MEDIA INFORMATION 2020Print + Online / Editorial programme + Advertising prices / Specials / Congresses + Awards

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MEDIA INFORMATION 2020 GENERAL INFORMATION

MEDIA INFORMATION 2020 CONTENTS

Fruchthandel Magazin

Publication dates

Subscription priceincluding postage

105th year – 2020 (established 1916)

FRUITNET MEDIA INTERNATIONAL GmbHPO Box 10 55 51, 40046 Düsseldorf, Germany Lindemannstr. 12, 40237 Düsseldorf, Germany Tel +49-(0)211-9 91 04-0 Fax +49-(0)211-66 31 62 info@fruchthandel.de, www.fruchthandel.de

Tel +49-(0)211-9 91 04-40 anzeigen@fruchthandel.de

Tel +49-(0)211-9 91 04-35 redaktion@fruchthandel.de

Tel +49-(0)211-9 91 04-12 abos@fruchthandel.de

See page 13 for all contact details

All prices subject to VAT at the current rate. No VAT for customers outside the EU, or for EU customers outside Germany who supply their VAT identification number with their order.

Payment due on receipt of invoice

The basis for all transactions are the current general conditions of business of FRUITNET MEDIA INTERNATIONAL GmbH (www.fruchthandel.de/informationen/ agb-werbung and www.fruchthandel.de/ informationen/agb-abonnement)

Year of publication

Publisher

Advertising

Editorial

Subscriptions

Value added tax

Payment terms

Conditions of business

Contents

1 Contents, General Information

2 Editorial Programme January – May

3 Editorial Programme June – December

4 Advertising Prices, Discounts, Technical Information

5 Advertisement Formats

6 Job Vacancy Advertisements (Print und Online)

7 Inserts, Special Advertising Formats and Other Media

8 Readership Analysis and Statistics

9 Best in Fresh, 5,000th Jubilee Edition, Conference Specials

10 Fruchthandel Branchen-Guide

11 Fruchthandel Online + Newsmail

12 Congresses, Awards

13 Contacts, Foreign Representations

CONTENTS, GENERAL INFORMATION 1

Fruchthandel Magazin is the leading independent German language magazine for the international fresh produce business, reporting on• the international markets for fresh fruit and

vegetables with special emphasis on the Germanspeaking countries of Europe and eastern Europe

• international production and the entire supplychain right up to the point of sale

• the complete fresh fruit and vegetable productrange including fresh convenience

• trends in distribution and the food retail trade• food safety, quality assurance, packaging, cold

storage, transport, logistics and technical systems• marketing, presentation at point of sale,

consumer and consumption trends.

Fruchthandel Magazin is the official cooperation partner and the exclusive official media partner of FRUIT LOGISTICA.

Weekly each Friday (46 issues plus 7 special sup-plements each year).Advertising copy deadline is normally the Tuesday of the week before publication. Editorial deadline is normally the Friday of the week before publication.Please go to www.fruchthandel.de/magazin/ themenplan for the latest information on dates and deadlines.

Single copy price 6 € Annual subscription Germany 255 € Annual subscription Europe 304 € Annual subscription World 396 €All prices subject to VAT at the current rate.

MEDIA INFORMATION 2020 EDITORIAL PROGRAMME JANUARY – MAY

EDITORIAL PROGRAMME JANUARY – MAY 2SUBJECT TO ALTERATION. GO TO WWW.FRUCHTHANDEL.DE FOR THE LATEST DETAILS.

Issue no. Special print run

Publication date Advertisement copy deadline

Exhibitions/Congresses/Events

Editorial themes

1-2 10,000 10.01.20 02.01.20 Fruit Logistica • FRUIT LOGISTICA 2020 Preview l• Fresh Convenience • Canned and frozen food• FRUIT LOGISTICA 2020 – Partner country Ecuador

3 9,000 17.01.20 07.01.20 Fruit Logistica • FRUIT LOGISTICA 2020 Preview ll• Technology for sorting and packaging • Cool chain management: ripening, cooling, storage, logistics, transport • Organic and fairtrade products, sustainability • Software solutions

Special 10,000 17.01.20 03.01.20 Fruit Logistica • The Netherlands

Special 10,000 17.01.20 03.01.20 Fruit Logistica • Flanders

4 10,500 24.01.20 14.01.20 Fruit Logistica • FRUIT LOGISTICA 2020 Main exhibition issue• Overseas products, exotics and speciality produce • Eastern Europe, Israel, North Africa, Austria, Switzerland, Turkey, Greece, Cyprus, Scandinavia• Greenhouses, production, irrigation and harvesting technology• Seeds and varietal development• Innovations for the fresh produce sector

Special 10,000 24.01.20 07.01.20 Fruit Logistica • France

Exhibition Guide 47,000 24.01.20 20.12.19 Fruit Logistica • FRUIT LOGISTICA 2020 Exhibition Guide

5 9,000 31.01.20 17.01.20 Fruit Logistica • FRUIT LOGISTICA 2020 Official opening issue• The German fresh produce trade • Food safety and quality assurance, laboratories

Special 9,000 31.01.20 17.01.20 Fruit Logistica • Spain

Special 9,000 31.01.20 14.01.20 Fruit Logistica • Italy

6 7,000 06.02.20 24.01.20 Fruit LogisticaBioFachFruchtwelt Bodensee

• FRUIT LOGISTICA 2020 Update • Organic and fairtrade products• Fruchtwelt Bodensee

7/8 21.02.20 11.02.20 Fruit Logistica • FRUIT LOGISTICA 2020 Report l• German and global fresh produce trade • German production and marketing • German wholesale markets • Northern and Western Europe (Netherlands, Belgium, France, Switzerland, Austria, Scandinavia) • South Tyrol

9 28.02.20 18.02.20 Fruit Logistica • FRUIT LOGISTICA 2020 Report ll • Overseas (New Zealand, North Africa, North and Latin America, Asia) • Cool chain management: ripening, cooling and storage technologies, logistics, transport • Greenhouses, production, irrigation and harvesting technology • Seeds and varietal development

