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Executive MBA in Shipping and Logistics(The Blue MBA)

GRADUATION Class of 2009

Copyright: Thomas Willads

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Copenhagen Business School

Copenhagen Business School (CBS) was

founded in 1917 by the Danish Society for the

Advancement of Business Education as a

private institution designed to meet business

sector needs for highly qualified graduates.

In 1965, CBS was integrated into the national

system of higher education and thus became a

self-governing university. Today the conditions

of CBS are regulated by the Universities Act.

CBS comprises two faculties: the Faculty of

Economics and Business Administration and

the Faculty of Languages, Communication and

Cultural Studies..

CBS has around 15,000 students including

more than 5,000 doing Masters degrees

and 170 involved in PhD studies. Over 1,900

students are from abroad. CBS employs more

than 350 full-time academic staff as well as 450

administrative staff.

The CBS faculty undertakes both basic and

applied research, offering undergraduate

and postgraduate education in the fields of

economics and business administration. In

addition modern languages for international

business communication in combinationwith topics such as management science,

informatics, commercial law, philosophy,

organizational communication, psychology and

politics are also offered. Teaching methods

at CBS are varied and require a high degree

of student involvement. The methods include

workshops, independent student work,

business games and cases in close co-

operation with CBS business partners, group

seminars and projects, and interdisciplinary

projects, which, in addition to developing the

students academic skills, also develops their

interpersonal skills and ability for independent

reflection and problem analysis.

In its mission statement, CBS strives to be

among the best institutions of higher education

in Europe in order to meet its goal of being a

major contributor to value creation in business

and society. CBS wants to train graduates who

are competitive in the international job market

and to develop new research-based knowledge

in partnership with companies and other

organizations. Participation in international study

programs and a high rate of student exchange

are two important elements in the CBS strategy

for internationalization.

CBS is one of the largest and most highly

reputed institutions of higher education and

research at university level in Denmark and the

largest business school in northern Europe. Itis the Danish partner in CEMS (Community of

European Management Schools), a member of

PIM (Program in International Management) and

is AMBA and EQUIS-accredited.

The supreme collegiate body is the Governing

Board which consists of a majority of external

representatives mostly from the business

community plus members elected from among

the academic and administrative staff and the

students. CBS is headed by the President.

Since the early 1990s CBS has been theDanish pioneer in the field of Executive Master

programs. The objective is to remain at the

cutting edge of continuing and further education

for highly educated executives and specialists in

todays knowledge society. This objective is met

by a wide variety of Executive Master programs,

which form CBS Executive.

The extensive network of CBS involving

the worlds best universities and business

schools creates an important resource base

of internationally recognized researchers and

teachers with invaluable experience. This

ensures that participants receive global solutions

to global challenges in an international learning

environment, which further inspires reflection

both in par ticipants and teachers.

www.shippingMBA.com2



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Table of Contents

2 Copenhagen Business School

5 Executive MBA in Shipping and Logistics

6 Program Overview

7 Program Structure

8 Module Composition

12 Advisory Board

12 Faculty

14 Admission Requirements

Photo: Danny Cornelissen

He who loves practice without theory

is like a sailor without rudder and compass;

never knowing where to be cast.

Leonardo da Vinci, 1452-1519

3www.shippingMBA.com



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International markets are deeply concerned about the

future supply of management talent required to power

the future business sector, and Copenhagen Business

School is among those taking a pro-active approachto develop executive talent. This is especially so in the

field of maritime transport and logistics, and we are very

proud of our Blue MBA executive program of shipping

and logistics, which the director Irene Rosberg and her

team have put on the world map.

Prof. Johan Roos, president of Copenhagen Business School

and a renowned expert in business strategy

4 www.shippingMBA.com



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In shipping today, organizations must focus on managing

through economic cycles, innovation, finding new markets,

understanding sustainability, and the best research and

development.A practical approach to these challenges is the strength of

the Blue MBA, where participating executives gain a wealth

of extra international experience from tutors, advisors and

fellow students.

