MAS MAGAZINE 11-14

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Irecently had the opportunity to visit Service1st Collision Center on East Brundage Lane.No, no — thank goodness it wasn’t because I

wrecked my one-year-old car!Actually, I went out to the local shop to meet the

people who will soon appear in an episode of thecable reality show, “Little People, Big World”broadcast Monday nights on The Learning Channel(TLC). The TV program documents the lives of adwarf couple, Matt and Amy Roloff, and their fourchildren — one of whom is also a dwarf.

What does a collision repair business in Bak-ersfield have to do with a TV show featuring the

Roloff family?Well, glad you asked — you’ll find the answer and

more in the cover story I wrote on pages 6-9.You’ll also learn more about the couple who own and

operate Service 1st, Henry and Alma Gonzales. They areformer insurance adjusters who opened their own colli-

sion repair center to do right by people who have abanged up car. The Gonzaleses are active members of thecommunity as well.

Also in this issue of MÁS, staff writer Elaine Estradagathered some local reaction to the historical voterturnout that included the Latino population. Recordswere broken on Nov. 4 and we can only hope that subse-quent elections will see similar numbers or higher.

As this week celebrated our veterans and all they’vedone to protect our way of life, it’s only fitting that somany more Americans exercised their right to vote.

E D I TO R ’S N OT E

Bakersfield business to get cable TV airtime

04 NNoovveemmbbeerr 1144,, 22000088 MÁS

CONTENTST H I SW E E K

6-9 COVER STORYA local collision repair shop thought ‘big’ when

offering to restore a reality TV show star’s

beloved VW Bug — now they’ll be on the air, too

5 POLITICOSLatinos came out to the polls in droves on

Election Day — read some local reaction

10 IN THE MIXXNoe G.’s back on the scene & he’s gathered

the info on where you need to be seen!

14 ARTE‘Viva la Vida” fashion show rocks the runway,

captures Frida’s artistic spirit — see the photos

11-14 CLASSIFIEDSBuy, sell and hire

Cover photo: Henry & Alma Gonzales of

Service 1st Collision Center.

Photo by:

Mike Lopez/M329 Photography

Volume 4, Issue 8

NOVEMBER ■ 14 ■ 2008

MÁS Magazine (USPS 000-000) is a weekly publication of Mercado Nuevo LLC with main offices at 1522 18th Street Bakersfield, CA

93301. Application to Mail at Periodicals Postage Rate is pending at Bakersfield, CA 93303. POSTMASTER: Please send address

changes to: Mercado Nuevo Publications PO Box 2344 Bakersfield, CA 93303. MÁS is a weekly magazine focused on Hispanic peo-

ple, style, culture and issues in Kern County. MÁS is a publication of Mercado Nuevo, LLC, a subsidiary of The Bakersfield Californ-

ian. For questions or for more information about MÁS or other publications of Mercado Nuevo, contact us: Mercado Nuevo LLC P.O.

Box 2344 Bakersfield, CA 93303; (661) 716-8640 www.mercadonuevocorp.com or www.masbakersfield.com. The MÁS name and

logo design are trademarks of Mercado Nuevo and cannot be used without permission.

6-9

Olivia Garcia Publisher [email protected] 395-7487

Teresa Adamo Managing Editor [email protected] 716-8646

Elaine Estrada Staff Writer [email protected] 716-8649

Marcel Guerra Staff Writer [email protected]

Matt Muñoz Staff Writer [email protected]

Ivana Torres Staff Writer [email protected]

Amalia Sanchez Staff Writer [email protected]

