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BA(Hons) Media & Culture 1
Media & CultureUniversity of Worcester
Dr Barbara Mitra
Subject Combinations
Single Honours
◦ Media & Culture
Popular Joint combinations (see website)
◦ Creative Media
◦ Journalism
◦ English Language
◦ English Literature
◦ Film Studies
◦ Sociology
BA(Hons) Media & Culture 2
Areas of Study: Example
Texts/representations◦ Analysing images on Instagram.
Audiences/consumption
◦ Why people follow/watch these?
◦ how individuals may feel they have to live up to the unrealistic images/lifestyles.
Production/Institutions
◦ How marketers/advertisers use social media to sell their products.
BA(Hons) Media & Culture 3
Creative Media
To become a professional in the fields of
digital media and design.
• visual effects
• motion graphics
• photography
• Sound design
• Promotional Video
• Digital content
BA(Hons) Media & Culture 4
Modules on Media and Culture
Themes
◦ Studying Media and Culture
◦ Digital Cultures
◦ Popular Cultures
Optional Themes include
◦ Gender
◦ Television
◦ Green Media
◦ Social Media
◦ Work Projects
BA(Hons) Media & Culture 5
Independent Research Project: MCS
Choose your topic of interest
Guidance from an expert in the field
◦ Gaming and Hyperreality
◦ Disney and gender representation
◦ Doctor Who and existentialism
◦ Fashion blogging
◦ Zoella and YouTubers
◦ Boybands and masculinity
◦ Mental health in Girl Interrupted.
◦ Animals in advertisements
◦ Tinder, dating changes
BA(Hons) Media & Culture 6
Creative Media
Mandatory Modules
◦ Digital Media Production
◦ Digital Design and Advertising
◦ Digital Photography
◦ Immersive and sensory design
◦ Professional Practice
Optional themes include
◦ Media Campaigns
◦ Live Projects
◦ Industry brief
BA(Hons) Media & Culture 7
Creative Media
BA(Hons) Media & Culture 8
You will build innovative insights to help
inform and drive your creative skills
Real-world industry experience
Diverse portfolio to launch your career
Final Year – Creative Media
Degree Show at the end of the year
Industry are invited to Private viewing
Students have found employment via
Degree Show/Live Briefs on the course.
BA(Hons) Media & Culture 9
What is a module like?
No exams
◦ Practical pieces/written reports/presentations/
team work/essays/portfolios
VLE support
◦ Notes, Audio, Video, Reading Links/Blackboard/
my website
Small classes
Approachable lecturers – support for writing
BA(Hons) Media & Culture 10
What are modules and semesters?
11
MODULE 1
MODULE 2
MODULE 3
MODULE 4
MODULE 1
MODULE 2
MODULE 3
MODULE 4
SEMESTER 1 SEMESTER 2
What are mandatory modules?
12
SEMESTER 1 SEMESTER 2
OPTIONAL
OPTIONAL
OPTIONAL
OPTIONAL
MANDATORY
MANDATORY
What is a module like?
A module tends to run along the following
lines
◦ Interactive lecture interspersed with group
work/activities/workshops
◦ Short Break
3 weeks to change modules/course
2 semesters – 4 modules each semester
Research active staff/HEA Teaching Fellows
BA(Hons) Media & Culture 13
Graduate destinations:
Media & Culture
BA(Hons) Media & Culture 14
82%
18%0%
Graduates 2015-2016
Employed
Other
Unemployed
Graduate Employment
BA(Hons) Media & Culture 15
Creative Media: 96% of graduates in
media or design jobs or further education
Media and Culture: Wide range of jobs:
Marketing, Social Media Marketing, Events
Management, Journalism, Charity sector,
Teaching as well as Postgraduate studies).