Prof Peter Lorange, member of the Blue MBA advisory board and

professor of strategy in the Blue MBA program, president of Lorange

Institute of Business in Zurich and Immediate Past President of IMD

The program aims at giving participants up-

to-date insight into shipping economics and

modern management theories and their

application in the maritime sector.

The program adopts a holistic view of shipping,

integrating commercial, technological and

financial aspects as well as maritime law, supply-

chain management, and leadership challenges.

In this way, graduates of the program develop a

complete understanding of the challenges in this

sector.

The program takes students to a top internationallevel in business administration, reflecting

the needs of the industry in a world where

globalization, enhanced competition, and the

speed of technological change place ever-

increasing demands on executive management

skills.

Four governing themes are evident through-

out the program: leadership challenges;

globalization of the world economy; implications

of information and communication technology

development; and changes in logistics

requirements.

The final integrating strategy project serves

two purposes: for the candidate, the aim is to

integrate all topics covered in the program by

using real world data on a problem related to the

candidates own company. For the candidates

company, the aim is to have a strategic issue

thoroughly analyzed, with proposed solutionsand implementation plans.

This is a modular program - each of one

week - supported by a vir tual platform, where

assignments and group discussions enhance

the learning process.

Executive MBA in Shipping and Logistics




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Program Overview

The program consists of eight one-week

modules plus a final integrating strategy

project (thesis). All modules will deal with

leadership issues and personal development.

In the process of working with the integrating

strategy project (ISP) the students will give three

presentations and the last presentation will

function as the oral defence of the ISP/thesis.

Each module gives a thorough introduction to

reading material and motivates students for their

independent studies.

Students study the material in between sessions

and write an assignment for each module. These

assignments, as far as possible, will be focused

on a problem related to the candidates own firm.

For the final integrating strategy project, topics

should be chosen for their strategic purpose

and integrating function, giving participating

companies a valuable and practical analysis.

Venues subject to change.

6 www.shippingMBA.com

Pre-MBA (optional)Module 00 Accounting and international economics 21-23/09/2011 Copenhagen

Denmark

Shipping as a Business and a MarketModule 01 Shipping as a business and a market

+ Leadership

26/09-01/10/ 2011 Copenhagen

Denmark

Understanding the Global EnvironmenttModule 02 Supply chain management new logistical

challenges

05-09/12/2011 Copenhagen

Denmark

Module 03 International economics and market analysis

+ Leadership


Denmark

Focus on Maritime IssuesModule 04 Ship design

The maritime legal framework

23-27/04/2012 Hamburg

Germany

Module 05 Operational management and information

technology

+ Leadership


Denmark

Core Management IssuesModule 06 Investment analysis, risk management

and finance

03-07/09/2012 London

UK

Module 07 International marketing and organization

Introduction to ISP Process


Denmark

Module 08 Managing strategy and change

Introduction to Industry Analysis+ Leadership


Denmark

Integrating Strategy Project (ISP/Thesis)Presentation of Industry Analysis

Introduction to Company and Issue Analysis


Denmark

Presentation of Company and Issue Analysis

Introduction to Implementation Plan


Denmark

Presentation of the ISP with Implementation Plan 08-09/08/2013 Copenhagen

Denmark

Graduation 10/08/2013Copenhagen

Denmark



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Program Structure

Core management issuesModules 6, 7 and 8 will focus on central

topics of business management, dealing

with investment analysis, finance and risk

management, organizational theory and

company strategy.

The integrating strategy project

The last part of the program is the writing of

the thesis, following a three-step process,

where each step is concluded by an oral

presentation, and the final presentation serves

as the oral defence of the ISP/thesis. The

aim is to demonstrate the ability to analyze

a practical problem in detail, drawing upon

all the knowledge from the program. An

introduction to each of the three steps will be

given during the last module.

