M E D I A K I T2 020

“

T H E O N L I N ED E S T I N A T I O N F O R

B E A U T Y & W E L L N E S S”

W W W . G E T T H E G L O S S . C O M

Get The Gloss launched in 2012 with the core belief that you could have brains and beauty.

Six years in, powered by more than 300 industry experts and our in-house editorial team,Get The Gloss remains an authority in beauty and wellness. We deliver fresh, daily expert-led content,

to a highly engaged and fast-growing audience of (mostly!) women across the UK and beyond.

8 9 %F E M A L E

V I A95%

M O B I L E& TA B L E T

3 4 AV E R A G E A G E

£ 7 5 kAV E R A G E I N C O M E

4.5 x national average product spend | 60% purchased after seeing on GTG | 4 x workouts per week on average

O U R A U D I E N C E

1.1M+ VIEWS

SOURCE: May 2020 Google Analytics &

TypeForm Survey 2015

5 1 . 4 k +

Multichannelreach

+exposureoptions

54 0 k +

140 k +

63 k +

7 .7m +

27 k +

15 k +

1 . 1m

I N S TA G R A MF O L L O W E R S

W E B S I T EU S E R S

E M A I LS U B S C R I B E R S

Y O U T U B ES U B S C R I B E R S

Y O U T U B EV I E W S

T W I T T E RF O L L O W E R S

F A C E B O O KL I K E S

P A G EV I E W S

O U R R E A C H

*As at May 2020**Industry avg. 61%

C O N T E N T Advertorials

ADVERTORIALA dedicated educational feature

>> Approx. 800+ words + imagery>> Featured on website>> Featured on newsletter>> Social support (Facebook +Twitter + Instagram stories)

Please note in accordance with advertising guidelines, all sponsored activity will be clearly labelled.

LINKTO

STORY

LINKTO

EMAIL

A D V E R T O R I A L S Case studies

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STORY

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STORY

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EMAIL

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EMAIL

C O N T E N T Product spotlight

PRODUCT SPOTLIGHTA dedicated news story about one specific product

>> Approx. 500 words + imagery>> Featured on website>> Featured on newsletter>> Social support (Facebook + Twitter+ Instagram stories)

LINKTO

STORY

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STORY

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EMAIL

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EMAIL

E M A I L Solus dedicated email

Delivering an exclusive email direct to the inboxes of our full database is a highlye!ective tool for building brand awareness and engaging with potential new customers.

A dedicated solus email includes:>> A complete email takeover fromsubject line and copy to images and links>> Mailout to entire database.>> Social support (Facebook + Twitter+ Instagram stories)

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EMAIL

Case studies

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E M A I L

E M A I L

>> 4 product images+ pricing+ description in email newsletter only>> Direct links to purchase LINK

TOEMAIL

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EMAIL

Shoppable unit

B A N N E R T A K E O V E R

>> A banner takeover across site and email.>> Hi-res assets to be provided by brand.

Newsletter specsTop banner: 600 x 100pxSide banner: 158 x 386pxBottom banner: 600 x 300px

Site specsLeaderboard desktop: 728 x 90pxLeaderboard mobile: 300 x 250pxSite wide side banner: 414 x 600px

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EMAIL

S A M P L I N G

Whether you’re looking to recruit new customers, excite existing ones or simply increase your brand awareness, sampling is an e!ective tool to help you highlight your latest launches and hero products.

Reach out to our health and beauty-savvy female audience and let them discover anew favourite by putting your samplesdirectly into their hands.

Sampling includes: >> 1 x website landing page>> 1 x solus email>> Social support (Facebook + Twitter+ Instagram stories)>> Email data capture (opt-ins only) LINK

TOSTORY

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EMAIL

S A M P L I N G Case studies

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STORY

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C O M P E T I T I O N S

Competitions are an e!ective way tofuel customer excitement, shareabilityof a campaign message and acquire new email data.

We recommend a minimum prize valueof £350+ to make a really compelling o!er to our audience, maximising reach and data capture.

Competition includes:

>> 1 x website landing page>> 1 x email banner takeover>> Social support (Facebook + Twitter+ Instagram stories)>> Email data capture (opt-ins only)

LINKTO

STORY

E V E N T S

Are you hosting a health or beauty event?Tell our engaged audience what’s on, share exclusive o!ers and hit your attendancetargets by promoting it on Get The Gloss.

