Per Inch) ...................................7.50

Garage Sales includes Map It!

1-5 days up to 10 lines (DFJ Only) ....12.00

Each Additional line............................1.00

Garage Sale Combo includes Map It!

1-5 days up to 10 lines (DFJ & Messenger) ....34.50

Each Additional line ........................................2.50

Local EmPLOymENT AdSYour ad will run in The Daily Freeman-Journal,

The Area Advertiser.

Number of days Line Ads Per Line (3 day minimum)

3.....................................................................$1.75 4.......................................................................1.65 5.......................................................................1.60 6.......................................................................1.55 7+ ....................................................................1.45

ONLiNE EmPLOymENT PRiCiNG This employment solution provides an employer with the opportunity to target potential employees and to be seen by job seekers searching online at Jobs.FreemanJournal.net

Line Ads 7 days ......................................$60.00 14 days ....................................$90.00 30 days ....................................110.00display Ads 7 days ......................................$75.00 14 days ....................................130.00 30 days ....................................195.00Top Jobs 30 days ....................................$75.00In combination with a print ad in The Daily Freeman-Journal

powered by Jobs.freemanJournal.net

COmBO display AdS Reach nearly 92,000 readers with your employment ads. Your ad will run in The Daily Freeman-Journal, The Area Advertiser, and the Fort Dodge area will be reached by The Messenger and The Extra.

Number of days display Per inch Per day 1 .....................................................................43.80 2 .....................................................................38.40 3 .....................................................................36.60

CLOSiNG TimES Closing Time at 4 p.m.Retail Display ..........................3 working days prior to insertionClassified Display ....................3 working days prior to insertionAdvertiser Display ...................Wednesday before insertion dateInserts ............................................7 days prior to insertion date

Our Midwest Regional Classified

Network saves time and money.

One ad placement goes to 27

publications in Iowa and Minnesota.

Reach over 409,000 readers.

Your ad will be included on the

internet. For details and rates call

our classified department.

MRCN ...........Up to 25 words $145 for 5 Days for the price of 3 Days

MRCN ...........Up to 25 words $245 for 10 Days for

the price of 7 Days

Ea. Additional Word........$5.75

MRDN ...........$75.00 per inch includes up to 3 Days

Classified Help Wanted display

$10.75 per column inch• Advertising in The Daily Freeman-Journal & Area Advertiser only

• Minimum Ad Size of 4 total column inches

• Regular Monster Online Ad Fee Required

• Messenger Combo Ads not included

• Normal lead times apply


Banner

Rectangle

Leaderboard

Video

1/2 Banner

Leaderboard

Sk

ys

cra

pe

r

Rectangle

1/2 Banner

ros tarGeted ros tarGeted ros tarGeted ros tarGeted

top Leaderboard $16 $20 $9 $13 $10 $14 $13 $17

Peel Down (per day) $99 - - - - - - -

Weather Sponsor - - 1 - - - - -

riGht Half Banner 8 12 4 8 5 9 6 10

Rectangle 16 20 9 13 10 14 13 17

left Skyscraper 16 20 9 13 10 14 13 17

ceNter Middle Banner 11 15 6 10 8 12 10 14

banner adVertisiNG optioNs

ROS - Run of Site, your ad can appear on any page of messengernews.net at any time.

Targeted - Target your ad up to 5 different ways, by geography, time of day, day of week, page on the site and how frequently it is viewed per IP address.

Cost, unless noted are cost per thousand impressions. Ads can be: Standard GIF or JPG format, Animated or Static. Additional ad sizes and file type specifications available upon request.

opeN Gold silVer broNZe12 mo. Commitment or 6 mo. Commitment or 3 mo. Commitment or

Purchase of 120,000 in a mo. Purchase of 60,000 in a mo. Purchase of 30,000 in a mo.

banner ad rates

homepaGe story paGe

ad specificatioNsleaderboard 728x90 pz (30k, static, 45k animated)

skyscraper 160x600 px (30k static, 45k animated)

rectaNGle 300x250 px (30k static, 45k animated)

baNNer 468x60 px (25k static, 40k animated)

half baNNer 234x60 px (20k static, 25k animated)

weather spoNsor 468x60 px (25k static, 40k animated)

The Daily Freeman-Journal will do all onlinedesign work for you at no extra charge!

mobile app ad rates

12 moNth or 120,000 impressioN

commitmeNt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$12 cpm

6 moNth or 60,000 impressioNs

commitmeNt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$13 cpm

3 moNth or 30,000 impressioN

commitmeNt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$14 cpm

opeN rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$16 cpm

Our mobile apps on

iPhone and Android are

opeN to eVeryoNe

tarGetiNG your liNk

You can target your ad to either download your app or route to your

website. You can even set it to make a call to your business.

a s k y o u s a l e r e p f o r o u r

m o s t u p - t o - d at e G o o G l e

a N a ly t i c s N u m b e r s f o r

w e b a N d m o b i l e

mobile adVertisiNG optioNs

Not ready to commit to a moNthly plaN?