Understanding the industryModule 1 aims at giving the students a basic

understanding of the shipping industry.

Focus will be on the role of shipping in the

global economy and introduction to shipping

economics.

Understanding the global environment

Modules 2 and 3 aim at giving the students

a background for understanding how the

world economy is working. This will include

the drivers for globalization, trade patterns,

supply chain management and the logistical

implications of this development.

Focus on maritime issues

Modules 4 and 5 are devoted to industry

specific issues, reflecting the holistic view

of the program; they cover maritime law,

ship design, and technical operational

management, including the important aspect

of information and communication technology

development.

www.shippingMBA.com 7



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Module Composition

Pre-MBA

Module 0: An optional refresher course for

participants who need to reacquaint themselves

with the fundamental issues in Accounting and

International Economics.

Shipping as a Business and a

Market

Module 1: Shipping as a business and a

market

This module provides an introduction to shipping

economics and combines an historical introduc-tion to shipping with discussions of current

issues shaping the future of the shipping

industry. It also aims at giving a broad overview

of the various shipping segments, shipbuilding

and other essential areas of maritime activity such

as insurance, broking, classification, financing

etc. The module will also give a brief introduction

to topics of great importance in the program,

such as innovation, supply-chain management,

strategy, and finance and risk management.

Understanding the Global

EnvironmentModule 2: Supply chain management new

logistical challenges

This module discusses main principles of

logistics and their application in shipping. The

module looks at implications for ship operators

because of increased customer demands

in terms of higher logistical requirements,

including environmental issues related to cargo

owner interests. Through a simulation game,

the students will gain an understanding of the

importance of information flows in the logistical

chain.

Module 3: International economics and

market analysis

This module has two main parts. The first par t

introduces formal economic models simulating

the behavior of shipping markets, based onbasic microeconomic theory. It focuses on

the tanker and dry bulk markets, with special

emphasis on the practical use of partial

equilibrium models, but also more short-term

forecasting models will be discussed, including

the pros and cons of various types of market

modelling methods and techniques, including

system dynamics. For shipping segments with

imperfect competition and economies of scale,

the module also looks at the potential use of

game theory in understanding market and

competitor behavior.

The second part aims at introducing theories of

international trade and macro-economic issues

like business cycles and currency markets. A

main focus will be on understanding the globali-

zation process.

Throughout the program, leadership and

personal development will be integrated with

the core content to ensure the participants

develop the skills they will require in their future

leadership roles.

The content will include coaching techniques,

interpersonal communication, negotiation skills

and conflict resolution. Participants will also

explore their own leadership style with the use

of psychometric measures such as the Myers

Briggs Type Indicator, FIROB and the Hogan

Development Survey.

The process will offer opportunities for

developing individual leadership skills,

managing team dynamics and meeting

the challenges of major organisational

change. This will be done via theoretical

input, simulations, experiential activities, peer

feedback and personal coaching.

Leadership and Personal Development




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Focus on Maritime Issues

Module 4: Ship design and the maritime

legal framework

This module consists of two main parts. The first

part aims at elucidating the role of ship design

as a response to perceived or estimated market

needs. New ship designs are typical responses

to expressed needs from customers with specific

transport requirements, new technologies,

changes in world politics, new strategies or

lessons learnt from previous ship designs. The

appropriateness of ships for transport needs,

their economy and operability are vital factorsof competitiveness within global markets.

Competitiveness and hence commercial success

depend on the optimum balance between

investment and operational costs positioned

within the target markets and technical and

operational innovations.

The second part of this module gives a brief

introduction to maritime law, with particular

emphasis on issues relevant for a shipping

manager such as charter par ties, liabilities,

tax issues, joint ventures, etc. It aims to g ive

students sufficient insight into legal issues to

be able to carry out fruitful discussions withmaritime lawyers. The module also discusses the

regulatory regime in shipping and international

political lobbying mechanisms, including

discussions on EU Competition Laws.