10 06.03.20 25.02.20 Fruit Logistica

Fruit Logistica, BioFach

• FRUIT LOGISTICA 2020 Report lll• Southern Europe and the Mediterranean (Italy, Spain, Israel, Turkey, Greece, Cyprus, Portugal) • Eastern Europe • South Africa • Technology for sorting and packaging • Organic and fairtrade products: Fruit Logistica and BioFach reviews • Fresh Convenience

11 13.03.20 03.03.20 Global Berry Congress • Berryfruit• Asparagus

12 20.03.20 10.03.20 • Bananas • Mushrooms• Early potatoes

13 27.03.20 17.03.20 • Berries from Spain • Software solutions• European greenhouse products (cucumbers, bell peppers, tomatoes, aubergines)

14 03.04.20 24.03.20 • Netherlands: partner in fresh produce, spring season• Seeds and varietal development • New Zealand: start of the season

15/16 Special 17.04.20 17.03.20 • 5,000th Jubilee Edition

17 24.04.20 14.04.20

Macfrut

• Flanders: start of the season • Asparagus• Fresh produce from Italy

18 Special 10,000 02.05.20 21.04.20 European Packaging Forum, Interpack, Macfrut

• Sorting and packaging

19 08.05.20 28.04.20 • Spring seasonal produce from France• Garlic, onions and ginger• Product safety and quality assurance• Southern Hemisphere

20 15.05.20 05.05.20

Greentech

• Melons from Almería, Spain • Germany – spring and summer season • Pipfruit and kiwifruit from New Zealand• Greentech

21 Special 22.05.20 12.05.20 European Convenience Forum • Fresh Convenience

22 29.05.20 19.05.20 • Cherries from Europe• Berryfruit

GERMAN + ENGLISH

GERMAN + ENGLISH

GERMAN + ENGLISH

GERMAN + ENGLISH

GERMAN + ENGLISH

GERMAN + ENGLISH

GERMAN + ENGLISH

GERMAN + SPANISH

GERMAN + ITALIAN

GERMAN + ENGLISH

GERMAN + ENGLISH

MEDIA INFORMATION 2020 EDITORIAL PROGRAMME JUNE – DECEMBER

EDITORIAL PROGRAMME JUNE – DECEMBER 3SUBJECT TO ALTERATION. GO TO WWW.FRUCHTHANDEL.DE FOR THE LATEST DETAILS.

Issue no. Special print run

Publication date Advertisement copy deadline

Exhibitions/Congresses/Events

Editorial themes

23 05.06.20 26.05.20 • Avocados • Stonefruit from Spain • Summerfruit from France

24 12.06.20 02.06.20 • Netherlands: partner in fresh produce, summer season • Organic and fairtrade products• Sustainability and social standards

25 19.06.20 09.06.20 • Southern Hemisphere • Flanders• Melons from Murcia, Spain

26 26.06.20 16.06.20 • Summer season in France• Financial services and management consultancy• Asian specialities from the Far East and Europe

27 03.07.20 23.06.20 • Cool chain management: ripening, cooling, storage, logistics, transport• Pineapples • Summerfruit from Italy

28 10.07.20 30.06.20 • Summer season in Germany• Summerfruit from Spain

29/30 24.07.20 14.07.20 • Salads, fresh herbs, garlic and spices • Software solutions

31/32 07.08.20 28.07.20 • Grapes and summer fruit from Southern Europe (incl. Italy)• Greenhouses, production, irrigation and harvesting technology• Plums from France

33 14.08.20 04.08.20Potato Europe

• Mushrooms• Onions and potatoes

34 21.08.20 11.08.20 • Pipfruit from Europe• Seeds and varietal development

35 28.08.20 18.08.20 • Netherlands: partner in fresh produce, autumn season• Organic and fairtrade products• Sustainability and social standards

36 Special 7,000 04.09.20 25.08.20 DEUTSCHER OBST & GEMÜSE KONGRESS

• DEUTSCHER OBST & GEMÜSE KONGRESS 2020 The German Fruit & Vegetable Congress 2020

37 11.09.20 01.09.20

Asia Fruit Logistica

• Apples from France • Nuts and dried fruits (new season)• Berryfruit• Sorting and packaging• ASIA FRUIT LOGISTICA 2020 – PREVIEW

38 18.09.20 08.09.20 • Autumn products from Flanders• Tropical melons• Mangoes from Spain • Kaki

39 25.09.20 15.09.20

DEUTSCHER OBST & GEMÜSE KONGRESS

• Fresh Convenience• Canned and frozen food• DEUTSCHER OBST & GEMÜSE KONGRESS 2020 – Report• Cool chain management: ripening, cooling, storage, logistics, transport

40 02.10.20 22.09.20 • Germany – the autumn season• Sales promotion for Halloween (pumpkins)

41 09.10.20 29.09.20 Fruit AttractionAsia Fruit Logistica

• Fruit Attraction 2020• ASIA FRUIT LOGISTICA 2020 – REVIEW

42 16.10.20 06.10.20 • Autumn products from France• Bananas• Avocados

Supplement 12.000 Dt. Gewächshaus Kongress • Deutscher Gewächshaus Kongress 2020

43 23.10.20 13.10.20 • Italy – Autumn season• Brazil• Mangos and papayas

44 30.10.20 20.10.20 • The new season for produce from Israel • Moroccan citrus and vegetable products • Netherlands: partner in fresh produce, autumn and winter season

45 06.11.20 27.10.20

InterpomaExpoSe

• Kiwifruit from France • Citrusfruit from Spain • Pipfruit from South Tyrol• ExpoSe

46 13.11.20 03.11.20

Interpom

• Salad from France • Pears• Potato products

Special 12.000 Print 25.000 Digit.

