Master Steele Group Seller Guide · 2020. 2. 13. · STEELE GROUP HOME SELLER GUIDE COMPREHENSIVE REAL ESTATE GUIDE TO SELLING A PROPERTY IN CALGARY & AREA Brett Steele: 403-471-4881

STEELE GROUP HOME SELLER GUIDE

COMPREHENSIVEREALESTATEGUIDETO

SELLINGAPROPERTYINCALGARY&AREA

BrettSteele:[email protected]

[email protected]

www.SteeleGroupYYC.com


TABLE OF CONTENTS

• Introduction

• SteeleGroup

• SteeleGroupAdvantages

• TypesofAgent

• MarketConditions

• “FittoSell”Checklist

• RequiredDocuments

• StepstoListingHome

• ShowingYourHome

• SteeleGroup’sMarketing

• ThreeMainReasonsaHomeDoesn’tSell

• Offers&Conditions

• ClosingCosts

• YourLawyer

• PreparingtoMove

• PossessionDay


Havingchosenusyoucanrestassuredknowingwehave15timesthe

experienceofanaverageagent,andhavealreadySOLD900+Calgaryhomes.Wehaveyourbackeverystepoftheway.

Asuccessfulhomesaleinvolvesaseriesofsteps.Dependingonhowwe

completeeachstepwilldetermineourlevelofsuccess.Weencourageyouto

askquestions.Themoreweknowaboutyouandyourexpectations,themore

wecanhelpyouaccomplishyourgoals.

SteeleGroup’s#1priorityistoensureyourhomeSTANDSOUTonlineandin

person.Wehaveaprovensystemtoguaranteemaximumexposureforour

clients.Ourpropertiesarealwaysbetterpreparedthanthecompetition,soyousellquickerandformoremoney.

Today95%ofbuyersshopforpropertiesonlineMajorwebsiteslike:

• Remax.ca

• Realtor.ca

• Kijiji.ca

• Zillow.com

• Agentwebsites

INTRODUCTION


STEELE GROUP Allagentsarenotequalanddonotgetequalresults.Infact,it’snot

evenclose.Justlikeanysportingeventorprofession,thereareindividualswhoconstantlyoutperformtheothers.It’sthesamewithRealtors.

WehaveSOLD900+Calgaryproperties&prideourselvesinhaving1,000’s

ofhappypastclients.Yourgoalsareveryimportanttous.Let’sworkasateam

togetyoutopresults.

Workinghardtogetyouthebestresultspossible.Wecreatelasting

relationshipswithallclients,andappreciateyourhelpbyreferringustoyour

family&friends.It’swhywelovewhatwedo.

• #1Remaxofficeproducermultipleyears

• 30+yearsofawardwinningRealEstateexperience

• Knowallpropertytypes&areas

• BothRemaxRookiesoftheYear

• Trainedprofessionalnegotiators

• RealEstateinvestmentspecialists

• Certifiedcondominiumspecialists

• Renovationexperts

• Universitybusinessdegree

• Canada’s#1RealEstatenetworkRE/MAX

BydoingMOREwehelpourclientsgetMORE!


STEELE GROUP ADVANTAGES

Aftermorethan25yearsoffamilyRealEstateserviceandover900

Calgaryhomessold,ourmissionremainsclear...Serveourmanyloyal

clientsethically,whileusingasuperiorskillsetbackedbyextensiveindustry

experience.AssecondandthirdgenerationCalgarians,wehaveunique

comprehensiveknowledgeofthelocalmarket,whichgivesourclientsa

competitiveadvantage.Bycombiningmoderntechnology,innovativethinking

andexceptionalcustomercare,weredefinetheRealEstateserviceindustryone

satisfiedclientatatime.

• VIPsellerservices

• 900+CalgaryhomesSOLD

• Cuttingedgemarketingtoolsandtechnology

• Understandmarketconditionsandpropertyvalues

• Activenetworkofqualifiedbuyers

• Renovationandstagingexperience

• Networkofprofessionalserviceproviders

• Connectedwithtopagentsaroundtheworld

Wehaveaprovensystemtoguaranteemaximumexposureforourclients.