Module 5: Operations management and

information technology

This module focuses on the strategies and

management of operations, that is, how operations

can contribute to the business mission and the

competitiveness of the company. Strategic

alternatives and the design of the product/service

as well as the production system are important

issues. Planning and designing the total production

system in a supply chain perspective is covered

as well as quality management systems and their

application to shipping. Operational performance

is assessed together with lean thinking and continuous

improvement. Information technology developmentand its management implications are discussed

with special sessions on the use of e-commerce

and web-based systems as strategic opportunities

and marketing tools. The teaching format relies

heavily on the integration of real issues from

participants and other companies.

Core Management Issues

Module 6: Investment analysis, risk

management and finance

This module presents the basic theory and practical

applications of methods of investment analysis(capital budgeting), some basic principles of financial

accounting and per formance measurements.

The module introduces theories and methods

of risk management with a discussion of how

The Blue MBA provides great insight into essential

aspects of the shipping and logistics industry; it gives

the overview of the industry and it dives deeply into

fundamentals like the key drivers, opportunities and

risks for the various players in the industry. With world

class teaching staff and senior participants from most

parts of the industry, it is a dynamic learning experience

with a good coupling between theory and practice.

Bo Cerup-Simonsen, Vice President,

Maersk Maritime Technology, A.P. Moller Maersk (Class of 2009)




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to apply the methods in practice. It also covers

discussions on empirical material related to the

functions of financial markets and the financing

of the firm. The presentation of case studies covers

financing of ships and shipping companies.

Module 7: Organization and international

marketing

The module has two main parts. The first part

places focus on knowledge creation, storage

and utilization processes in organizations,

specialization in organizational structures and

how structures can be coordinated by formal

and informal coordination mechanisms. It further

studies the organization of networks that allowaccess from members distributed over large

geographic distances, how they emerge and

how they can be developed and sustained. A

central issue is how such an organization may

facilitate learning and distribution of knowledge.

The second part of the module focuses on

international marketing, with an emphasis on

marketing strategies for service providers.

The module ends with a one-day workshop on

the Integrating Strategy Project.

Module 8: Managing strategy and change

This final module introduces theories of firmstrategy, discussing the strategy process,

the main characteristics of global strategies,

implementation of strategies, networks, strategic

This project is the final step before graduation

and aims at integrating the various topics by

choosing an issue related to each students

company and analyzing this in great detail,

using real world data. It helps the students

understand the manner of interaction of

various elements of management and how

best to combine the different theoretical areas.

To help students focus and to provide valuable

feedback in the process of writing the project

report, presentations are scheduled where

feedback is given by a panel of academic

and business experts.

These presentations cover the

four constituent parts of the

thesis as follows:

Industry analysis

Company analysis

Issue analysis

Implementation plan

The integrating Strategy Project

alliances and intellectual capital. The main topic

of discussion is the implications on strategy

of the increasing globalization of international

markets. The module is a primer on theories of

strategy with examples from globally oriented

firms. The module also serves as an introduction

to the integrating strategy project, with sessions

on how to conduct a proper industry analysis.

Leadership and Personal Development:

The leadership and development modules are

integrated throughout the whole program. These

will enable participants to build on their existing

skills and practical experience to broaden their

range of leadership tools and techniques.

These modules will include consideration of current

leadership theories and group discussion on their

practical utility. Participants will also have an

opportunity to identify their own preferred

leadership style and how they can use this to best

effect in their organisations. We will consider how

the research on group dynamics can be applied

to leading high performance teams, and also

review how effective leaders coach their people,

manage conflict, negotiate with others and deal

with change. In addition to the theoretical input,

participants will be able to learn from each otherwith the use of simulation exercises and they will

be offered personal coaching to help them integrate

the key concepts into their day-to-day work.