EDITORIAL

CONTRIBUTING WRITERS

IRENE CLANCY, NOE GARCIA, LAUREN HELPER, MARIA

MACHUCA, SANDRA MOLEN, DENISE ORNELAS, RAY PRUITT,

DEBORAH RAMIREZ, GABRIEL RAMIREZ, NORMA TAKAHASHI

HOLLY CARLYLE, MICHAEL LOPEZ, ORLANDO GALVAN, DANIELA

GARCIA, JOSEPH GOMEZ, ROGER HORNBACK, TANYA X. LEON-

ZO, GREG MARQUEZ, JACQUELINE PILAR, ROD THORNBURG

CONTRIBUTING PHOTOGRAPHERS

ARTGlenn Hammett Design Editor

Eric Duhart Graphic Designer

Orlando Galvan Graphic Designer

Robert Nuñez Graphic Designer

OFFICEMarisol Sorto Office Administrator

[email protected] 716-8640

STAFF

ADVERTISINGJaime de los Santos Sales Manager [email protected] 716-8632

David Alanis Sales Executive

Gustavo Carrillo Sales Executive

Diana Clark Sales Executive

David Santillan Sales Executive

Samantha Vilchis Sales Executive

Mark Wells Sales Executive

Dora Cardenas Sales Assistant 716-8642


P O L I T I C O S

By Elaine Estrada

MÁS staff

On Nov. 4, the polls were filled with anxious voterswaiting to choose their next leaders and enact orreject new laws. And this year, they did more thanjust determine offices and laws — voters made histo-ry.

Latino voters included.Though ethnicity statistics on voting rates for Hispanics here

in Kern County are not available, there are statistics out on thenational level.

According to the Voto Latino Web site, more than 10 millionLatinos visited the polls on Election Day. The Nov. 4, 2008 elec-tion brought in 2.5 million more Latino voters than the 2004 elec-tion, which estimated a 7.5 million turnout.

Other national reports estimated 66 percent of all registeredLatino voters came out to the polls to elect the 44th U.S. presi-dent.

The Kern County Elections Division does not keep ethnicrecords of voters in the county, according to Sarah Webb, a repre-sentative of the office.

As the Latino community continues to grow, political partiesand candidates — even celebrities — have taken more of an inter-est in the Latino vote.

And Latino leaders are pleased to see the Hispanic communitymaking a difference.

“Oh, I can’t describe ... the way that we (Democrats) are feel-ing about that election, I will tell you that much,” said DoloresHuerta, the co-founder of the Untied Farm Workers (UFW). “It’s

such a great step forward for the country, something that we haveall dreamed about and I think we can only go so far — in terms offinally ending the racial divisions within our country.”

Of course, like in all political matters, there are two sides toevery election’s outcome.

Lou Gomez — the president and CEO of the Kern County His-panic Chamber of Commerce — said the actual results of thiselection have him concerned.

“I am afraid that the government will try to push unionizationon our business owners, and that is going to create a real prob-lem,” he said. “I think if that happens, we will see a lot of busi-nesses close down because they cannot afford to pay the unionwages.”

It also appears that the often talked about, but rarely seen“youth vote” came through this time.

“This election has already shown a great example for youngpeople of color and young people in college,” Huerta said.

Currently, Hispanics hold elected offices in 38 states and areregistering to vote at six times the rate than the general popula-tion, according to the United States Hispanic Leadership Insti-tute.

Voting turnouts are also accelerating for Latinos, who showedup at five times the rate than the general population, the Institutestated.

In any case, Jim Lopez — the Republican candidate defeatedby Rep. Jim Costa (D-Fresno) for the 20th Congressional District— is happy that all the campaign hoopla is over.

“There was too much of the red versus blue and no one wasfighting for the red, white and blue,” he said. “Overall, it was thepeople’s choice and they made their decision.”

Making history Latino voters among recordturnout for 2008 Election Day

HappyAnniversary!

Anthony & Angelina MorenoMay God continue to bless our

marriage of 16 years on November 21, 2008.

Happy 18thBirthday, Jackie!

We love & miss you very much.Wish you were here so we couldcelebrate together, but we knowyou’re in a better place now.

Love, your cousin,Lavey & family

HappyBirthday!

Christina,Friends come & go, but

comadres are there forever!Happy Birthday!

