PRODUCT DEVELOPMENT INSIGHTS CONFERENCE 9 | 12

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Innovation & New Products at a Large Company

#productnyc

INNOVATION & NEW PRODUCTS

AT A LARGER COMPANY

MATT SMITH@mjordonsmith

AKA

“BEYOND CORE”

BUT...

THEN SOMETHING HAPPENS

When you get here, most companies loose the ability to innovate

SO WHAT DO YOU DO?

10 teams, focused on different areas of the business

TodayExecution

CORE BUSINESS

SearchEvaluatePurchase

Eyeballs & Engagement

Content &Search Tools

Purchase

But, we made a key decision to think beyond today,

& think about new products

CORE

New Products

We had to be very strategic, & step back from where we were

We thought about user behavior & environmental behavior in general

Let’s Understand General Behaviors First

Context

Actions

Location

Goals

Quick Access

Check My Stuff

Everywhere

Informative

Leisure

Search & Explore

Home Access

Discovery

Task Oriented

Advanced Search

Work Access

Execution

Then we thought about this translates to us

Goals Informative Discovery Execution

Updates&

Inspiration

Context Quick Access Leisure Task Oriented

Inspiration&

Search

Search&

Download

Primary &Secondary

Actions

How Does This Translate To Us Today

But more importantly, we spoke to people - over 200 users since January

We learned - A LOT

We learned that users workflows start before they come to us, and continue

on after they come to us

We applied our learnings

The FutureExecution

CORE BUSINESS

SearchEvaluate

Download

PRE CORE POST CORE

Inspiration Collaboration

Curated ContentKey InfluencersDiscovery Paths

Give FeedbackSharing w/ Friends

Eyeballs & Engagement

Content &Search Tools

Purchase

Communication

THEN WE MOVED FORWARD

We compete from within

If you were to quit today, knowing everything you know, and

without any of the baggage, what would you do?

We took our learnings from those 200+ interviews with customers & prototyped & brought them back to people for feedback

Some things worked great

Some things were very rough

We went HTML5 & it was a rough development effort. Users liked it, but it took too long & lacked all that we wanted

We continue to have lots in the pipeline & continue to lead with user research

KEY TAKEAWAYS

You have to make a commitment as a company to look at things from a new

perspective

You have to be willing to start with ideas & user discovery over

spreadsheets & potential revenue

You have to over communicate the importance of an idea & how it benefits the

business effectively

Ultimately, you have to have a strong business vision that lends itself to the notion of

“beyond core”