13.11.20 13.10.20 • BEST IN FRESH 2021 BRANDS, CONCEPTS, IDEAS FOR THE FRESH PRODUCE MARKET

47 20.11.20 10.11.20 • Nuts and dried fruits

48 27.11.20 17.11.20 • Citrus from the Mediterranean • Pipfruit from Germany

49 04.12.20 24.11.20 • Exotic fruit, melons and speciality products

50 11.12.20 01.12.20 • Financial services and management consultancy

51/52 18.12.20 08.12.20 • Review of the year• News in the fresh produce sector

GERMAN + ENGLISH

MEDIA INFORMATION 2020 ADVERTISING PRICES VALID FROM 1.1.2020

MEDIA INFORMATION 2020 DISCOUNTS | TECHNICAL INFORMATION

Format Basic price b/w + 1 colour + 2 colours Full colour

1/1 page 1,800.00 € 2,205.00 € 2,610.00 € 2,985.00 €

2/3 page 1,240.00 € 1,645.00 € 2,050.00 € 2,435.00 €

1/2 page 950.00 € 1,195.00 € 1,440.00 € 1,675.00 €

1/3 page 690.00 € 930.00 € 1,170.00 € 1,405.00 €

1/4 page 515.00 € 750.00 € 985.00 € 1,210.00 €

1/6 page 360.00 € 525.00 € 690.00 € 850.00 €

1/8 page 265.00 € 400.00 € 535.00 € 645.00 €

1/12 page 220.00 € 330.00 € 440.00 € 500.00 €

Back cover 3,250.00 €

Inside front/back covers 3,125.00 €

e.g. For Sale and WantedAdvertisements charged at b/w price.Included:- 4-c process colour if required- additional publication online for two weeks on

www.fruchthandel.de- basic design and production (text plus logo)- box number if required

See page 6

Small ads

Job vacancies

Technical information

Format

Advertisement formats

Bleed / Print over centrefold

Printing method

Print colours

Print materials

Colour profile

Data transfer

Advertisement design and production

Magazin: DIN A4 210 mm wide x 297 mm high

Please see page 5 for a guide to + advertisement formats.

No extra charge. Minimum format 1/4 page. Extra trim + 4 mm on each edge.

Sheet offset

Euro-Skala DIN 16539 Spot colours: additional charge 450 €per colour on 4-c process colour price

High resolution 300 dpi files (PDF/X-3:2002 or higher) with embedded fonts. Graphics and pictures in CMYK (no RGB). Colour proofs required for colour advertisements.

ISO Coated v2 (ECI)

E-mail: advertising@fruchthandel.de

We will be glad to design and produce your adver-tisement, including translation if required, at cost price.

ADVERTISING PRICES, DISCOUNTS, TECHNICAL INFORMATION 4

DiscountsVolume Frequency

2 pages 5% 3 advertisements 3%4 pages 10% 5 advertisements 5%6 pages 15% 8 advertisements 8%

10 pages 20% 10 advertisements 10% 20 pages 25% 20 advertisements 20%

Discounts apply to orders for advertising within 12 months of the first advertisement in Fruchthandel Magazin, the Fruchthandel Branchen-Guide and Fruchthandel Specials.

Agency commission15% (Evidence of status must be provided).

All prices subject to VAT at the current rate.

MEDIA INFORMATION 2020 ADVERTISEMENT FORMATS AND PRICES VALID FROM 1.1.2020

ADVERTISEMENT FORMATS 5

In type area 180 x 262 mmBleed 210 x 297 mm plus4 mm trim on each edge

In type area 180 x 43 mm

In type area 74 x 262 mmBleed 89 x 297 mm plus4 mm trim on each edge

In type area 127 x 43 mm

In type area 127 x 176 mmBleed 142 x 196 mm plus4 mm trim on each edge

In type area 180 x 89 mmBleed 210 x 109 mm plus4 mm trim on each edge

In type area 127 x 126 mmBleed 142 x 146 mm plus4 mm trim on each edge

In type area 180 x 66 mmBleed 210 x 86 mm plus4 mm trim on each edge

In type area 127 x 89 mmBleed 142 x 109 mm plus4 mm trim on each edge

In type area 48 x 262 mmBleed 63 x 297 mm plus4 mm trim on each edge

In type area 127 x 66 mmIn type area 74 x 126 mm

In type area 180 x 31 mmIn type area 48 x 126 mm

1/1 pageb/w 1,800 €2c 2,205 €3-c 2,610 €4-c 2,985 €

1/2 page cornerb/w 950 €2-c 1,195 €3-c 1,440 €4-c 1,675 €

1/3 page horizontalb/w 690 €2-c 930 €3-c 1,170 €4-c 1,405 €

1/3 page cornerb/w 690 €2-c 930 €3-c 1,170 €4-c 1,405 €

1/4 page horizontalb/w 515 €2-c 750 €3-c 985 €4-c 1,210 €

1/4 page corner horiz.b/w 515 €2-c 750 €3-c 985 €4-c 1,210 €

1/4 page verticalb/w 515 €2-c 750 €3-c 985 €4-c 1,210 €

1/6 page corner horiz.b/w 360 €2-c 525 €3-c 690 €4-c 850 €

1/6 page corner vert.b/w 360 €2-c 525 €3-c 690 €4-c 850 €

1/8 page horizontalb/w 265 €2-c 400 €3-c 535 €4-c 645 €

1/8 page corner horiz.b/w 265 €2-c 400 €3-c 535 €4-c 645 €

1/8 page corner vert.b/w 265 €2-c 400 €3-c 535 €4-c 645 €

1/12 page verticalb/w 220 €2-c 330 €3-c 440 €4-c 500 €

In type area 100 x 262 mmBleed 115 x 297 mm plus4 mm trim on each edge

1/2 page verticalb/w 950 €2-c 1,195 €3-c 1,440 €4-c 1,675 €

1/3 page verticalb/w 690 €2-c 930 €3-c 1,170 €4-c 1,405 €

In type area 100 x 126 mmBleed 115 x 146 mm plus4 mm trim on each edge

1/4 page corner vert.b/w 515 €2-c 750 €3-c 985 €4-c 1,210 €

In type area 48 x 89 mm

1/6 page horizontalb/w 360 €2-c 525 €3-c 690 €4-c 850 €

In type area 180 x126 mmBleed 210 x 146 mm plus4 mm trim on each edge

1/2 page horizontalb/w 950 €2-c 1,195 €3-c 1,440 €4-c 1,675 €

2/3 page verticalb/w 1,240 €2-c 1,645 €3-c 2,050 €4-c 2,435 €

In type area 127 x 262 mmBleed 142 x 297 mm plus4 mm trim on each edge

www.fruchthandel.de

Publication in Fruchthandel Newsmail and on Fruchthandel Online involves the publication of the main headline text of the advertisement with a hyperlink to a PDF file with a complete download-able version of the whole advertisement.