Congratulations!Richie Bermudez,Congratulations, mijo, on win-

ning the Silver Gloves!Next stop is the state title in Los

Angeles!We love you,Mommy, Daddy, brothers &

sister

G E N T E


TreatmentStar

TheService 1st Collision Centerof Bakersfield restores reality TV celebrity’s shabbyVW Bug — but don’t worry,that doesn’t mean customersneed their own show to get red carpet rights.

PHOTOS COURTESY OF TOM THOMSON


Thanks to a shot-in-the-dark email sent to a reality showstar, the cable TV spotlight will now shine on a Bakers-field business.

“You just never know — we thought, ‘Why not try itand see what happens,’” said Tom Thomson, the fleet

salesman at Service 1st Collision Center, 4241 E. Brundage Lane.What happened was the stuff of Hollywood hoopla — only this

time, the real-life action took place right here in Kern County.An episode of “Little People, Big World” featuring a complete

restoration of a 1967 Volkswagen Bug — performed over a year-period at Service 1st — will air at 8 p.m., Dec. 1 on The LearningChannel (TLC). The national exposure, however, is only onefeather in the cap of this local shop, co-owned by Henry and AlmaGonzales, who always aim to give customers — famous or not —the star treatment.

‘‘BBeetttteerr tthhaann nneeww’’

While watching an episode of “Little People, Big World” — acable docudrama series that follows the lives of dwarf coupleMatt and Amy Roloff and their four children, one of whom is alsoa dwarf — Tom caught sight of Matt Roloff’s dilapidated, 1967VW Bug.

Just as it has for three seasons on TLC, the rusted, faded yel-

low, compact car of the 1960s and ‘70s, stood silent among a fieldat the Roloff Farms, the family’s sprawling 34-acre spread inOregon.

Known on the show (and by his family) as a multi-tasker whodoesn’t always complete his many, sometimes lofty, projects,Matt apparently always planned to restore the classic car. Afterall, it has sentimental value, having been in the family for 40-plusyears.

During the episode that Tom caught, Matt’s dwarf son ZachRoloff told his dad there was no point in saving the car — it could-n’t be done, even throwing out the word “stupid.”

“Oh yes it can, it’s not stupid — and we’d be glad to do it,”thought the folks at Service 1st.

The local shop extended an offer to restore the car via thatcyberspace correspondence.

“The rest, as they say, is history!” said both Tom and Henry inunison.

Matt replied to the email and agreed to finally get the VW offhis farm that sprouts a very popular pumpkin patch each fall. Thecar had sat out in the elements for about 10 years.

Tom actually got in his own Hummer, traveled to the Rolofffarm just outside Portland, Ore. and picked up the shabby ride,trailering it back to Bakersfield.

The car arrived to Service 1st’s state-of-the-art collision and

B Y T E R E S A A D A M O M Á S S T A F F

PHOTO BY MIKE LOPEZ/M329 PHOTOGRAPHY

Husband-and-wife team, Henry and Alma Gonzales have owned Service 1st Collision Center for three years.


restoration garage in southeast Bakersfield May 31, 2007.

It was not prettyRust, bullet holes (one of the Roloff boys apparently used the

VW for target practice), even an old wasps nest found embeddedin the passenger door presented Service 1st with quite a chal-lenge.

“When that car first came to the shop, I was like, ‘I have no ideahow we’re going to pull this off,’” said Rick Gonzales, 20, theyoungest son of Henry and Alma, who works at Service 1st andhopes to follow in his father’s footsteps.

The couple’s oldest son, Cisco, 21, attends Cal State Fullertonas a Japanese studies major.

Also among the major overhauls for what became knownaround the shop as “The Bug Project” werethe complete rebuilding of the car’s floorand the electrical system.

Because every part of the electrical sys-tem was either “dead or cut,” that leg of therestoration was farmed out to George Klineof George’s German Dreams, according toRick. Special thanks were also given to: Safe-lite Auto Glass, Bakersfield Auto & AircraftInteriors and America’s Tire Company.