Ourpropertiesarealwaysbetterpreparedthanthecompetition,soyousellquickerandformoremoney.

SERVICES STEELEGROUP

DISCOUNTAGENT

FEEBASEDAGENT

Professionalappraisal Pre-listing“FittoSell”assessment Helponhowtostageyourhome

Helpcompilingmandatorydocuments Largenetworkofprofessionals ProfessionalRMSmeasurements ProfessionalHDphotographs

ProfessionalHDVideo

Professionalcolor4pagebrochures

SaturdayOpenHouses

ListedonCalgaryMLS,Realtor.ca Listedon:Remax.ca,LeadStreet,Remax

global,Homes.com,Kijiji,Zillow.com,

steelegroupyyc.com&100’sofothers

FaceBookmarketing YouTubemarketing Instagrammarketing

Socialmediapaidadvertising AdinYYCRealEstateNewspaper Listingfeaturedinallmail-outs

Listingfeaturedinmonthlynewsletter Doorhangers&postcards

ExposedtoRe/maxRelocationNetwork Signs&LockBox

Brochureboxonsignpost

Fullmobilecontract&marketing

supportsystem

Professionaldronevideo $350.00listingaddon Pre-qualifiedbuyers

Charitydonationtohelpthekids TwoTopAgentswith30+yearsofaward

winningexperience

TYPES OF AGENT



MARKET CONDITIONS

Themarketestablishestheconditionsyouwillbesellingunder.TheKEYistounderstandcurrentmarketconditionsandprojectedfuturemarket

conditions.Eachmarketconditionrequiresadifferentplan.

Thethreegeneralmarkettypesarelistedbelow:

• Seller’sMarket(pricesarerising)Inthismarketyouwanttobeorganizedandfocused,aspricesarerising

andtimeismoney.Inaverystrongseller’smarketyoumayexperience

biddingwarswithotherbuyers.

• BalancedMarket(pricesarestable)Inthismarketwemayhavemoretimeandinventorytochoosefrom,but

goodfairlypricedhomeswillstillsellquickly.

• Buyer’sMarket(pricesaredropping)Afallingmarketisoftenthebesttimetogetintothemarketorupgrade.If

youaremovingupinpricethedifferencefromwhereyouaretowhatyou

wantislikelylessthaninanyothermarket.


Knowingthecompetitioniscriticalwhenpositioningyourpropertyinthemarket.

Wewillreviewcompetinghomesindetailwithyou,andcanevenbookto

seethem.Thekeytoyourfuturesuccessistofullyunderstandchoicesfromthe

buyer’sperspective.

Itisdifficultforsellerstoremainobjectivewhenchoosingalistprice.

Basedoncurrentmarketconditionsandcompetitionthereisarangeofvalue

foryourhome.

Price#1$ targetsthetop5%ofpotentialbuyerslookingforapropertylikeyoursatthistime(ifavailable).

Price#2$ targetsthetop15%ofpotentialbuyerslookingforapropertylikeyoursatthistime(mostoftenselected).

Price#3$ targetsthetop30%ofpotentialbuyerslookingforapropertylikeyoursatthistime.


“Fit to Sell” CHECKLIST

Thesestepstakesomeextraworkonbothourparts,butarethetop

thingsawecandotosellyourhomequickerforthemostmoney.

70%ofsellersdoNOTproperlycompletethesesteps.Putyourselfinthe

buyer’sshoes…whichconditionofhomewouldyoubemostattractedtoo?

YougetONEchancetomakeaGREATFIRSTIMPRESSION.

5STEPSTOPREPAREYOURHOME

1. Declutteryourhomeinsideandouttomakeitfeelmorespacious.

2. Repairorreplaceanydamageditems.Issuesfoundduringahome

inspectionmaycostyouthesale,orthebuyermaydemandmoreoffthe

salepricethanitwouldhavecosttofixthem.