Graduate jobs: Media & Culture
◦ Content creator YouTube (Rosie and Rosie)
◦ Presenter/Sport Team at The Bridge Radio
◦ Reporter at Bullivant Media
◦ Account Executive at CleverCherry Creative
Agency
◦ Business Analyst at Lanyon
◦ Marketing Executive at Brown and Cooper
◦ Support Adviser at Natural England
◦ PR & Marketing Officer for Speller Metcalfe
BA(Hons) Media & Culture 16
Graduate jobs: Media & Culture
Digital Marketing Director at Initiative
Senior Project Coordinator at Event
Head of Global Implementation Bybox
Head of Operations at AmeriCamp
Marketing Coordinator at PureGym
Studying MSc International Events Management;
MA Gender, MA Social Media and Management
Teaching in a variety of organisations (schools &
various organisations)
BA(Hons) Media & Culture 17
Previous Jobs: Creative Media
DRP
National Trust
Channel 4
Animortal
Cex
Harrison Clark Rickerbys
JME precision Engineering
NFC World
Strong Eagle Films
Waterstones
BA(Hons) Media & Culture 18
Postgraduate opportunities
MA Creative Media
MRes Media & Culture
MRes Green Media
MRes Film Studies
PhD Supervision
BA(Hons) Media & Culture 19
Some of our recent
publications/specialisms
Parham, J. (2016) Green Media and Popular Culture. Palgrave Macmillan.
Mitra, B. & Johnson, R. (2015) Gender Construction in Kays Catalogues: 1920 to the New Millennium, Cambridge, Cambridge Academic Ltd.
Hardy, S. (2015) From Black Lace to Shades of Grey In K. Philips (ed.)Shattering Releases, McFarland and Co.
Mitra, B.M. and Golz, P. (2016) Exploring Intrinsic Gender Identity Using Second Life. Journal for Virtual Worlds Research Vol. 9(2), pp. 1-17.
Mirza, M. & Mitra, B. (Eds.) (2017) Worcester Journal of Learning and Teaching. Vol. 11. pp.1-47
BA(Hons) Media & Culture 20
Student Comment
‘Media and Culture introduced a huge spectrum of topics and information that I had never considered before.’
‘It gave me a deep interest in Media & Culture and encouraged me to try and pursue a career in Media and Cultural Studies.’
Currently doing a Masters in Social and Cultural Theory
BA(Hons) Media & Culture 21
Media and Culture Graduate
‘It was during my time at Worcester
that I began to explore issues of
gender and sexuality. I really enjoyed
my time on the Media and Culture
course, so after graduating I studied
for a Masters Degree in Gender,
Sexuality and Culture. I now work for
MEC Global, working on the
development of the Nintendo Brand.’
BA(Hons) Media & Culture 22
Media and Culture Graduate
‘After studying Media and Culture at the University of Worcester, I was lucky enough to find graduate employment within weeks of handing in my dissertation.
I joined MediaCom as a trainee and the company enrolled me onto the IPA Foundation Course.
Since I passed I have been working on well-known brands, such as MG and Bentley and as the media industry is all about networking, I often get to go on amazing trips – to concerts, live comedy, even the Olympics!’
BA(Hons) Media & Culture 23
Creative Media:
David Withers,Head of Design, DRP.
‘The structure of the course and the tutoring method encourages students to challenge the norm and to push the boundaries of their creative comfort zone.
As a direct result of the course’s willingness to interact with the business in a live capacity, I have been able to offer direct employment to three students straight from graduation – all of whom are now flourishing in the business and have quickly become established, valued and respected members of my team.’
BA(Hons) Media & Culture 24
Creative Media Graduate
‘I have always aimed, from an early age, to have a successful career and be prepared for it. The University of Worcester certainly is what shaped my path to achieve my goal.
I have spent three years with some of the most inspiring people and lecturers -people who aim to do and be more, therefore motivate you to develop. I was expected to use many different devices and techniques, and to think creatively.
I am now a Junior Designer at the Midlands’ biggest digital agency.’
BA(Hons) Media & Culture 25
Student Comment
‘Studying Media and Culture has
been a most eye opening
experience for me. I had never
actually realised the power that the
media has on the lives of people on
[a] regular basis.’
‘Altogether I can honestly say that I
will never view the world around us
in the same way as I have [done]
before.’
26BA(Hons) Media & Culture
Creative thinking
Creative Thinking – Creative Solutions.
Critical thinking - being able to think
creatively/critically and solve problems is useful for
both employment (but also for life).
Choosing what you focus on depending on your
interests (wide ranging topics).
Separating facts from fiction – real from fake.
BA(Hons) Media & Culture 27
Questions/Contacts
Course Leader for Media & Culture
Course leader for Creative Media
Any Questions?
BA(Hons) Media & Culture 28