During Father’s Day weekend of 2007, theRoloffs made a pit stop at Service 1st tocheck on the Bug’s progress. They were actually on a road trip toSan Diego — which was documented by TLC for a “Little People,Big World” episode — but Matt just had to get a sneak peek at hisbeloved Bug.

“They pulled up in their big motor home and out comes Zach,kicking his soccer ball around in our parking lot,” rememberedAlma, 52, who as a fan of the Roloffs’ reality show knew that Zachis quite the soccer aficionado (and player). “It was unreal to seethem right here like that — especially when you’re used to seeingthem on TV.”

Henry, 66, agreed.“It was exciting to have them here and the cameras, too,” he

said. “But later, it just became normal to us and the Roloffsbecame friends.”

The Roloff family would visit Service 1st once more — on May3, 2008 — this time, for the all-important “reveal” of the fullyrestored classic Bug.

With TLC cameras rolling — a sign posted on the shop’s frontdoor warned unsuspecting Service 1st customers that they couldwind up on TV — Henry and Rick did the honor of pulling off thetarp to reveal the completed “Bug Project.”

Then, there it was: Matt’s VW Bug back in its former glory —and then some.

“You could see his (Matt’s) eyes just light up, he was so happy,so satisfied with how it all came out — you could tell just by look-ing at him and his smile,” Rick said. “The expression on his face

was priceless.”It was an emotional moment for everyone

at Service 1st that day, Alma said.“There were also tears in Matt’s eyes,” she

said. “He was so happy!”The “reveal” — along with the people and

the Bakersfield business that made it happen— will be on the Dec. 1 episode of “Little Peo-ple, Big World.” Re-runs are often aired inother time slots.

“And the show is really popular, not justhere, but in other nations — Great Britain,

Australia ... We’d like to think this is one more thing that putsBakersfield on the map,” Henry said.

When all was said and done, the 11-member crew at Service 1sthad made good on their word — and that email.

“It was better than new,” said Henry of the final restorationresults, adding that such a feat is actually always the goal at Ser-vice 1st — whether you’re a TV celebrity or not.

Family dreamFor the Gonzales family, the last three years have represented

a lifelong dream.By opening their own shop, Henry and Alma were able to use

PHOTO BY MIKE LOPEZ/M329 PHOTOGRAPHY

Secundino Valencia, an employee at Service 1st works on a customer’s vehicle.

“ ... We’d like to think this isone more thing that puts Bak-ersfield on the map.”

— Henry Gonzales of Service 1st

Collision Center

“

all the industry knowledge they gained over the years whenestablishing a top-level business of their own.

As former insurance adjusters — Henry has also worked onand restored cars his whole life — the couple definitely knewwhat did (and didn’t) best serve customers.

From the very beginning — literally — of the process, theemployees at Service 1st want clients to feel comfortable and wellcared for, said the Gonzaleses.

When they walk into the shop’s lobby, customers are greetedby the smell of fresh popcorn — available for free a they walk in.There’s also candy to snack on and plenty of DVDs to watch on aflat screen TV while waiting on repairs or paperwork.

Tom works the front desk, welcoming customers like friendsand helping them navigate the collision repair process.

“He’s really good — Tom is like our public relations person andour salesman,” Henry said.

Both Henry and Alma praised the whole staff at Service 1st,saying their business is successful because of hard work, goodwork and the team effort for excellence.

For Alma, an honorable work ethic is rooted in her upbringing,she said.

Born in Chihuahua, Mexico, Alma and her family waited fortheir opportunity to move to America, while her father worked asa bracero, the term used in the 1940s and ‘50s for a Mexicanlaborer permitted to work in the U.S. for a temporary period.

Today, Alma is not only the co-owner of a business, she is alsothe Kern County chapter president of the California AutobodyAssociation.

And she’s been known to go toe-to-toe with insurance compa-nies when she feels someone is not being presented with all theiroptions and rights following an auto accident.

“Alma is a great organizer,” said her husband of 22 years.“She’s the best thing to ever happen to me.”

Business is brisk at the 12,000-square-foot shop with its twobuildings — where each month, an average of 40 cars are taken infor body work, repair, repainting and detailing.