No extra charge for box numbers.

Basic design and production (text plus logo), if required, are included in the price.

Fruchthandel Online

*Publication online

Box numbers

Design and layout

MEDIA INFORMATION 2020 JOB VACANCY ADVERTISEMENTS VALID FROM 1.1.2020

JOB VACANCY ADVERTISEMENTS (PRINT AND ONLINE) 6

ONLINE only Advertisement published in Fruchthandel Newsmail (1 week*) and on Fruchthandel Online (1 week on the homepage*, 8 weeks in the Jobmarkt)

PDF or Word file max. 210 x 297 400.00 € 25.00 €

The same prices and conditions as Job Vacancy advertisements also apply to other Small Ads (e.g. For Sale/Wanted)

Combination PRINT / ONLINE

Advertisement published in Fruchthandel Magazin (1 week), in Fruchthandel Newsmail (1 week*) and on Fruchthandel Online (1 week on the homepage*, 8 weeks in the Jobmarkt)

Format in Fruchthandel Magazin

POSITIONS OFFERED One price for colour or b/w advertisements

POSITIONS WANTED One price for colour or b/w advertisements

1/1 page 1,800.00 €

2/3 page 1,240.00 €

1/2 page 950.00 €

1/3 page 690.00 €

1/4 page 515.00 € 200.00 €

1/6 page 360.00 € 150.00 €

1/8 page 265.00 € 125.00 €

1/12 page 220.00 € 100.00 €

1/24 page 50.00 €

MEDIA INFORMATION 2020 INSERTS | SPECIAL ADVERTISING FORMATS | OTHER MEDIA

INSERTS, SPECIAL ADVERTISING FORMATS, OTHER MEDIA 7

Price per 1,000 copies, each up to 50 g: 500 €.Price for inclusion in the normal print run of 4,200 copies: 2.100 € incl. postal charges. Selective choice of addresses possible. Maximum size 205 x 294 mm.Please ask for prices for inserts of more than 50 g.

4 pages: Price per 1,000 copies 750 €Price for inclusion in the normal print run of 4,200 copies: 4 pages 3,150 € incl. postal charges. Format 224 x 307 mm (1st and 2nd pages), 216 x 307 mm (3rd and 4th pages).Please ask for prices of bound inserts with more than 4 pages.

Price per 1,000 copies 300 € plus cost of the accompanying advertisement (min. 1/2 page). Only possible for the complete print run of 4,200 copies. For technical reasons there are restrictions on the placement of the glued insert within an issue (first or last page of a printed form).

Above price for a glued insert of up to 30 g and maximum thickness of 2 mm. Please ask for details of other specifications.

Post-its can be placed in the middle of an editorial or advertising page or at the top edge so that they stick out above the top edge. If a handwriting typeface is used they can appear to be a real marker. Price per 1,000 copies 480 €, plus the cost of the advertisement if placed on an advertisement (min. 1/2 page). The Post-its must be supplied ready printed.

A cover wrapper is a band which can enclose the complete magazine, so that it has to be torn to actually open the magazine. Price per 1,000 copies: 900 € incl. printing. Price for inclusion in the normal print run of 4,200 copies: 3,780 €.If delivered ready printed, price per 1,000 copies: 825 €. Alternatively the ends can be glued to specific double pages inside the magazine for an additional cost of 200 € per 1,000 copies.

A gatefolder is an extra page attached to the front cover of the magazine, folded inwards over the inside front cover. 3 advertising pages each 210 x 297 mm are thus available: the inside front cover and the front and rear of the extra folded page.Price 5,840 € plus 450 € technical costs.

Format 1st and 2nd page 200 x 297 mm, 3rd page 208 x 297 mm plus 4 mm trim. The gatefolder must be produced in advance. Please contact us for dates ad deadines.

Gatefold on the front cover. The advertisement is opened up with half pages to the left and right.Total advertising space 2/1 pages, 4C + grip corneron the front cover. Price 6,890 €

A page corner advertisement is triangular and placed in bleed at the bottom of an inside right hand page. 142 x 109 mm + 4 mm bleed bottom and right, 1,200 € (single price for b/w or colour)

A page corner advertisement on the front cover of Fruchthandel Magazine or a Fruchthandel Special. 80 x 80 mm + 4 mm bleed bottom and right.Price 1,600 € (single price for b/w or colour)

A folded-over corner, placed top right on the page. Advertising space 115 x 115 mm + triangle on the reverse side which is folded over. Price 2,200 €

Please contact us for sample layouts.

1/2 page 1,390 €

1/1 page 1,990 €

Double page 2,990 €

Please contact us to discuss further innovative advertising ideas.

Please note that some issues, epecially those published at the time of FRUIT LOGISTICA, are printed with larger print runs of more than 4,200 copies. See Editorial Programme, pages 2-3.

Please send us a sample of the design of your insert for approval before final production.

Inserts are not eligible for discounts.

