MBASEMESTER-Iuafulucknow.ac.in/wp-content/uploads/2020/03/CBCS-MBA-FINAL-1.… · Unit IV (15 Lectures) Ethical Dilemmas, Sources and Their Resolutions:What is an Ethical Dilemma,

MBASEMESTER-I

MBA: SEMESTER I

PAPER CC 101: INDIAN ETHOS & BUSINESS ETHICS

Total Credit: 4

4 Lectures per Week

Total: 60 Lectures

Duration: 3 hrs. Maximum Marks: 100 (70+30)

Unit I (15 Lectures)

Indian Value System, Teaching from scriptures and tradition (Geeta, Ramayana, Mahabharata,

Upanishads, Vedas, Bible and Quran Religion and Morality, Indian Ethical Tradition.

Business Ethics:Principles of Personal Ethics and Professionals Ethics, Code of Conduct,

Evolution of Ethics, Importance and Need for Business Ethics, Significance of Business Ethics,

Values, Ethics and Business Strategy.

Concepts and theories of Business Ethics:Definitions of Ethics, Personal Ethics and Business

Ethics, Morality, Etiquette and Professional Codes, Management and Ethics, Normative

Theories, Ethical Theories in Relation to Business.

Ethics of Consumer Protection:Consumer- An Important Stakeholder, Stakeholder

Alliance,Consumer Duties and Responsibilities, Consumer Protection: Indian Scenario,

Consumer Protection Act, 1986, Consumer Protection (Amendment) Act, 2002.

Unit II (15 Lectures)

Environmental Ethics:Environmental Concerns, History of Environmentalism, Environmental

Philosophy, Role of Stakeholders, Sustainable Development, Role of CorporationsWaste

Management and Pollution Control, Environmental Audit, Managing Environmental Issues.

Ethics in marketing:Role of Marketing, Defining Marketing Ethics, The Context of Indian

Economy, Normative Marketing Ethics, Areas in Marketing Ethics, Beyond the Four Ps.

Ethics in human resources:Genesis and Growth of HRM, Scope of HRM, Different Functional

Areas of HRM, Changing Profile of HR Professionals, HR-related Ethical Issues, Human

Resource Development in India

Unit III (15 Lectures)

Ethics in financial management:Management Accounting, Financial Management, Ethical

Issues in Finance, Frauds in Banks, Measures Against Bank Frauds,Frauds in the Insurance

Sector.

Ethics in Information Technology. Ethical theories and approaches.

Corporate Ethics:Ethical Governance Needed to Protect Stakeholders, Long-term Shareholders

Value, Views of Various Committees on the Issue, N.K. Mitra Committee on Investor

Protection, Problems of Investors in India, Law Enforcement for Investor Protection.

Corporate Social Responsibility:Definitions of CSR, Models for Implementation of CSR,

Advantages of CSR, Scope of CSR, Steps to Attain CSR, The Indian Perspective, India on the

Ethical/CSR Matrix.

Unit IV (15 Lectures)

Ethical Dilemmas, Sources and Their Resolutions:What is an Ethical Dilemma, Corporate

Dilemma, Sources of Ethical Problems, Code of Personal Ethics,Walton’s Six Models of

Business Conduct.

Ethical Decision-making in Business:Ethical Models, Ethical Decision Making, Applying

Moral Philosophy to Ethical Decision Making, Influences on Ethical Decision Making, Role of

Corporate Governance, A Framework of Ethical Decision Making, The Process of Making Good

Ethical Decisions.

Globalization and business ethics:Growth of Global Corporations, Factors Facilitating

Globalization, Doing Business in a Diverse World, Role of Multinational Corporations,

International Business Issues.

Suggested Readings

1. Business Ethics and Corporate Governance, by A.C Fernando (Pearson Education)

2. Ethics and the Conduct of Business, by Boatright (Pearson Education)

3. Chakraborty, S.K.: Foundations of Managerial Work - Contributions from Indian Thought,

Himalaya Publishing House Delhi 1998

4. Management Effectiveness and Quality of Work-life - Indian Insights, Tata McGraw Hill

Publishing Company, New Delhi.1987

5. Management by Values,.Oxford University Press,1991

6. Drucker,P:Managing in Turbulent Times, Pan Books London 1983

7. Kumar, S and N.K.Uberoi: Managing Secularism in the New Millennium, Excel Books 2000

8. Griffiths, B. The Marriage of East and West, Colling, London 1985

9. Gandhi, M.K.: The Story of My Experiment with Truth, Navjivan Publishing House,

Ahmedabad, 1972

10. Ahmedabad Management Association (AMA), “Ancient Indian Wisdom for Self-Development”,

Ahmedabad, 1995.

11. Ahmedabad Management Association (AMA), “Inspiration from Indian Wisdom for

Management”, Ahmedabad, 1998.

12. Ahmedabad Management Association (AMA), “Ancient Indian Wisdom for Motivation”,

Ahmedabad, 1997.

13. Bowle N.E. and DuskaR.F., “Business Ethics”, New Jersey, Prentice Hall Inc., 1990.

14. Brately Peter, “The Essence of Business Ethics”, New Delhi, Prentice Hall of India, 1997.

15. B.K.S. Iyengar, Light on Life, Rodale Publishers, 2005.

16. ChakrabortyS.K., “Management Transformation by Values”, New Delhi, Sage Publication,

1990.

17. ChakrabortyS.K., “Management by Values”, New Delhi, Oxford University Press, 1992.

18. ChakrabortyS.K.,ChakrabortyDebangshu, Spirituality in Management: Means Or End?, Oxford

University Press, 2008.

19. Chakraborty, S.K., Ethics in Management-Vedantic Approach, New Delhi, Oxford India Ltd.

1995.

20. Das Gurcharan, India Unbound: from Independence to the Global Information age, Penguin

Books, 2000.

21. DwijendraTripathi, History of Indian Business by Publisher, Oxford University Press India,

2004.

22. Fernando A.C., Business Ethics: An Indian Perspective, Pearson, 2009.

23. Frankena William K., “Ethics”. New Delhi, Prentice Hall of India, 1989.

24. Gini Al, Case Studies in Business Ethics, 6th edition, Pearson Education, 2009.

25. Habib Irfan, The Cambridge Economic History of India, Volume 1 Cambridge University Press,

1982.

26. Jitatmananda Swami, Indian Ethos for Management, Rajkot, Ramakrishna Ashrama, 1996.

27. Kautilya’sArthasastra, King, Governance, and Law in Ancient India, Oxford University Press,

2016.

28. Harper Malcolm, Wilson Kim, Griffith Matthew, Financial Promise for the Poor: How Groups

Build Microsavings ,Kumarian Press, 2010.

29. Max Muller F., Sacred Books of East, MotilalBanarsidas, New Delhi.

30. Murthy, C.S.R. Business Ethics, Himalaya Publishing House, Mumbai, 2009.

31. Narayana, “Transformation to Transcendence- Breakthrough Ideas for Leadership in the New

Millennium”, Ahmedabad AMA, 2000.

32. Narayana G., “The Responsible Leader: A Journey through Gita”, Ahmedabad, AMA 2000.

33. PhansalkarS.J., Opportunities and Strategies for Indian Business: Preparing for a Global India,

Sage Publications, 2005.

34. RadjouNavi, PrabhuJaideep and Ahuja Simone, Jugaad Innovation Think Frugal, Be Flexible,

Generate Breakthrough Growth, Wiley, 2012.

35. RaychaudhuriTapan, Habib Irfan, Kumar Dharma, The Cambridge Economic History of India,

Volume 2, Cambridge University Press Archive, 1982.

36. Rangnathananda Swami, Universal Message of the Bhagvad Gita, Vol. 1, 2 and 3, Caicuna,

2014.