But there is still time to keep up on the ever-changing autoindustry. Tom and Rick take classes to stay abreast of new tech-nologies and techniques.

An expert on hybrid cars was brought into the shop so the Ser-vice 1st mechanics could be properly trained to work on these“green” vehicles, Alma said.

Despite their busy schedules, Henry and Alma enjoy travelingtogether and being a part of their community. They attend Cham-ber of Commerce luncheons, Hispanic Republican events and areactive members of Valley Bible Church.

“It’s important to get involved in the community,” said Alma,who emphasized the couple’s belief in a strong family foundation.

Since 1988, the Gonzales family has always lived in the samehouse in Country Home Estates — and though the area hassprung up numerous other neighborhoods over the years, it’s stilljust a three-stoplight commute to work.

“It takes us three minutes to get here — if we hit the light,” saidHenry, who previously worked at Three-Way Chevrolet.

In April, Tom and his family delivered the one “Bug Project”piece left behind — that ol’ passenger door, the only piece thathad to be completely replaced — to its rightful owner and attend-ed the third season “wrap party” for“Little People, Big World.” Theshindig took place at the recentlyexpanded Roloff family home in Ore-gon, where the chrome yellow Bugnow sits proudly in the driveway, notin the field.

And now that the TV cameras,reality show players and “The BugProject” have left the building, life isback to normal at Service 1st. Of course, visitors to the shop cansee an assortment of photos and mementos on display, document-ing the unique encounter with the Roloff family.

“Hey, this all started from watching a TV show, sending anemail and we just went on a crazy adventure from there,” Rickysaid. “It was really a lot of fun.”

So what was the fee charged for “The Bug Project?”“To prove a point ...” Tom said. “We also get our pumpkins free

for life ...”


■ Service 1st Collision Center of

Bakersfield will be featured on

TLC’s “Little People, Big World.”

■8 p.m., Monday, Dec. 1

■ TLC (check your local listings

for channel & to verify time/date,

which are subject to change)

As seen on TV ...

PHOTO COURTESY OF TOM THOMSON

Above: Customers are told that they might end up on a TV show.Henry Gonzales, and Matt and Jacob Roloff with the “before” Bug. Thisphoto was actually taken by Amy Roloff, Matt’s wife.

Well, I’m back and ready to let youknow where the coolest happeningsare in town for this weekend.November is almost gone, we have anew president, Christmas is right

around the corner and the year is almost over.Remember when everyone was afraid of the year2000 coming up? All you heard was everything’sgonna turn off, the computers are gonna crash, blah,blah, blah. Y mira, it’s almost 2009. Almost a decadelater, the only thing messed up is the economy! Atleast gas prices are down, so I guess that’s good. OK,let me put you In the Mixx for this weekend ...

Get seen at Sandrini’sTonight, Friday, Nov. 14, marks the return of one

of the dopest club nights — Beat Surrender insideSandrini’s, 1918 Eye St.

Come feel the funk all night with DJs No Stache,Adrian S., Sabre, Omar and Natalie Hernandez,

drink specials, mingling andsome good musica. This vibe isfor the 21 w/ID, and there’snever a cover charge. The partystarts at 10 p.m.

More info at 322-8900.

An idol among usAmerican Idol winner and

two-time grammy winner, Car-rie Underwood performs at theRabobank Arena, 1001 TruxtunAve. tonight, Friday, Nov. 14,singing her hit songs, “Wheel ofthe World,” “All-AmericanGirl” and all the rest of her No.1 tunes.

Tickets are $33.50-$53.50 at:ticketmaster.com or theRabobank Arena box office.Doors open at 7p.m. Make it agreat time!

It’s Vegas, baby!Bringing Las Vegas a little closer to Bakersfield

tonight, Friday, Nov. 14 as Ultimat Vodka presentsone of the best DJs in America as voted by DJ TimesMagazine. Super DJ Scotty Boy will be in the mix atReplay Lounge, 4500 Buck Owens Blvd.