Please deliver inserts at your own expense at least 8 days before the official publication date to: D+L Druck+Logistik, Schlavenhorst 10 46395 Bocholt, Germany with the following reference:“for FRUCHTHANDEL MAGAZIN Issue XX”

Loose inserts

Bound inserts

Glued insertse.g. postcards/booklets/CD

Post-it notes

Cover wrapper

Gatefolder

Gatefold cover + grip corner

Page corner on right hand inside page

Page corner on front cover

Dog ear advertisement

Advertorials

Custom-made advertising concepts

Important

Delivery address for all inserts

MEDIA INFORMATION 2020 READERSHIP ANALYSIS AND STATISTICS

MEDIA INFORMATION 2020 ANALYSIS AND STATISTICS

Countries

Position

Sector

READERSHIP ANALYSIS AND STATISTICS 8

• Fresh produce import and export organisations

• Fresh produce wholesale and distributionorganisations

• Supermarket organisations and other retailers

• Producers, producer organisations and theirmarketing organisations

• Packing and packaging suppliers

• Specialists for quality assurance, food safety,produce handling, logistics, refrigeration, coldstorage, cool transport and technical services

• Food service (Horeca, canteen suppliers) andfresh convenience manufacturers and suppliers

• Marketing organisations and agencies

• Associations, academic and scientificinstitutions, government offices

Average print run and circulation per issue 1.10.2018 to 30.9.2019

Print run 4,200 copies Copies distributed 4,018 copies

Target readership

Circulation

• Indispensable: 94% of readers say thatFruchthandel Magazine is required reading forthe industry

• Widely read: Each copy of FruchthandelMagazine is read on average by 4.5 differentpeople

• Highly rated: 90% say the quality of themagazine is good or excellent

• Professional: 94% say the editorial content is ofa good professional standard

• Intensively used: 88% of readers read at leastthree quarters of each issue, 73% the wholemagazine

• Decision makers: 56% of readers are decision-makers in their organisations, a further 35%contribute to decision-making

• Good acceptance for advertising: 82% agreethat advertisers can promote their productseffectively in its pages

Independent reader survey carried out in November-December 2013 by Inquest-Institut Sieber GmbH, Hamburg.Sample of 1,472 subscribers, 1,066 in Germany, 406 outside Germany.

Readership statistics

Germany 72.4% Other countries 27.6%

of which Netherlands 16.5% Italy 13.4% Austria 12.8% Switzerland 12.3% Belgium 7.8% France 5.7% Spain 4.4% Poland 3.4% Hungary 2.3% Czech Republic 1.8% Russia 0.9% Rest of Eastern Europe 7.9%Other 10.8%

Management/owner 57.3%Department manager 16.5% Purchasing/sales 15.6%Other 10.6%

Import, wholesale, distribution 46.3% Export and production 10.6% Retail 31%Packing, packaging, logistics 8.2% Other 3.9%

Readership by country

Readership by position in company

Readership by sectorOther 3.9%

Import, wholesale and distribution 46.3%

Export, production 10.6%

Retail 31%

Packaging/logistics 8.2%

Other 10.6%

Management/owner 57.3%

Department manager 16.5%

Purchasing/sales 15.6%

Other 27.6%

Germany 72.4%

best in fresh – the showroom for brands, concepts and ideas for the fresh produce market

The 12th edition of best in fresh (former Leading Brands) will be published in 2020

Due to the relaunch and the renaming of best in fresh more flexible options for advertorials have been created, the number of copies have been clearly increased and the distribution was further internationalized.

• 12,000 copies, distributed to all FruchthandelMagazin and Eurofruit subscribers

• Online link to digital edition sent to 25,000Fruchthandel Newsmail and Fruitnet DailyNews subscribers

• Publication date: 13.11.2020• Advertising and editorial deadline:

13.10.2020

In this yearly high-quality special publication ca. 200 companies have presented their brands and concepts. The following options are available:

Print run

Dates

Flexible advertorials

Advertising optionsBrand profile

Interview

best in fresh-Advertorial

Advertising prices

MEDIA INFORMATION 2020 BEST IN FRESH

5,000TH JUBILEE EDITION, CONFERENCE SPECIALS 9

MEDIA INFORMATION 2020 5,000TH JUBILEE EDITION, CONFERENCE PECIALS

• Standardised layout with company logo, text,colour photos, contact details

• 1 language (either English or German):1/1 page 1,990 € 2/1 pages 2,990 €

• 2 languages, English and German:2 x 1/1 page 2,990 €2 x 2/1 page 3,990 €

• Standardised interview with five Q/A,portrait, company logo and contact details

• 1 language (either English or German):1/1 page 1,990 €

• 2 languages, English and German:2 x 1/1 page 2,990 €

• Short presentation of new products, ideas,packaging, technical solutions etc.

• Categories: - best in fresh ...produce- best in fresh ...packaging- best in fresh ...logistics- best in fresh ...technology- best in fresh ...convenience

• 1 language (either English or German):1/4 page 890 €1/2 page 1,390 €1/1 page 1,990 €

• 2 languages, English and German:2 x 1/4 page 1,390 €2 x 1/2 page 1,990 €2 x 1/1 page 2,990 €

• For prices see Fruchthandel Magazin(see page 4), minimum size 1/4 page

• 1/1 page, 4c 2,985 €• Inside frontcover/back cover 3,125 €• Backcover 3,250 €

THE 5,000TH JUBILEE EDITION OF FRUCHTHANDEL MAGAZIN

We have done our maths! The 5,000th Jubilee Edition of Fruchthandel Magazin will be published in 2020. Established in 1916, we have already published our 100th anniversary edition, looking back on 100 years of the fresh produce trade - the key milestones, as well as the leading companies and personalities in the industry.

With our forthcoming 5,000th issue, we now want to look to the future and examine the important themes and megatrends which are driving the industry today as well as in the years to come.

The editorial programme will include:

New trends in consumer behaviour Healthy lifestyles, individualisation, snacking, eating out

Changes in food retailing Shopping experiences and food service concepts, upgrading the discount sector, the reduction of packaging, fresh convenience trends

Sustainability and protection of the environment The challenges posed by the scarcity of water and by climate change, crop protection, packaging solutions, conservation of resources

Globalisation versus regionality Changes in the flow of goods, the growth of conurbations, re-integration of the individual into the regional economy

Change through digitalization Artificial intelligence, algorithms, blockchain, online commerce

Changes in the working world Reorganisation of the supply chain, changing responsibilities, the shortage of skilled staff, online networks replacing personal contact

Advertising rates: All prices as for regular Fruchthandel Magazin rates (page 4 + 5)

Advertorial• 1 page 1,990 €• 2 pages 2,990 €

Dates Publication date: 17.4.2020 Advertising deadline: 17.3.2020

Distribution (print and online):• 10,000 printed copies• Online link to 25,000 recipients of Fruchthandel Newsmail and Fruitnet

Daily News

Present your own visions and the future of your brands, products and services in this attention-grabbing special issue.