37. ShashtriJ.L., Bhatt G.P. and Gangadharan N., Ancient Indian Tradition and Mythology, 1st Ed,

MotilalBanarsidass, New Delhi, 2004.

38. Someswarananada Swami, Indian Wisdom for Management, Ahmedabad, AMA. 2000.

39. Someshwarananda Swami, “Business Management Redefined- the Gita Way”, Mumbai Jaico

Publishing House, 2000.

40. Velasquez, Business Ethics, Concepts & Cases, 6th edition, PHI, 2009.

41. Weiss, Business Ethics concept & cases, 1st edition, Cengage Learning, 2009.

42. Kanagasabapathi, P. Indian Models of Economy, Business and Management, Third Edition, PHI

Learning Ltd, New Delhi, 2012.

MBA: SEMESTER I

PAPER CC 102: QUANTITATIVE TECHNIQUES

Total Credit: 4

4 Lectures per Week

Total: 60 Lectures


Objective: To familiarize the students with various Statistical Data Analysis tools thatcan be

used for effective decision making.


Role of statistics: Applications of inferential statistics in managerial decision-making; Measures

of central tendency: Mean, Median and Mode and their implications; Measures of Dispersion:

Range, Mean deviation, Standard deviation, Coefficient of Variation (C.V.), Skewness, Kurtosis.


Time series analysis: Concept, Additive and Multiplicative models, Components of time series,

Trend analysis: Least Square method - Linear and Non- Linear equations, Applications in

business decision-making. Index Numbers:- Meaning , Types of index numbers, uses of index

numbers, Construction of Price, Quantity and Volume indices:- Fixed base and Chain base

methods.


Correlation:-Meaning and types of correlation, Karl Pearson and Spearman rank correlation.

Regression: - Meaning, Regression equations and their application , Partial and Multiple

correlation & regression :- An overview.


Estimation Theory and Hypothesis Testing: Sampling theory; Formulation of Hypotheses;

Application of Ztest, t-test, F-test and Chi-Square test. Techniques of association of Attributes &

Testing.

Suggested Readings:

1) Beri - Business Statistics (Tata McGraw Hill 2nd Edition).

2) Chandan J S - Statistics for Business and Economics (Vikas1998.Ist Edition).

3) Render and Stair Jr - Quantitative Analysis for Management (Prentice-Hall, 7th edition)

4) Sharma J K - Business Statistics (Pearson Education 2nd Edition).

5) Gupta C B, Gupta V - An Introduction to Statistical Methods (Vikas1995, 23rd Edition).

6) Levin Rubin - Statistics for Management (Pearson 2000, New Delhi, 7th Edition).

MBA: SEMESTER I

PAPER CC 103: MANAGERIAL ECONOMICS

Total Credit: 4

4 Lectures per Week

Total: 60 Lectures


Objective: The purpose of this course is to apply micro economic concepts andtechniques in

evaluating business decisions taken by firms.


Concepts of Economics and its definition; Scope of Economics, Nature of Economics, Nature of

business decision-making, Utility Theory and Indifference curve analysis.


Demand Analysis and Elasticity of Demand, Laws of Production, Cost of Production,

Introduction to different market forms: Perfect Competition, Monopoly, Monopolistic

Competition, Oligopoly and Duopoly.Advanced Pricing and Auctions-Game Theory and

Asymmetric Information.


Macro Economics Concepts, Balance of Payments, Monetary Policy and Fiscal Policy; National

Income Aggregates : GDP,GNP, NDP and NNP


Determination of National Income -Consumption Function, Investment Function, Role of

Government in Income Determination, Measurement of National Income.

Suggested Readings

1. Managerial Economics – Theory, Numericals& Cases – Dr.J.V. Vaishampayan (New Royal

Book Co. 2010)

2. Managerial Economics- Atmanand (Excel Books – 2013)

3. Macro Economics – Theory and Policy – Dr.J.V. Vaishampayan (New Royal Book Co.

2012)

4. Economic Environment of Business – Dr. H.L. Ahuja (S. Chand & Company Pvt. Ltd.-

2013)

5. Business Economics – Dr. H.L. Ahuja (S. Chand & Company Pvt. Ltd.- 2013)

6. Managerial Economics- D. N. Dwivedi (Vikas Publishing House Pvt. Ltd.)

7. Principles of Economics – Prem J. Bhutani (Taxmann Publications – 2014)

8. Principles of Economics – D.M. Mithani (Himalaya Publications – 2013)

MBA: SEMESTER I

PAPER CC 104: BUSINESS COMMUNICATION

Total Credit: 4

4 Lectures per Week

Total: 60 Lectures



Communication: Meaning and definition of communication, Nature & Characteristics of

Communication, Communication process, Objectives and Functions of communication,

Evaluation of communication effectiveness, Barriers to communication, 7Cs of effective

communication, Organizational Communication: internal & External Communication,

Unit 2 (15 Lectures)

Preparing for a job: Writing a Job Application, Preparing an effective Curriculum Vitae.,

Drafting a Job Offer Letter, Appointment Letter. Joining Letter, Presentation: Meaning &

Purpose, Elements of a presentation, Do’s &donts of a presentation, Essentials of an effective

presentation, Public Speaking – Selection of topic, planning and drafting the speech, organizing

and presenting the speech. Characteristics of a good speaker


Non Verbal Communication: Meaning & Definition, Forms of NVC: Audio & Visual, Types of

NVC: Body language or kinesics, Para language, Proxemics or space distance, Chronemicsot

time language. Reading skills, Listening skills, Negotiation skills, Legal aspects of Business

Communication


Group discussions: techniques for Group Discussion, Qualities looked for in a GD, Do’s and

Dont’s for an effective GD. Interviews: Meaning & Definition, types of an interview, Preparing

for a Job Interview, Do’s and Dont’s for an effective Interview, Business Letters: Different types

of Business Letters, Essentials for a good business letter, some important business letters, Report

Writing: Meaning & Concept, Types of a Business Reports, Essentials for a good report.

Academic Reports: Summer Training Reports & Dissertation.

Suggested Readings

1. Lesikar, R.V.&J.D.Petit, Jr.Basic Business Communication: Theory and application

2. ,Homewood III, Eight edition, Richard D. Irwin.

3. Meenakshi, Prakash, Business Communication ,2007, Oxford Publication House

4. Monippally, M. Business Communication strategies, 2001, Tata McGraw Hill

5. Lewis, Hedwig, Body Language: A Guide for professional, second edition Response

6. Books.

MBA: SEMESTER I

PAPER CC 105: ORGANIZATIONAL BEHAVIOUR

Total Credit: 4

4 Lectures per Week

Total: 60 Lectures



Organizational Behaviour: Concept & meaning, features, goals & determinants of O.B., Various

contributory disciplines to O.B.: Psychology, sociology, Anthropology etc, Models of OB: Basic

models of OB, OB models as proposed by Keitz Davis, OB in a global perspective; Challenges

and opportunities in OB.


Nature of human behaviour; Personality: meaning; theories and determinants: Cattle, Freud,

Ericsson; CrisArgis’s approach Values, Attitudes: meaning, and components, job satisfaction.

Perception: concept, process. Perceptual errors & distortion, Theory of Attribution.


Learning: concept, process; components of Learning, Theories of Learning: Classical

conditioning theory, Operant conditioning theory, Cognitive learning theory and Social learning

theory. Conflict: meaning and concept, sources of conflict, stages in conflict.

Leadership: meaning & concept, characteristics of a good leader, leader vs. manager, myths

about leadership. Types of Leader, Styles of Leadership: Autocratic, Participative, Free Rein,

Basic Theories of Leadership


Groups: meaning & definition, characteristics of a group, types of groups, reasons why do people

join groups, Stages in group formation, Group norms, concept of Group Think * Group Shift,

Group Cohesiveness, features of a cohesive group, factors affecting group cohesiveness. Work

stress; Organizational change; Organizational development.