3. Updateheavilywornordateditemstoappealtothelargestbuyergroup.

4. Cleanyourhomeinsideandout.

5. Stageyourhomeusingseasonaltrendsandsomepopsofcolor.


REQUIRED DOCUMENTS

InCalgaryandareaallmandatorylisting,salesandrelevantdocuments

havebeencreatedbytheAlbertaRealEstateAssociation,AlbertaLawSociety

andtheFederalGovernment.

ThereisONEgroupofformseveryoneisrequiredtouse.Formgroups

varyslightlytosuitthepropertytype.

Mandatorylistingdocuments:• Listingcontract

• Consumerrelationshipguide

• Applicablelistingschedules

• Conditionalsalesdisclosure

• IndividualFintracforms

Mandatorypurchasedocuments:• Buyerrepresentation

• Purchasecontract

• Consumerrelationshipguide

• Applicablesalesschedules

• Fintracreceiptoffunds

• IndividualFintracforms

Additionaldocuments:• Propertytitle

• Listofallrecentupgrades

• Receipts&permitsforworkdone

• Averageutilitybills


Detachedresidential:• CurrentRealPropertyReportwithcompliancestamp

Semi-attachedresidential:• CurrentRealPropertyReportwithcompliancestamp

• Potentiallyapartywallagreement

Condominiums:• Allcurrentcondominiumdocumentsasstatedonthelistingschedule

• CurrentRealPropertyReportwithcompliancestamp(ifabareland

condominium)

Acreages:• CurrentRealPropertyReportwithcompliancestamp

• Currentwellreport(ifusingawellforwater)

Contactyourmortgagecompanytocheckifthereisapenaltytopayoutyour

mortgageearly.Ifyouarebuyinganotherproperty,andusingthesamelender

theyoftenwavethisfee.Talktoamortgageprofessionaltodeterminewhat

choiceisbestforyou.


STEPS TO LISTING YOUR HOME

Requiresseveralsteps.

1. Completeandsignmandatoryforms

2. RMSpropertymeasurementsandfloorplan

3. TakeHDphotoandvideotour

4. Installsalesignsandlockbox

5. Createfullcolorfeaturebrochures

6. UploadpropertyinfoandsupplementstoMLS

7. PostmarketingmaterialonSocialMedia

8. UploadlistingtomajorRealEstatewebsites

9. Setupshowingnotification

10.SchedulefirstOpenHouseOurclientsarethebestpreparedsellersonthemarket!

Howtobestshowyourhometopotentialbuyers.Treatallpotentialbuyerslikewelcomecompany.

1. Neverbehomeforshowings

2. Removepetsfromthehomeduringshowings

3. Keepgrasscutandsnowshoveled

4. Ensurealllocksworksmoothly(leaveporchlightonifdark)

5. Leaveinteriorlightsonifappropriate

6. Ensurehomesmellsfreshandisclean

7. Removepersonalbelongingfromtablesandcounters

8. Openblindswhensunny

9. Ensurefeaturesheetsareeasytofind

10.Turnonsoftbackgroundmusic

11.Keeproomtemperatureatacomfortablelevel

Themorewedothatothersdon’t,themorelikelywe’llsell&theywon’t.

SHOWING YOUR HOME



STEELE GROUP’S MARKETING

OurmarketingprogramincludesFARMOREthanwhatyouseeonthe

surface.It’snotjustwhatwedothatmakesusmoreeffective,it’showwedoit.

Wehavespent1,000’sofhourscreatingthebestpossiblehomemarketing

systemtoensureyougettheverybestresults,quickerandeasier.

• Professionalphotography

• Professionalvideoslideshow

• Powerfulagentwebsite

• Listedon:Remax.ca,Realtor.ca,LeadStreet,RemaxGlobal,

Homes.com,Kijiji,Zillowand100’sofothersites

• Doorhangersandpostcards

• PaidtargetedSocialMediaadvertising

-Facebook

-Instagram

-YouTube

• Professionallydesigned4-pagecolourbrochures

• Strategicallywrittenmarketingads

• SaturdayOpenHouses

Wespendmoretimeandmoneyoutofpockettopromoteyourhomethanotheragents.