FRUITNET MEDIA INTERNATIONAL17.04.2020

15/16 I 2020

Die5.000steAUSGABEDie5.000steAUSGABE

blickt nach vorne – beleuchtet die Megatrends

– zeigt Perspektiven auf –

Die Erfahrungen aus der Vergangenheit sind die

WEGWEISER IN DIE ZUKUNFT

MAGAZ I N

MEDIA INFORMATION 2020 FRUCHTHANDEL BRANCHEN-GUIDE

FRUCHTHANDEL BRANCHEN-GUIDEand Addressbook

Advertisement placementopportunities

Print run

Online edition

Publication date

Advertising deadline

The Fruchthandel Branchen-Guide and Addressbook is a key reference work for the international fresh produce sector published annually by Fruchthandel Magazine.

• Contact details of fresh produce companies A comprehensive listing of German-based fresh produce companies and service suppliers as well as selected addresses in Austria, Switzerland, Belgium, Netherlands, Poland and the Czech Republic. • Statistics on the German retail sector Details of structure, turnover and market share• Category Management Market analysis of key products with statistics on consumption levels and prices

• In the alphabetical address sections by country• In the special address sections for: - Assessors and Experts - Laboratories for Food Safety - Marketing, PR and Consultancy Agencies - Packaging, Recycling and Disposal - Specialists for Cold Storage and Other Technologies - Specialist Software Suppliers - Suppliers for Convenience and Food Service - Suppliers of Exotic Products - Suppliers of Organics - Transport Companies• In the editorial sections

5,500 copies

www.fruchthandel.de/branchen-guide

Beginning of December 2020

10 July 2020

Standard entryin the list of addresses

Company logo

Page footers

Book marker

Technical information

Price

The basic company entry – with company name, address, telephone, fax, e-mail and website address – is free of charge.

In colour 100 € With a company logo in colour above your company details, you can make your company entry stand out from the rest.

Landscape/wide format max. 29 mm x 10 mm Portrait/vertical format max. 17 mm x 17 mm Logos must be supplied full size (100%) in CMYK high resolution (300 dpi)

colour 1,990 € Price is for 50 footers, each 125 x 5 mm, placed at the foot of selected pages.

1,500 € (excl. production costs)

Active elements of advertisements should be placed at least 15 mm from the centrefold and 6 mm from the outside edges of the page.

For further technical information, see page 4

The Fruchthandel Branchen-Guide costs 64.50 € plus postage and VAT if applicable.The Branchen-Guide is distributed free of charge to all subscribers of Fruchthandel Magazine.

FRUCHTHANDEL BRANCHEN-GUIDE 10

MEDIA INFORMATION 2020 BRANCHEN-GUIDE ADVERTISING PRICES FROM 1.1.2020

Format Ads within type area width x height in mm

Bleed advertisements width x height in mm + 4 mm on each edge

Basic price b/w + 1 colour + 2 colour Full colour

1/1 page 125 x 208 163 x 233 1,800.00 € 2,205.00 € 2,610.00 € 2,985.00 €

3/4 page vert., 3 columns 125 x 155 163 x 166 1,350.00 € 1,755.00 € 2,160.00 € 2,535.00 €

2/3 page horiz., 3 columns 125 x 124 163 x 135 1,240.00 € 1,645.00 € 2,050.00 € 2,435.00 €

2/3 page vert., 2 columns 80 x 208 95 x 233

1/2 page horiz., 3 columns 125 x 92 163 x 103 950.00 € 1,195.00 € 1,440.00 € 1,675.00 €

1/2 page vert., 2 columns 80 x 135 95 x 146

1/3 page horiz., 3 columns 125 x 62 163 x 73

690.00 € 930.00 € 1,170.00 € 1,405.00 € 1/3 page vert., 2 columns 80 x 92 95 x 103

1/3 page vert., 1 column 35 x 208 50 x 233

1/4 page horiz., 3 columns 125 x 45 163 x 56

515.00 € 750.00 € 985.00 € 1,210.00 € 1/4 page horiz., 2 columns 80 x 62 95 x 73

1/4 page vert., 1 column 35 x 135 50 x 146

1/6 page horiz., 3 columns 125 x 33

360.00 € 525.00 € 690.00 € 850.00 € 1/6 page horiz., 2 columns 80 x 45

1/6 page vert., 1 column 35 x 92

1/8 page horiz., 3 columns 125 x 22

265.00 € 400.00 € 535.00 € 645.00 € 1/8 page horiz., 2 columns 80 x 33

1/8 page vert., 1 column 35 x 62

1/12 page vert., 1 column 35 x 45 220.00 € 330.00 € 440.00 € 500.00 €

Back cover 125 x 208 163 x 233 3,250.00 €

Inside front/back cover 125 x 208 163 x 233 3,125.00 €

MEDIA INFORMATION 2020 FRUCHTHANDEL ONLINE VALID FROM 1.1.2020

Transmitted normally five times per week from Monday to Friday except on public holidays.

www.fruchthandel.de

All banners are also displayed automatically in the mobile version on tablets and smartphones at no additional charge.

On Fruchthandel Online Standard Banners appear only on the home page. All other banner formats appear on all other website pages.

Specific positions cannot be reserved for Standard Banners.

All banner positions are exclusive placements. There is no rotation at these positions with other banners.

Banner files should be sent at least 1 week before the start of the campaign to anzeigen@fruchthandel.de

JPG, PNG or GIF format, max. 70 KBPlease note that for animated banners placed on Fruchthandel Newsmail, all important information should be placed in the first frame of the animation. The standard settings of some mail programmes including Outlook do not permit animation of the remaining frames.