Suggested Readings

1. Robins, S.P. and Sanghi, S.: Organizational Behavior, ed. xi, Pearson-Education, New

Delhi.

2. Sakaran, U., Organizational Behavior, TMH, N. Delhi.

3. Newstrom J W and K Davis: Organizational Behavior: Human Behavior at Work, ed. v. ,

New Delhi: Tata McGraw.

4. F. Luthans: Organizational Behavior, ed. vii, PHI, New Delhi.

5. L.M. Prasad: Organization Theory and Behavior, HPH, New Delhi.

6. Mullins L. J.: Managemesnt and Organizational Behavior, Pearson- Education, N. Delhi.

MBA: SEMESTER I

PAPER CC 106: FINANCIAL REPORTING, STATEMENTS AND ANALYSIS

Total Credit: 4

4 Lectures per Week

Total: 60 Lectures



Financial Accounting: Concept & Meaning of Accountancy, Importance and Scope of

Accountancy, Objectives of accounting, Limitations of Accounting. Generally Accepted

Accounting Principles, Preparation of Journal, Preparation of Ledger, Preparation of Trial

Balance.


Preparation of Accounts: Trading, Profit and Loss Account, Preparation of Balance sheet and its

interpretation. Company Account: Issues of shares, Application, Allotments, Calls, Premium and

forfeitures. Introduction of Company form of Balance sheet.


Management Accounting:Concept& Meaning of Management accounting, Role of Management

Accounting, Need, Importance & Scope of Management Accounting. Marginal Costing. BEP

Analysis. MOS analysis. Cost Volume profit analysis


Budgetary Control & Ratio Analysis:Budgetary Control- Concept, Application and Limitation,

Types of Budget. Zero based Budgeting. Performance Budgeting. Flexible Budgeting. Cash

Budgeting. Production Budgeting. Ratio Analysis: Meaning & Classification of Ratio Analysis,

Advantages of Ratio Analysis, Limitation of Ratio analysis, Profitability Ratios, Turnover

Ratios, Financial Ratios.

Suggested Readings:

1. T. S. Grewal, Introduction to Accounting, New Delhi, Sultan Chand.

2. S. N. Maheshwari, Financial Accounting, Vikas Publication, New Delhi.

3. P. C. Tulsian, Financial Accounting, Tata McGraw Hill,New Delhi.

4. Ashok Sehgal and Deepak Sehgal, Fundamentals of Financial Accounting, Taxmann.

5. Khan & Jain, Management Accounting.

MBA: SEMESTER I

PAPER GE 107: COMPUTER APPLICATIONS FOR BUSINESS

Total Credit: 4

4 Lectures per Week

Total: 60 Lectures


UNIT–I (15 Lectures)

Introduction to MS Office: Components of MS Office, Application of MS Office, Basics of

MS-Word, MS-Excel, and MS-PowerPoint, Application of these Software for documentation

and making reports.

Database Management System: Fundamentals of database, overview of DBMS; components of

DBMS, Relational Database Management System (RDBMS).

UNIT-II (15 Lectures)

Computer Networks: Overview of Computer Network, Types of computer networks (LAN,

WAN and MAN), Network Topologies, Components of Computer Networks (Servers,

Workstations, Network Interface Cards, Hub, Switches, Cables, etc.)

Internet: Overview of Internet, Architecture & Functioning of Internet, WWW, FTP, IP

addresses, ISPs, URL, Domain names, Web Browsers, Internet Protocols, Search Engines, E-

mail.


Information Technology: Core Concepts in Information Systems, Components and Types of

Information Systems, Management Information System, Role of MIS in Business.

Functional Information Systems: Marketing Information Systems, Manufacturing Information

Systems, Human Resource Information System, Financial Information Systems.


Business Application of Information Systems: Enterprise Resource Planning, Customer

Relationship Management, Artificial Intelligence Technologies in Business.

Security and Ethical Challenges of Information Technology: Ethical Responsibility and

Business Ethics, Technology Ethics; Cyber Crime and Privacy Issues.

Suggested Readings

1. Computer Fundamentals, Tata Mcgraw Hill Publication

2. Introduction to information technology, ITL Education Solutions Limited, Pearson Publication

3. Introduction to Information Systems, James A. O’ Brien, Tata McGraw-Hill, 12th

Edition

MBASEMESTER II

MBA: SEMESTER II

PAPER CC 201: CORPORATE STRATEGY

Total Credit: 4

4 Lectures per Week

Total: 60 Lectures


Objectives: The Objectives of this course is to develop understanding about strategic processes

and their impact on a firm, andto develop a holistic perspective of enterprise, critical from the

point of view of the top executives.


Introduction to Strategic Management: Evolution, nature, and objectives of strategic

management; Concept of strategy, levels at which strategy operates, strategic decision making,

schools of thought on strategy formation; Process of strategic management; Corporate

governance and corporate social responsibility. Strategic Intent: Hierarchy of strategic intent:

Company’s vision and mission: need for a mission statement, criteria for evaluating a mission

statement- Goal, Process & Input formulation of the mission statement..


Environmental Analysis & Diagnosis: Analysis of company’s externalenvironment

Environmental impact on organisations policy and strategy, organisations dependence on the

environment, analysis of specific environment- Michael E. Porter’s 5 Forces model; Internal

analysis: SWOT Analysis, Importance of organisation’s capabilities, competitive advantage and

core competence, Michael E. Porter’s Value Chain Analysis.


Strategic Alternatives and Choice: Corporate - level strategies; Business - level strategies;

Process of strategic analysis and choice; Corporate - level strategic analyses; Business - level

strategic analyses; subjective factors in strategic choice; Contingency strategies; Strategic plan.


Strategic Implementation: Interrelationship among formulation and implementation of strategy;

Issues in strategy implementation; Project and procedural implementation, and resource

allocation; Structural implementation; Behavioral implementation. Functional implementation;

Operational implementation; Strategic evaluation and control

Suggested Readings

1. C.W.L.Hill&G.R.Jones:Strategic Management Theory, ed.vi.,Houghton Mifflin, NewJersey.

2. M.A. Hitt, R.D. Ireland &R.E. Hoskisson: Strategic Management, ed. vi,South-Western

College Publishing, Cincinnati, Ohio.

3. J.D. Hunger &T.L. Wheelen: Strategic Management, ed. xi, Addison-Wesley, Reading, Mass.

4. A. Kazmi: Business Policy & Strategic Management, ed. ii, Tata McGraw Hill New Delhi.

MBA: SEMESTER II

PAPER CC 202: HUMAN RESOURCE MANAGEMENT

Total Credit: 4

4 Lectures per Week

Total: 60 Lectures


Objectives:The Objectives of this course is to sensitize students to the various facets of

managing people and to create an understanding of the various policies and practices of human

resource management.


Personnel Management: meaning, definition, characteristics & objectives, models and functions

of PM, personnel policies, role of Personnel Manager, importance of personnel management.

Introduction to Human Resource Management: meaning & definition, nature & importance of

HRM, scope & objectives, evolution of HRM. HRPolicies &Strategies: role of HR strategy in

strategic management, levels of strategy, HR policy & its development, strategic control.


Manpower Management: Human Resource Planning: concept, need for HRP, steps in HRP,

Succession planning: recruitment and selection: various sources of recruitment, selection

process, Training: meaning & definition, training needs analysis, training methods, career

development, Job analysis: job description and job specifications, job design; performance

appraisal: concept & methods, traditional vs modern methods, need & importance of

performance appraisal.


