mAutomotive: Latin American Telematics Roundtable .mAutomotive: Latin American Telematics Roundtable

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  • GSM Association 2011

    mAutomotive:

    Latin American Telematics Roundtable

    Francesca Forestieri, Director mAutomotive

  • GSM Association 2011

    Contents

    Why mAutomotive?

    What is GSMA doing in mAutomotive?

    Our Panel Today

  • GSM Association 2011

    Why is Automotive Important to Operators?

    1. Predicted Growth in

    Telematics & Infotainment 2. Important Opportunity for

    Operators in Value Chain

    Vehicle Hardware

    Application Provider

    Telematics Service Platform

    Content Call

    Centres Connectivity

    OEMS (and suppliers)

    Telematics Service Providers

    Operators

    (Examples, Historic, Development Path)

    Operators

    (Critical Mass)

    Existing fragmentation in requests for service support

    Necessity to develop interoperable, regional/global solutions

    Importance of connectivity related-issues (including security and privacy) are growing

    Evolving market demands, as more data intensive services are expected to be deployed on massive scales requiring new technologies, business models and cooperation

    3. Why cross-industry

    collaboration is necessary?

    3rd Party

    Providers

  • GSM Association 2011

    2010: less than 90 million

    connections globally

    In 2020: growth to almost 1.4

    billion connections

    1 billion will be

    application-specific

    aftermarket devices

    +300 million will be

    vehicle platforms

    supporting multiple

    applications.

    Growth: Global Automotive M2M Connections

    [Source: Machina Research, 2011]

    0

    0.2

    0.4

    0.6

    0.8

    1

    1.2

    1.4

    1.6

    2010

    2011

    2012

    2013

    2014

    2015

    2016

    2017

    2018

    20

    19

    2020

    Glo

    bal C

    on

    necti

    on

    s (

    Billi

    on

    s)

    North America Latin America

    Europe MEA

    Dev'd A-P Emerging A-P

  • GSM Association 2011

    Growth: Automotive Connections by Applications

    0

    0.2

    0.4

    0.6

    0.8

    1

    1.2

    1.4

    1.6

    2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

    Glo

    bal co

    nn

    ecti

    on

    s (

    billio

    n)

    Lease, rental, HP and sharecar management

    Insurance

    Navigation

    Entertainment and internetaccess

    Emergency/eCall

    Security and tracking

    Vehicle platform

    [Source: Machina Research, 2011]

  • GSM Association 2011

    Growth of Connectivity in Cars: 2010-2025

    Source: 2025 Every Car Connected: Forecasting the Growth and Opportunity

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    100

    2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

    An

    nu

    al

    Un

    its S

    ale

    s (

    Millio

    ns)

    Embedded

    Tethered

    Integrated

  • GSM Association 2011

    Unique Moment for Connected Vehicles

    Using Any device

    Services covering all consumer needs and environments

    Interaction throughout the Day

    Constant Innovation and New Products

    Evolution in consumer demand:

    Flexibility and SERVICES

    Cloud based services

    HTML5 changing the services offered in the car

    Shift from solely proprietary to mixed solutions (native OS and Html)

    High bandwidth cellular network deployment

    Technology Drivers

    Brazil

    Europe

    Russia

    Regulatory Measures

    Resulting in Mandatory Fitment of Embedded

    Solutions in Vehicles

    Services

    Connectivity

    New Business Models

    General Drivers Connected Vehicle Drivers

  • GSM Association 2011

    Contents

    Why mAutomotive?

    What is GSMA doing in mAutomotive?

    Our Panel Today

  • GSM Association 2011

    Launching mAutomotive Workstream (2011)

    - Increase collaboration across ecosystem actors - Bring forward areas of collective action that can reduce fragmentation - Promote use of GSM family technologies for services to the automotive industry

    White Papers/Flyer

    s

    Launching of Joint

    initiatives

    Connected Car Forum

    Connecting Cars: The Technology

    Roadmap

    (http://www.gsma.com/documents/g

    sma-connecting-cars-the-

    technology-roadmap/22668)

    2025 Every Car Connected:

    Forecasting the Growth and

    Opportunity

    (http://www.gsma.com/documents/g

    sma-2025-every-car-connected-

    forecasting-the-growth-and-

    opportunity/22670)

    Connected Cars: Business Model

    Innovation (

    http://www.gsma.com/connectedliving/

    wp-content/uploads/2012/05/GSMA-

    Connected-Cars-Business-Model-

    Innovation1.pdf )

