Quick Snapshot

Week 47’2013 - 2’2014

MCCS

ABP ANANDAPeriod – Wk 47 ‘13 - 2’14TG – MF 15+ SEC:ABC CS

Market – West Bengal

Bangla News genre maintaining its # 2 position

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

50

40

8

2 0

% Genre Sh

Source : TAM Period : Wk 2’2014

PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG GENRE NO MORE EXISTS

VS last year 12% increase in genre in terms of mkt. shares

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

7.1

8.0

% Genre Share

Wk 47'12-1'13 Wk 47'13-2'14

Source : TAM Period : Wk 47’12 - 2’14

PLEASE NOTETAM HAS STOPPED REPORTING CTVN AKD PLUS.

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS

28%

23%

19%

14%

8%7%

% Mkt. Share

Wk 47'13-2'14

Source : TAM Period : Wk 47’13 – 2’14

ABP Ananda leading in both TG’s

Source : TAM Period : Wk 47’13 – 2’14

ABP Ana

nda

24 G

HANTA

High

News

News T

ime

Bangla

Kolka

ta T

V

RPLUS

0.0

2.0

4.0

6.06.5

5.7

3.2 2.5 2.5 1.8

Reach in Mn

TG: 4+ CS

ABP Ananda

24 GHANTA

High News

News Time

Bangla

Kolkata TV

RPLUS01234567

65

32 2

2

Reach in Mn

TG: 15+ CS

ABP Ananda leading in almost all TAM reported markets

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 22% 42% 26% 26% 25% 25%ABP Ananda 25% 39% 17% 27% 28% 27%Kolkata TV 23% 4% 36% 20% 20% 20%News Time Bangla 6% 9% 18% 7% 7% 7%RPLUS 19% 0% 3% 15% 15% 15%High News 5% 6% 0% 5% 5% 5%

Source : TAM Period : Wk 1 -2’14

ABP Ananda performing on News Bulletins

Source : TAM Period : Wk 2’2014 Analysis : Sub Genre GRPs

Share % within each sub-genre

24 Ghanta scoring from News Headlines, Cartoons/AnimationsSports/MagazinesKolkata TV is scoring from Film based magazines & Reviews/Reports

Week 2'14

Prog Genre

24 GHANTA ABP Ananda High News

Kolkata TV

News Time Bangla RPLUS

News Bulletin 20% 37% 2% 19% 9% 12%

News Headlines 64% 0% 0% 32.20% 0% 4%

Cartoons/Animation 46% 0% 0% 40% 14% 0%

Reviews/Reports 24% 27% 1% 29% 13% 7%

Film Based Magazines 28% 11% 0% 31% 4% 25%

Sports Magazines 74% 9% 3% 0% 0% 15%

Top 10 Shows – ABP ANANDA

Date Time From Time To Programme Genre TVT 000s

11/1/2014 22:28 22:52 XTRA TIME Sports Magazines 107

10/1/2014 18:58 20:53 PROTI POKHE Talk Shows/Chat Shows 99

6/1/2014 19:29 19:54 ABP ANANDA PROGRAM News Bulletin 97

7/1/2014 20:29 20:53 ABP ANANDA PROGRAM News Bulletin 87

11/1/2014 20:57 21:23 NOJORE 9 TA News Bulletin 80

7/1/2014 22:58 23:24 ABP ANANDA KHABAR News Bulletin 78

9/1/2014 22:28 22:54 XTRA TIME Sports Magazines 78

6/1/2014 22:27 22:54 XTRA TIME Sports Magazines 76

5/1/2014 23:27 23:54 ABP ANANDA KHABAR News Bulletin 74

10/1/2014 23:27 23:51 PROTI POKHE Talk Shows/Chat Shows 71

Source : TAM Period : Wk 2’2014

Thank You