Wage & Salary: meaning &definition, wage vs. salary, characteristics of a good wage payment

system, procedure of wage & salary administration, Wage policy in India, methods of wage

payment, compensation package, perquisites, fringe benefits, Job Evaluation: concept, methods.


Discipline& Grievance Management: meaning & definition of discipline, objectives, forms of

discipline, indiscipline & its causes, disciplinary action: meaning & definition. Grievance:

meaning & definition, forms, causes and impact of grievance, grievance-handling procedure.

Participative Management: meaning & definition, characteristics, objectives, approaches, forms

levels of participative management, pre-condition for a successful participative management, its

importance, evolution and present scenario and hurdles in participative management. HR Audit:

meaning & definition, its objectives, scope, methods, tools, process and benefits.

Suggested Readings

1. Monoppa&Saiyadain, Personnel Management, Tata McGraw Hill, New Delhi.

2. Patnayak, Biswajeet, Human Resource Management, ed. iii, 2006, P.H., New Delhi.

3. T.V. Rao and Raju Rao, (ed) 360 degree Feedback and Performance Management

System,Vol. I, ed. ii, 2003, Excel Books.

4. Gar Dessler, Human Resource Management, ed. x, 2006, Pearson Education New Delhi.

5. Strauss & Sayles, Personnel Problems of Management, Prentice Hall of India.

6. PramodVerma, Management of Industrial Relations, VoraPrakashan, Ahmedabad.

7. Sinha, PRN, Sinha IB and ShekharSP, Industrial Relations, Trade Unions and

LabourLegislation, Pearson Education, New Delhi 2004

MBA: SEMESTER II

PAPER CC 203: CORPORATE FINANCE

Total Credit: 4

4 Lectures per Week

Total: 60 Lectures


Objectives: The main objective of the course is to provide the conceptual background for

corporate financial analysis from the point of corporate value creation. The course develops

theoretical framework for understanding and analyzing major financial problems of modern

firms in the market environment.

Unit I

Foundations of finance: Financial Management goals & objectives, Functions of financial

managers, Risk & Return: Risk - Systematic & unsystematic risk – their sources and measures.

Valuation :Introduction to time value of money- present value and future value.

Unit II

Capital Budgeting Decisions- Capital Budgeting – Meaning, Significance, Classification of

Investments and Techniques -Accounting Rate of Return, Net Present Value, Internal Rate of

Return, Profitably Index Method.

Long Term Financing- Cost of Capital, Capital Structure - Theory & Practice, EBIT, EPS

Analysis, Dividend decisions & policy.

Unit III

Working capital management –Importance, Motives and Determinants of Cash, Receivables,

Inventory Management & Sources of Short Term Financing.

Unit IV

Issues in Contemporary Finance-Mergers and Acquisitions, Business Failure and

Reorganization, Creating Value in Current Business Environment, Brief Overview of Global

Financial Perspectives- Forex Markets, SWOC Analysis of Globalization.

Suggested Readings

1. Financial Management : Theory and Practice – S.K. Gupta &R.K. Sharma (Kalyani

Publishers – 8th

Revised Edition – 2014)

2. Financial Management : V.K. Bhalla (S. Chand & Company Pvt. Ltd.- 2014)

3. Financial Management : Dr.J.V. Vaishampayan (New Royal Book Co. 2015)

4. Financial Management : I. M. Pandey (Vikas Publishing House Pvt. Ltd.)

5. Financial Services – M.Y. Khan (Tata Mc. Graw Hill Education Pvt. Ltd. – 2010)

6. Financial Management : SheebaKapil (( Pearson Education – 2011)

7. Financial Management : CA P.C. Tulsian (S. Chand & Company Pvt. Ltd.- 2014)

8. Working Capital Management – Text &Cases :V.K. Bhalla (Anmol Publications Pvt. Ltd.)

MBA: SEMESTER II

PAPERCC 204: MARKETING MANAGEMENT

Total Credit: 4

4 Lectures per Week

Total: 60 Lectures


Objective: This course aims tofamiliarize students with the marketing functioning

inorganizations. It will equip the students with understanding of the Marketing Mix elements and

sensitize them to certain emerging issues in Marketing.


Introduction to Marketing Management: Marketing, Marketing Management, Demarketing,

Marketing vs. Selling, Philosophies of marketing, Scope of marketing, Marketing Environment,

Analysing Marketing Environment and Competition, Qualities of a good marketing manager,

Major Marketing concepts, Marketing Research.


Consumer Behaviour: meaning, factors affecting Consumer Behaviour, Consumer buying

decision process, consumer use & disposal of product, Market Segmentation: meaning &

process, levels of segmentation, reasons for segmentation, its advantages, basis of segmenting

consumer & industrial markets, Target Market: meaning & process, Product Positioning for

competitive advantage.


Managing Products: Basic concepts of a product/service; Product classification, product mix and

product line decisions; Branding, Packaging & Labelling decisions, New product development

process, Product Life Cycle: Different stages in PLC, Product extension strategies, Product

modification & Market modification. Pricing decisions: Cost Oriented &Customer Oriented

pricing methods, Pricing Strategies.


Distribution and Communication: Promotion Decisions: Advertising, Sales Promotion, Public

Relations, Place: Marketing Channels: Buyers expectations, Channel members functions,

Designing a Marketing Channel, Channel service output. Channel management decisions,

Channel Conflict.

Suggested Readings

1. Kotler, P: Marketing Management, Analysis, Planning and Control, 2007, Prentice Hall of

India, New Delhi.

2. Gandhi, J.C.: Marketing: A Managerial Introduction, 2000, Tata McGraw Hill.

3. Kotler, P.: Principles of Marketing, ed. ix, Prentice Hall of India, New Delhi.

4. Jha& Singh: Marketing Management in Indian Perspective.

MBA: SEMESTER II

PAPERCC 205: OPERATIONS MANAGEMENT

Total Credit: 4

4 Lectures per Week

Total: 60 Lectures


Course Objectives

Understand the framework of operations systems and management.

Develop the ability to design operations systems.

Learn to solve decision problems related to operations issues like capacity, plant

location and layout, inventory, productivity, quality, and strategy.

Unit I: Operations Strategy and Planning (15 Lectures)

Operations Management: Trends and Issues: Manufacturing and service organizations;

Operations management (OM) functions; OM interaction with other functional areas of

management; OM decisions; Contributions of OM; Global perspective of OM; Careers in

OM; Operations strategy;Project management: Framework, Tools and Technique.

Unit II: Operations and Value Chain (15 Lectures)

Introduction to Supply Chain Management, Components, Measures of SCM; Facilities

Location; Factors Affecting Location Decisions, Location Planning Methods, Sourcing and

Supply Management, Procurement Process, Measures for Supplier Performance. Make-or-

Buy Decision, -Procurement.

Unit III: Designing Operations (15 Lectures)

Process and Capacity Analysis. Designing Manufacturing Process; Types of Processes and

Operations System, Layout Planning Design Service System. Product Development Process.

(Total Quality Management, Lean Management, JIT).

Unit IV: Planning and Control of Operations (15 Lectures)

Demand Forecasting; Sources of Data, Methods for Forecasting, Operations Planning;

Strategies and Methods for Operations Planning, Resources Planning, Inventory Planning and

Control, Operations Scheduling.

Suggested Readings

1. B. Mahadevan, Operations Management: Theory & Practice

2. Gaither N. and Frazier, G., Operations Management, ed. ix, 2002, Thomson.

3. Krajewski, L.J. and Ritzman, L.P., Operations Management: Processes and Value

Chains, ed.vii, First impression, 2006, Pearson Education.

4. Krajewski, L.J., Ritzman, L.P. and Malhotra, M. K., Operations Management:

Processes and Value Chains, ed.viii, First impression, 2007, Pearson Education.

