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Quick Snapshot Week 51’2013 - 6’2014 MCCS

Media scenario 17.2.14 abp news

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Page 1: Media scenario 17.2.14   abp news

Quick Snapshot

Week 51’2013 - 6’2014

MCCS

Page 2: Media scenario 17.2.14   abp news

ABP NEWS Week: 51’13 -6’14

TG – MF,15+ SEC:ABCMarket - HSM

Page 3: Media scenario 17.2.14   abp news

Hindi News at # 3 positionGE

C

HIND

I ...

HIND

I...

MUS

IC

KIDS REG

SPOR

TS

INFO ENG

LIFE

T...

RELI

G...

BUS

...

ENG

ENT

05

1015202530354045

39

13

6 5 4 3 2 1 1 1 0 0 0

% Genre Share

Source : TAM Period : Wk 6’2014

PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING SOME 100 ODD CHANNELS, DUE TO WHICH THE REPORTING ON REGIONAL GENRE HAS BEEN IMPACTED BY 12% THIS WEEK.

THEREFORE THE ABOVE REPRESENTATION DOESN’T COVER THE ETIRE UNIVERSE OF

CHANNELS THAT ARE AVAILABLE.

Page 4: Media scenario 17.2.14   abp news

VS. last year 41% increase in terms of shares

Hindi News0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

5.3

6.9

% Genre Share

Wk 51'12-6'13 Wk 51'13-6'14

Source : TAM Period : Wk 51 – 6 Year : 2013 & 2014

PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING LIVE INDIA .

Page 5: Media scenario 17.2.14   abp news

ABP News maintaining its position

Aaj Tak ABP News India TV Z News India News News 240%

5%

10%

15%

20%

25%

19%

12%11%

9% 8% 7%

% Mkt Share

Wk51'13-6'14

Source : TAM Period : Wk 51’13 – 6’14

Page 6: Media scenario 17.2.14   abp news

ABP News #2 in Reach

Aaj Tak ABP News

Z News India TV

IBN 7 NDTV India

01020304050 44

3833 30 27 27

CS 15+

Reac

h in

Mn.

Source : TAM Period : Wk 51’13 – 6 ‘14

Aaj Tak

ABP News

Z News

India TV

IBN 7 NDTV India

0102030405060 53

4539 36 32 32

CS 4+

Reac

h in

Mn.

Page 7: Media scenario 17.2.14   abp news

ABP News among top 2 in most of the markets

Source : TAMPeriod : Wk 1-6’14

Market Share %Channel Mumbai Kol Del Chts'grh B'har Guj Maha MP PHCHP Raj UP WB East West North South HSM AI

Aaj Tak 13% 21% 23% 13% 17% 19% 19% 15% 22% 22% 18% 23% 18% 19% 21% 30% 21% 21%

ABP News 11% 18% 10% 12% 17% 16% 16% 14% 13% 16% 13% 17% 17% 16% 12% 17% 14% 14%

India TV 20% 9% 16% 8% 8% 13% 12% 10% 8% 11% 9% 8% 10% 12% 11% 3% 12% 11%

Z News 8% 8% 7% 3% 7% 8% 8% 10% 10% 9% 9% 13% 9% 8% 9% 3% 8% 8%

IBN 7 9% 7% 6% 3% 7% 5% 7% 6% 8% 6% 7% 7% 4% 6% 7% 3% 6% 6%

NDTV India 8% 7% 8% 4% 4% 6% 7% 7% 8% 6% 8% 5% 5% 6% 8% 7% 7% 7%

DD News 1% 1% 1% 2% 0% 2% 2% 4% 2% 1% 1% 2% 3% 2% 1% 20% 2% 2%

Samay 3% 2% 1% 5% 3% 3% 3% 3% 3% 3% 2% 7% 5% 3% 2% 17% 3% 3%

TEZ 5% 10% 4% 1% 2% 3% 3% 1% 1% 1% 3% 7% 3% 3% 2% 0% 3% 3%

News 24 6% 1% 10% 17% 11% 4% 5% 12% 5% 6% 9% 1% 7% 5% 8% 0% 8% 7%

P7 news 2% 4% 0% 7% 2% 2% 3% 1% 2% 2% 2% 3% 4% 3% 1% 0% 2% 2%

News Express 2% 1% 0% 2% 6% 1% 1% 1% 2% 2% 1% 1% 2% 1% 1% 0% 1% 1%

NEWS NATION 7% 4% 5% 7% 10% 8% 7% 7% 7% 4% 10% 3% 7% 7% 6% 0% 7% 6%

India News 5% 5% 8% 14% 6% 9% 6% 7% 8% 10% 9% 3% 8% 7% 9% 0% 8% 8%

Page 8: Media scenario 17.2.14   abp news

Top 10 Shows – ABP NEWS

Source : TAM Period : Wk 6’14

Date Time from Time to Programme Genre TVT 00006/02/2014 20:43:00 20:50:00 FATAFAT 51 News Bulletin 42602/02/2014 20:43:00 20:52:00 FATAFAT 51 News Bulletin 36704/02/2014 19:30:00 19:41:00 FATAFAT 51 News Bulletin 31705/02/2014 14:25:00 15:12:00 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 30907/02/2014 19:59:00 21:23:00 GHOSHNA PATRA Talk Shows/Chat 29206/02/2014 14:26:00 15:22:00 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 29202/02/2014 7:29:00 7:38:00 FATAFAT 51 News Bulletin 28808/02/2014 19:27:00 19:44:00 FATAFAT 101 News Bulletin 27602/02/2014 20:26:00 20:36:00 8:30 SPECIAL News Bulletin 27407/02/2014 22:27:00 22:38:00 FATAFAT 51 News Bulletin 270

Page 9: Media scenario 17.2.14   abp news

Network Performance

Page 10: Media scenario 17.2.14   abp news

TV Tday MCCS Zee Net Net. 18 India TV Ndtv Net0%

5%

10%

15%

20%

25%

30%

26%23%

18%

13% 12%

8%

Wk 51'13 - 6'14

Wk 51'13 - 6'14

Source : TAM Period : Wk 51’13 – 6’14

MCCS maintaining its # 1 position

Page 11: Media scenario 17.2.14   abp news

Thank You