Animated banners: 95 € Static banners: 65 €(not subject to discounts or agency commission)

Fruchthandel Newsmail

Fruchthandel Online

Positions

Banner deadline

File formats

Banner production

Videos (NEW)

Other online advertising options

Web statisticsFruchthandel Website

Web statisticsFruchthandel Newsmail

Click statistics

We offer the possibility to integrate your videos for 390 € (includes the publication of a link 1 x in Fruchthandel Newsmail, 1 week on Fruchthandel Online (2. column) and 8 weeks in our Frucht-handel Media library. The price is valid for finished videos. On request, we are happy to help with the creation of a video (e.g. interview or impressions). The billing for produced videos will be done by effort. We are happy to make a non-binding offer.

Advertorials: 1 page (ca. 1,800 characters and spaces, 1 picture): 500 € (with marking „Adver-torial“)

Individualised E-Mailing: max. 630 pixel wide, length flexible, max. 300 KB. Sent to our complete mailing list: 2,950 € plus 300 € technical charges

Content of advertorials and individualised e-mailings must be approved in advance.

As at September 2019 No. of visitors 13,474 No. of visits 45,743

As at September 2019 Recipients per day (monthly average) 8,502 We use banner software which has the advantage that the publication and appearance of banners cannot be turned off by the recipient. The disadvantage however is that we are not able to provide automatic click statistics. We recommend banner advertisers to use tags in their banners so that they are able to monitor clicks themselves using Google Analytics.

MEDIA INFORMATION 2020 FRUCHTHANDEL ONLINE

BannerSize in pixel

(width x height)

Position Fruchthandel OnlinePrice per week

Fruchthandel NewsmailPrice per week

Combi Price per week=20% discount

Leaderboard Online 728 x 90 2 columns wide, above the first and second columns 335.00 €

604.00€

Leaderboard Newsmail 630 x 100 2 columns wide, above the first and second columns 420.00€

Peel-off Banner 400 x 400 top left 445.00 €

Standardbanner 468 x 100 1st column between the news items 230.00 € 285.00 € 412.00 €

Standardbanner (Double Decker) 468 x 200 1st column between the news items 355.00 € 445.00 € 640.00 €

ContentAd 300 x 250 2nd column 285.00 €

SquareButton 140 x 140 2nd column 120.00 € 140.00 € 210.00 €

Skyscraper 120 x 600 3rd column 320.00 €

SquareButton XS 120 x 120 3rd column 90.00 €

Discounts

4 weeks 3%

10 weeks 5%

20 weeks 10%

52 weeks 50%

FRUCHTHANDEL ONLINE 11

Fruchthandel Newsmail

1st column 2nd column

StandardbannerSquare-Button

StandardbannerDouble Decker

Fruchthandel Online

Leaderboard

StandardbannerContentAd

SquareButton

Skyscraper

Square-ButtonXS

StandardbannerDouble Decker

Peel-

off

Bann

er

1st column 2nd column 3rd col.

Standardbanner

Leaderboard

Banners will also be displayed in mobile form on tablets and smartphones at no additional cost.

MEDIA INFORMATION 2020 AWARDS

MEDIA INFORMATION 2020 CONGRESSES 2020

CONGRESSES | AWARDS 12

Deutscher Obst & Gemüse Kongress (DOGK) German Fruit & Vegetable Congress 14. – 15.9.2020, Congress Center Düsseldorf

595 € + VAT Early bird rate until 7.7.2020 Normal rate 795 € + VAT

• Logo: in the congress handbook (print + online); on dogkongress.de with hyperlink; in the DOGK app; on stage at the event• 1 free delegate pass for the congress and the get-together worth 795 €

• All “Bronze” benefits but with a total of 2 free delegate passes for the congress and the get-together worth 1,590 €• Company profile in the congress handbook (max. 350 characters) in print und online• Company or product profile (PDF) as download in the DOGK app

• All “Silver” benefits but with a total of 3 free delegate passes for the congress and the get-together worth 2,385 €

• Display area of 6m2 in the congress area

• All “Gold” benefits• Excursion to visit your company

• Sponsorship of networking breaks or lunch• Optional excursions or study tours• USB sticks (with your company information)• Lanyards, individual PR activities etc.

European Packaging Forum (EPF)14.5.2020, Düsseldorf

• Early bird rate until 20.3.2020 including Get-together: 595 €+ VAT • Normal rate including Get-together: 695 € + VAT

• Logo: print + online and on stage• 1 free delegate pass worth 695 €

• All “Bronze” benefits but with a total of 2 free delegate passes worth 1,390 €• Company or product profile (max. 350 characters and spaces) in the forum handbook (print + online)

• All “Silver” benefits but with a total of 3 free delegate passes worth 2,085 € • Display area of 6m2 in the forum foyer area

European Convenience Forum (ECF)3. – 4.6.2020, Düsseldorf

• Early bird rate until 17.4.2020 including Get-together on 3.6.2020: 495 €+ VAT • Normal rate including Get-together: 595 € + VAT

• Logo: print + online and on stage• 1 free delegate pass worth 595 €

• All “Bronze” benefits but with a total of 2 free delegate passes worth 1,190 €• Company or product profile (max. 350 characters and spaces) in the forum handbook (print + online)

• All “Silver” benefits but with a total of 3 free delegate passes worth 1,785 € • Display area of 6m2 in the forum foyer area

Delegate fee

Sponsorship packagesBronze: 2,200 €

Silver: 3,300 €

Gold: 6,600 €

Platinum: 7,700 €

Further options for sponsorsPlease ask for prices

Delegate fees

Sponsorship packagesBronze: 1,950 €

Silver: 2,950 €

Gold: 4,500 €

Delegate fees

Sponsorship packagesBronze: 1,950 €

Silver: 2,950 €

Gold: 3,950 €Sponsors are also entitled to a discount of 25% on advertisements in the

Fruchthandel Magazin Special published on the occasion of the forum

The Award• The Fruchthandel Magazin Retail Award is not awarded to individual stores but instead to an entire retail organisation for excellence in one of at least 3 categories: Hypermarkets, Super- markets, Discounters• The winners are chosen by means of a consumer survey carried out by GfK immediately after purchase with its special consumer panel involving 9,000 households

Sponsorship packages• Company logos in award advertisements and online• Inclusion in editorial articles in connection with the award (e.g. interviews with sponsors, sponsor statements etc.)• Naming of sponsors in all press releases relating to the award as well as in communications with the winning organisations• Preferential seating at the award ceremony (next to winning organisations, press photographs) • Opportunity to present one of the winners at the award ceremony • Participation in the ”Düsseldorf Circle”, an exclu- sive discussion group involving the winning organisations• Special conditions for print and online advertising in connection with the award (We support/We congratulate...)