5. Schroeder, R.G., Operations Management- Contemporary Concepts and Cases, 2002,

McGraw-Hill.

Useful websites and software: www.mhhe.com; www.poms.org; www.business.com;

www.ibforecast.com; SIMMS; STORM, CD-ROM (with the book).

MBA: SEMESTER II

PAPER CC 206: RESEARCH METHODOLOGY

Total Credit: 4

4 Lectures per Week

Total: 60 Lectures


Objectives: To provide an exposure to the students pertaining to the nature and extent of research

orientation, which they are expected to possess when they enter the industry as practitioners and

to give them an understanding of the basic techniques and tools of business research.

UnitI (15 Lectures)

Introduction: Concept of Research and Its Application in Various Functions of Management,

Types of Research, Types of Business Problems Encountered by the Researcher, Problems and

Precautions to the Researchers. Process of Research: Steps Involved in Research Process.

Research Design : Various Methods of ResearchDesign.


Collection of Data: Concept of Sample, Sample Size and Sampling Procedure, Various Types of

Sampling Techniques, Determination and Selection of Sample Member, Types of Data:

Secondary and Primary, Various Methods of Collection and Data, Preparation of Questionnaire

and Schedule, Types of Questions, Sequencing of Questions, Check Questions, Length of

Questionnaire, Precautions in Preparation of Questionnaire and Collection of Data.


Analysis of Data: Coding, Editing and Tabulation of Data, Various Kinds of Charts and

Diagrams Used in Data Analysis: Bar and Pie Diagrams and their Significance, Use of SPSS in

Data Analysis, Application and Analysis of Variance (ANOVA). Measurement and Central

Tendency, Measure of Dispersion and their Advantages.


Report Preparation: Types and Layout of Research Report, Precautions in Preparing the

Research Report. Bibliography and Annexure in the Report: Their Significance, Drawing

Conclusions, Suggestions and Recommendations to the Concerned Persons.

Suggested Readings:

1. Cooper and Schindler - Business Research Methods (Tata McGraw Hill, 9th Edition)

2. Saunders - Research Methods for Business students (Pearson Education, 2nd Edition, 2007)

3. PanneerSelvam - Research Methodology (Prentice Hall of India, Edition 2008)

4. BeriG.C - Marketing Research (Tata McGraw Hill, 4th Edition)

5. Kothari C R – Research Methodology Methods & Techniques (New Age International

Publishers, 2nd

Edition, 2004)

MBA: SEMESTER II

PAPER GE 207: PRINCIPLES OF MARKETING

Total Credit: 4

4 Lectures per Week

Total: 60 Lectures


Objective: The purpose of this course is to develop and understanding of the underlying

concepts, strategies and issues involved in the marketing of products and services.


Introduction to Marketing: Definition of market, different types of markets, types of marketing

entities, meaning & definition of marketing and marketing management, nature and scope of

marketing, difference between marketing and selling, social and economic significance of

marketing, philosophies of marketing: production, product, selling, marketing & societal

marketing concepts, concept of marketing mix (4 p’s of marketing)..

UNIT II (15 Lectures)

Consumer Behaviour: Meaning and definition of consumer behaviour, characteristics of

consumer behaviour, buying roles of a consumer, factors affecting consumer behaviour.

Segmentation, Targeting & Positioning: Meaning and definition of segmentation, criteria for

market segmentation, benefits of market segmentation, meaning & process of market targeting,

meaning of positioning, major basis of positioning a product.


Product: Basic concepts of a product, levels of a product, product mix and product line, product

classification, concepts of branding, packaging & labelling, product life cycle (PLC).

Pricing: Concept of pricing, importance of pricing in business, factors affecting price

determination, major pricing methods.

UNIT- IV (15 Lectures)

Distribution: Meaning and definition of distribution channels, importance of marketing

intermediaries, functions of distribution channels, types of distribution channels.

Promotion: Meaning and importance of promotion, methods of promotion (promotion mix),

factors affecting promotion mix.

Suggested Readings

1. Kotler, P.: Principles of Marketing, ed. ix, Prentice Hall of India, New Delhi.

2. Kotler, P: Marketing Management, Analysis, Planning and Control, 2007, Prentice Hall of

India, New Delhi.

3. Gandhi, J.C.: Marketing: A Managerial Introduction, 2000, Tata McGraw Hill.

4. Stanton, Etzel&Walken: Fundamentals of Marketing, ed. x, McGraw Hill.

5. Jha& Singh: Marketing Management in Indian Perspective.

MBASEMESTER-III

MBA: SEMESTER III

PAPER CC 301: SUMMER INTERNSHIP

Total Credit: 4

4 Lectures per Week

Total: 60 Lectures


1. At the end of second semester examination, it is mandatory for every student of MBA to undergo

on-the-job practical training in any manufacturing, service or financial organization. The training

will be of 6 to 8 weeks duration. The college/institute will facilitate this compulsory training for

students.

2. During the training, the student is expected to learn about the organization and analyze and

suggest solutions of a live problem. The objective is to equip the student with the knowledge of

actual functioning of the organization and problems faced by them for exploring feasible

suggestions.

3. During the course of training, the organization (where the student is undergoing training) will

assign a problem/project to the student.

4. The student, after the completion of training will submit a report to the College/Institute which

will form part of third semester examination. However, the report must be submitted by the end

of September 30.

5. The report (based on training and the problem/project studied) prepared by the student will be

known as Summer Training Project Report. The report should ordinarily be based on primary

data. It should reflect in depth study of micro problem, ordinarily assigned by the organization

where student undergoes training. Relevant tables and bibliography should support it. One

comprehensive chapter must be included about the organization where the student has undergone

training. This should deal with brief history of the organization, its structure, performance

products/services and problem faced. This chapter will form part 1 of the report. Part 2 of the

report will contain the study of micro research problem. The average size of report ordinarily

will be of minimum 100 pages in standard font size(12) and double spacing. Two neatly typed

and soft bound (paper back) copies of the report will be submitted to the College/Institute. The

report will be typed in A-4 size paper.

6. The report will have two certificates. One by the Head of the Department and the other by the

Reporting Officer of the organization where the student has undergone training. These two

certificates should be attached in the beginning of the report.

7. The Summer Training Project Report will carry 100 marks (4 credits) and will be evaluated by

two examiners (external and internal). The evaluation will consist of (1) Project Report

evaluation (2) Project Presentation and Viva. The Project Report evaluation will comprise of 30

marks and would be evaluated by internal project guide. The Presentation and Viva Voce would

comprise of 70 marks and would be evaluated by two examiners (1 external and 1 internal). The

average of the marks awarded by the 2 examiners will be taken into account for the results. In

case the difference in the awards given by the examiners is 30 or more marks, the project report

will be referred to the third examiner. Only such person will evaluate the project report who has

minimum three years of experience of teaching MBA classes in a College/University.

Experience of teaching MBA classes as guest faculty shall not be counted.

8. The parameters on which both evaluation (1 & 2 mentioned above) would be carried on would

be:

Project Report Evaluation: Evaluation Criteria

Evaluation

Criteria

Relevance of Objectives

with topic (10)

Relevance of Research

Methodology (10)

Interpretation &

Analysis (10)

Total (30)

Presentation and Viva Voce Evaluation:

Evaluation

Criteria

Understanding of

Objectives with

topic (15)

Understanding of

Relevance of

Research (15)

Interpretation &

Analysis (15)

Presentation &

Communication

Skill (15)

Query

Handling

(10)

Total (70)

9. It is mandatory that the student will make presentation in the presence of teachers and students.

The student is expected to answer to the queries and questions raised in such a meeting.

10. The student shall prepare the Summer Training Project Report as per the format given in the

Summer Training Manual as prescribed by the University.