Option A: Dedicated Email & News Story

>> Dedicated event solus email to Londonbase ONLY.>> Includes bespoke brand content>> 1 event news piece on GTG of approx

500 words with imagery and links>> Social support (Facebook / Twitter+ Instagram stories)>> 1 x Instagram grid post>> 3 x Insta stories post

Option A

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E V E N T S

Option B: Dedicated Email

>>Dedicated event solus email to Londonbase ONLY>> Includes bespoke brand content>>Social support (Facebook / Twitter+ Instagram stories)>> 1 x Instagram grid post

Option B

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6 2 %

V I D E O

Whether it’s a simple vlog post or ahigh gloss series of how-to videos you’relooking to create, we tailor the entire package to your precise brief fromstart to finish.

We work with best-in-class videographers, studios, models and makeup artists to ensure the result is on brand andpositioned perfectly to engage ouraudience on YouTube and on our email newsletters. Costs are based on theindividual brief but a short series of 2 videos may include the below.

Example video package:>> 1 /2 day filming + post production>> 2 x videos (c. 5-10mins each)>> Published to GTG YouTube>> Featured on email newsletter>> Social support (Facebook + Twitter+ Instagram stories)

56K+ VIEWS

Mary Greenwell: how to do timeless makeup for redheads

How to do Brigitte Bardot hair with Sam McKnight

Rosie Huntington-Whiteley talks health and beauty

with GTG

342K+ VIEWS

270K+ VIEWS

Product Spotlight

Advertorial(Long read)

Beauty Fix(Exclusive)

Event Solus Email(Option A)

Event Solus Email(Option B)

Solus Email

Shoppable Unit

Video

Campaign

BOOST

£1,200

£2,950

£2,950

£4,500

£2,750

£3,750

£1,350

POA

POA

Approx. 300 words + imagery + links

Approx. 500 – 1,000 words + imagery + links

Approx. 500 – 1,000 words + imagery + links

Depends on brief

Depends on brief

Depends on brief

4 images + descriptions, pricing + links

Depends on brief

Depends on brief

Website + email feature + social

Website + email feature + social

Website + email feature + social

London email: subject line + content + social

London email: subject line + content+ email feature + social

Email takeover: subject line + content

Images + links to purchase in email

Production +YouTube + email + social

Bespoke 360 bundle of activity

Featured on homepage for 1 week NA +£500

R A T E *S P E C SD E T A I LI T E M

R A T E C A R D 2 0 1 9

*rates are exclusive of VAT

CONTENT

Sampling

Competition

Instagram competition

£4,800

£�,�00

£450

Approx. 300 words + imagery + links

Approx. 300 words + imagery + links

Approx. 50 words + image + brand handle

Solus email + website landing page + social.Email data capture (opt ins only)**

Email banner takeover + website landing page +social.Email data capture (opt ins only) MPV £350

Email banner + Instagram grid post.Followers. MPV £100

R A T E *S P E C SD E T A I LI T E M

R A T E C A R D 2 0 1 9

*rates are exclusive of VAT** samples fulfilled by the brand

CTA ACTIVITY + DISPLAY

Newsletter banner takeover

Newsletter + website banner takeover

£1,800

£3,500

Includes top, side and bottom banner placementsin one newsletter

Includes top, side and bottom banner placements in two newsletters.

Includes homepage leaderboard, homepage sidebanner and sitewide side banner for 5 days.

R A T E *D E T A I LI T E M

G E T T H E J O B

O U R R A T E S

£ 2 0 0J O B L I S T I N G U N T I LY O U H I R E + B R A N D

P R O F I L E P A G E

540 k +R E A D E R S

P E R M O N T H

8 9 %O F R E A D E R S

W O U L DR E C O M M E N D G TJ

T O A F R I E N D

1 3 %F I L L R AT E

Access to the highest quality applicants Inclusion in our newsletter

Distribution across our social media channels

£ 1 0 0F O R E V E R Y

S U B S E Q U E N TJ O B L I S T I N G

“ W E H A V E H A D A M A Z I N GA P P L I C A T I O N S F R O M S O M E

W O N D E R F U L P E O P L E . ” "O M O R O V I C Z A

“ T H E Q U A L I T Y O F T H EA P P L I C A N T S W E G O T F R O M

Y O U W A S R E A L LY H I G H ”"G A Z E L L I

“ H I G H L E V E L O F V E R Y G O O D Q U A L I T Y A P P L I C A N T S . T H E

P O S I T I O N S W E R E F I L L E D V E R Y Q U I C K LY ! ” "P A I S K I N C A R E

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