When you run a print ad you can run an

online banner ad 10,000 times for $100.

2016 SPECIAL SECTIONS

Weekly/Monthly Publications: Select TV, Our Hometown Monthly Magazine

feBruary

january

april

marCH

june

may

auGust

july

oCtoBer

septemBer

deCemBer

noVemBer

• White out Sale/ 1/2 off Sale

• Cutest Baby Contest (online)

• our hometown Monthly Magazine

• Progress editions (5 Weeks)• our hometown Monthly Magazine

• Bracket Buster online Contest• Spring Farm• 1/2 off Sale• Design An Ad• our hometown Monthly Magazine

• Webster City Area Activities guide

• Racing Section

• Spring home & Car Care• our hometown Monthly Magazine

• Mothers Day look-A-likes online Contest

• Junquefest Tab• our hometown Monthly Magazine

• Anniversary Call in Sale• our hometown Monthly Magazine

• our hometown Monthly Magazine

• Crazy Days Special Rates

• hamilton County Fair Tab

• W.C.h.S. Calendar

• Fall Sports Preview "The Fan"• our hometown Monthly Magazine

• Readers Choice

• RoP Sale

• Faces in The Crowd• our hometown Monthly Magazine

• Meet the Businesses

• here’s My Card

• ladies Night• our hometown Monthly Magazine

• Wacky Wednesday

• Winter Sports Preview "The Fan"• our hometown Monthly Magazine• Small Business Saturday

• holiday Advertising Special

• holiday greetings

• Year in Review

• health & Wellness• our hometown Monthly Magazine

expandYour Audience

Pickup Your Special Section Ad in the DFJ/ADV for

75%OFFUp to 3 times within 2 weeks before or after publication date. Please no copy change.


the

"Bucker"Special Online Pickup with any ROP Advertising$100 "Bucker" - 10,000 Online impressions On www.freemanjournal.net

$50 "Bucker" - 5,000 Online impressions On www.freemanjournal.net

print-sert rates*

priNted oN oNe side

White 8 1/2"x11" uNder oVer oVer

Cost Per Thousand 10,000 10 ,000 20 ,000

copies copies copies

4 Color 50# Newsprint $73.68 $66.48 $63.36

4 Color Gloss Stock 110.40 $82.80 $78.00

d e s i G N / l ay o u t • p r i N t i N G • i N s e r t i N G

Standard Ink Colors: Black, Red, Blue & Green.

Deadline 10 days prior to distribution. Price includes design, layout, print and insertion of your flyer according to these rates. Call your DFJ account representative today for details.

*All prices subject to change depending on paper market.

priNted oN both sides

White 8 1/2"x11" uNder oVer oVer

Cost Per Thousand 10,000 10 ,000 20 ,000

copies copies copies

4 Color 70# Offset $83.76 $72.48 $67.92

4 Color Gloss Stock 120.45 $92.80 $88.00

introduCinG

ad-a-notepuBliCation date:Available 4 days a week

(Tuesday - Friday)*

deadline:2 weeks prior to insertion

added Value:

• Peel-Down on www.freemanjournal.net

Receive day of Ad-A-Note insertion

rates & Color:QUANTITIES2,500-9,999 $65.00/m10,000-19,999 $60.00/m20,000 & over $55.00/m

*Additional $300 setup feefor quantities under 10,000

How to reaCH us:For more information, or to

reserve your ad, please contactyour sales representative:

*Ad-A-Notes are full distribution only. No zoning available.

The Daily Freeman-Journal does not accept

Monday Ad-A-Notes.

are you looking for a new cost-effective way topromote your business?

ad-a-note are now available atthe daily freeman-journal.

let us desiGN, priNt, aNd iNsert8 1/2” x 11” flyer for your next big event.