MBA: SEMESTER III

PAPEREC 302: ENTREPRENEURSHIP

Total Credit: 4

4 Lectures per Week

Total: 60 Lectures



Entrepreneurship: Evolution of the Concept of Entrepreneurship, Entrepreneurship Today, Types

of Entrepreneurs, Entrepreneurship, Entrepreneurial Competencies

Entrepreneurial Development and Training: Introduction, Entrepreneurial Environment, Models

of Entrepreneurial Development, Entrepreneurial Motivation, Entrepreneurship Training

Methods


Women Entrepreneurs: Introduction, Women’s Entrepreneurship in India, Challenges faced by

women entrepreneurs, Strategies for the Development of Women Entrepreneurs, Institutions

Supporting Women Entrepreneurs in India

Project Management and Financing: Introduction, Project manager, Project Life Cycle, Project

Scheduling, Capital Budgeting, Generating and Investment Project Proposal, Project Evaluation

and Selection Project Financing, Project Implementation Phase, Capital Structure and Cost of

Capital, Detailed Project Report


Business Plans: Introduction, Purpose of a Business Plan, Contents of a Business Plan,

Presenting a Business Plan, Why Do Some Business Plans Fail, Procedure for Setting up an

Enterprise. Institutions Supporting Business Enterprises: Introduction, Central-Level Institutions,

State-Level Institutions, Other Institutions


Preventing Sickness in Enterprises: Introduction, Specific Management Problems, Industrial

Sickness, Definition of Sickness, Sick Industrial Companies Act, 1985, Industrial Sickness in

India, Symptoms of Industrial Sickness, Process of Industrial Sickness, Rehabilitation of Sick

Units, Winding Up of a Company. Managing Marketing and Growth in Enterprises:

Introduction, India’s Growing Services Sector, Common Marketing Problems Faced by

Enterprises, Differences between Product and Services Marketing, Essential Marketing Mix of

Services Marketing, Marketing Process, Costing and Pricing, Branding New Techniques of

Marketing, International Trade, Organizational Life Cycle, Growth Strategies, Essence of

Business Ethics and Corporate Social Responsibility.

Suggested Readings:

1. Entrepreneurship Development and small Business Enterprise, Second Edition, Pearson,

Poornima M. Charantimath

2. Entrepreneurship, Himalayan Publication, Vasant Desai

3. Entrepreneurship Development and small Business Enterprise, Second Edition, Pearson,

Poornima M. Charantimath

4. Entrepreneurship, Himalayan Publication, Vasant Desai

MBA: SEMESTER III

PAPEREC 303: E-COMMERCE AND DIGITAL MARKETS

Total Credit: 4

4 Lectures per Week

Total: 60 Lectures



E-Commerce, Types of E-commerce, the Vision and Forces behind E-Commerce, Understanding

E-Commerce: Organising themes. Electronic Commerce Business Models (Value Proposition,

Revenue Model, Market Opportunity, Competitive Environment, Competitive Advantage,

Market Strategy, Organizational Development, Management Team).


Business to consumer (B2C) Business Models, Types of B2C, Business to Business (B2B)

Business Models, Types of B2B, Consumer to Consumer (C2C) Business Models, Types of

C2C, Peer to Peer Business Models, M-commerce Business Models, Electronic Payment

Systems (Cash, Check, Credit Card, Stored Value, Accumulating Balance), Working of Online

Credit Card, Transaction Security. , Online mercantile model for customer perspective,Online

market research,Online pricing strategiesOnline Banking,.


E-Marketing, Online Marketing Mix, Online Consumer, Customer Relationship Management in

a web 2.0 world, Social Media, Online Branding.


Traffic Building, Web Business Models, Engagement Marketing through Content Management,

Online Campaign Management, Consumer Segmentation, Targeting & Positioning using online

tools.

Suggested Readings:

1. Vandana, Ahuja; Digital Marketing, Oxford University Press India (November, 2015).

2. Laudon&Traver - Electronic Commerce Business, Technology, Society (Pearson

Education, 3rd Ed.)

3. Kalakota R- Electronic Commerce - Frontiers of E-Commerce (Pearson Education, 2007,

3rd Ed.)

MBA: SEMESTER III

PAPEREC 305: SALES & DISTRIBUTION MANAGEMENT

Total Credit: 4

4 Lectures per Week

Total: 60 Lectures



Introduction to Sales: Selling as a Part of Marketing, Importance of Selling Activity, Sales

Management Process, Role of a Sales Manager, Concept of Personal Selling, Sales Management

and Salesmanship, Process of Personal Selling, Qualities of a Successful Salesman. Designing

Sales Territories and setting Sales Quota.


Sales Force Management: Organising the Sales Force, need for Sales Force Organisation, Types

of Sales Organisational Structures, Recruitment and Selection of Sales Force, Motivating the

Sales Force, Training and Compensating the Sales Force, Evaluation of Sales Force

Performance.


Introduction to Distribution Management: Concept of Distribution Channel, Importance of

Distribution Channel, Types of Distribution Channels, Concept of Physical Distribution,

Components of Physical Distribution System, Types of Distributors: Primary Distributors,

Specialized Distributors and Participants,


Channel Management: Concept of Channel Management, Forces affecting Distributing Systems,

Distributors Selection and Appointment, Training the Channel Members, Channel Conflicts,

Reasonsof Conflicts and their Resolutions.

Suggested Readings

1. Donaldson B - Sales Management : Theory and Practice (Palgrave)

2. Jobber David and Lancaster Geoff - Selling and Sales Management (Pearson Education)

3. Spiro - Sales Force Management (Tata McGraw Hill, 11th Ed.)

4. Still Richard R, Cundiff Edward W. and Govoni Norman A.P - Sales Management:

Decisions, Strategies and Cases (Pearson Education, 5th Ed.)

5. Rosenbloom – Marketing Channels (Cengage Learning, 7th Ed.)

6. Johnson and Marshall - Sales Force Management (Tata McGraw Hill, 8th Ed.)

MBA: SEMESTER III

PAPEREC 306: CONSUMER BEHAVIOUR

Total Credit: 4

4 Lectures per Week

Total: 60 Lectures



Introduction: Definition and meaning of consumer and consumer behaviour, nature and

characteristics of consumer behaviour; scope of consumer behaviour, usefulness of consumer

behaviour for marketers, buying roles of a consumer; factors affecting consumer behaviour,

relationship between consumer behaviour and behavioural sciences, applications of consumer

behaviour in different areas of marketing.


Consumer Motivation: Consumer motivation and its types, consumer motivation process,

motivation theories and their applications: Maslow’s hierarchy of needs theory, Sheth’s

consumer motives theory and McClelland’s trio of needs theory; motivational research and its

applications, techniques of motivational research.


Consumer Decision-Making: Meaning of consumer decision, types of consumer buying

behaviour, levels of consumer involvement, the consumer decision-making process.

Consumer Attitudes: Attitudes and their characteristics, functions of attitudes, tricomponent

model of attitude, attitude formation and change, measurement of attitudes.


Consumer Communication: Definition and meaning of consumer communication, components

of communication process, the marketing communication process.

Industrial Markets: Meaning of organisational markets, industrial markets and their features,

buying roles in industrial purchases, the industrial buying decision process.

Suggested Readings

1. Leon G. Schiffman and Keslie, L. Kam K.: Consumer Behaviour, PHI, New Delhi.

2. Batra&Kazmi: Consumer Behaviour, Excel Books, New Delhi.

3. Kotler, Keller, Koshy and Jha: Marketing Management, Pearson Education

MBA: SEMESTER III

PAPEREC 308: MANAGING BANKS AND FINANCIAL INSTITUTIONS

Total Credit: 4

4 Lectures per Week

Total: 60 Lectures


UNIT - I (15 Lectures)

Evolution of Banking. Bank nationalisation: Justification and Impact. Banker - Customer

Relationship : Definition and Meaning of “Banker” and “Customer”- Permitted activities of

Commercial Banks in India - General and Special Features of their relationship, their rights and

duties. Credit creation by commercial banks.