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...a holistic view of shipping, integratingcommercial and technological aspects

as well as maritime law, supplychain management, and leadershipchallenges.

I chose the CBS Shipping and Logistics eMBA because it gives me the general

management tools and knowledge any top tier internationally recognized MBA

would give me but all the case studies are from my area of expertise, shipping

and logistics, and this makes the learning so much easier. The fact that the CBS

Shipping and Logistics eMBA uses a truly best in class industry faculty withhands-on practical experience makes the theory easier to use in real life and the

discussions in class much more relevant.

Thomas Poulsen, participant, eMBA in Shipping and Logistics class of 2011 and CEO of consulting

firm Panther Holdings Limited




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Advisory Board

In addition to the internationally

recognized faculty available at the

CBS, lectures are also delivered by

a group of leading world-renowned

experts from different areas of the

maritime industry all over the world.

Both the CBS resident faculty and

the external faculty are amongst

the group of experts who are

highly in demand as advisers and

consultants to maritime institutions,

companies and governments. In

addition to their excellent teaching

skills and methods, they help our

students build an international

network of contacts. Here are a few

of our professors and lecturers:

Amir Alizadeh,

Director/Professor, MSc Energy,

Trade and Finance, Cass Business

School, UK

Poul Andersen

Professor, Technical University

of Denmark, DTU, Denmark

Martin Christopher

Emeritus Professor of Marketing and

Logistics

Cranfield School of Management

Cranfield University, UK

Jarle Hammer

Senior Market Analyst, Hammer

Maritime Strategies, Norway

Karsten Jonsen

Research Fellow in Organizational

Behaviour, IMD, Switzerland

Christer Karlsson

Professor, Department of Operations

Management, CBS, Denmark

Herbert Kotzab

Professor, Department of Operations

Management, CBS, Denmark

Faculty

Bo CERUP-SIMONSEN(The Blue MBA - Alumni Representative)

Vice President, Maersk Maritime Technology,A.P. Moller Maersk

Per GULLESTRUPPresident, Clipper Group andCEO Clipper Projects A/S, Clipper Group A/S

Arild B. IVERSENCEO, Wallenius Wilhelmsen Logistics,Wilhelmsen Group, Oslo, Norway

Torben JANHOLTPresident and CEO, J. Lauritzen

Lars KARLSSONCEO, PortHow - (Port and Logistics Know-how)

Peter LORANGE, Chairman and President,Lorange Institute of Business, Switzerland

Ralf NAGELManaging Director,German Shipowners Association

Andreas NORDSETHDirector, Danish Maritime Authority

Knud PONTOPPIDANChairman of the Board, Danish Maritime Foundation

Edel K. SEIDENSCHNUR (Chairman of the Board)Chairman of the Board,Danish-French Maritime Foundation

Martin STOPFORDManaging Director, Clarksons Research




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The Blue MBA program provides a shipping

and logistics specific foundation to further

build your career on. The recruitment of

many management positions in shipping

has traditionally been to offer the best

Masters and Chief Engineers a shore-based

position. It is imperative to have insights in

how to operate a ship, however, it is equallyimportant to have a thorough understanding

of the market, the business environment and

how to manage and lead people. I therefore

see the Blue MBA program as the perfect

opportunity for people with technical and

sailing background to boost their shipping

careers. Although branch specific, the

Blue MBA topics within leadership and

economics are of a universal nature, the

program is therefore very well suited for

other industries that support the shipping

industry.

