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NewBornTown

Monetization of Solo System Apps

Bashir Modanov

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ABOUT US NewBornTown is a Chinese mobile internet company

with its business focused on the global market.

3 NewBornTown Timeline

NewBornTown is an award-winnning global mobile company with offices in Beijing, Nanjing, Silicon Valey and Hong Kong. Solo

System were awarded as global best apps in 2015, and the development team also entitled as Google Play Top Developers

Solo Launcher published

YAHOO strategic partner Solo System users

exceeded 250 million

Top Developer and the Best App of 2015

By Google Play 2015 Best Overseas Development Company

by ChinaBang

Solo System users exceeded 400 million

2013.05 2015.02 2015.07 2015.11 2016.03 2016.04

4 Business Model

NewBornTown aiming to build the No.1 globalized mobile ecosystem. NewBornTown has one vision and three business modules.

Our vision is to connect people and information. Our business covers products, commerce development and big data analysis.

NewBornTown EcoSystem

Products: Solo System Apps

Monetization Platforms: LeadHUG and PingStart

Big Data System: Solo Aware

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Solo System 400 million downloads worldwide

and 60 million daily active users

6 Solo System

Solo Launcher

§ SOLO BOOST § SEARCH INFORMATION § THOUSANDS OF THEMES

§ DELICATE WALLPAPERS

.

Solo Locker

§ PHOTO PASSWORD § PASSWORD STYLE §  IMPECCABLE

WALLPAPERS

Solo AppLock

• SAFE APPLOCK • FREE DIY • COLORFUL WALLPAPERS

Solo Notification

§ NO.s on ICON: § NEVER MISS A MESSAGE

.

Solo Weather

§ DIY THEMES § WORLDWIDE WEATHER BROADCAST

7 Solo System

Solo Launcher Solo Locker App Lock

8 Users Distribution

United States Brazil India Russia Thailand Indonesia

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Native Ads StudyCaseofSoloSystemApps

10 Native Ad Placements

High- Impact, Interactive Ad Units Robust Ad Formats: Native Spend more time in Launcher

Drive User to Action:

AppLock

Increase Brand’s

influence

In-Stream Ad

Mobile Engagement

Home Screen

Feature your

Mobile Game

Click to lead Click to download Click to web

Click to locate Click to social Click to video

@

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Proprietary tags Install history and information record Device/Carrier Location

Select the Right Audience

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Solo Now Ad While you reading the newsfeed

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Charge Ad While you charge your phone

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Weather Ad While you check the weather

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App Locker Ad Before unlock the App

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Beautify Ad Install the themes or wallpapers

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Boost Ad After boosting your phone

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Home Screen Ad Apps Ad on your home screen

19 CTR Result

Large Ad Small Ad

5-15% 1-10%

Approx. 1 user seen 10 ads daily

20 Solo Native Ads still attractive

App recommendation Use good apps to recommend for user Solo Now Location Hot news promotion Different app frequency capping Change the ads if there no immersions Ads removing User have the option to delete the ads

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PingStart Monetization

22 Solo Aware Big data recommendation – effectively increased eCPM

Lead by Dr.JiHao, former IBM big

data scientist and PHD from

Carnegie Mellon University

Elite and competitive User interactivity Context awareness Patented algorithm

Solo Aware largely improve the

users engagement within the app,

as well as the click rate and

conversion rate.

Solo Aware – the first context-

aware Ads recommendation

system in the world

Through its patented algorithm, Solo

Aware is able to recommend the most

relevant ads impressions based on the

scenario of user behavior

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PingStart:•  eCPMincreased52mes

AmberWeatherNa2veAds

PingStartSDK:Usebigdatatoop<mizeECPM&ROI

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Home Workplace On the trip

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B Bashir Modanov

bashir@newborn-town.com

www.newborn-town.com