UNIT - II (15 Lectures)

Operational Aspect of commercial banks in India, Relationship between Banker and customers,

Types of customer a/c, Cheques, Endorsement, Presentment, Dishonour, Rights and liabilities of

Paying and collecting Banker, Employment of funds by Commercial Banks, Types of securities,

mode of creating charge, Bank guarantees,

UNIT - III (15 Lectures)

Banking Instruments : Definitions of Negotiable Instruments [NI] - Different Types of NIs and

Other Instruments - Parties to NIs - Crossing - Endorsements - Payment and Collection of

Cheques - Forged Instruments - Bouncing of Cheques and their implications - Regulatory

Environment for commercial bank in Indian core banking, Customers’ passbook – nature and

importance.


Introduction and functions of RBI, SEBI, IRDA, MFI and NBFCs.

Suggested Readings:

1. Banking Law & Practice, by P.N. Varshney.

2. Banking Operations Management by BimalJaiswal

3. Banking Theory & Practice by M.L.Jhinghan

4. Practice & Law of Banking, by H.R.Suneja.

5. Practice & Law of Banking, by H.C. Agrawal.

6. Commercial Banking Vol. I & II, by Indian Institute of Bankers

MBA: SEMESTER III

PAPEREC 309: INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT

Total Credit: 4

4 Lectures per Week

Total: 60 Lectures


Unit I: (15 Lectures)

Nature and scope of investment decision, Investment & speculation, type of investment,

investment opportunities, investment in securities & other instruments, Risk & Return, Trade off;

Investment Environment Investment Environment, Investment process, Investment media,

Procedure of investment in securities market, Stock Market Indices

Unit II : (15 Lectures)

Equity Analysis & Valuation: General valuation framework, Time value of money, discounting

& compounding, valuation of equity & preference shares different models, equity analysis, Risk

and Return (mean variance criterion, Single Index Model), Fundamental Analysis, Efficient

Market Hypothesis & its implications to investors. Bond Analysis Bonds: Characteristics,

valuation, risk & return, Bond Price & interest rate relationship, bond theorems, Bond duration

and eminization

Unit III : (15 Lectures)

Portfolio Management: Nature and Scope, Traditional Vs Modern Portfolio Management,

Portfolio Risk and Return – Diversification & Portfolio Risk, Mean Variance Criterion and

Single Index Model. Portfolio Construction: Markowitz Theory, Portfolio Analysis &

Construction - Feasible set and the efficient set of Markowitz drawing the efficient set with two

securities, three securities, n securities, effect of risk free lending & borrowing, optimum

portfolio for an investor, construction of optimum portfolio under single index model, EGP

model

Unit IV : (15 Lectures)

Pricing of capital Assets: Capital Market Theory, CAPM model- capital market line, security

market line. Multi factor model, Arbitrage pricing theory. Portfolio Revision & Performance

Valuation: Need for revision of portfolio, formula plans, portfolio performance evaluation, risk

adjusted measures of portfolio performance evaluations, Fama’s performance attribution model,

managed portfolio & its performance evaluation

Suggested Readings:

1. K. Nagarajan, G. Jayabal: Security Analysis & Portfolio Management

2. Ritu Ahuja: Security Analysis & Portfolio Management

3. K V R Satyakumar, K Arjun Goud, G See Vani: Security Analysis & Portfolio Management

MBASEMESTER IV

MBA: SEMESTER IV

PAPERCC 401: PROJECT REPORT/ BUSINESS PLAN

Total Credit: 4

4 Lectures per Week

Total: 60 Lectures

Maximum Marks: 100

In fourth semester, the candidates will have to submit a Research Project Report on a

problem/topic (from the specialization areas) to be assigned by the department MBA under the

supervision of a core faculty member of the department. The Research Project Report will carry

100 marks. The evaluation of the project report will be done by two examiners (external &

internal). The average of the marks awarded by the 2 examiners will be taken into account for

the results. The report will contain the objectives and scope of the study. Research Methodology,

use, importance of the study, analysis of data collected, conclusions and recommendations. It

will contain relevant charts, diagrams and bibliography.

The student shall prepare the Research Project Report as per the format given in the Research

Project Report Manual as prescribed by the University.

MBA: SEMESTER IV

PAPERCC 402: COMPREHENSIVE VIVA-VOCE

Total Credit: 4

Maximum Marks: 100

MBA: SEMESTER IV

PAPEREC 403: SUPPLY CHAIN MANAGEMENT

Total Credit: 4

4 Lectures per Week

Total: 60 Lectures


Objectives:This course focuses on management and improvement of supply chain processes and

performance. The course focuses on important supply chain decisions, and basic tools for

effective and efficient supply chain management, production planning and inventory control,

order fulfillment and supply chain coordination.


Understanding the Supply Chain: What Is a Supply Chain, Decision Phases in a Supply Chain,

Process View of a Supply Chain, The Importance of Supply Chain Flows, Examples of Supply

Chains.Supply Chain Performances: Competitive and Supply Chain Strategies, Achieving

Strategic Fit.Supply Chain Drivers and Obstacles: Drivers of Supply Chain Performance, A

Framework for Structuring Drivers, Facilities, Inventory, Transportation, Information,

Obstacles to Achieving Strategic Fit .


Designing the Distribution Network in a Supply Chain: The Role of Distribution in the Supply

Chain, Factors Influencing Distribution Network Design, Design Options for a Distribution

Network, The Value of Distributors in the Supply Chain, Distribution Networks in Practice

Network Design in the Supply Chain: The Role of Network Design in the Supply Chain,

Factors Influencing Network Design Decisions, A Framework for Network Design Decisions,

Models for Facility Location and Capacity Allocation, Making Network Design Decisions in

Practice


Demand Forecasting in a Supply Chain: The Role of Forecasting in a Supply Chain,

Characteristics of Forecasts, Components of a Forecast and Forecasting Methods, Basic

Approach to Demand Forecasting, Time Series Forecasting Methods, Forecasting in Practice

Transportation in the Supply Chain: The Role of Transportation in the Supply Chain, Factors

Affecting Transportation Decisions, Modes of Transportation and Their Performance

Characteristics, Design Options for a Transportation Network, Trade-offs in Transportation

Design, Tailored Transportation, Routing and Scheduling in Transportation, Making

Transportation Decisions in Practice


Information Technology and the Supply Chain: The Role of IT in the Supply Chain, The Supply

Chain IT Framework, Customer Relationship Management, Internal Supply Chain

Management, Supplier Relationship Management, The Transaction Management Foundation,

The Future of IT in the Supply Chain, Supply Chain IT in Practice

E-Business and the Supply Chain:The Role of E-Business in Supply Chains, The E-Business

Framework, The B2B Addition to the E-Business Framework, E-Business in Practice

Suggested Readings:

Supply Chain Management: Strategy, Planning and Operation, Sunil Chopra, Peter Meindl,

Pearson Education

MBA: SEMESTER IV

PAPEREC 405: RETAIL MANAGEMENT

Total Credit: 4

4 Lectures per Week

Total: 60 Lectures


Objective: The primary objective of the course is to focus on manufacturers’ perspective on

retailers and understanding of the retail businesses.


Retailing and Retailers, Key Features of Retailing, Place of Retailing in Marketing Mix,

Role of a Retailer - Value Addition by Retailing, Economic and Social Importance of Retailing,

Retailing in India. Classifying Retail Firms: On the basis of Ownership, Merchandise Offering

and Service & Price Orientation.