Spinning everything from rock, house, electro andmore. So for the Fresh Friday hook up, play atReplay!

For bottle and VIP service, call 661-324-3300.

Perfect landing for The B-52sGet ready to “rock your lobster” this Saturday

night, Nov. 15 with ‘80s legend band, The B-52s. Theywill take you back to the New Wave days, performinglive at The Fox Theater, 2001 H St.

They’ll be busting out with back-in-the-day classicslike “Rock Lobster,” “Love Shack,” “Party Out ofBounds” and more!

Tickets are $45.50-$72 at: vallitix.com or call 322-5200 .

Don’t miss this concert! it’s

Gettin’ through the wild weekAlright moving on to the week, the famous Mc Mur-

phy’s Tavern, 14 Monterey St., invites you to partywith them every Wednesday night for Wild Wednes-days!

Come out and dance, chill and have a cold cerveza.DJ Damage will be in the mix — plus, no covercharge. The party starts at 7 p.m.

Bring your ID for drink specials and enjoy the coolvibe!

More info at 869-1451.

Alright gente, this week ima keep it short, but makeit a safe weekend and be cool, don’t drink and drive,peace out and don’t hate ... Noe G!

Shouts to: The homegirl, Lisa Lopez; Susan Escolar(my ‘80s homegirl — Happy B-day, Ninja!); ShellySheila Weela Wellborn (Happy B-day!); and the homieDJ Pat Solo (Happy B-day!)


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NOE GNoe G. knowshow you shouldspend your week-end!

So, be sure to getIn the Mixx &Peace Out! LOL!

I N T H E M I X X

BAKERSFIELD.COM

On Nov. 8, the Women’s Business Partners pro-gram presented “Viva la Vida (The Life Lives)”at the Red Lion Hotel Ballroom.

The famous Mexican painter Frida Kahlo —who was known for her bright colors and dra-

matic imagery — served as the inspirational artist for theshow’s theme.

“Viva la Vida” was divided into two parts, each of whichincluded art galleries, fashion shows, auctions and musicalperformances by Defeated Men of Glory and singer JoseAlejandro.

Karla Leal of Telemundo was the master of ceremoniesfor the evening.

More than 25 models, artists and others showcased theirentrepreneurial work during each show.

This Frida-inspired art, philanthropy and fashion event’sproceeds will benefit the Women’s Business Partners ofKern County.

The group’s programs are designed to train and educatefuture entrepreneurs — especially Latinas — and will alsoprovide the tools needed to grow a business enterprise,according to Isella Arellano, the program’s director.

— Elaine Estrada/MÁS staff

Frida Kahlo-inspired fundraiser

PHOTOS BY DANIELA GARCIA

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4 Harris Ranch Choice Beef4 Farm Fresh Produce4 Wide Selection of Groceries4 Hot & Cold Deli4 B.B.Q. Every Saturday4 Organic Products Available4 Wide Selection of Wine

(661) 366-4824 1217 Morning Drive • Bakersfield, CA 93306

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Inside Guide toDining and More!Inside Guide to

Dining and More!

Write A ReviewWrite A ReviewIt’s easy, just log ontowww.bakersfield.com/people, create a profile and share your opinion today!

Manuel's Casa De Mariscos515 Union Ave.Bakersfield, CA 93307(661) 325-8834

Elephant Bar 10100 Stockdale Hwy.Bakersfield, CA 93311(661) 663-3020

This is a great mexican-seafood restaurant. I've been eating at thisrestaurant for over 10 years and it remains one of my favorites. I love the shrimp cocktails and the shrimp echiladas. Manuel's is a family run business and they are very good people.Reviewed by rhunt901 on September 22, 2008

I went to Elephant Bar this weekend for the first time in a few months, my experience there was as always amazing. I used to go a lot and had forgotten how great the atmosphere was. There are a few new things on the menu but I stuck with my regular dish that I always get. I will be back again this weekend!Reviewed by jackcrab5 on October 28, 2008

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MAS MAGAZINE 11-14