1. ListpriceThe#1reasonaccordingtomajorRealEstatepublicationsforahomenotsellingisalistpricethatistoohigh.

2. PropertyconditionMostbuyerstodaywantanupdatedhomethatiseasytomoveinto.Notall

homescanreasonablymeetthoseconditions.Reviewthe“FittoSell”section

andmakereasonablechangestoyourhomeifrequired.

Buyersalwaysshopthemarketandbecomeeducatedtohousevaluesandconditionsbeforemakinganoffer.

MAIN REASONS A HOME DOESN’T SELL


Youwillneedtoaddressmultipleitemsontheoffertopurchase.Thestrengtheitherpartyhastonegotiategreatlydependsonsupply,daysonthe

market,marketconditionsandmotivation.Trynottonegotiateemotionally,

insteadcarefullyreviewyouroptions,thencounterinawaythatbestreflects

yourneeds.

1. Price2. Possession3. Chattelsunattacheditemsincludedwiththesaleoftheproperty

Standardbuyerconditions:• Subjecttobuyerbeingapprovedfornewfinancing

• Subjecttobuyercompletingasatisfactoryhomeinspection

• Condodocumentreviewandacceptance

Theseconditionsshouldbesatisfiedin5-10businessdays.

Otherbuyerconditions:• Subjecttosaleofbuyer’shome

Aspecialconditionwheresellersleavetheirhomesonthemarketandgivebuyersafirstrightrefusal.

Theremaybeadditionalconditionsortermsaddedtoanofferbyeitherthe

buyerorsellertosuitindividualneeds.

OFFERS & CONDITIONS



CLOSING COSTS

• RealEstatecommissions

• Anymortgagepayoutpenalty

• Lawyer

• Movingcost

Ifyouhaveanyquestionsregardinganyoftheseitems,contactthatparty

directly.Ifyouareunsureofanythingcheckwithus.


YOUR LAWYER Bothpartiesintheofferrequirealawyertoassistthemwiththeclosing

ofthesale.

Thesellerslawyer:• makessureallclosingdocumentsaresignedbyallrequiredsellers

• Payoutallpartieswitharegisteredinterestintheproperty.Thisisusually

limitedtomortgages,RealEstatefees&lawyerfees

• Clearstileofallencumbrances

• Transfersalldocumentstothebuyer’slawyerforbuyersigning

• Reviewalldocumentstoensureeverythingisdoneproperly

• Receivesallpurchasefundsfrombuyer’slawyer

• Givelistingagentapprovaltoreleasepropertykeys

• Transfersbalanceofsalemoneytoyouraccount


PREPARING TO MOVE Pre-planningamoveensuresthingswillhappenwhentheyshould

happen.Itisfareasiertomoveoutoneormoredaysbeforepossessiondateas

therearealwaysunexpecteditemsthatpopup.

1. Bookamoverassoonasconditionsareremoved

2. Startboxingupandgettingridofunwanteditems

3. Terminateallutilitiesforthedayafterpossession

4. Terminatepropertyinsurancefordayafterpossession

5. Sendoutchangesofaddresstoeveryone

6. Getyourmailforwardedforatleast6months

7. Removeallbelongingsandensurepropertyisclean

8. Leaveallkeys,manuals,garagedooropenersetc.onkitchencounter

9. Don’tleavebehindanythingunexpectedforthebuyers

10.Leavebuyersanotewithanyusefulinformation.Donotleaveany

personalcontactinformation.


Awellplannedpossessiondayensuresatroublefreeday.Sellersorlistingagentsdonotattendthepossessionwalkthrough.

1. Ensureyouhaveremoved100%ofyourpossessions

2. EnsureALLitemstobeleftwiththehomeareingoodworkingorder

3. Ensureyouleavethehomecleanandneat

4. Possessionisscheduledfornoononpossessionday

5. Yourlawyerwillcontactuswhentheyhavethepurchasefunds

6. Releasekeystothebuyer’sagentonceyourlawyerhasgivenapproval

7. Wewillcallyoutoletyouknowthathashappened

8. Buyerswillwalkthroughthehomeifanyissuesarisewewillknowabout

itquickly

Thank you for believing in us… Steele Group

POSSESSION DAY