Store Based Retail Formats: Mon and Pop Stores, Convenience Store, Super Markets,

Departmental Store, Discount Stores, Specialty Stores, Hypermarket, Warehouse Clubs. On-

store Retailing: In Home Retailing, Catalogue Retailing, Telephone Retailing, Direct Response

Retailing. Wholesalers-Sponsored Voluntary Chain, Retailers–Sponsored Cooperative Chain,

Manufacturers - Sponsored Franchising System.


International Expansion- Growth Strategy, Understanding the Retail Customer, Retail Market

Selection, Retail Location, Merchandise Planning and Management, Merchandise Procurement,

Retail Pricing, Retail Promotion, Store Size, Store Design, Store Layout, In Store Promotion,

Credit and Collections.


Retail Marketing Communication, Servicing the Retail Customer, Supply Chain Management.

Growth of Shopping Malls, Factory Outlet, Discount and Discount Malls, Power Retailer,

Increasing Power Of Retailer Brand V/S Manufacturer Brand, Green Retailing, e-Tailing, Ethical

and Legal Issues in Retailing.

Suggested Readings

1. David Gilbert, Retail Marketing Management, Edition II, Pearson India

2. Robert f. Lusch, Patrick Dunne, Myron Gable, Retail Management, South western Pub. Co.

Ohio

3. Pradhan Swapna, Retailing Management Text &Cases,2000, TMH Publications, New Delhi

4. Witz, Levy. Retail Management, Edition III, Pearson Publication

MBA: SEMESTER IV

PAPEREC 406: SERVICES MARKETING

Total Credit: 4

4 Lectures per Week

Total: 60 Lectures


Objective: The objective of this course is to equip students with the knowledge of marketing

ofall types of services,develop insights into emerging trends in the service sector in a developing

economy and tackle issues involved in the management of services.


Introduction: Difference between Product and Services Marketing, Characteristics of Services

Classification of Services, Paradigms in Services Marketing, Importance of Customer

Relationship Management: Specific for Service Industry. Service Marketing System: Service

Quality, Understanding Customer Expectations and Zone of Tolerance, Segmentation and Zone

of Tolerance, Targeting and Positioning of Services


Services Marketing Mix: Augmented Marketing Mix, Developing the Service Product/

Intangible Product, Service Product Planning, Service Pricing Strategy, Services Promotions,

Places in Services. Physical Evidence: Role of Communication in Service Marketing, People and

Internal Communication, Process of Operations and Delivery of Services, Role of Technology in

Services Marketing.


Marketing of Financial Services: Deciding the Service Quality, Understanding the Customer

Expectations, Segmenting, Targeting and Positioning of Financial Services, Devising Financial

Services, Marketing Mix Strategies with Banking, Marketing of Telecom/ Insurance Services.


Services in Global Perspective: International Marketing of Services Recent Trends, Principal

Driving Force in Global Marketing of Services, Key Decisions in Global Marketing, Services

Strategy and Organizing for Global Marketing.

Suggested Readings

1. Baron S and Harrisk - Services Marketing: Text and Cases (Palgrave, 2nd Ed.)

2. Love lock Christopher - Services Marketing: People, Technology and Strategy (Pearson

Education, 5th Ed.)

3. Zeithaml - Services Marketing (Tata McGraw Hill, 3rdEd.)

4. Woodruff Helen - Service Marketing (Macmillian, 1stEd.)

5. Payne Adrian - The Essence of Service Marketing (Prentice Hall of India)

6. Rama Mohana Rao - Services Marketing. (Person Education, 1st Ed.)

7. GovindApte - Services Marketing (Oxford University Press)

MBA: SEMESTER IV

PAPEREC 408: FINANCIAL MARKETS AND SERVICES

Total Credit: 4

4 Lectures per Week

Total: 60 Lectures


Objectives:The main objective of this course is to help students to learn the various financial

services and their role in the overall financial system.


Indian financial system: Structure, Objective, Significance, Financial Market as a part of

Financial System. Its various components e.g. Call Money, treasury bill, commercial bill,

commercial paper, financial guarantee, discount market etc. present position of Indian Money

Market.


Concept, characteristics and functions. The primary (New Issue market) and the secondary

market. Instruments of Capital Market, Capital market institutions The stock exchange, its

organisation, functions and control, capital market in India, SEBI, OTCEI and N.S.E&B.S.E.


Investment institutions like LIC, GIC, Mutual Funds and other non-banking financial

intermediaries - their objectives, functions, organization and present position, international

financial institutions.


Leasing concept - types, legal tax and accounting aspects. Financial evaluation of lease

structuring, Qualitative factors in lease decisions. Lease agreements, import and cross border

leasing. Hire Purchase agreement Types, difference between hire purchase and lease. Flat and

effective rates of interest.

Recommended book(s):

1. Financial Markets and Institutions, by Bhole, M.K.,

2. Indian Financial Systems, by Khan, M.Y.,

3. Management of Indian Financial Institutions, by Srivastava, R.M.,

4. Corporation Finance, by Kuchal, S.C.,

5. Industrial Finance, by Khan, M.Y.,

6. Development Banking, by Desai, V.,

7. The Industrial Economy of India, by Kuchhal, S.C.,

8. P. Chandra, Financial Management

9. J. Vanhorne, Financial Management & Policy

MBA: SEMESTER IV

PAPEREC 409: GOODS & SERVICES TAX (GST)

Total Credit: 4

4 Lectures per Week

Total: 60 Lectures


Objectives: To provide the students with a working knowledge of principles and provisions of

GST and tomake them understand the relevance of GST in the present Indian tax scenario and its

contribution to the economic development.

Unit I: (15 Lectures)

Background, History, Constitutional provision for Indian tax system, Direct Taxes, Indirect

Taxes, Concept of GST, Need of GST in India, Framework of GST as introduced in India,

Benefits of GST.

Unit II: (15 Lectures)

Supply under GST- Introduction, concept of supply, composite & mixed supplies. Charge of

GST- Introduction, Extent & commencement of CGST Act/SGCT Act/IGST Act, Levy &

collection of CGST, Composition Levy, Extent & Commencement. Exemptions from GST-

Introduction, Power of Grant Exemption from Tax, Goods exempt from Tax, List of Services

exempt from Tax.

Unit III: (15 Lectures)

Time of Supply- Introduction, Time of supply of goods, Time of Supply of services. Value of

Supply- Introduction, Definitions, Value of Supply (Section 15). Input Tax Credit- Introduction,

Eligibility & Conditions for taking input tax credit, Appointment of Credit & Blocked Credits,

Credit in Special Circumstances.

Unit IV: (15 Lectures)

Registration, Tax Invoice, Credit & Debit Notes, Payment of Tax, Returns, Assessment, Audit,

Demand, Recovery, Refund, Offences, Penalties, GST Compensation.

Suggested Readings

1. Indirect Taxes- Laws and Practice: V.S.Datey

2. Uttar Pradesh GST Manuals

3. GST Ready Reckoner

4. Bare Acts of Customs, Custom Tariff Acts, GST

5. Public Finance- B.P.Tyagi

6. Public Finance- Prof. H. Dalton

7. GST Bill/Act-2016

8. GST Law and Practice- SS Gupta

9. GST Manuals- Taxmann Publication.

10. Indian GST for Beginners- jayramHireganga and Deepak Rao.

11. CA Practical Manuals.

Documents

MBASEMESTER-Iuafulucknow.ac.in/wp-content/uploads/2020/03/CBCS-MBA-FINAL-1.… · Unit IV (15 Lectures) Ethical Dilemmas, Sources and Their Resolutions:What is an Ethical Dilemma,