Advertising Agreement for 2016 ACCOUNT INFORMATION: Advertiser Name Phone Mailing Address Email City, State, Zip Acct. No. Proof/Tearsheet Email Contact ______________________________________ ("Advertiser”) hereby agrees to purchase and _________________________________ (“Newspaper”) agrees to publish advertising or insert preprints in accordance with the terms and conditions hereinafter set forth in this agreement and in the current rate card (or rate card supplements). The term of this agreement shall begin on _________________ and end on __________________. This agreement will not automatically renew. Inch Volume/Preprint Quantity during term of Agreement ________________________ Rate per Column Inch/Cost per Thousand _______________________

TERMS AND CONDITIONS

An up-to-date credit application must be approved and on file before credit can be extended. Advertiser agrees to pay all outstanding balances by the due date shown on the invoice/statement. Any disputed rates or quantities must be brought to Newspaper’s attention within 60 days of receipt of the invoice/statement. Contracts are not valid until signed by the Advertising Manager, Publisher or General Manager. This agreement cannot be invalidated by wrong insertions or omissions on the part of Newspaper. Newspaper shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. Newspaper’s liability for other errors is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement. In case there is an error in a published price, the advertising department will furnish a letter to Advertiser stating the correct price but will assume no liability if goods are sold at an incorrect price. Claims for errors in advertisements will be allowed for the first insertion only. Advertisers agree to bear the responsibility to promptly check the first published advertisement and notify Newspaper of any inaccuracies or other problems within published materials. Newspaper reserves the right to reject or cancel any advertisement at any time. Advertiser agrees to furnish advertising copy by established deadlines. Advertiser and/or advertising agency agrees to defend and indemnify Newspaper against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights or violation of rights of privacy resulting from the publication of the advertisement. Newspaper does not accept brokered advertising. Newspaper will not extend credit for advertising orders or space reservations that claim sequential liability. All advertising credit balances must be taken in-kind (i.e. through additional advertising) and must be taken within one year. Any disputes, other than non-payment of amounts due for advertising, will be resolved by binding arbitration in accordance with the Commercial Arbitration Rules of the American Arbitration Association. Preprint advertisers agree to provide for insertion sufficient preprints for full run distribution for Sunday products and other days throughout the year when zoning of preprints is not offered. Newspaper will require sufficient preprints for total paid circulation, sufficient preprints for single copy sales and for industry acceptable percentages of returned single copy papers for both dealers and vending machines. Advertiser will also be asked to provide a 2% overage for damage that can occur during the mechanical insertion process. The requested number of preprints will be determined by using current average distribution numbers adjusted seasonally. New requested distribution numbers will be provided quarterly in writing to the agency or Advertiser. In no case will Newspaper be responsible for overages provided by the agency or Advertiser. Newspaper has the right to refuse preprints that cannot be efficiently mechanically inserted. If Newspaper fails to insert a preprint on the correct day, it will insert the preprint in the next available publication. Newspaper shall not be liable for failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by Newspaper is contained if the failure is due to acts of God or government, strikes, accidents, lack of newsprint, mechanical failure or other circumstances beyond the control of Newspaper. In the event that any federal, state or local taxes are imposed on the printing of advertising materials, insertion of preprints or on the sale of advertising space, such taxes shall be assumed and paid for by the Advertiser. ___________________________________________ ____________ _____________________________________________ ____________ Authorized Representative of Advertiser (print name) Date Account Executive/Newspaper Date ___________________________________________ ____________ _____________________________Title________________ ____________ Authorized Representative of Advertiser (signature) Date Newspaper Date

720 Second StreetWebster City, iA 50595

515-832-4350

www.freemanjournal.net

Reach over 24,000 readers in print & online**Based on 2 readers per household and total unique visitors at www.freemanjournal.net

TOTAL MARKET COVERAGE

2016 MEDIA PLANNING GUIDE

ContaCt us:

General Manager Terry Christensen [email protected]

Advertising Manager Josh [email protected]

Advertising Consultant Chuck [email protected]

Classifieds JoAnne [email protected]

Editor Anne [email protected]

Circulation Director Grant [email protected]

Reporter Adri [email protected]

Documents

MARKETING GUIDE - d14e0irai0gcaa.cloudfront.netd14e0irai0gcaa.cloudfront.net/ · MARKETING GUIDE Award-Winning Newspaper Reaching More ... 4 ads per week. 3 in The Daily Freeman-Journal,