John Christen Jensen, Vice-President,

Wilhelmsen Ship Management,

Malaysia (Class of 2005)

Peter Lorange

Chairman and President,

Lorange Institute of Business,

Switzerland

Filippo Lorenzon

Senior Lecturer in Maritime

and Commercial Law Director,

Institute of Maritime Law,

University of Southampton, UK

Moira McConnell

Professor, Marine and

Environmental Law Institute,

Dalhousie University,

Canada

Photis M. Panayides

Professor, International Institute

of Management, Cyprus

Philip Rogers

Head of Consultancy,

ICAP Shipping Ltd, UK

Axel Rosen

Center for Business Development

and Management, CBS, Denmark

Martin Stopford

Managing Director, Clarkson

Research, UK

Adjunct Professor, Executive MBA

in Shipping and Logistics, CBS,

Denmark

Sigbjrn Sdal

Professor, Agder University College,

Norway

Stig Tenold

Associate Professor of Economic

History, Norwegian School of

Economics and Business

Administration, Norway

Niko Wijnolst

Professor of Shipping Innovation

and Chairman of the Dutch Maritime

Network, The Netherlands




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Who should attend

The Executive MBA Program in Shipping and

Logistics aims at fulfilling the needs of the

entire maritime sector in terms of relevant top

management education based on maritime-

related cases. The program is ideal for

managers within the shipping community, but

equally relevant for those who deal with shipping

either as customer or supplier.

Participants come from many different countries

and represent shipowners, ship operators,

logistics providers, financial institutions,

insurance companies, shipbuilding and ship

repair enterprises, brokers, maritime lawyers,transport consultants, classification societies,

maritime administrations, ports, ship equipment

producers.

Fees

About 85% of all the participants in the Executive

MBA Shipping and Logistics Program are

sponsored by their employers.

The tuition fee of the program is 240.000 DKK

(Danish Kroner) or about 32.000 (Euro) to

be paid in four equal installments of 60.000DKK at the beginning of each semester. This

fee does not include course material, travel and

accommodation costs.

Non-EU participants must pay an additional

administration fee.

AdmissionRequirements

A Bachelors degree from a recognized academic

institution or equivalent.

Graduate Management Admission Test (GMAT) or similar

documented qualification

Minimum three years of work experience in a relevant field.

2 personal recommendations.

Prior to admission, applicants are interviewed and an

individual assessment of the suitability of the applicant is

made based upon the above requirements and the result of

the interview. For long distance applicants the interview may

be conducted by telephone.

Application and other relevant forms

The application form and all other relevant forms

can be downloaded from: www.shippingMBA.com




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Having been in the logistics industry for more

than 30 years, I was impressed with the quality

and professionalism of the Executive MBA in

Shipping and Logistics. The course gave me

opportunities to reflect on my current practice,

introduce and implement management tools

that are essential in todays business environment.

An additional bonus was to meet and get to

know an international group of very smart

colleagues, something that I will treasure for

years to come.

Henrik Christensen, CEO, Corporate Capital Consultants,Hong Kong (Class of 2005)

Start of the next class:

26 September 2011

Application deadline: 26 August 2011

The Admissions Board meets every second week and

applications are reviewed on a continuous basis.

All application forms together with relevant documents as

well as queries for further information should be directed to

Program Director, Irene Rosberg. ([email protected])

Next intake andapplication deadline

My MBA in Shipping and Logistics, was for me an exciting

personal journey. I came from a position off-shore to work

as a Crew Manager for A.P. Moller Maersk, and the MBA

proved invaluable in enabling me to conquer the challenges

at hand with success. The methods, tools and network I

have obtained will assist me for a lifetime.

Mikkel Brnnum Hansen,

Business Consultant, Green-Jakobsen A/S

(Class of 2005)




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Copenhagen Business School

CBS-Simi Executive

Rvarebygningen, Porcelnshaven 22

2000 Frederiksberg

Denmark

www.shippingMBA.com

For further information please contact:

Irene Rosberg

Program Director

Executive MBA in Shipping and Logistics (The Blue MBA)

Copenhagen Business School (CBS)

Tel. +45 3815 6007 | Mobile +45 3029 3355

E-mail: [email protected]

CBS reserves the right to make changes to the information described in this brochure

REPUTATIONcph.com

Executive MBA in Shipping and Logistics(The Blue MBA)

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