SUNGA SHIN ( STELLA)APRIL 15 2015

SUCCESSFUL STORY IN CROCS

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CROCS IN THE MARKET

- Brand position in Korea : Premium American shoes brand• News article published by Hankyoreh on Jun 21, 2012• It said ‘American Rubber shoes hit Nike’ – Crocs sales in May was #1 in

Lotte Dept’s sports category.

- Top 9 positioned from brand search in social network mobile in 2013- sourced from Younhap news. Many media call Crocs as ‘National shoes’• ‘National’ means very much in vogue national wide.

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CROCS BRAND

• Brand value as of premium footwear brand.

• Gender portion women and men’s sales increase

2014

2013

2012

35%

41%

44%

19%

15%

15%

40%

39%

38%

6%

5%

2%

kids unisex women men

By Gender

• Revenue increased 3.5 times more than within 5 years

• Silhouette portion for women sandal and flats’ portion increased

Crocs Korea sale’s analysis from 2012 to 2014

VARIOUS CAMPAIGNS WITH KEY COLLECTION

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Thank you Grazie Merci