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Quick Snapshot Week 20-27’2014 MCCS

Media scenario 15.7.14 abp news

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Page 1: Media scenario 15.7.14    abp news

Quick Snapshot

Week 20-27’2014

MCCS

Page 2: Media scenario 15.7.14    abp news

ABP NEWS Week: 20-27’14

TG – MF,15+ SEC:ABCMarket - HSM

Page 3: Media scenario 15.7.14    abp news

Hindi News maintaining its # 3 position

GEC

HIN

DI ...

HIN

DI...

MU

SIC

KID

S

REG

SPO

RTS

INFO

EN

G

LIFE

T...

BU

S ...

EN

G E

NT

EN

G ...

0

5

10

15

20

25

30

35

40

45

37

13

6 5 5 3 3 1 1 1 0 0 0

% Genre Share

Source : TAM Period : Wk 27’2014

PLEASE NOTE: REGIONAL GENRE IS WITHOUT BANGLA & MAHA GENRE

Page 4: Media scenario 15.7.14    abp news

VS. last year 45% increase in terms of shares

Hindi News0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

5.0

7.2

% Genre Share

Wk 20-27'13 Wk 20-27'14

Source : TAM Period : Wk 20-27’Year : 2013 & 2014

PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING LIVE INDIA .VS last year channel bouquet has increased.

Page 5: Media scenario 15.7.14    abp news

ABP News among top 3 channels

Neck to Neck with India TV

Aaj Tak India TV ABP News Z News India News NEWS NATION0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20% 19%

15%14%

10%

7% 7%

% Mkt Share

Wk20-27'14

Source : TAM Period : Wk 20-27’14

Page 6: Media scenario 15.7.14    abp news

ABP News #2 in Reach

Aaj Tak ABP News

Z News India TV

IBN 7 NDTV India

0

10

20

30

40

50 4641

36 3528

25

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 20-27‘14

Aaj Tak

ABP News

Z News

India TV

IBN 7 NDTV India

0

10

20

30

40

50

60 5550

43 4234 30

CS 4+

Reach

in M

n.

Page 7: Media scenario 15.7.14    abp news

ABP News among top 2 in most of the markets

Source : TAMPeriod : Wk 20-27’14

Market Share %

Channel Mumbai Kol Del Chts'grh B'har Guj Maha MP PHCHP Raj UP WB East West North South HSM AIAaj Tak 16% 14% 18% 17% 11% 18% 20% 14% 22% 21% 16% 20% 19% 20% 19% 34% 19% 19%ABP News 14% 27% 10% 13% 12% 13% 16% 12% 16% 17% 16% 21% 17% 15% 14% 17% 14% 15%India TV 20% 15% 19% 13% 16% 17% 17% 17% 8% 11% 12% 10% 15% 17% 14% 6% 15% 15%Z News 7% 10% 9% 7% 9% 9% 8% 12% 12% 9% 11% 17% 12% 9% 10% 6% 10% 10%IBN 7 5% 6% 6% 4% 8% 5% 5% 5% 7% 4% 7% 5% 3% 5% 6% 3% 6% 6%NDTV India 7% 8% 6% 5% 4% 5% 5% 6% 7% 4% 5% 5% 5% 5% 5% 6% 5% 5%DD News 2% 2% 1% 1% 2% 1% 1% 1% 1% 1% 1% 3% 2% 1% 1% 20% 1% 1%Samay 2% 3% 1% 4% 4% 2% 2% 3% 2% 4% 2% 7% 4% 2% 2% 3% 2% 2%TEZ 6% 6% 4% 2% 3% 3% 3% 2% 3% 2% 3% 4% 2% 3% 3% 3% 3% 3%News 24 5% 2% 11% 13% 8% 4% 4% 9% 3% 5% 6% 1% 4% 4% 7% 0% 6% 6%P7 news 1% 1% 1% 3% 2% 2% 2% 1% 3% 2% 1% 1% 1% 2% 1% 0% 1% 1%News Express 3% 1% 2% 1% 7% 3% 3% 1% 3% 2% 3% 1% 1% 3% 2% 0% 2% 2%NEWS NATION 8% 3% 4% 12% 7% 9% 7% 7% 7% 9% 8% 4% 9% 8% 6% 0% 7% 7%India News 5% 2% 8% 7% 7% 9% 5% 9% 6% 10% 8% 2% 6% 6% 8% 3% 7% 7%

Page 8: Media scenario 15.7.14    abp news

Top 10 Shows – ABP NEWS

Source : TAM Period : Wk 27’14

Date Time From Time To Programme GenreTVT 000s

07/05/2014 19:59 20:22 GROUN ZERO SE DIBAANG Reviews/Reports 257

07/02/2014 21:59 22:25 24 GHANTE REPORTER News Bulletin 242

07/04/2014 14:26 15:24 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 239

07/04/2014 21:59 22:25 24 GHANTE REPORTER News Bulletin 234

29/06/2014 09:59 10:20 VYAKTI VISHESH Reviews/Reports 226

30/06/2014 21:57 22:24 24 GHANTE REPORTER News Bulletin 226

07/04/2014 20:56 21:52 ABP LIVE News Bulletin 223

30/06/2014 14:25 15:23 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 213

07/04/2014 13:27 13:38 FATAFAT 51 News Bulletin 213

07/01/2014 19:27 19:43 FATAFAT 101 News Bulletin 210

Page 9: Media scenario 15.7.14    abp news

Network Performance

Page 10: Media scenario 15.7.14    abp news

MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net0%

5%

10%

15%

20%

25%

30%

25%23%

20%

15%

12%

6%

% Mkt. Share

Wk 20-27'14

Source : TAM Period : Wk 20-27’14

MCCS # 1 News Network

Page 11: Media scenario 15.7.14    abp news

Thank You