    http://www.gsma.com/documents/gsma-connecting-cars-the-technology-roadmap/22668http://www.gsma.com/documents/gsma-connecting-cars-the-technology-roadmap/22668http://www.gsma.com/documents/gsma-connecting-cars-the-technology-roadmap/22668http://www.gsma.com/documents/gsma-connecting-cars-the-technology-roadmap/22668http://www.gsma.com/documents/gsma-connecting-cars-the-technology-roadmap/22668http://www.gsma.com/documents/gsma-connecting-cars-the-technology-roadmap/22668http://www.gsma.com/documents/gsma-connecting-cars-the-technology-roadmap/22668http://www.gsma.com/documents/gsma-connecting-cars-the-technology-roadmap/22668http://www.gsma.com/documents/gsma-connecting-cars-the-technology-roadmap/22668http://www.gsma.com/documents/gsma-connecting-cars-the-technology-roadmap/22668http://www.gsma.com/documents/gsma-connecting-cars-the-technology-roadmap/22668http://www.gsma.com/documents/gsma-connecting-cars-the-technology-roadmap/22668http://www.gsma.com/documents/gsma-connecting-cars-the-technology-roadmap/22668http://www.gsma.com/documents/gsma-2025-every-car-connected-forecasting-the-growth-and-opportunity/22670http://www.gsma.com/documents/gsma-2025-every-car-connected-forecasting-the-growth-and-opportunity/22670http://www.gsma.com/documents/gsma-2025-every-car-connected-forecasting-the-growth-and-opportunity/22670http://www.gsma.com/documents/gsma-2025-every-car-connected-forecasting-the-growth-and-opportunity/22670http://www.gsma.com/documents/gsma-2025-every-car-connected-forecasting-the-growth-and-opportunity/22670http://www.gsma.com/documents/gsma-2025-every-car-connected-forecasting-the-growth-and-opportunity/22670http://www.gsma.com/documents/gsma-2025-every-car-connected-forecasting-the-growth-and-opportunity/22670http://www.gsma.com/documents/gsma-2025-every-car-connected-forecasting-the-growth-and-opportunity/22670http://www.gsma.com/documents/gsma-2025-every-car-connected-forecasting-the-growth-and-opportunity/22670http://www.gsma.com/documents/gsma-2025-every-car-connected-forecasting-the-growth-and-opportunity/22670http://www.gsma.com/documents/gsma-2025-every-car-connected-forecasting-the-growth-and-opportunity/22670http://www.gsma.com/documents/gsma-2025-every-car-connected-forecasting-the-growth-and-opportunity/22670http://www.gsma.com/documents/gsma-2025-every-car-connected-forecasting-the-growth-and-opportunity/22670http://www.gsma.com/documents/gsma-2025-every-car-connected-forecasting-the-growth-and-opportunity/22670http://www.gsma.com/documents/gsma-2025-every-car-connected-forecasting-the-growth-and-opportunity/22670http://www.gsma.com/documents/gsma-2025-every-car-connected-forecasting-the-growth-and-opportunity/22670http://www.gsma.com/documents/gsma-2025-every-car-connected-forecasting-the-growth-and-opportunity/22670http://www.gsma.com/documents/gsma-2025-every-car-connected-forecasting-the-growth-and-opportunity/22670http://www.gsma.com/documents/gsma-2025-every-car-connected-forecasting-the-growth-and-opportunity/22670http://www.gsma.com/documents/gsma-2025-every-car-connected-forecasting-the-growth-and-opportunity/22670http://www.gsma.com/documents/gsma-2025-every-car-connected-forecasting-the-growth-and-opportunity/22670http://www.gsma.com/connectedliving/wp-content/uploads/2012/05/GSMA-Connected-Cars-Business-Model-Innovation1.pdfhttp://www.gsma.com/connectedliving/wp-content/uploads/2012/05/GSMA-Connected-Cars-Business-Model-Innovation1.pdfhttp://www.gsma.com/connectedliving/wp-content/uploads/2012/05/GSMA-Connected-Cars-Business-Model-Innovation1.pdfhttp://www.gsma.com/connectedliving/wp-content/uploads/2012/05/GSMA-Connected-Cars-Business-Model-Innovation1.pdfhttp://www.gsma.com/connectedliving/wp-content/uploads/2012/05/GSMA-Connected-Cars-Business-Model-Innovation1.pdfhttp://www.gsma.com/connectedliving/wp-content/uploads/2012/05/GSMA-Connected-Cars-Business-Model-Innovation1.pdfhttp://www.gsma.com/connectedliving/wp-content/uploads/2012/05/GSMA-Connected-Cars-Business-Model-Innovation1.pdfhttp://www.gsma.com/connectedliving/wp-content/uploads/2012/05/GSMA-Connected-Cars-Business-Model-Innovation1.pdfhttp://www.gsma.com/connectedliving/wp-content/uploads/2012/05/GSMA-Connected-Cars-Business-Model-Innovation1.pdfhttp://www.gsma.com/connectedliving/wp-content/uploads/2012/05/GSMA-Connected-Cars-Business-Model-Innovation1.pdfhttp://www.gsma.com/connectedliving/wp-content/uploads/2012/05/GSMA-Connected-Cars-Business-Model-Innovation1.pdfhttp://www.gsma.com/connectedliving/wp-content/uploads/2012/05/GSMA-Connected-Cars-Business-Model-Innovation1.pdfhttp://www.gsma.com/connectedliving/wp-content/uploads/2012/05/GSMA-Connected-Cars-Business-Model-Innovation1.pdfhttp://www.gsma.com/connectedliving