Annual cost of the complete sponsoring package • 8,500 € plus VAT• Important: The packages are limited to a maxi- mum of 5 sponsors per year

The Award• Awarded to individual retail stores • 5 national prize categories, plus regional prizes and special awards, all selected by an expert jury on the basis of candidate applications • Awards dinner held in Baden-Baden in May• Organised by Fruchthandel Magazin in coopera- tion with the ”Rundschau für den Lebensmittel- einzelhandel”

Sponsorship packages• Company logos in all award communication including advertisements, press releases, award certificates• Presentation of the sponsors on rundschau.de and fruchthandel.de• Active participation in the award as a member of the expert jury• Naming of the sponsors in all communication with the winners• Participation at the award dinner • Opportunity to present one of the winners at the award dinner

Annual cost of the complete sponsoring package • 9,940 € plus VAT

2O2O

3.|4. Juni 2020 – Düsseldorf

FRUITNET MEDIA INTERNATIONAL GmbH Lindemannstrasse 12, 40237 Düsseldorf, Germany Tel +49-(0)211-9 91 04-0 Fax +49-(0)211-66 31 62 info@fruchthandel.dewww.fruchthandel.de H. Günter Schweinsberg Tel. +49-(0)211-9 91 04-0, gs@fruchthandel.de

Ulrike Niggemann Tel +49-(0)211-9 91 04-25, un@fruchthandel.de Chris WhiteTel. +44-(0)20-7501 3710, chris@fruitnet.com

Hans-Joachim FuhrmannTel +49-(0)211-9 91 04-20, fu@fruchthandel.de Helmut Peskes (Deputy Advertising Manager)Tel +49-(0)211-9 91 04-19, hp@fruchthandel.de

Panagiotis ChrissovergisTel +49-(0)211-9 91 04-29, pc@fruchthandel.de

Christian HollenbeckTel +49-(0)211-9 91 04-18, ch@fruchthandel.de

Gabriele BastianTel +49-(0)211-9 91 04-21, ba@fruchthandel.de

Michael Schotten (Deputy Editor in Chief)Tel +49-(0)211-9 91 04-16, ms@fruchthandel.de

Nadine Schotten (Managing Editor)Tel +49-(0)211-9 91 04-28, nsc@fruchthandel.de

Kristina Vogt (Project Manager)Tel +49-(0)211-9 91 04-31, kv@fruchthandel.de

Christine Weiser (Online)Tel +49-(0)211-9 91 04-27, cw@fruchthandel.de

Stephanie ZaarTel +49-(0)211-9 91 04-17, sz@fruchthandel.de Anna SchweinsbergTel +39-06-30 36 52 00, akschweinsberg@libero.it

Kaasten Reh (Director)Tel +49-(0)211-9 91 04-10, kr@fruchthandel.de

Sabine Reh (Project Manager)Tel. +49-(0)211-9 91 04-26, sr@fruchthandel.de

Tünde HorvathTel +49-(0)211-9 91 04-11, th@fruchthandel.de

Ingrid Bergmeister Tel +49-(0)211-9 91 04-12, ib@fruchthandel.de

MEDIA INFORMATION 2020 FOREIGN REPRESENTATIONS

MEDIA INFORMATION 2020 CONTACTS

Headquarters Address

Publisher

Management

Advertising Manager

Media Sales

Advertising administration

Editor

Editorial Staff

Layout

Events + Awards

Project ManagerMarketing

Subscriptions/Distribution

Irmelin Egelhoffc/o Fruitnet Media International GmbHLindemannstr. 1240237 Düsseldorf, Germany Tel +49-(0)211-6 91 45 23Mobile +49-(0)179-7 07 27 64Fax +49-(0)211-6 91 17 46irmelin.egelhoff@t-online.de NCX Drahhorad srlVia Provinciale Vignola-Sassuolo 315/141057 Spilamberto/Modena, ItalyTel +39-059-7 86 38 63Fax +39-059-7 86 38 68media@ncx.it Drs. Jochem WolthuisLaakweg 17 A6991 HK Rheden, NetherlandsMobile +31-(0)6-16 29 03 95info@nldcommunicatie.nl Agronoticias-Marketing-Espana SLDr. Portolés 5512190 Borriol/Castellón, Spain Tel +34-(0)964-32 11 55Fax +34-(0)964-32 19 13frutero@agronoticias.es

France

Italy

Netherlands

Spain

CONTACTS, FOREIGN REPRESENTATIONS 13

Fruitnet MediaInternational

International MediaPrint

Digital

Members of the Fruitnet Media International Group also include the London-based media company Market Intelligence as well as offices and subsidiaries in Europe, Australia, the USA and Asia. The Group employs more than 50 full-time colleagues. Fruitnet is thus the leading global information provider for the international fresh produce sector, publishing news and organising trade events and congresses all over the world. Fruitnet is official cooperation partner of Fruit Logistica in Berlin and joint organiser of Asia Fruit Logistica in Hongkong and China Fruit Logistica in Shanghai together with Messe Berlin.

• Fruchthandel Magazin• Eurofruit • Asiafruit (English and Chinese editions) • Fresh Produce Journal • Produce Plus

• Fruchthandel Newsmail • Fruitnet Daily News • Fruchthandel.de • Fruitnet.com (with subpages for the print magazines) • News services for China (Asiafruit China Newsletter and We-Chat)